• Korean System Dynamics Review
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• v.9 no.2
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• pp.77-103
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• 2008

In order to respond dynamic changes in the global distribution system, the City of Pyeongtaek hope to expand port facilities and its hinterlands. In specific, it plans to designate these areas as free economic zones(FEZ), synthesizing the whole procedures from the development proposals to the operation and management. This paper examines the proposed urban development strategies focused on Pyeongtaek port which still reveals critical weakness as a gateway port backed up by the Seoul Metropolitan Areas. In order to enhance the global competitiveness of Pyeongtaek port, theoretically it depends on Geo Coyle's ACTIFELD methods. In addition to the traditional quantitative data, Coyle's ACTIFELD methods emphasize qualitative approaches, all of which would facilitate structural and systemic analyses of complex social phenomena. Applying ACTIFELD methods, this paper proposes that the City of Pyeongtaek should focus on three alternatives. That is, Pyeongtaek's policy priority should be given to ts he port city based on the key concepts of Supply Chain Management(SCM), Co-opetition supporting city, and waterfront-initiated urban development.

• Proceedings of the Korean System Dynamics Society
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• 2007.06a
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• pp.93-111
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• 2007

Even though place-marketingstrategies geared towards upgrading regional competitiveness have been brought to the forefront, due attention has not given to how to set up practical and viable strategies. Based on Geoff Coyle's ACTIFELD method, this study aims at formulating a series of implementation strategies of Jeungpyeong Place-Marketing. As the ACTIFELD technique contains intrinsic devices which would facilitate structural and systematic approach, it can easily encompass both qualitative and quantitative factors in reinterpreting complicated social phenomena and providing feasible alternatives. Furthermore, the study carries out additional public opinion surveys and expert brainstorming methods, as specific means to overcome relative weak points within the proposed ACTIFELD approach. The followings are major research findings. Firstly, in terms of maximizing existing strategies, Jeungpyeong should develop commercial items focused on Korean Ginseng and its byproducts. Secondly, among various festivals, Jeungpyeong should devise concrete processes to concurrently concentrate its support on Pork (Samgyupsal) and Korean Ginseng Festivals. Thirdly, as the majority of Jeungpyeong people prefers both do-it-your-self and traditional types, Jeungpyeong should prepare appropriate governance systems to deal with these issues. Fourthly, in order to contribute regional vitality, Jeungpyeong should strengthen public relation activities including guest-staying facilities. Lastly, Jeungpyeong should constantly improve the aggregate value of County Identity (CI)-based brands and it should also pursue production and public relation strategies actively applying the elderly.