• Journal of the East Asian Society of Dietary Life
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• v.23 no.4
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• pp.508-518
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• 2013

In this study, the influence of sub-factors of Big Five personality (extraversion, agreeableness, conscientiousness, neuroticism, openness to experience) to job satisfaction and turnover intention, and mediating effect of job satisfaction between Big Five personality and turnover intention were empirically analysed. Also the relationship between job satisfaction and turnover intention was investigated. The sample of this study were customer-contact employees of restaurant among Youngnam province. 243 questionnaires were used for the empirical analyses. According to the empirical analysis results, openness to experience and conscientiousness respectively had positive influences to job satisfaction and turnover intention. Also neuroticism gave negative influence to turnover intention. Another research finding of this study was that mediating effect of job satisfaction existed in the causal relationship of 'openness to experience' and conscientiousness to turnover intention. Managerial implications of the research findings are that restaurant managers are recommended to select employees of having much of conscientiousness and 'openness to experience', and to employ those of having much of agreeableness. In the field of restaurant industry, training is very important for employees to foster these personalities, because this industry does not have environment of hiring employees of having much of these personalities. Also training can be applied to employees of having high neuroticism for minimizing their turnover intention.

• Journal of the Korean Society of Food Culture
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• v.26 no.2
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• pp.142-150
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• 2011

This study investigated and compared the brand personality of domestically run family restaurants with quick service restaurants. Information was elicited from respective patrons using self-administered questionnaires which asked questions on recognizable brand characteristic and attributes of each restaurant through image maps. Data from the self-administrated questionnaires were collected and analysed using comparative statistical analysis, including frequency, t-test, chi-square, factor analysis, reliability analysis and correspondence analysis. Overall, patrons identified 5 factors which they used to rank individual restaurants; sophistication, competence, likeableness, trendiness, and ruggedness. Overall results showed the family restaurants that scored highly on likeableness and trendiness were Outback and TGIF. Furthermore, Vips was the only family restaurants that scored highly in ruggedness. In relation to quick service restaurants, Lotteria scored highest for competence while McDonalds and Burger King scored best for sophistication. Limitations and future research directions are also discussed.

• The Journal of the Korea institute of electronic communication sciences
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• v.9 no.4
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• pp.509-514
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• 2014

This study investigates how the five personality factors affect job-related stress levels owing to various causes and stress coping strategies in university students studying health-related majors, including dental hygiene. In subfactors for stress coping strategies (1) 'extrovert', 'likeable', and 'diligent' types for 'desire for social support' (2) 'diligent', 'extrovert,' 'likeable', and 'extrovert' types for 'problem-oriented' and (3) 'nervous,' and 'diligent' types for 'avoidance-oriented,' were shown to be most affected, in that order(SCi = ${\beta}0$ + ${\beta}1$ Neuroticism + ${\beta}2$ Extraversion + ${\beta}3$ Openness to Experience + ${\beta}4$ Agreeableness + ${\beta}5$ Conscienti- ousness + ei ).

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.4
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• pp.101-112
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• 2013

The purpose of this study was to evaluate the differences of the visual image on the variations in the waist position and the width of the wide pants. The stimuli were 9 samples: 3 variations of the waist position and 3 variations of the width of hem line. The data was obtained from 56 fashion students and analyzed by using Factor Analysis, Anova, Scheffe's Test and the MCA method. The results of this study are as follows; 1. The visual evaluation by the waist position and the width of the wide pants is composed of 4 factors: attractiveness, physical characteristics, modesty, and personality. Among these factors, the attractiveness was the most important. 2. The high waist pants showed the most characteristic and soft under the condition that the width of the hem line was 98cm at the third stage, while the natural waist pants showed no characteristics and stiff in case the width of the hem line was 66cm at the first stage. 3. The first stage pants were simplest and modest in case the waist position was low, while the third stage pants were the most complicated and untidiest in case the waist position was natural. 4. The waist position and the width of the wide pants interacted with the physical characteristics and the modesty. 5. According to the MCA on the attractiveness and the personality, the width affected to the visual image of the wide pants than the waist position did.

• Journal of the Korea Convergence Society
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• v.12 no.1
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• pp.353-360
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• 2021

This study provides basic data on the development of a program to improve the quality of nursing services and job satisfaction in the clinical field by identifying the relationship between nurses' feelings of happiness, clinical nursing personality and job satisfaction, and identifying factors influencing job satisfaction. The subjects of the study were nurses working in two hospitals located in M City, and the data collection period was from April 27 to May 11, 2020. The collected data were analyzed using SPSS WIN 23.0 program. As a result of analyzing the factors affecting the job satisfaction of the subjects, happiness showed an influence, and the explanatory power was 20.4%. In conclusion, it is necessary to develop concrete and systematic programs that can improve the happiness and job satisfaction of nurses.

• Journal of the Korea Society of Computer and Information
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• v.29 no.4
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• pp.161-175
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• 2024

In this paper, we examined the causes of privacy concern and related factors in personalized recommendation service of OTT. On the basis of the 'Big Five Personality model,' we established factors such as agreeableness, neuroticism, conscientiousness, extraversion, and openness to experience. Additionally, we established factors such as accuracy, diversity, and novelty of OTT recommendation's services, and perceived transparency. we analyzed the relationship between privacy concern, service benefit, and intention to give personal information. Finally, we analyzed the mediating effect of service benefits on the relationship between privacy concern and intention to give personal information. The results of this study showed that (1) neuroticism, extraversion and openness to experience had the significant effects on privacy concerns, (2) perceived transparency had the significant effects on privacy concern, 3) privacy concern and service benefit had the significant effect on intention to give personal information, and (4) as a result of multi-group analysis towards low and high groups to verify the moderating effect by service benefits, a significant difference was observed between privacy concern and intention to give personal information. The findings of the study are expected to help the OTT firms' understanding towards users' privacy protection behaviors.

• Journal of Fashion Business
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• v.12 no.4
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• pp.143-157
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• 2008

The purpose of this study was to evaluate the visual effects and images according to changes in the silhouettes and length of miniskirt. The silhouettes of the miniskirt were classified into two different categories according to side line, H-line and A-line. We altered the length of the miniskirt in five categories with changes in 25cm, 27.5cm, 30cm, 32.5cm, and 35cm. For the visual evaluation, 10 stimuli were placed in mannequins, and were estimated by the experts in the fashion design. For the visual evaluation according to changes in the silhouettes and length of the miniskirt, we used 13 pairs of items to find the visual effects, and 23 pairs of adjectives to measure the visual images. The stimuli and adjectives were randomly given to the evaluators and were evaluated by the 7-Point Likert Type Scale. The data have analyzed by frequency, t-test, factor analysis, anova, scheffe's test and the MCA method. According to the factor analysis of the visual effects of the miniskirt, the result was classified into 3 factors: the thickness of the lower body, the length of the lower body, and the shape of the lower body. According to factor analysis of the visual image of the miniskirt, the result was classified into 4 factor: personality, attraction, elegance, and activity. The silhouettes of miniskirt had more positive visual effects and images in A-Line than in H-Line. Among the visual effects of miniskirts, the length affected the thickness and length of the lower body more than the silhouette did and, the silhouette had more effects on the shape of the lower body than the length did. And shorter the skirts, stronger the image of personality. However, 32.5cm and 35cm miniskirts are estimated to be more attractive than excessively short skirts. There are many differences in the image of personality and activity according to the changes in the length of miniskirts.

• Science of Emotion and Sensibility
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• v.19 no.1
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• pp.83-94
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• 2016

The purpose of this study is to find out the relationships of brain laterality, active EEG over all brain regions and personality traits by measuring EEG signals on the basis of the counseling psychology personality theories. For this study, the EEG of ninety-six college students as measured by an eight channel EEG device and analyzed through the computer and the data of their Big Five Personality Test were analyzed by statistical analysis. The result was that when theta's laterality at the prefrontal lobe is bigger, neuroticism is higher in the personality factors. On each of the brain regions, theta's activity on the left of the prefrontal lobe makes higher neuroticism but lower conscientiousness, and beta's activity on the left of the frontal lobe makes lower extroversion and openness to experience. These results showed that there are statistically meaningful relationships between the brain region activated specific EEG and individual personality or psychological traits. This study branched out into theta band while most previous studies measured in alpha and beta band. Also from these results it suggested the counseling strategy with the brain and follow-up studies.

• The Journal of Korean Academic Society of Nursing Education
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• v.5 no.2
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• pp.347-358
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• 1999

The purpose of this study was to explain the relationship between health promoting behavior and self-esteem, and the relationship between health promoting behavior and self-efficacy. The instrument of this study was a structured questionnaire included health promoting lifestyle, self-esteem and self-efficacy. The data were collected from August 24 to September 3, 1999 and analyzed by Cronbach alpha, descriptive statistics, t-test, ANOVA, Scheffe's test, Pearson's correlation coefficient and stepwise multiple regression by using SPSS/PC+ program. The results of research were as follows : 1. The average score of performance in the health promoting behavior variables was 2.61. The variable with the highest degree of performance was the sanitary life(3.14), whereas the one with the lowest degree was the professional health maintenance(1.50). The average score of self-esteem was 2.89, and self-efficacy was 6.60. 2. There was significant difference according to the demographic variables. The total health promoting behavior was predicted by age, religion, monthly income. personality, perceived health status and frequency of exercise. Self-esteem was predicted by religion, monthly income and personality. Self-efficacy was predicted by age, religion and personality. 3. There was a significant correlation between health promoting behavior and self-esteem, self-efficacy. 4. Self-efficacy was the highest factor (variable) predicting health promoting behavior. A total of 44.7% of the variance was explained in the total health promoting behavior by the self-efficacy, frequency of exercise, self-esteem, perceived health status and personality. In conclusion, this study revealed that self-efficacy, self-esteem may be important factors that can improve health promoting behavior. Therefore the findings of this study may provide significant basic data for health promoting program development.

• Korean Journal of Occupational Health Nursing
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• v.22 no.2
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• pp.112-120
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• 2013

Purpose: The purpose of this study was to identify the influence of interpersonal attitude (I+, I-, U+, U-) on communication competence in care workers for frail elderly. Methods: This study was a cross-sectional survey. The data were collected from 153 care workers for frail elderly using a structured questionnaire. The data were analyzed using multiple regression with the SPSS/WIN 20.0 program. Results: The interpersonal attitude style of subjects was I+U+, and the score of communication competence was 3.53. There were significant differences in interpersonal attitude (I+, I-), and communication competence depending on age, education level, experience of personality type test (yes). Factors influencing on communication competence in care workers were interpersonal attitude (I+, I-, U+) and experience of personality type test with $R^2$ value of 48.5% (F=23.47 p<.001). The most influencing factor was I+ (${\beta}$=.36), followed by I- (${\beta}$=-.22), U+ (${\beta}$=.20), and experience of personality type test (yes) (${\beta}$=.16). Conclusion: It is needed to maintain the interpersonal attitude style (I+U+) of care workers. Continuing education program is needed for increasing communication competence especially for those fifties and over, and experienced care workers. Giving an opportunity for personality test is helpful to increase communication competence in care workers.