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The Influence of Social Commerce's O2O Service Characteristics on Consumers' Social Psychological Perception (소셜커머스의 O2O 서비스 특성이 소비자의 사회심리적 인식에 미치는 영향)

  • Lee, Jae-Kyu;Jeong, Seong-Min
    • Management & Information Systems Review
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    • v.38 no.2
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    • pp.29-46
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    • 2019
  • O2O services, a form of mobile commerce, are increasing due to the widespread use of smartphones and the rational consumption trend of young consumers. In addition, the introduction of Social Commerce's O2O service has transformed customer experience into innovation. Therefore, the purpose of this study is to investigate the effect of O2O service characteristics and social commerce provider characteristics on the social commerce 's O2O service as a social psychological image that consumers have at the point of purchase and use time, as a smart shopper feeling and a cheapness shopper feeling. And the relationship between consumer satisfaction and intention to use through Structure Equation Modeling, and to suggest the implications for O2O service management that can provide greater satisfaction to consumers by identifying the process of creating satisfaction of O2O service. The results of the study show that price discounts and scarcity of social commerce's O2O service characteristics have shown that it increases smart shopper feeling. Also, it was confirmed that brand awareness and ease of purchase, which are characteristics of social commerce, confirms the increase of cheapness shopper feeling. We also confirmed the effect of smart shopper feeling and cheapness shopper feeling on satisfaction. This satisfaction has a positive effect on the intention to use. The result of this study is that it is necessary to reduce the cheapness shopper feeling of consumers and to emphasize the price discount and scarcity so that the smart shopper feeling occurs in order to satisfy the consumers who purchase O2O service products.

Development of Pd/TiO2 Catalysts with La2O3 Addition and Study on the Performance Improvement of H2 Oxidation at Room Temperature (La2O3가 첨가된 Pd/TiO2 촉매의 개발 및 H2 상온산화 반응에서의 성능 향상 연구)

  • Lee, Dong Yoon;Kim, Sung Chul;Lee, Sang Moon;Kim, Sung Su
    • Applied Chemistry for Engineering
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    • v.31 no.6
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    • pp.674-678
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    • 2020
  • In this study, a Pd/TiO2 catalyst which oxidized H2 at room temperature without an additional energy source was prepared. And a specific surface area of TiO2 as a support was not proportional to H2 oxidation reaction performance of Pd/TiO2 catalyst. In addition La2O3 was added to Pd/TiO2 catalyst in order to evaluate the performance effect due to the change of catalysts physical properties. A Pd/La2O3-TiO2 was prepared by adding different amounts of La2O3 to TiO2 and CO chemisorption analysis was performed. Compared to the conversion rate (14% at 0.5% H2) of the Pd/TiO2(G) catalyst, the Pd/La2O3-TiO2 catalyst showed 74% which was improved by more than five times. It was found that the larger the metal dispersion of Pd as an active metal is, the more favorable to H2 oxidation reaction is. However, when the added La2O3 amount exceeded 10%, the catalyst performance decreased again. Finally, it was concluded that the physical properties of the Pd/La2O3-TiO2 catalyst have a dominant influence on the catalytic activity until 0.3~0.5% of injected H2 concentrations and the catalyst reaction rate was controlled by substance transfer from 1% or more concentrations of H2.

A Study for Joining of Alumina Soldered by SiO$_2$-CaO-A1$_2$O$_3$ Glasses (SiO$_2$-CaO-Al$_2$O$_3$계 유리 솔더에 의한 알루미나의 접합 현상에 관한 연구)

  • 안병국
    • Journal of Welding and Joining
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    • v.21 no.2
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    • pp.35-41
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    • 2003
  • Sintered alumina ceramics were joined by 2 kinds of SiO$_2$-CaO-A1$_2$O$_3$ glass solders having a similar expansivity as alumina. Wetting of glass/alumina was examined by sessile drop method. The observation of interface and bending strength related to alumina/glass/alumina systems were investigated by means of SEM/EDX and 4-point bending test. the result are summarized as follow: (1) Wetting of glass solders on alumina was good at temperatures higher than 145$0^{\circ}C$. (2) When the joining temperature wan high, diffusion and/or reactions between solder md alumina took place at the interface. These diffusions and reactions occurring at the interface greatly affected the bending strength of joining body. (3) Highest strength corresponding to 80% that of alumina was obtained by the solder of 35SiO$_2$-35CaO-30A1$_2$O$_3$(wt%) glass.

Conduction Characteristics of $Pr_6O_{11}$-Based ZnO Varistor Added with Samarium Oxides (사마륨 옥사이드가 첨가된 $Pr_6O_{11}$계 ZnO 바리스터의 전도특성)

  • Yoon, Han-Soo;Park, Choon-Hyun;Nahm, Choon-Woo
    • Proceedings of the KIEE Conference
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    • 1999.07d
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    • pp.1689-1691
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    • 1999
  • The conduction characteristics of $Pr_6O_{11}$-based ZnO varistor were investigated. ZnO-$Pr_6O_{11}$-CoO-$Sm_2O_3$-based ZnO varistor were sintered at $1300^{\circ}C$ and $1350^{\circ}C$ in the addition range $0.0\sim2.0mol%$ $Sm_2O_3$, respectively. ZnO varistors which are added with 1.0mol% at each temperature exhibited best excellent conduction characteristics, namely the nonlinear exponent was 42.05 at $1300^{\circ}C$, 36.79 at $1350^{\circ}C$ and leakage current was $9.16{\mu}A$ at $1300^{\circ}C$, $11.7{\mu}A$ at $1350^{\circ}C$. Consequently, it is estimated that ZnO-$Pr_6O_{11}$-CoO-$Sm_2O_3$-based ZnO varistors, which $Sm_2O_3$ is added 1.0mol% is to be used as a basic composition of $Pr_6O_{11}$-based ZnO varistors.

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Analysis of Thermal and Electrical Characteristics of ZnO Arrester Blocks (ZnO 피뢰기 소자의 열적.전기적 특성 분석)

  • Lee, Su-Bong;Lee, Bok-Hee
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.21 no.10
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    • pp.82-88
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    • 2007
  • This paper presents the thermal and electrical characteristics of ZnO arrester blocks under the AC voltages. The leakage currents of ZnO arrester blocks were measured as a function of the time. The temperature distributions of ZnO arrester blocks were observed by the thermal image infrared camera. The degradation and thermal runaway of ZnO arrester blocks were closely related to the temperature limit of ZnO arrester blocks which being decided heat generation and dissipation. The temperature and leakage current of ZnO arrester blocks were sensitively changed in a resistance of ZnO arrester blocks. As a result, the degradation and thermal runaway of ZnO arrester blocks depend on the temperature and leakage current of ZnO arrester blocks.

A Study on the Influence of Telephone Apprehension Affecting Continuous Use Intention of Mobile O2O Commerce (모바일 O2O 커머스 지속이용의도에 영향을 미치는 전화 불안감에 관한 연구)

  • Lee, Kyeong-Rak;Kim, Mee-Sung;Lee, Sang-Joon
    • Journal of Digital Contents Society
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    • v.19 no.4
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    • pp.661-671
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    • 2018
  • The avoidance tendency of voice call in younger generation facilitates the growth of mobile O2O service that utilizes Messaging. This study adopted and elaborated original concepts of telephone apprehension to apply phone anxiety to O2O. We examined previous researches related to the ubiquity of service quality, communication ability and anxiety, and then conducted a survey to understand the consciousness of mobile O2O service users. The results show that users with high message intimacy and users with poor logicality are afraid of voice calls. The mobile O2O service is considered useful as a means to replace an unstable situation. In this study, we considered individual characteristics of acceptance factor of O2O mobile service technology, and it was a new attempt to expand telephone apprehension characteristic reflecting current situation. In addition, the different results of this research from prior studies that examined the relationships among apprehension, usefulness, and continuous use intentions might be helpful to expand and sophisticate the research area.

Synthesis and Characterization of the Large Single Crystal of Fully K+-exchanged Zeolite X (FAU), |K80|[Si112Al80O384]-FAU (Si/Al=1.41)

  • Lim, Woo-Taik;Jeong, Gyo-Cheol;Park, Chang-Kun;Park, Jong-Sam;Kim, Young-Hun
    • Bulletin of the Korean Chemical Society
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    • v.28 no.1
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    • pp.41-48
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    • 2007
  • Large colorless single crystals of sodium zeolite X, stoichiometry |Na80 |[Si112Al80O384]-FAU, with diameters up to 200 μm and Si/Al = 1.41 have been synthesized from gels with the composition of 2.40SiO2 : 2.00NaAlO2 : 7.52NaOH : 454H2O : 5.00TEA. One of these, a colorless octahedron about 200 μm in cross-section has been treated with aqueous 0.1 M KNO3 for the preparation of K+-exchanged zeolite X. The crystal structure of |K80|[Si112Al80O384]-FAU per unit cell, a = 24.838(4) A, dehydrated at 673 K and 1 × 10-6 Torr, has been determined by single-crystal X-ray diffraction techniques in the cubic space group Fd at 294 K. The structure was refined using all intensities to the final error indices (using only the 707 reflections for which Fo > 4σ (Fo)) R1 = 0.075 (based on F) and R2 = 0.236 (based on F2). About 80 K+ ions per unit cell are found at an unusually large number of crystallographically distinct positions, eight. Eleven K+ ions are at the centers of double 6-rings (D6Rs, site I; K-O = 2.492(6) A and O-K-O (octahedral) = 88.45(22)o and 91.55(22)o). Site-I' position (in the sodalite cavities opposite D6Rs) is occupied by five K+ ions per unit cell; these K+ ions are recessed 1.92 A into the sodalite cavities from their 3-oxygen planes (K-O = 2.820(19) A, and O-K-O = 78.6(6)o). Twety-three K+ ions are found at three nonequivalent site II (in the supercage) with occupancies of 5, 9, and 9 ions; these K+ ions are recessed 0.43 A, 0.75 A, and 1.55 A, respectively, into the supercage from the three oxygens to which it is bound (K-O = 2.36(13) A, 2.45(13) A, and 2.710(13) A, O-K-O = 116.5(20)o, 110.1(17)o, and 90.4(6)o, respectively). The remaining sixteen, thirteen, and twelve K+ ions occupy three sites III' near triple 4-rings in the supercage (K-O = 2.64(3) A, 2.94(3) A, 2.73(5) A, 2.96(6) A, 3.06(4) A, and 3.08(3) A).

Microstructures and Densification Behaviors of $Al_2O_3-ZrO_2(ZTA)$ Composites Fabricated by a Surface-induced Coating (표면-유기 코팅에 의해 합성한 $Al_2O_3-ZrO_2(ZTA)$ 복합체의 미세구조와 소결거동)

  • 장현명;문종하;김광수
    • Journal of the Korean Ceramic Society
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    • v.31 no.1
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    • pp.17-24
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    • 1994
  • Al2O3-ZrO2(ZTA) composites were fabricated by a surface-induced coating of the precursor for the ZrO2 phase on the kinetically stable colloid particles of Al2O3. The fabricated composites were characterized by a uniform spatial distribution of the dispersed ZrO2 phase and by the absence of large ZrO2 grains throughout the Al2O3 matrix. The fracture toughness (KIC) and the bending strength of ZTA composites sintered at 1$600^{\circ}C$, respectively, were 5.6 MPa.m1/2 (for 20 wt% ZrO2) and 600 MPa (for 15wt% ZrO2). The fraction of tetragonal ZrO2 phase decreases as the total content of ZrO2, suggesting that both the stress-induced tlongrightarrowm transformation and the microcrack nucleation contribute to the toughening of the ZTA composites fabricated by the surface-induced coating.

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Effect of modifiers on the properties of glass-ceramics containing coal bottom ash (석탄 바닥재가 포함된 결정화 유리의 특성에 미치는 수식제의 영향)

  • Kang, Seung-Gu
    • Journal of the Korean Crystal Growth and Crystal Technology
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    • v.20 no.1
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    • pp.53-57
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    • 2010
  • The influence of CaO addition on the crystallization temperature, crystal types, and microstructure of L-A-S ($Li_2O-Al_2O_3-SiO_2$) glass-ceramics system fabricated from a coal bottom ash, produced at thermal power plant, was studied. The glass transition and crystallization temperatures were shifted to the higher temperature position with increasing CaO content in a non-isothermal analysis using a DTA. The major crystalline phases of L-A-S glass-ceramics system produced were identified as ${\beta}$-spodumene ($LiAlSi_2O_6$) and eucryptite ($LiAlSiO_4$). The glass-ceramics showed a bulk and surface crystallization behavior at a time. With increasing CaO content, the ${\beta}$-spodumene peak in XRD increased and some CaO-related phases were formed. The surface crystal grown from the exterior to the center in glass-ceramics showed various shapes by amount of CaO added. Some cracks were generated at the glass-ceramics containing CaO above 9 wt% due to the mismatch of thermal expansion coefficients between a ${\beta}$-spodumene and CaO-related crystal phases.

Preparation and Characterization of Glass-ceramics in MgO-${Al_2}{O_3}$-$SiO_2$ Glass (MgO-${Al_2}{O_3}$-$SiO_2$계 결정화유리의 제조 및 물성평가)

  • 손성범;최세영
    • Journal of the Korean Ceramic Society
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    • v.37 no.6
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    • pp.604-611
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    • 2000
  • Glass-ceramics containing a cordierite (2MgO-2Al2O3-5SiO2) as a main crystal phase was prepared from MgO-Al2O3-SiO2 system glass through a controlled 2-step heat treatment for the application to magnetic memory disk substrate for higher storage capacity. Parent glasses prepared with addition of CeO2 as a fulx and TiO2 as a nucleating agent were crystallized by a 2-step heat treatment i.e. nucleation and crystal grwoth. Then the maximum nucleation and crystal growth rates were investigated and several properties such as bending strength, surface hardness and surface roughness were also studied for heat treated glass. As a result, only a $\alpha$-cordierite was precipitated as a main crystal phase for all heat treatment conditions and the maximum nucleation and crystal growth rates were 2.4$\times$109/㎣.hr at 80$0^{\circ}C$ and 0.3${\mu}{\textrm}{m}$/hr at 915$^{\circ}C$ respectively. After being nucleated at 80$0^{\circ}C$ for 5 hours and then crystallized at 915$^{\circ}C$ for 1 hour, the heat treated glass had a crystal volume fraction of 17.6% and crystal size fo 0.3${\mu}{\textrm}{m}$, and showed the optimum properties for the application to magnetic memory disk substrates as follows. ; Bending strength of 192 MPa, Vidkers hardness of 642.1kgf/$\textrm{mm}^2$, and surface roughness of 27$\AA$.

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