• Title/Summary/Keyword: A potential user

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A Contingent Analyses on the Relationship Between the Characteristics of Internet Shopping Mall and User Acceptance (인터넷 쇼핑몰의 특성과 사용자 수용간의 상황적 관계분석)

  • Suh, Kun-Soo
    • Asia pacific journal of information systems
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    • v.11 no.2
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    • pp.23-55
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    • 2001
  • It is generally agreed that realizing the full potential of the internet shopping mall(ISM) requires careful identification of customer needs and expectations. However, a quantitative framework to explain and predict users' behavior toward ISM has not been well established because the research on the user acceptance of ISM is still in its infancy. This study proposes a model which uses factor analysis to identify factors of ISM characteristics and individual characteristics affecting user acceptance of ISM. Predictive models based on the multiple regression analyses select the factors and their interactions with individual characteristics that significantly influence user acceptance. Results show that five factors including economy, convenience, credibility, reliability, information risks, and performance risks affects user acceptance. In addition, individual differences in terms of innovativeness, playfulness, and recreational shopping traits have both direct and interaction effects on user acceptance. The implication of this study is that, although user attitudes towards ISM characteristics in general are important to their acceptance behavior, the level of importance depends upon different user groups.

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Evaluation of Planning Transparence of User Interface Reflecting State Schemas (스키마 개념을 도입한 사용자 계획수립의 용이도 평가)

  • ;Yoon, Wan Chul
    • Journal of the Korean Operations Research and Management Science Society
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    • v.17 no.2
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    • pp.45-54
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    • 1992
  • It become increasingly important to design user interface to carry low complexity. The cognitive limitations of users severely restrict utility of highly intelligent but complex modern systems. Since humans are known to use schemas to reduce cognitive complexity, imposing good consistency to an interface design that may help that user form useful schemas will provide powerful control over the complexity. This present a research effort to develop a quantitative method for evaluating interface complexity that the user would experience planning his or her course of action. Taking into account the user's potential schemas, a quantitative measure based on information theory was develped to assess the navigational complexity. This approach does not rely on the subjective judgment of the researcher as most schemes dealing with user schemas do. The proposed method may benefit the rapid prototyping approach to design a better user interface by allowing handy assessment of the design.

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Product Recommendation System based on User Purchase Priority

  • Bang, Jinsuk;Hwang, Doyeun;Jung, Hoekyung
    • Journal of information and communication convergence engineering
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    • v.18 no.1
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    • pp.55-60
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    • 2020
  • As personalized customer services create a society that emphasizes the personality of an individual, the number of product reviews and quantity of user data generated by users on the internet in mobile shopping apps and sites are increasing. Such product review data are classified as unstructured data. Unstructured data have the potential to be transformed into information that companies and users can employ, using appropriate processing and analyses. However, existing systems do not reflect the detailed information they collect, such as user characteristics, purchase preference, or purchase priority while analyzing review data. Thus, it is challenging to provide customized recommendations for various users. Therefore, in this study, we have developed a product recommendation system that takes into account the user's priority, which they select, when searching for and purchasing a product. The recommendation system then displays the results to the user by processing and analyzing their preferences. Since the user's preference is considered, the user can obtain results that are more relevant.

A Study on Improving Efficiency of Recommendation System Using RFM (RFM을 활용한 추천시스템 효율화 연구)

  • Jeong, Sora;Jin, Seohoon
    • Journal of the Korean Institute of Plant Engineering
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    • v.23 no.4
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    • pp.57-64
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    • 2018
  • User-based collaborative filtering is a method of recommending an item to a user based on the preference of the neighbor users who have similar purchasing history to the target user. User-based collaborative filtering is based on the fact that users are strongly influenced by the opinions of other users with similar interests. Item-based collaborative filtering is a method of recommending an item by comparing the similarity of the user's previously preferred items. In this study, we create a recommendation model using user-based collaborative filtering and item-based collaborative filtering with consumer's consumption data. Collaborative filtering is performed by using RFM (recency, frequency, and monetary) technique with purchasing data to recommend items with high purchase potential. We compared the performance of the recommendation system with the purchase amount and the performance when applying the RFM method. The performance of recommendation system using RFM technique is better.

Numerical Modeling of Floating Electrodes in a Plasma Processing System

  • Joo, Junghoon
    • Applied Science and Convergence Technology
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    • v.24 no.4
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    • pp.102-110
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    • 2015
  • Fluid model based numerical analysis is done to simulate a plasma processing system with electrodes at floating potential. $V_f$ is a function of electron temperature, electron mass and ion mass. Commercial plasma fluid simulation softwares do not provide options for floating electrode boundary value condition. We developed a user subroutine in CFD-ACE+ and compared four different cases: grounded, dielectric, zero normal electric field and floating electric potential for a 2D-CCP (capacitively coupled plasma) with a ring electrode.

Research On The Relevance Between Mixed-use Complex and User Behaviour Based On Three-dimensional Spatial Analysis

  • Zhendong Wang;Yihan Pan;Yi Lu;Xihui Zhou
    • International Journal of High-Rise Buildings
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    • v.12 no.1
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    • pp.83-91
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    • 2023
  • Under the dual pressure of population growth and land shortage, threedimensional development is the inevitable choice for cities in China. In such a scenario, a mixed-use complex has considerable potential in its realization and research. Based on space syntax and the three-dimensional visibility graph analysis, this paper describes the spatial and functional layout of the Shanghai Super Brand Mall and studies the relationship between spatial visibility and user behaviour through linear regression analysis and correlation analysis. This paper studies three different types of user behaviour, namely, path selection, staying selection, and store selection, and finds that spatial visibility and accessibility have different effects on user behaviour depending on the type and purpose of the activity. This paper reveals the influence of spatial and functional layout on user behaviour and puts forward the corresponding design strategy under the three-dimensional environment.

An Empirical Study on the Factors Influencing User Resistance to ERP : Focused on the Vietnam Users (ERP에 대한 사용자 저항의 영향 요인에 관한 실증적 연구 : 베트남 사용자를 중심으로)

  • Kim, Hongkeun;Hwang, K.T.
    • Journal of Information Technology Applications and Management
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    • v.22 no.4
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    • pp.127-158
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    • 2015
  • This study analyzes the factors affecting user resistance to ERP in Vietnam, including the factors related to the cultural values of the users, which is rarely dealt in the previous ERP research. A research model is developed based on Klaus and Blanton [2010] and Hofstede [2011], consisting of the independent variables ('cultural value', 'system', 'organization', and 'process' related variables), a dependent variable ('user resistance to ERP') and a moderating variable ('self efficacy'). Major results of study include (1) users with high degree of uncertainty avoidance and femininity regard ERP as potential threat to their job and are likely to resist to ERP; (2) By training the users with high level of femininity to enhance their self efficacy, the degree of resistance to ERP can be reduced; (3) For ERP to be utilized successfully, systems should be developed in such a way in which working with ERP is not regarded as complex and difficult; and (4) communication and training play an important role in reducing the resistance of users.

Human Factors Evaluations of Alarm Displays in Main Control Rooms

  • Choe, Pilsung
    • Journal of the Ergonomics Society of Korea
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    • v.32 no.1
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    • pp.69-75
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    • 2013
  • Objective: This study proposes an alarm display and compares it with the one(alarm tile display) widely used in main control rooms(MCRs) of nuclear power plants. Background: Catching up with the rapid development of computer technologies, advanced MCRs has been required. Using modern technologies of computers and visual displays, we have a lot of potential to improve user performance and satisfaction as well as safety in MCRs. Method: The alarm bar display has been proposed to reduce some potential problems of the alarm tile display in this study. Human factors evaluations were conducted to compare both types of displays. Two interfaces of bar alarm and tile alarm were simulated on the desktop computer for the user-involved experiment. Eight students participated in the experiment with the within-subject design. Results: The alarm bar was slightly better in terms of situation awareness, and preferred to understand alarm dynamics. The alarm tile was slightly or significantly better in other measures. Conclusion: Both alarm displays have their own advantages and disadvantages. Therefore, combining benefits of both displays can be used to optimize the design of alarm displays. Application: The proposed display is expected to compensate the existing displays for certain purposes.

3D Filmmaking for User-Selective UHD Stereoscopic Media System: A Case Study on the Film The Old, the New and the Other

  • Cha, Minchol;Hamacher, Alaric;Simon, Sebastien
    • Journal of Multimedia Information System
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    • v.8 no.4
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    • pp.277-284
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    • 2021
  • Despite skepticism about commercial potential, the stereoscopic 3D cinema is still a form that any filmmaker can choose to employ for its aesthetics and its immersive potential. Based on a haptic illusion, the stereoscopic media content requires a new perspective different from the principle of 2D media content in terms of creation and acceptance. This paper examines the technical and aesthetic issues of stereoscopic 3D film production from the perspective of today's emerging realistic and immersive media through a case study. One of the key factors for successful content creation and research and development in stereoscopic 3D cinema is the combination of artistic principles together with technical mastering of the new image technology. The purpose of this paper is to outline the principal challenges and research topics in stereoscopic 3D cinema through a case study of stereoscopic 3D pilot film production for the 'User-Selective UHD Stereoscopic Media Service Platform' of the ETRI (Electronics and Telecommunications Research Institute). This paper intends to examine stereoscopic 3D filmmaking workflow and production methodologies, as well as technical elements and aesthetic issues.

CAMAR Companion : Context-aware Mobile AR System for supporting the Personalization of Augmented Content in Smart Space (CAMAR Companion : 스마트 공간에서 증강 콘텐츠의 개인화를 위한 맥락 인식 모바일 증강 현실 시스템)

  • Oh, Se-Jin;Woo, Woon-Tack
    • 한국HCI학회:학술대회논문집
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    • 2009.02a
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    • pp.673-676
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    • 2009
  • In this paper, we describe CAMAR Companoin, a context-aware mobile AR system that provides a user-adaptive assistance with an augmented picture according to the user's context in smart space. It recognizes physical objects and tracks the movement of those objects with a camera embodied to a mobile device. CAMAR Companion observes a mobile user's context, which is sensed by various kinds of sensors in environments, and infers user preference for the content in the situation. It recommends multimedia content relevant to the user's context. It overlays selected content over associated physical objects and enables the user to experience the content in a user-centric manner. Furthermore, we have developed the prototype to illustrate how our system could be used for a mobile user's well-being care applications in smart home environments. In this application, we found that our system could perceive a user preference even though a user's context is changed dynamically, and then adapt the multimedia content with respect to the user's context effectively. As such, the proposed user-adaptive system has the potential to play an important role in developing customized user interfaces in mobile devices.

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