• Information Systems Review
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• v.21 no.3
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• pp.111-129
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• 2019

Recently, artificial intelligence (AI)-enabled products and services such as smartphones, smart speakers, chatbots are being released due to advances in AI technology. Thus researchers making effort to reveal that consumers' intention to adopt AI-enabled products. Yet, little is known about the intended adoption of AI-enabled products. Because most of studies has been not consideredthe perceived utility value of consumers for each attribute by classified based on the characteristics of AI-enabled products. Therefore, the purpose of this study is to investigate the difference in importance between attributes that affect the intention to adopt of AI-enabled products. For this, first, identified and classified the attributes of AI-enabled products based on IS Success Model of DeLone and McLean. Second, measured the utility value of each attribute on the adoption of AI-enabled products through conjoint analysis. And we employed construal level theory to see whether there are differences in the relative importance of AI-enabled products attributes depending on the temporal distance. Third, we segmented the market based on the utility value of each respondent through cluster analysis and tried to understand the characteristics and needs of consumers in each segment market. We expect to provide theoretical implications for conceptually structured attributes and factors of AI-enabled products and practical implications for how development efforts of AI-enabled products are needed to reach consumers need for each segment.

• Korean Journal of Artificial Intelligence
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• v.11 no.3
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• pp.1-5
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• 2023

With recent advancements in artificial intelligence (AI) technology, more products based on AI are being launched and used. However, using AI safely requires an awareness of the potential risks it can pose. These concerns must be evaluated by experts and users must be informed of the results. In response to this need, many countries have implemented certification programs for products based on AI. In this study, we analyze several trends and differences in AI product certification programs across several countries and emphasize the importance of such programs in ensuring the safety and trustworthiness of products that include AI. To this end, we examine four international AI product certification programs and suggest methods for improving and promoting these programs. The certification programs target AI products produced for specific purposes such as autonomous intelligence systems and facial recognition technology, or extend a conventional software quality certification based on the ISO/IEC 25000 standard. The results of our analysis show that companies aim to strategically differentiate their products in the market by ensuring the quality and trustworthiness of AI technologies. Additionally, we propose methods to improve and promote the certification programs based on the results. These findings provide new knowledge and insights that contribute to the development of AI-based product certification programs.

• Journal of Information Technology Services
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• v.17 no.2
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• pp.191-205
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• 2018

With the advancement of artificial intelligence (AI) techniques, many consumer products have adopted AI features for providing proactive and personalized services to customers. One of the most prominent products featuring AI techniques is a smart speaker. The fundamental of smart speaker is a portable wireless Internet connecting speaker which already have existed in a consumer market. By applying AI techniques, smart speakers can recognize human voices and communicate with them. In addition, they can control other connecting devices and provide offline services. The goal of this study is to identify the impact of AI techniques for customer rating to the products. We compared customer reviews of other portable speakers without AI features and those of a smart speaker. Amazon echo is used for a smart speaker and JBL Flip 4 Bluetooth Speaker and Ultimate Ears BOOM 2 Panther Limited Edition are used for the comparison. These products are in the same price range ($50~100) and selected as featured products in Amazon.com. All reviews for the products were collected and common words for all products and unique words of the smart speaker were identified. Information gain values were calculated to identify the influences of words to be rated as positive or negative. Positive and negative words in all the products or in Amazon echo were identified, too. Topic modeling was applied to the customer reviews on Amazon echo and the importance of each topic were measured by summating information gain values of each topic. This study provides a way of identifying customer responses on the AI feature and measuring the importance of the feature among diverse features of the products.

• Journal of Convergence for Information Technology
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• v.9 no.6
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• pp.146-152
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• 2019

This study discussed implications of the increase of single person households (SH) for high-tech industries especially focusing on artificial intelligence (AI) adopted products, based on critically reviewing the past researches on their characteristics including consumption trends; the improvement of AI technology; and its market potentiality in various industries. According to the results, SH spent more time with others like friends and neighbors more than couples. Younger people increasingly chose to live alone by their own free will for achieving their goals. 'Living alone' or 'going solo' is not thought negatively any more, but as a new market power in the future. Considering their value oriented consumption behaviors based on spirit of independence and individualism, they will need high-tech products more like AI adopted products than others because of their advantages for the value of single life. Thus, the rapid progress of AI technology is predicted to bring them satisfaction of their wants and it is suggested to prepare for the market segmentation of SH as AI end-users.

• Korean Journal of Artificial Intelligence
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• v.11 no.2
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• pp.7-17
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• 2023

Artificial Intelligence (AI) technology has already penetrated deeply into our daily lives, and we live with the convenience of it anytime, anywhere, and sometimes even without us noticing it. However, because AI is imitative intelligence based on human Intelligence, it inevitably has both good and evil sides of humans, which is why ethical principles are essential. The starting point of this study is the AI principles for companies or organizations to develop products. Since the late 2010s, studies on ethics and principles of AI have been actively published. This study focused on AI principles declared by global companies currently developing various products through AI technology. So, we surveyed the AI principles of the Global 500 companies by market capitalization at a given specific time and collected the AI principles explicitly declared by 46 of them. AI analysis technology primarily analyzed this text data, especially LDA (Latent Dirichlet Allocation) topic modeling, which belongs to Machine Learning (ML) analysis technology. Then, we conducted a Delphi technique to reach a meaningful consensus by presenting the primary analysis results. We expect to provide meaningful guidelines in AI-related government policy establishment, corporate ethics declarations, and academic research, where debates on AI ethics and principles often occur recently based on the results of our study.

• Journal of Technology Innovation
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• v.29 no.4
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• pp.161-196
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• 2021

This study presents a new methodology for developing AI-based products. It identifies the distinctive attributes of AI innovation that are different from existing methods, and presents a product design process and methodology reflecting these attributes. This study emphasizes that AI product development should be oriented toward an ambidexterity approach. This study proposes a design process and specific development method for AI-based products that including steps such as technology push oriented idea generation with morphological approach, market pull oriented consumer requirements analysis, product design refinement, etc. In order to verify the practical applicability of this methodology, an AI-based car infotainment system development strategy is derived as a case study. 13 innovative ideas were generated by the morphological approach and expert review based on technological possibility, and a total of 6 quality requirements were derived as new product development strategies through the analysis of consumer requirements by combining Kano and TOPSIS. The methodology proposed in this research paper can be usefully utilized for companies to pioneer new markets through AI-based products or to expand the market by upgrading existing products or services.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.297-307
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• 2022

This study examined whether there was a difference in the attitude toward the recommended product and the effect on the choice deferral according to information sources. Experiment 1 examined the relationship between trust in information and product attitude, and between uncertainty and choice deferral according to information sources (AI chatbot vs. human). Experiment 2 examined the impact of social presence, perceived personalization, and choice deferral according to whether anthropomorphism of AI chatbots or not. The research results are as follows. First, consumers were found to have a more positive attitude toward products recommended by AI chatbots (vs. human). Second, consumers were more choice deferral whether to purchase products recommended by AI chatbots (vs. human). Third, it was found that consumers' selection of products recommended by anthropomorphic AI chatbots (vs. impersonated AI chatbots) increased. Also, the implications of this study and future research directions were discussed.

• The Journal of Society for e-Business Studies
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• v.26 no.4
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• pp.95-118
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• 2021

As the AI speaker business has risen significantly in recent years, the potential for numerous uses of AI speakers has gotten a lot of attention. Consumers have created an environment in which they can express and share their experiences with products through various channels, resulting in a large number of reviews that leave consumers with a variety of candid opinions about their experiences, which can be said to be very useful in analyzing consumers' thoughts. Using this review data, this study aimed to examine the factors driving the continued use of AI speakers. Above all, it was determined whether the seven characteristics associated with the intention to adopt AI identified in prior studies appear in consumer reviews. Based on customer review data on Amazon.com, text mining and social network analysis were utilized to examine Amazon eco-products. CONCOR analysis was used to classify words with similar connectivity locations, and Connection centrality analysis was used to classify the factors influencing the continuous use of AI speakers, focusing on the connectivity between words derived by classifying review data into positive and negative reviews. Consumers regarded personality and closeness as the most essential characteristics impacting the continued usage of AI speakers as a result of the favorable review survey. These two parameters had a strong correlation with other variables, and connectedness, in addition to the components established from prior studies, was a significant factor. Furthermore, additional negative review research revealed that recognition failures and compatibility are important problems that deter consumers from utilizing AI speakers. This study will give specific solutions for consumers to continue to utilize Amazon eco products based on the findings of the research.

• The Journal of the Convergence on Culture Technology
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• v.8 no.3
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• pp.463-468
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• 2022

The prolonged of the Post Corona made many industry's paradigm. It's become very important In the industries products that customers directly touch and use. To cope with this situation, The Cosmetics industry has recently introduced various untact services. many customers would like to try these new services. Typically, online survey services recommend personalized products. but these services reached its limit later. This paper research how to recommend products and define skine type with AI Image diagnosis module combine with legacy survey system.

• KAPE Magazine
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• s.201
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• pp.14-14
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• 2013