• Title/Summary/Keyword: A potential user

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A study on the Influences of flow and Identity Perspectives Toward User behaviors in Micro blog Services (마이크로블로그 서비스에서 사용자 행동에 미치는 플로우와 정체성의 영향에 대한 연구)

  • Shin, Ho-Kyoung;Ha, Na-Yeon;Lee, Ki-Won
    • Journal of Information Technology Applications and Management
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    • v.16 no.4
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    • pp.59-77
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    • 2009
  • Microblog services are such new communication channels with some considerable potential to improve information sharing. The idea of sharing short messages using multiple access points seems to be appealing to people worldwide. Through the lens of flow and social identity, we explored factors that influence information sharing behaviors in microblog services. With an empirical study, we examined enjoyment and concentration(flow) and self-presentation(social identity) in microblog services like twitter can contribute to the user behaviors. Our aim was to gain insight into ways of creating an environment that facilitating voluntary sharing of information. Our findings suggested that enjoyment, concentration, and selfpresentation were crucial determinants of information sharing behaviors in microblog services. This study has important implications for academic researchers and practitioners who seek to understand why microblog service users share their information with other members in microblog services.

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The Adoption and Diffusion of Semantic Web Technology Innovation: Qualitative Research Approach (시맨틱 웹 기술혁신의 채택과 확산: 질적연구접근법)

  • Joo, Jae-Hun
    • Asia pacific journal of information systems
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    • v.19 no.1
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    • pp.33-62
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    • 2009
  • Internet computing is a disruptive IT innovation. Semantic Web can be considered as an IT innovation because the Semantic Web technology possesses the potential to reduce information overload and enable semantic integration, using capabilities such as semantics and machine-processability. How should organizations adopt the Semantic Web? What factors affect the adoption and diffusion of Semantic Web innovation? Most studies on adoption and diffusion of innovation use empirical analysis as a quantitative research methodology in the post-implementation stage. There is criticism that the positivist requiring theoretical rigor can sacrifice relevance to practice. Rapid advances in technology require studies relevant to practice. In particular, it is realistically impossible to conduct quantitative approach for factors affecting adoption of the Semantic Web because the Semantic Web is in its infancy. However, in an early stage of introduction of the Semantic Web, it is necessary to give a model and some guidelines and for adoption and diffusion of the technology innovation to practitioners and researchers. Thus, the purpose of this study is to present a model of adoption and diffusion of the Semantic Web and to offer propositions as guidelines for successful adoption through a qualitative research method including multiple case studies and in-depth interviews. The researcher conducted interviews with 15 people based on face-to face and 2 interviews by telephone and e-mail to collect data to saturate the categories. Nine interviews including 2 telephone interviews were from nine user organizations adopting the technology innovation and the others were from three supply organizations. Semi-structured interviews were used to collect data. The interviews were recorded on digital voice recorder memory and subsequently transcribed verbatim. 196 pages of transcripts were obtained from about 12 hours interviews. Triangulation of evidence was achieved by examining each organization website and various documents, such as brochures and white papers. The researcher read the transcripts several times and underlined core words, phrases, or sentences. Then, data analysis used the procedure of open coding, in which the researcher forms initial categories of information about the phenomenon being studied by segmenting information. QSR NVivo version 8.0 was used to categorize sentences including similar concepts. 47 categories derived from interview data were grouped into 21 categories from which six factors were named. Five factors affecting adoption of the Semantic Web were identified. The first factor is demand pull including requirements for improving search and integration services of the existing systems and for creating new services. Second, environmental conduciveness, reference models, uncertainty, technology maturity, potential business value, government sponsorship programs, promising prospects for technology demand, complexity and trialability affect the adoption of the Semantic Web from the perspective of technology push. Third, absorptive capacity is an important role of the adoption. Fourth, suppler's competence includes communication with and training for users, and absorptive capacity of supply organization. Fifth, over-expectance which results in the gap between user's expectation level and perceived benefits has a negative impact on the adoption of the Semantic Web. Finally, the factor including critical mass of ontology, budget. visible effects is identified as a determinant affecting routinization and infusion. The researcher suggested a model of adoption and diffusion of the Semantic Web, representing relationships between six factors and adoption/diffusion as dependent variables. Six propositions are derived from the adoption/diffusion model to offer some guidelines to practitioners and a research model to further studies. Proposition 1 : Demand pull has an influence on the adoption of the Semantic Web. Proposition 1-1 : The stronger the degree of requirements for improving existing services, the more successfully the Semantic Web is adopted. Proposition 1-2 : The stronger the degree of requirements for new services, the more successfully the Semantic Web is adopted. Proposition 2 : Technology push has an influence on the adoption of the Semantic Web. Proposition 2-1 : From the perceptive of user organizations, the technology push forces such as environmental conduciveness, reference models, potential business value, and government sponsorship programs have a positive impact on the adoption of the Semantic Web while uncertainty and lower technology maturity have a negative impact on its adoption. Proposition 2-2 : From the perceptive of suppliers, the technology push forces such as environmental conduciveness, reference models, potential business value, government sponsorship programs, and promising prospects for technology demand have a positive impact on the adoption of the Semantic Web while uncertainty, lower technology maturity, complexity and lower trialability have a negative impact on its adoption. Proposition 3 : The absorptive capacities such as organizational formal support systems, officer's or manager's competency analyzing technology characteristics, their passion or willingness, and top management support are positively associated with successful adoption of the Semantic Web innovation from the perceptive of user organizations. Proposition 4 : Supplier's competence has a positive impact on the absorptive capacities of user organizations and technology push forces. Proposition 5 : The greater the gap of expectation between users and suppliers, the later the Semantic Web is adopted. Proposition 6 : The post-adoption activities such as budget allocation, reaching critical mass, and sharing ontology to offer sustainable services are positively associated with successful routinization and infusion of the Semantic Web innovation from the perceptive of user organizations.

An Analysis of Potential Customer Satisfaction Improvement Index of Smart Phone by Usage Characteristics (스마트폰 사용 특성별 잠재적 고객만족 개선지수 분석)

  • Hong, Jung-Sik;Lee, Sang Cheon;Park, Jong Hun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.43 no.2
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    • pp.56-64
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    • 2020
  • This paper is a follow up to the previous study which reveals that smartphone users are divided into three subcategories according to their usage characteristics. In this paper, these groups are called as 'general', 'entertainment', and 'work-assistant', taking into account their respective characteristics. The 'general' is a group whose smartphone usage characteristics are not focused on a specific purpose, the 'entertainment' is focused on music, internet, SNS, picture, and e-banking, and the 'work-assistant' is on work, GPS, diary. Inter-relation between the importance and satisfaction for the purchase determinants to the groups is investigated. In addition, Kano analysis of quality attributes is also performed, which includes quality type, satisfaction/dissatisfaction index, and PCSI (Potential Customer Satisfaction Improvement) index. The analysis result are as follows. Firstly, inter-relation between importance and satisfaction differs by user group. 'Internet', 'Ease of use', and 'Performance' purchase determinants are evaluated as competitive determinants in 'work-assistant' user group. Secondly Kano quality types of quality characteristics also differs by user group. 'Application' was classified as an attractive (A) types to 'entertainment' group and so on. 'Internet' 'Failure/Bug', 'Touch response rate' and 'Charging' are located in 'Nice' Region of S-PCSI Diagram and have to be considered as strategic quality characteristics. The results of this study is expected to give some helps in establishing a customer tailored quality strategy.

Analysis of how Development Methodologies Influence the Potential Motivation of Software Developers (개발방법론이 개발직무의 동기유발성에 미치는 영향에 대한 분석)

  • Hwang, Soon-Sam;Kim, Sung-Kun
    • Journal of Information Technology Applications and Management
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    • v.17 no.2
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    • pp.1-18
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    • 2010
  • The Agile methodology is a new trend in software development. Nowadays enterprises have been adopting the agile methodology in an effort to deal effectively with rapidly changing user requirements. In most cases, much improvement was accomplished in the software development. Some studies have mentioned that the motivation of software developers is a contributing factor on the improvement. However, it is not known yet what aspects of the agile methodology get them to be motivated. The aims of this study are the comparison between the traditional methodologies and agile methodology and look into potential motivation of software developer and their jobcharacteristics. For the empirical analyzing, research data were collected by 77 developers of 4 domestic IT companies. The analysis shows that there is significant differences on developer's potential motivation according to what kind of methodology is used. Agile developers to be more motivated than others methodologies developers. It also shows in detail that what kinds of job characteristics of developer are different among them depending on methodologies.

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A Study on the Cognitive Potential of Pre-school Children with AR Collaborative TUI

  • Deng, Qianrong;Cho, Dong-min
    • Journal of Korea Multimedia Society
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    • v.25 no.4
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    • pp.649-659
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    • 2022
  • The most important factor in pre-school children's psychological perception is ease of learning, and the closest measure is "natural" interaction. This study aims to explore the potential of tangible user interfaces (TUI) for AR collaboration for children's cognitive development. The conceptual model is constructed by analyzing physical interaction, spatial perception and social collaboration on the usability of TUI, to explore the role of TUI in pre-school children's cognition. In the empirical study, children aged 3-6 were taken as research objects. The experimental tool is "Plugo" education application. Parents answered questionnaires after observing their children's use. Research shows that physical interaction are the most critical factor in TUI. TUI is beneficial to the cultivation of spatial ability. The results are as follows: 1. Cronbach's Alpha and KMO were 0.921 and 0.965, which were significant and passed the reliability and validity test. 2. Through confirmatory factor analysis (model fit index, combinatorial validity), we found that physical interaction were closely related to usability. 3. The path analysis of the relationship proves that usability has a significant impact on the cultivation of pre-school children's spatial ability.

Development and Usability Testing of a User-Centered 3D Virtual Liver Surgery Planning System

  • Yang, Xiaopeng;Yu, Hee Chul;Choi, Younggeun;Yang, Jae Do;Cho, Baik Hwan;You, Heecheon
    • Journal of the Ergonomics Society of Korea
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    • v.36 no.1
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    • pp.37-52
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    • 2017
  • Objective: The present study developed a user-centered 3D virtual liver surgery planning (VLSP) system called Dr. Liver to provide preoperative information for safe and rational surgery. Background: Preoperative 3D VLSP is needed for patients' safety in liver surgery. Existing systems either do not provide functions specialized for liver surgery planning or do not provide functions for cross-check of the accuracy of analysis results. Method: Use scenarios of Dr. Liver were developed through literature review, benchmarking, and interviews with surgeons. User interfaces of Dr. Liver with various user-friendly features (e.g., context-sensitive hotkey menu and 3D view navigation box) was designed. Novel image processing algorithms (e.g., hybrid semi-automatic algorithm for liver extraction and customized region growing algorithm for vessel extraction) were developed for accurate and efficient liver surgery planning. Usability problems of a preliminary version of Dr. Liver were identified by surgeons and system developers and then design changes were made to resolve the identified usability problems. Results: A usability testing showed that the revised version of Dr. Liver achieved a high level of satisfaction ($6.1{\pm}0.8$ out of 7) and an acceptable time efficiency ($26.7{\pm}0.9 min$) in liver surgery planning. Conclusion: Involvement of usability testing in system development process from the beginning is useful to identify potential usability problems to improve for shortening system development period and cost. Application: The development and evaluation process of Dr. Liver in this study can be referred in designing a user-centered system.

An Empirical Study on the Factors Influencing User Attitude Toward Smart Home (스마트홈 사용자 태도에 영향을 미치는 요인에 관한 연구)

  • Lee, Mi Sook;Jeong, Gap Yeon
    • Journal of Information Technology Services
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    • v.17 no.3
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    • pp.157-169
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    • 2018
  • This study aims to examine the factors influencing user attitude toward Smart Home service as the demand of Smart Home service is increasing and it somewhat involves privacy risk. To this end, the research model includes five independent variables, trust in service provider, perceived privacy risk, self efficacy, interpersonal influence, and external influence, influencing the attitude toward Smart Home service. So, this study aims to analyze which variable is the most critical and influential among the five factors and suggest the direction of Smart Home industries. This study first reviews the literature on Smart Home services and describes its Korean situation. Data were collected from residents living in a smart apartment complex. The results show that (1) users have a very positive attitude toward Smart Home service in total, (2) trust in service providers, self efficacy, and interpersonal influence positively impact user attitude toward Smart Home service and interpersonal influence is the most influential variable, however, (3) perceived privacy risk and external influence dose not significantly impact it. These results imply that the role of service providers, self efficacy, and interpersonal influence are important factors on the user attitude toward Smart Home service. Finally, the study's findings and limitations are discussed and potential avenues for future research are suggested.

Tracking Application Behaviors Using User Interactions on Android Smartphones (안드로이드 스마트폰에서 사용자 상호작용을 이용한 앱 행위 추적 기법)

  • Ahn, Woo Hyun;Joun, Young Nam
    • Convergence Security Journal
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    • v.14 no.4
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    • pp.61-71
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    • 2014
  • In recent years, malwares in Android smartphones are becoming increased explosively. Since a great deal of appsare deployed day after day, detecting the malwares requires commercial anti-virus companies to spend much time and resources. Such a situation causes malwares to be detected after they have become already spread. We propose a scheme called TAU that dynamically tracks application behaviors to specify apps with potential security risks. TAU keeps track of how a user's interactions to smartphones incurs the app installation, the route of app spread, and the behavior of app execution. This tracking specifies apps that have the possibility of attacking the smartphones using the drive-by download and update attack schemes. Moreover, the tracked behaviors are used to decide whether apps are repackaged or not. Therefore, TAU allows anti-virus companies to detect malwares efficiently and rapidly by guiding to preferentially analyze apps with potential security risks.

Analysis of Groundwater Pollution Potential and Development of Graphic User Interface using DRASTIC System (DRASTIC을 이용한 지하수 오염 가능성 분석 및 그래픽 사용자 인터페이스 개발연구)

  • 민경덕;이영훈;이사로;김윤종;한정상
    • Journal of the Korean Society of Groundwater Environment
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    • v.3 no.2
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    • pp.101-109
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    • 1996
  • DRASTIC system was used in this study that was developed by U.S. EPA and is widely used for evaluating relative groundwater pollution potential by using hydrogeological factors. The DRASTIC system can be used for selection of well sites, selection of waste disposal sites and basic data of landuse for groundwater protection, and monitoring purpose and efficient allocation of resource for remediation. This study analyzed regional groundwater pollution potential around Chungju Lake using the DRASTIC system. Hydrogeological factors used in this study are depth to water, net recharge, aquifer media, soil media, slope and hydraulic conductivity. For accurate analysis, lineament density that is extracted from image processing of satellite image is overlaid to the DRASTIC system. Results of this study are mapped so groundwater pollution potential and risk degrees can be understood easily and quickly. A graphic user interface is developed to process the data conveniently.

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Evaluating the Current State of ChatGPT and Its Disruptive Potential: An Empirical Study of Korean Users

  • Jiwoong Choi;Jinsoo Park;Jihae Suh
    • Asia pacific journal of information systems
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    • v.33 no.4
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    • pp.1058-1092
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    • 2023
  • This study investigates the perception and adoption of ChatGPT (a large language model (LLM)-based chatbot created by OpenAI) among Korean users and assesses its potential as the next disruptive innovation. Drawing on previous literature, the study proposes perceived intelligence and perceived anthropomorphism as key differentiating factors of ChatGPT from earlier AI-based chatbots. Four individual motives (i.e., perceived usefulness, ease of use, enjoyment, and trust) and two societal motives (social influence and AI anxiety) were identified as antecedents of ChatGPT acceptance. A survey was conducted within two Korean online communities related to artificial intelligence, the findings of which confirm that ChatGPT is being used for both utilitarian and hedonic purposes, and that perceived usefulness and enjoyment positively impact the behavioral intention to adopt the chatbot. However, unlike prior expectations, perceived ease-of-use was not shown to exert significant influence on behavioral intention. Moreover, trust was not found to be a significant influencer to behavioral intention, and while social influence played a substantial role in adoption intention and perceived usefulness, AI anxiety did not show a significant effect. The study confirmed that perceived intelligence and perceived anthropomorphism are constructs that influence the individual factors that influence behavioral intention to adopt and highlights the need for future research to deconstruct and explore the factors that make ChatGPT "enjoyable" and "easy to use" and to better understand its potential as a disruptive technology. Service developers and LLM providers are advised to design user-centric applications, focus on user-friendliness, acknowledge that building trust takes time, and recognize the role of social influence in adoption.