• Asia-Pacific Journal of Business
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• v.3 no.1
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• pp.10-16
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• 2012

India is having a high growth rate of Mobile subscribers which has opened up a new marketing channel of communication with customers. There is a need to study the factors affecting Mobile user's attitude towards Mobile marketing and the relationship between these factors. To study the mobile users attitude towards mobile marketing 489 mobile users opinion is taken on 12 statements for a period of 5 months. Using factor analysis method these 12 statements are grouped into 5 groups they are Mobile advertisement, Mobile Usability, Mobile Promotions, Mobiles shopping and Mobile Marketing. Confirmatory Factor Analysis (CFA) was performed to confirm the findings. SPSS Statistics 17.0 is used to conduct factor analysis and the validity of the model. Once the model was validated, SPSS Amos 18.0 was used to fit a model based on Structure Equation Model to analyze the factors affecting Mobile user's attitude and the relationship between these factors. The present study revealed that Mobile Advertisement and Mobile Sales Promotion are having positive effect on Mobile Marketing where as Mobile Shopping and Mobile Phone Usability is having negative effect on Mobile Marketing. The impact of indicators like Mobile Phone user's permission and personalization of Mobile Phone communication on Mobile Marketing are also discussed in this article.

• Electronics and Telecommunications Trends
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• v.35 no.5
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• pp.43-56
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• 2020

The 5G system standardization body has been developing standard functions to provide ultra-high speed, ultra-high reliability, ultra-low latency, and ultra-connected services. In 3GPP Rel-16, which was recently completed, this system has begun to develop ultra-high reliability and ultra-low latency communication functions to support the vertical industry. It is expected that the trend in the adoption of mobile communication by the vertical industry will continue with the introduction of 5G. In this paper, we present the industrial Internet-of-Things (IIoT) service scenarios and requirements for the adoption of 5G systems by the vertical industry and the related standardization trend at present. In particular, we introduce the 5G time-sensitive networking standard technology, a core technology for realizing 5G-based smart factories, for IIoT services.

• Electronics and Telecommunications Trends
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• v.33 no.1
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• pp.111-122
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• 2018

In this review, several new technologies considered when providing an open service environment in a mobile communication network are described. Recently, 3GPP developed some standards related to IoT services for opening a service platform in an SCS environment based on the OSA concept in a 3GPP LTE system. Similarly, the development of a new framework is underway to allow a plurality of services to commonly use an API environment in which a service provider or client accesses a 5G mobile communication system. Extending the existing LTE SCEF concept, the standardization of the northbound API is applied in the 5G CAPIF environment. Therefore, it is possible to construct a framework that facilitates access from outside, and takes advantage of the common management of various open service environments. An open service platform environment is expected to play an important role in transforming a network with simple connectivity services into a variety of new service markets, or into a service environment that can create added value.

• ETRI Journal
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• v.38 no.6
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• pp.1085-1094
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• 2016

In this work, we present interactive automultiscopic content with mobile surface haptics for multimodal interaction. Our system consists of a 40-view automultiscopic display and a tablet supporting surface haptics in an immersive room. Animated graphics are projected onto the walls of the room. The 40-view automultiscopic display is placed at the center of the front wall. The haptic tablet is installed at the mobile station to enable the user to interact with the tablet. The 40-view real-time rendering and multiplexing technology is applied by establishing virtual cameras in the convergence layout. Surface haptics rendering is synchronized with three-dimensional (3D) objects on the display for real-time haptic interaction. We conduct an experiment to evaluate user experiences of the proposed system. The results demonstrate that the system's multimodal interaction provides positive user experiences of immersion, control, user interface intuitiveness, and 3D effects.

• ETRI Journal
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• v.42 no.5
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• pp.700-711
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• 2020

Because of the rapid increase of mobile traffic, flexible broadband supportive unmanned aerial vehicle (UAV)-based 6G mobile networks using free space optical (FSO) links have been recently proposed. Considering the advancements made in UAVs, big data processing, and artificial intelligence precision control technologies, the formation of an additional wireless network based on UAV aerial platforms to assist the existing fixed base stations of the mobile radio access network is considered a highly viable option in the near future. In this paper, a combined time bound optimization scheme is proposed that can adaptively satisfy the control and communication time constraints as well as the processing time constraints in FSO-based 6G UAV aerial networks. The proposed scheme controls the relation between the number of data flows, input data rate, number of worker nodes considering the time bounds, and the errors that occur during communication and data processing. The simulation results show that the proposed scheme is very effective in satisfying the time constraints for UAV control and radio access network services, even when errors in communication and data processing may occur.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• v.22 no.5
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• pp.568-575
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• 2011

In this paper, we propose a small broadband antenna for mobile device. The proposed antenna consists of a printed rectangular monopole antenna and a parastic element connected to ground using narrow meander line and it is designed on a FR-4 substrate that has a thickness of 0.8 mm and a dielectric constant of 4.4. The FR-4 substrate's size is 50 mm${\times}$90 mm comparable to the real mobile device. The fabricated antenna's size is 12.5 mm${\times}$10.5 mm${\times}$0.8 mm and the measurement shows -10 dB return loss bandwidth of 2,200~6,000 MHz and gains of 2.86~4.01 dBi. Accordingly, the proposed antenna can support mobile device for WiBro(2,300~2,380 MHz), WLAN(IEEE 802.11b/g/n: 2,400~2,480 MHz, IEEE 802.11a: 5,150~5,825 MHz), and mobile WiMAX(IEEE 802.16e : 2,500~2,690 MHz, 3,400~3,600 MHz) service bands.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.41 no.1
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• pp.51-57
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• 2016

This paper describes the physical layer modem structure of Giga KOREA 5G system which is being developed by ETRI as a 5G telecommunications prototype. The objective of Giga KOREA 5G system is supporting maximum 100 Gbps data rate for each cell with wide-bandwidth baseband station and mobile station prototypes in mmWave (10~40 GHz) environment. To achieve this objective, its physical layer is composed of high performance baseband station as well as mobile station and their OFDM TDD modems. The important features of Giga KOREA 5G physical layer are carrier aggregation, multiple receiving beam searching in mobile station, high data rate channel encoder and decoder and high speed modulation and demodulation functions.

• Electronics and Telecommunications Trends
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• v.32 no.3
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• pp.68-77
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• 2017

5G 이동통신은 4세대 LTE보다 전송속도는 270배 빠르고, 지연시간은 1/30에 불과 할 정도로 빠른 속도와 연결성을 제공하기 때문에 가상현실, 증강현실, 자율주행차 등의 새로운 서비스를 구현할 수 있다. 5G 이동통신이 미래 유망 서비스로 부각되자 이동통신사들은 노키아, 에릭슨, 화웨이, 삼성전자 등 글로벌 장비업체들과 제휴하여 2019~2020년 상용화를 목표로 5G 기술개발에 박차를 가하고 있다. 일본의 NTT도코모, 중국의 차이나모바일, 한국의 KT, SK텔레콤 등 동북아 3국의 통신사업자들이 정부 전략과 공조하면서 가장 앞서 나가고 있다.

• Review of KIISC
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• v.30 no.6
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• pp.17-22
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• 2020

5G 단독모드(StandAlone)가 미국, 중국 등에 상용화됨에 따라 고속 서비스 eMBB(enhanced Mobile BroadBand), 저지연 서비스 URLLC(Ultra Reliable Low Latency Communication), 다 연결 서비스 mMTC(massive Machine-Type Communications) 기술 또한 곧 상용 기술화 될 것으로 예상된다. 이러한 5G 서비스의 기술 개발에는 다양한 기업과 기관들이 참여하여 매년 신규 표준이 생성되고 있다. 따라서 본 논문에서는 5G 보안 표준화에 대한 현황을 파악하여 전반적인 5G 보안 동향에 대한 정보를 제공하고자 한다.

• Electronics and Telecommunications Trends
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• v.33 no.5
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• pp.33-41
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• 2018

The paradigm of mobile communication technology has changed from an increase in transmission capacity to service-based technologies satisfying various types of service requirements. One of the new paradigms is a service that provides users with a QoE (Quality Of Experience (QoE), at anytime and anywhere. 5G defines various technologies such as dense network structures and beam selection for increasing the transmission capacity and ensuring the quality of experience so as to satisfy this requirement, and related research is underway. In this paper, we describe the definition of a 5G small cell and 5G network structure as well as research trends of standardization and related technologies for constructing optimal solutions for mobile users in dense networks based on small cells.