• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2014.06a
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• pp.22-25
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• 2014

UHDTV방송을 준비하면서 대용량 영상데이터의 전송이 중요시 되고 있다. 그러나 이용자의 미디어 이용행태는 언제 어디서나 쉽게 이용할 수 있는 매체를 더 선호하고 있다. 본 연구에서는 수신능률을 높이고, 향후 8K UHDTV 등 초고화질 서비스도 가능하도록 TV채널 폭의 확장에 의한 UHDTV방송의 효과를 제시하고자 한다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2006.11a
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• pp.283-288
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• 2006

In the future television broadcasting a flood of information from various sources will not always be welcomed by everyone. The need of accessing specific information as required is becoming a necessity. We are interested to make the life of television consumer easier by providing an intelligent television set which can adaptively proposed certain shows to the viewer based on the user historical consumed shows. The TV watching history data consists of TV program titles with their respective genres, channels, watched times and durations, etc. The method proposed is by utilizing Hidden Markov Model (HMM) to model the user preference of kind of genres the viewer will watch based on recorded genres of several weeks time. We take watching schedule from 6 PM to midnight as boundary. The range thus divided into 3 independent time band of 2 hours each resulting in 3 time bands from 6 PM to 8 PM, 8 PM to 10 PM, and lastly 10 PM to midnight. Each time band will be represented by an HMM. From each HMM we can generate a sequence of predicted genre that the user will probably watch during corresponding time-band. Our approach assumes that the user shows a consistent behavior of watching pattern in week to week basis and during the moment of watching TV. To asses the method performance experiment is conducted using real data collected from December 2002 to May 2003. Some user's data are selected and based on that predictions are made. The resulting predictions are then compared with the actual user's history. The experiment shows satisfactory result for user with middle to high consistent behavior level.

• Journal of Fashion Business
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• v.8 no.1
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• pp.117-132
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• 2004

The purpose of this study is to analyze consumers attitude toward PPL (Product Placement) of fashion products on TV, with regarding PPL as a new-communication sphere of marketing. This study used a questionnaire method, and the results of the analysis are as follows. First, as for the information availability of PPL related to fashion products on TV, it was shown to be higher in order of trend, brand, color, practicability, price and material. Second, as a result of analyzing, through 11 items, the attitude on PPL experience of fashion products on TV, there were many positive responses as to 5 items (The commodity with PPL is the product of a renowned brand, The commodity with PPL is the expensive product, An image of the product with PPL becomes good, The product with PPL is suitable to the mood in a drama, I try to think whether the product with PPL matches with myself), and there were more negative responses as to 6 items (Because of desiring to know a brand of the product with PPL, I look for it, The product with PPL is practical, The product with PPL is same as the real situation, I will also buy the product with PPL, Because there are too many commodities with PPL, I become angry, In case of facing PPL, I change a channel). Third, it was shown that the purchase experience and purchase intention as to the product with PPL on TV, have a positive correlation with TV viewing time and with whether or not re-approval as to PPL of a specific company. Also, the purchase experience as to the product with PPL on TV was shown much in the group of viewing TV via internet and in the group of using the digital TV broadcasting. The purchase intention as to the product with PPL on TV was shown higher in the group of using much cable TV broadcasting and general TV broadcasting, while the group of viewing TV via internet had purchase experience, but the response of not having intention of repurchasing was the highest.

• Journal of Korea Multimedia Society
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• v.13 no.12
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• pp.1767-1777
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• 2010

In digital TV broadcasting, such as terrestrial, cable, satellite, and IPTV, the head-end of digital TV broadcasting has a more complicated transmission structure than that of analog TV broadcasting. Furthermore, digital TV broadcasting has a feature that supports multiplex models, such as Multiple Program Transport Stream (MPTS). Therefore, the purpose of our work was to design and examine a more efficient new system of emergency alert message transmission to support the digital TV broadcasting environments. Digital TV broadcasting is the IP generation or RF transmission of 8-VSB, QAM, and QPSK modulated through a multiplexer or re-multiplexer multiplexed stream as a MPEG-2 Transport Stream after content encoding. The new system proposed in this paper transmits an emergency alert message without scrambling after replacing the PID and payload of the -packet with the message prototype in the TS stream from the multiplexer. If we need to transmit an emergency alert message under digital TV broadcasting services, then the receiver first checks the PID of each packet in the TS stream for the emergency alert message. Next, if a packet is determined to be an emergency alert message, then the set-top box displays the message on the TV screen using its function of On Screen Display, or the PC based software displays the message on the monitor screen using its function of overlay with user interface if the packet is found to be an emergency alert message. We have designed an emergency alert message protocol and a system model. By experiments and analysis of the system, we concluded that the system achieved efficiency and the ability to send and receive emergency alert messages using the system under different digital TV broadcasting service environments.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.8
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• pp.475-484
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• 2020

This monograph was probed effectively by using practical methods in a subjectivity study that was accessible in depth, departing from bygone behavior of functional quantity analysis of awareness and the opinions of young people about the general (public) model of TV advertising. The perception patterns resolved in this study sorted out four types in a Q-methodology. The result is divided as follows: 1 [(N=7): Advertising Consensus Type], 2 [(N=7): Advertising Negative Type], 3 [(N=5): Advertising Purchasing Reduction Type], and 4 [(N=1): Advertising Persuasion Orientation Type]. As such, we found very different types all over. Finally, this study reviews subjective acceptance as to the type of model reception with regard to general TV advertising, offering a developmental suggestion on the issue, and an agenda about it.

• Journal of the Microelectronics and Packaging Society
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• v.14 no.2 s.43
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• pp.1-8
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• 2007

A flat fluorescent lamp (FFL) was developed as a light source for LCD TV Backlight. The channels of FFL were realized by forming the flat glass at high temperature. The performance of the backlight with FFL was shown to improve by optimizing the FFL channel profile that has elliptical shape, 4.4 mm height and 1.4 mm sealing distance. In this paper, the brightness uniformity of LCD TV backlights was investigated by optical simulation of FFL channel profiles. The brightness of LCD TV using FFL with the optimized channel profile was shown to be $576\;cd/m^2$.

• Journal of the Microelectronics and Packaging Society
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• v.11 no.2 s.31
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• pp.37-41
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• 2004

Parallel combination of cold chathode fluorescent lamps (CCFL) are widely used as the light sources of LCD TV backlight. Brightness uniformity is safisfied by using one transformer per one CCFL. Instead of using one transformer per oneCCFL, one transformer is used to drive 8 CCFLs by using differential driving method. A differential driving inverter with two transformers is developed to drive 16 CCFLs of 26' backlight for LCD TV. The brightness uniformity of $88\%$ was obtained by driving 26' backlight with the developed differential driving inverter successfully.

• Journal of the Institute of Electronics and Information Engineers
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• v.49 no.12
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• pp.242-246
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• 2012

This paper presents an integrated low noise and highly linear wideband RF front-end for a digital terrestrial and cable TV tuner, which are used as a part of double-conversion TV tuner. The low noise amplifier (LNA) has a low noise figure and high linearity by adopting a noise canceling technique based on current amplification. The up-conversion mixer and SAW buffer have high linearity by employing a third order intermodulation cancellation technique. The proposed RF front-end is designed in a $0.18{\mu}m$ CMOS and draws 60 mA from a 1.8 V supply voltage. The RF front-end shows a voltage gain of 30 dB, an average single side-band noise figure of 4.2 dB, an IIP2 of 40 dBm, and an IIP3 of -4.5 dBm for the entire band from 48 MHz to 862Hz.

• International Journal of Contents
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• v.8 no.3
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• pp.12-19
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• 2012

This study investigated what factors affect consumers' decision making concerning the adoption of smart TVs. For this purpose, the integrated adoption model that consists of six major constructs from the diffusion of innovation theory (DIT), the technology acceptance model (TAM), and the model of innovation resistance(MIR) was employed. To collect data, an online survey was used. Data collected were analyzed with the structural equation model (SEM). Findings showed that the innovativeness has a positive influence on the both of perceived usefulness and perceived ease of use. It was also shown that both of perceived usefulness and perceived ease of use affect the intention to use smart TVs in a positive way. The innovation resistance has a negative influence on the intention to use. The mediating role of the innovation resistance was also found. The implications of these results are discussed.

• The International Journal of Costume Culture
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• v.13 no.1
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• pp.5-8
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• 2010

The goal of this study is to analyze the influence of the costume culture of South Korean movies and television series on the development of fashion industry. South Korean movies and television series make full use of the influence of costume culture to advocate Korea's national spirit and character as well as the confidence and vigor of the young generation. They contribute to establishing South Korea as a country with a graceful, modern appearance and great cultural heritage. The presentation and promotion of its costume culture in movie and television series stimulates its cultural competence and advances its cultural creative industry. The spread of Korean costume culture has become the pioneer and foreshadowing of clothing industries and greatly underpins its advancement overseas. In concert, the development of clothing industry helps the spread of Korean costume culture.