• 유통과학연구
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• 제19권7호
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• pp.5-17
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• 2021

Purpose: The distribution of goods and the flow of information, determined by consumer behavior toward online shopping, is drastically popular worldwide. This study examines some factors such as brand trust, online sales promotion, consumer personality, delivery service, quality assurance, information search, and online consumer satisfaction influence online shopping behavior. Research design, data, and methodology: A constructed questionnaire in an online survey was conducted with 241 random cluster respondents in the greater Jakarta Area. Structure equation model was utilized to analyze and verify all the data. Results: Research finding indicates online sales promotion, delivery service, quality assurance, and online consumer satisfaction positively influence information search. Meanwhile, brand trust, quality assurance, and information search positively influence online shopping behavior. However, the result illustrates that consumer personality negatively influences both information search and online shopping behavior. Conclusions: To influence online shopping behavior, the most important factors that need to be considered by marketplaces are quality assurance. It positively motivates Indonesia's citizens to collect information and make unplanned purchases. The study finding can be a reference for brands to maintain and build outstanding product quality, an informational website, and an excellent marketing strategy so that customers can meet their expectations. Besides, it also broadens both companies' and individuals' knowledge about the digital revolution on consumer behavior.

• The Journal of Asian Finance, Economics and Business
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• 제9권5호
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• pp.147-156
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• 2022

The study aims to identify factors that influence university and college students' entrepreneurial intentions in Vietnam's Mekong Delta region. The study examines entrepreneurship mindset, subjective norm, capital sources, concept development assistance, personality qualities, and perceived behavioral control of university support for a student's entrepreneurial aim. The research was conducted according to the quantitative method. The data was collected through an online survey with a sample size of 611 students from 19 universities and colleges in the Mekong Delta region. The methods that test the scale, including Cronbach Alpha Test, Structural Equation Modeling (SEM), are used to consider the correlation between the influence factors. The results of SEM analysis show that there are five main factors affecting students' entrepreneurial intention with decreasing level of influence, including the source of capital, perceived behavioral control, business development support, entrepreneurial attitude, and educational support. Besides, the results indicate that the subjective norm, personality traits, and concept development support have no impact on the intention of students toward entrepreneurship. The research also reveals that the entrepreneurial intention of students at universities and colleges has a positive relationship and is significantly affected by capital source and perceived behavioral control.

• 한국치위생학회지
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• 제14권5호
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• pp.689-694
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• 2014

Objectives : The study aims to verify the relationship between personality type and sense of vocation of the clinical dental hygienist. Methods : The study data was collected from 221 dental hygienists working in the City of Changwon(unified), Busan Gyeongsangnam-do. Data analysis was conducted using IBM SPSS Statistics 19.0 program. Results : The relationship between the general characteristics of the study population and a sense of vocation was higher for the dental hygienists with a higher level of education attainment, higher monthly salary, higher job satisfaction level, extroverted personality, and the dental hygienists in a low neurotic group(p<0.001). According to the correlation results among job satisfaction, personality type and the sense of vocation, a sense of vocation and job satisfaction have a positive correlation while the sense of vocation and neurotic tendency have a negative correlation(p<0.01). The results of logistic-regression analysis on the factors influencing the sense of vocation are as follows: education attainment(p<0.001), salary(p<0.05), extroversion(p<0.001) and neurotic tendency(p<0.05). Conclusions : Nature of consciousness, depending on the type of professional vocation was to determine the difference.

• 한국콘텐츠학회논문지
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• 제11권12호
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• pp.230-240
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• 2011

다매체 다채널 시대가 되면서 텔레비전 프로그램 선택을 결정하는 중요한 요인으로 수용자 개인의 성향이 더욱 강조되고 있지만, 실증적인 연구가 부족한 것이 현실이다. 본 연구는 수용자의 개인성향이 프로그램 유형 선호도에 미치는 영향을 연구하였다. 특히, 프로그램 시청 동기와 관계가 있는 인지욕구와 감각추구성향의 영향력을 검증하고자 하였다. 다양한 텔레비전 프로그램 중에서 드라마와 예능 장르를 각각 4개와 5개 유형으로 세분화하여 각 유형의 선호도에 개인성향이 미치는 영향을 살펴보았다. 이를 검증하기 위해 웹 서베이를 실시하여 분석한 결과, 응답자들의 인지욕구와 감각추구성향은 프로그램 유형 선호도에 영향을 미치는 것으로 나타났다. 또한 인지욕구와 감각추구성향은 정적인 유의미한 상관관계가 있는 것으로 드러났다. 연구 결과의 함의를 논의하였다.

• 사상체질의학회지
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• 제23권3호
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• pp.330-339
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• 2011

1. Objectives: The purpose of this study is to find the association between personality pattern and quality of life according to Sasang Constitution. 2. Methods: The 529 subjects whose constitutions had been confirmed by the experts on the base of drug response were recruited. Personality questionnaire was composed of 15 personal characteristics items measuring the influence of yin/yang and health estimating instrument was SF-12 evaluating the quality of life. Two-way ANOVA was conducted to analyze the Sasang Constitutional difference according to personality pattern. 3. Results: There were 5 different items in PCS(physical component summary), 7 different items in MCS(mental component summary). The individual scores of 3 items - give up easily/stand, decide easily/hard and be exited easily/rationalwere different according to the Sasang Constitution. 4. Conclusions: We suggest that psychological factors may affect the health state, especially might affect the health state of Sasang Constitution differently.

• 복식문화연구
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• 제18권5호
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• pp.923-941
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• 2010

The purpose of this study examines women in 20s~30s who start applying adult makeup and are sensitive to cosmetics and makeup techniques to understand the influence of overseas cosmetic brands' personality on their preference to provide overseas cosmetic brands with unique personality marketing resources. The following summarize the findings of this study: first, overseas cosmetic brands' personality factors were aesthetics, performance, interest, competency, and boldness. Second, among imported brands, the most preferred brand was Christian Dior, followed by Bobbi Brown, Chanel, SK-II, and Estee Lauder. Third, the subjects preferred Chanel when they perceived its aesthetics, performance, and competency and Christian Dior when they perceived its aesthetics and performance and did not perceive its boldness as much. They preferred Estee Lauder when they perceived its aesthetics and competency and Bobbi Brown when they perceived its aesthetics, performance, and competency and did not perceive its boldness as much. In case of SK-II, they preferred it when they perceived its aesthetics, performance, interest, and competency.

• 부모자녀건강학회지
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• 제11권1호
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• pp.37-48
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• 2008

Purpose: The purpose of this study was to investigate the Enneagram personality types, ego-identity, self-efficacy and interpersonal relations among adolescents in high school. Methods: The participants were 322 high school students. Data were collected through self-report questionnaires, which were constructed to include demographic-environmental factors, Enneagram personality types, ego-identity, self-efficacy and interpersonal relations. The data were analyzed using descriptive statistics and pearson correlation coefficients. Results: In the nine Enneagram personality types, type 9 was highly measured. In the triadic center of Enneagram personality types, gut type was highly measured. In the wing, 9W1 was highly measured and the disruption rather than integration was highly measured. The most development level was level 5. The score of ego-identity was 3.25, the score of self-efficacy was 3.32 and the score of interpersonal ralations was 3.50. The correlation of ego-identity, self-efficacy and interpersonal relations showed significantly positive correlation with all. Conclusion: There were correlating relationships among ego-identity, self-efficacy, interpersonal relations in high school students. Based on the outcomes of this study, it is necessary to study on the relationship between Enneagram personality types and related variables. Also, We need to develop program that improve ego-identity, self-efficacy and interpersonal relations according to Enneagram personality types.

• 전자공학회논문지CI
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• 제47권1호
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• pp.116-122
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• 2010

급격한 컴퓨터 기술의 발달로 인간과 컴퓨터 상호작용 (Human Computer Interface : HCI)에 대한 중요성이 높아지면서 보다 인간 친화적인 시스템 설계에 대한 요구가 높아지고 있다. 인간 친화적인 시스템 구축을 위해서는 먼저 개인성과 감성적요소가 고려되어야 한다. 지식(Knowledge), 감정(Emotion), 개인성(Personality)의 각 영역에서 이를 실현하려는 시도는 많이 되고 있으나 이 세 가지 요소를 연결하는 시도는 아직 미흡한 실정이다. 지식이 기억될 때 감정도 함께 기억되는 경우가 많으며 사고 과정과 결정 단계에서 감정적인 상태는 막대한 영향을 미친다. 따라서 좀 더 인간 친화적이며 섬세하고 효율적인 지능 시스템 구현을 위해서는 이러한 세 가지 요소를 고려한 시스템이 모델링되고 설계되어야 한다. 본 논문에서는 개인성을 고려한 지식-감정 반응 모델을 설계하고, 개인성을 구현하기위하여 5가지 타입을 정의하고 타입매칭선택 메커니즘에 의해 추출된 사고 스레드의 감정벡터를 계산하고 자극에 반응하는 방법을 제안하였다. 또한 제안된 시스템을 가상메모리에 적용하여 타입별 감정 반응을 시뮬레이션 하였다.

• 인터넷정보학회논문지
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• 제17권3호
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• pp.95-106
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• 2016

본 연구는 페이스북 이용자의 성격특성이 페이스북 이용유형과 어떠한 관련이 있으며, 페이스북을 실제로 이용하면서 이용자들의 성격에 따라 페이스북 몰입의 정도가 다르게 나타나는 지를 실증적으로 알아보고자 하였다. 페이스북을 가장 활발히 이용하는 대학생들을 대상으로 설문조사를 실시하였으며, 이들의 성격 5요인, 페이스북 이용유형, 그리고 SNS 몰입 척도를 이용하여 측정하였다. 분석결과 외향성과 친화성은 이용유형의 하위요인 중 정보확산에 정적인 영향을 미쳤으며, 개방성, 성실성, 신경증은 정보생산에 유의미한 영향을 미치는 것으로 드러났다. 또한 이용자의 성격 요인이 몰입에 미치는 영향을 살펴본 결과, 외향성은 지속적, 규범적 몰입에 영향을 미치는 것으로 나타났으며, 신경증은 지속적, 규범적, 정서적 몰입 모두에 정적인 영향력을 미치는 것으로 나타났다. 이러한 본 연구의 결과는 페이스북 이용에 있어 이용자의 성격특성에 따라 SNS 이용유형과 몰입의 종류와 정도가 각각 달라질 수 있음을 시사한다.

• 한국간호교육학회지
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• 제14권2호
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• pp.167-175
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• 2008

Purpose: The purpose of this study was to explore the structure and characteristics of male college nursing students' personality-based career attitudes. Method: The Q-methodology was used to identify factors in male nursing students' personality-based career attitudes. A Q sample was collected from literature reviews (Kim & Kim, 2005). The subjects consisted of 30 male nursing students. Result: The results of the study show that male nursing students can be categorized into four types. The five factors extracted all had eigen values greater than 1.0 and explained approximately 50.84% of the variation in responses (32.62, 7.59, 5.70 and 4.93% respectively). The categories were labeled 'Repair intention style', 'Belief intention style', 'Stability intention style', and 'Self-regulation intention style'. Conclusion: Through a process that analyzes subjective structure, male nursing students' personality based career attitudes create occupational consciousness, professional accomplishment and professional ethics as a nursing profession. Content of curriculum and development of a reasonable and realistic course consultation program should be done.