• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.5
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• pp.523-533
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• 2012

Website reputation is a key criteria for searches related to fashion product information and purchases. The greater the reputation of a website, then the greater the sense of community among its members; in addition, a stronger positive attitude towards the products influence subsequent purchases or WOM intention. This study reveals the influence website reputation and a sense of community for the WOM effect in regards to fashion products according to the type of the online shopping mall. The findings of this study are as follows. First, an increased website reputation produces a higher sense of community and perceived usefulness for WOM. The effect of the WOM was greater as the perceived usefulness of WOM increased. Second, the perceived usefulness of WOM had the greatest effect on the WOM effect. The reputation of a website had only an indirect effect on the WOM effect through the sense of community and the perceived usefulness of WOM. Third, the comprehensive mall had a greater reputation, but the WOM effect was greater with the fashion specialty mall. About the influence on the WOM effect, in the comprehensive mall the sense of community was more powerful than reputation of the website. In the fashion specialty mall the reputation of the website was more powerful than the sense of community.

• Journal of Agricultural Extension & Community Development
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• v.29 no.2
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• pp.65-79
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• 2022

It is important to understand sense of community and community participation for successful community development projects. This study aims to identify the factors influencing community participation on sense of community. Data were collected from 173 usable respondents from 8 villages in Gyeongsangnam-do. Results of a factor analysis yielded two dimensions of sense of community which were shared emotional connection/influence and reinforcement of needs/membership. Hierarchical regression analysis revealed that female, less educated, younger are more likely to be highly participated. The study suggested that policy makers and community practitioners consider the sense of community, age, gender, and educational background to enhance community participation.

• Journal of Information Technology Applications and Management
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• v.12 no.1
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• pp.69-90
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• 2005

Online community as a business model has gotten much attention in online market. And it has been recognized as an increasingly important tool for better understanding and relationships with customers. Thus, There are needs for conducting researches, such as those being performed in social psychology area. Due to the lack of current researches on online community, variables that have been considered in social science and factors in relationship marketing are adopted in this study. The primary purpose of this research is to develop and test a model that explains the process of how sense of online community through relationship quality influences customer loyalty. The major findings of this study are as follows: First, sense of online community was found to have a positive influence on relationship quality. Second, relationship quality was found to have a strong positive effect on customer loyalty. Finally, relationship quality was found to have a mediation effect between the sense of online community and the customer loyalty. Implications of these findings are discussed for researchers and practitioners.

• The Journal of Korean Society for School & Community Health Education
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• v.14 no.2
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• pp.29-45
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• 2013

Objectives: The purpose of this study was to identify relationships between experiential activity, ego-resilience, sense of community, and school life adjustment of middle school students and to provide the basic data that can contribute to the activation of experiential activities. Methods: 2,351 middle school students of panel survey conducted by National Youth Policy Institute were used in the final analysis. The structural equation model(SEM) was carried out to analyze structural relationships between experiential activity and ego-resilience, sense of community, and school life adjustment of the youth. IBM SPSS Statistics 20.0 and IBM SPSS AMOS 20.0. were used for the analysis of all data. Results: Experiential activities had a statistically significant positive effect on ego-resilience(p<0.001), school life adjustment(p<0.05), and the sense of community (p<0.001). Especially experiential activities acted on ego-resiliency, a sense of community, school life adjustment as an important parameter. Sense of community also showed to be an important mediating role between ego-resiliency and school life adjustment. Conclusions: In order to maximize the effectiveness of experiential activities, it is necessary to build the community networking enough to take full advantage of community resources and develop various experiential activities to meet the needs of youth and social change.

• Korean Journal of Social Welfare
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• v.45
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• pp.40-71
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• 2001

The purpose of this study is to examine the residents' life style affected by community-oriented behavior, and to assess the implication of changes in communities and in the participants' sense of community resulted from the Community Currency Movement in Korea. 4 Community Currency organizations were selected for this study and some methodologies such as field research, survey of actual conditions and depth interview research were used, By using of this methodology. We can analyze the characteristics of Community Currency Movement in Korea and the degree of participants' sense of community. As a result of this study, it was found that the residents recognized 'new' community and felt 'a sense of belonging' by exchanging the community currency. They have also expanded 'a sense of responsibility' for the community through the exchange of this currency. Along with this change of attitude, participants have made a new community norms and they have been more or less controled by the norm. Moreover, the emotional satisfaction and the needs for improving self-esteem have been realized within the community, and the intimacy as well as solidarity have been built up and enhanced. In conclusion, the Community Currency Movement gives a significant implication to the communities that seek to solve the community problems of the contemporary society through the communal effort by the residents themselves. Furthermore, in terms of community welfare, this process will be of an immense help in reinforcing self-help ability of the residents effectively.

• Journal of Families and Better Life
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• v.35 no.1
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• pp.125-137
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• 2017

The purpose of this study was to investigate the longitudinal relationship between Korean youth's social withdrawal, depression and community sense mediated by achievement values. For this purpose, we analyzed three years of the longitudinal panel data (2011-2013) of the Korean Children and Youth Panel Survey (KCYPS). Data were collected from 2,351 first year middle school students using the latent growth model using SPSS 18.0 and AMOS 22.0. The main analysis results were as follows. First, social withdrawal and depression decreased and community sense increased as time passed. These results supported the linear change model. Second, the initial status of social withdrawal and depression had effects on the initial status and change rates of community sense. Achievement values, the partial mediator, had a positive influence on initial community sense but had a negative influence on change rates of community sense. We discussed how to improve Korean youth's community sense based on these results.

• The Journal of Asian Finance, Economics and Business
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• v.6 no.3
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• pp.269-282
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• 2019

The purpose of this study is to investigate the relationship between the spectator experience and satisfaction with a focus on attachment and a sense of community. The survey was given to random spectators who watched KBO (The Korea Baseball Organization) games in 2018. With 189 surveyed participants, this study used exploratory factor analysis and reliability analysis to verify the reliability and validity of the measured variables. The hierarchical multiple regression correlation was employed as a statistical method for the hypotheses of this study. The findings showed that spectators' experiences have influences on satisfaction. Among the experience factors, education and entertainment affect attachment, and education has the only significant influence on a sense of community. In addition, spectators' attachment and a sense of community positively influence satisfaction. Attachment and a sense of community have a relatively mediated effect on spectators' experiences and satisfaction. This study confirmed the need for various spectator experiences at KBO games, and the importance of place attachment or a sense of community.

• Journal of Agricultural Extension & Community Development
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• v.29 no.1
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• pp.19-31
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• 2022

This study aims to examine the moderating effect of regional agricultural leader's capacity between the sense of community of female farmers and the resident participation. A survey was conducted on 312 female farmers from October 20 to November 19, 2020. The main results of the analysis are as follows. First, it showed that the higher the sense of community, the higher the awareness of resident participation. Second, it was found that the sense of community had a positive effect on resident participation as self-directed learning capability was higher, and that self-directed learning capability had a moderating effect on the relationship between the sense of community and the resident participation. Third, regional agricultural leadership capacity was found to have a moderating effect in the relationship between the sense of community and the resident participation.

• Journal of the Korean Operations Research and Management Science Society
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• v.35 no.1
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• pp.19-45
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• 2010

Virtual Communities, which are formed on the Internet, are expected to serve the needs of members for e-collaboration, e-communication, information and knowledge sharing. The executives of organizations should consider virtual community as a new innovation or knowledge pool since members share knowledge. However, many virtual community have failed due to members' low willingness to engage and furthermore to share knowledge with other members. Thus, there is a need to understand and foster the determinants of members' sense of belonging behavior in virtual community. This study develops an integrated model designed to investigate and explain the relationships between contextual factors, personal perceptions of virtual community, usability, trust and sense of belonging in using a certain virtual community. Empirical data was collected from 201 and tested using structural equation modeling (SEM) to verify the fit of the hypothetical model. The results show that the perceived usability and community trust of members significantly influences sense of belonging in using the virtual community, and information quality, system quality, familiarity on the virtual community are significantly influence the usability but not reputation. And I confirmed that perceived shared vision and responsiveness play the role of determinants in making the member's trust, perceived risk influence the making community trust in directly. The results of the study can be used to identify the motivation underlying members' sense of belonging in a certain virtual community by investigating the impacts of contextual factors and personal perceptions on virtual community, the integrated model better explains behavior than other proposed models. This study might help executives of virtual communities and organizations to manage and promote these determinants of sense of belonging to stimulate members' willingness to engage the community and futhermore enhance their virtual community loyalty.

• Journal of Families and Better Life
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• v.22 no.3
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• pp.1-9
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• 2004

The purposes of this study were (a) to compare the level of sense of community and community activity of the mixed-use residential buildings' residents with the expected residents for the mixed-use residential building, (b) and to investigate the degree of their needs of social interaction. For the survey the questionnaire from 176 residents of mixes-use residential building in Seoul, and 67 expected residents in Bundang Newtown are used. The analytical methods adopted in this study were frequency, percentage, chi-square test and t-test. It was found that the level of sense of community and the community activities of the mixed-use residential building' residents were higher than those of the expected residents. Their residents reported higher degree of participation on community activities than the expected residents. It was also found that the common space in their residential area promoted the residents' sense of community and community activity.