• Asia Marketing Journal
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• v.6 no.1
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• pp.43-56
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• 2004

본 연구에서는 대학이 소비자 집단에 제공하는 서비스 중에서 대학의 스포츠 팀에 초점을 두었다. 본 연구는 대학 스포츠 팀을 통한 대학의 정체성 확립의 가능성을 규명하기 위한 것으로, 대학 재학생들을 상대로 소속대학에 대한 소속감과 소속 대학의 명성에 대한 인식 등을 조사하여 학생들의 소속 대학 스포츠 팀에 대한 일체감 그리고 졸업 후 모교에 대한 후원의도의 관계를 살펴보고자 하였다. 연구결과 대학생들의 소속대학의 명성에 대한 인식이 스포츠 팀에 대한 일체감에는 영향을 미치지 않는 것으로 나타났으나, 대학에 대한 소속감은 스포츠 팀에 대한 일체감에 유의한 영향을 미치는 것으로 나타났다. 또한 졸업 후 모교에 대한 후원의도에 대한 조사에서는 소속 대학에 대한 소속감, 소속 대학의 명성에 대한 인식, 그리고 소속 대학 스포츠 팀에 대한 일체감 모두 유의한 영향을 미치는 것으로 나타났다.

• Korean Journal of Heritage: History & Science
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• v.45 no.1
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• pp.148-173
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• 2012

The rear garden in Donggwol Palace which shared with the Changdeok Palace and the Changgyeong Palace is the salient places of technology and idea reflected the phases of the times of the Joseon Dynasty, so it is certainly one of the best Korean garden cultures. The rear garden in Donggwol which was not only the secret garden for the rest of royal family but also used as symbolic places for the various ceremonies and training its human resources has been considerably destroyed through the period of Japanese colonial rule. Thus the rear garden areas at north of Changkyung Palace were entirely transformed and a few territory from Juhabru(宙合樓) to Ongnyucheon(玉流川) keep up its surviving as the rear garden. The area of Jondeokjeong(尊德亭) which become subject on this studies from among these was constructed as flower garden after development of Ongnyucheon. The areas of Simchujeong(深秋亭), Cheoknoedang(滌惱堂), Pyemwoosa(?愚?), Mangchunjeong(望春亭), Chunhyagak(天香閣), Chungsimjeong(淸心亭) around Jondeokjeong, were situated among the beautiful scenery with the flowers and ponds. But there are only Jondeokjeong and Pyemwoosa at this moment, and the other pavilions was destroyed and transformed. For these reasons, in this studies, the formative purposes were investigated through analysing water elements, planting, ornaments and so on. According to these reasons, historical records and realities of garden construction of five pavilions : Simchujeong, Mangchunjeong, Cheoknoedang, Chunhyagak, Chungyeongak(淸燕閣) were considered to give authenticity to the restoration and reorganization as well as to accumulate basic knowledge about the conservation of environment surrounded garden architectures. These pavilions appeared at Gunggwolgi(宮闕志) and Joseonwangzosilok(朝鮮王朝實), but their names were not appeared at Donggwoldo(東闕圖). So they were ascertained through all of literatures on Donggwol Palace. Cheoknoedang and Simchujeong among these buildings could be found out as the existed buildings and the uncertain building at the northwest of Jondeokjeong was estimated as the name to Chunhyagak or Mangchunjeong. And the hypothesis that the wall surrounding Taichungmoon(太淸門) should be belong to Chungyeongak was supported. In addition, the area which did not known in connection with name and use on northeast at the Changdeok Palace, and had regarded as an impasses in the studies of Donggwoldo and the rear garden in Donggwol Palace, but the historical records of using by Yeonsangun(燕山君) and Sukjong(肅宗) were discovered at this study. And it could be uncovered that the obscure spatial space was a separate house only for king and he enjoyed play there unnoticing to others belong to palace.

• Korean Journal of Heritage: History & Science
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• v.56 no.3
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• pp.234-252
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• 2023

This study looked at the modification of major gardens while making Deoksugung Palace (德壽宮) a park in the Japanese colonial era. This is because landscaping work was carried out in various places from 1932 to 1933 to open Deoksugung Palace, which used to be an imperial palace, as a public recreation space. In particular, major gardens such as the front yard of Seokjojeon Hall (石造殿), the back yard of Hamnyeongjeon Hall (咸寧殿), and the back yard of Jeukjodang Hall (卽阼堂) were greatly transformed into different shapes from the original. During the first phase of construction in 1932, a water tank was installed in Seokjojeon Hall Garden, creating the first water space. This water tank was originally a structure installed in the front yard of Injeongjeon Hall (仁政殿) of Changdeokgung Palace (昌德宮). Around 1909, a water tank installed in the front yard of Injeongjeon Hall was relocated to Seokjojeon Garden in the process of turning Deoksugung Palace into a park. The water tank moved from the front yard of Injeongjeon Hall was a factor that transformed the central area of Seokjojeon Garden into a water space, and a fountain installed to replace the water tank remains to this day. The backyard of Hamnyeongjeon Hall was also renovated into a new shape during the first phase of construction. Originally, there was a terraced flowerbed called Hwagye (花階) in the backyard of Hamyujae Hall (咸有齋) and Hamnyeongjeon Hall, and it was restored from the construction that took place after the Great Fire of Deoksugung Palace. In the process of turning Deoksugung Palace into a park, a three-stage stonework was built in the front yard of Jeonggwanheon Pavilion (靜觀軒) which renovated the Hwagye in the backyard of Hamyujae Hall and Hamnyeongjeon Halll. The stonework built at that time was used as a peony garden to provide visitors with attractions after the opening of Deoksugung Palace, and it remains today with the name Jeonggwanheon's Hwagye. The backyard of the Jeukjodang Hall area is a case of damage in the second phase of construction in 1933. Like the backyard of Hamnyeongjeon Hall, the backyard of Jeukjodang Hall, where the Hwagye was originally built, was converted into a Japanese-style garden in the process of turning Deoksugung Palace into a park. The site where the Hwagye was demolished was decorated with a Japanese-style garden centered on mounding, small roads, and landscaping stones, as well as topographic control and planting work. Although there have been minor changes since liberation, the backyard of the Jeukjodang Hall area is still based on a Japanese-style garden created by turning Deoksugung Palace into a park.

• 보건세계
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• v.56 no.1
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• pp.51-51
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• 2009

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.424-437
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• 2019

The purpose of this study is to analyze the characteristics and stigma of children and adolescents, and the message types for them in NPO's fundraising advertisement videos in Korea. The subjects are 152 children and adolescents in 147 videos from seven major non-profit organizations. The analysis tools were constructed based on prior studies, and it was carried out after preliminary study. The results are as follows. First, the characteristics of children and adolescents indicated that the ratio of children and infants, main-role, poverty situation, one-parent family, and ward-role appeared the most. Second, 'general' was the highest in the stigma format, and 'hazard' and 'mark' was high in the challenge format. Third, the stigma message was the highest in message type. Finally, as of 2014, the ratio of stigma message and value-exclusion message increased, and the ratio of challenge message and mixed message decreased. The research suggests that a paradigm shift in the format of NPO's typical fundraising advertisement videos is necessary, as the videos may not protect the human rights of children and adolescents and may have negative effects such as stigma.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.41 no.2
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• pp.26-34
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• 2023

This study conducted interviews with former and current managers of Cheongwadae landscape architecture to provide basic information necessary to preserve, manage, and utilize Gyeongbokgung Palace's back garden, and the main conclusions summarized are as follows. First, the topography changed a lot with the construction of the main building and the official residence under President Roh Tae-woo. The water system was connected to Gyeongbokgung Palace in the past, but is now disconnected. Second, in the case of planting, the most important principles were the president's security and protocol, and accordingly, trees were placed or managed. Trees were planted by introducing excellent trees in various regions, and wildflowers and ground cover plants were frequently replaced according to the season. Third, facilities and roads were arranged for the president's protocol, hobbies, and workers' rest, and fire-fighting facilities were installed to prevent disaster in the forest area of Baegaksan Mountain. Fourth, the biggest inflection point of Gyeongbokgung Palace's back garden during Cheongwadae period was the change in topography due to the new construction of the main building and official residence during President Roh Tae-woo, the removal of A and B barbed wire fences that separated space during President Roh Moo-hyun, and the extensive landscaping carried out for the G20 Summit under President Lee Myung-bak. The area of Gyeongbokgung Palace's back garden is expected to face another inflection point due to the opening of Cheongwadae on May 10, 2022, and the work of evaluating the historical, academic, and landscape values of Gyeongbokgung Palace's back garden should be carried out while preserving the status.

• Asia Marketing Journal
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• v.12 no.1
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• pp.51-79
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• 2010

This study is based on recent advances in celebrity traits and self-determination researches to address how consumers develop the strong attachment to a "star brand," and the effect of consumer's attachment to star brand on evaluation of product brand sponsored by the star. We use the consumers' need satisfaction and star traits as major causal factors that influence consumer's attachment to a star brand. Specifically this article uses autonomy need, relatedness need, competence need as the dimensions of need satisfaction and expertness, trustworthiness, likeability, and similarity as the key star traits. The purpose of this study is to investigate the influence of these factors on the consumer's attachment to star brand and how consumer's evaluation of product brand sponsored by star is moderated by the fitness level of between the image of star brand and the image of sponsored product brand. To collect the data, survey was taken in a University located in Incheon. Collected data are analysed using SPSS 15.0 and AMOS 7.0. The results show that when the star brand is perceived as more trustworthy and likeable, and satisfies autonomy need and relatedness need, the consumer is more likely to become strongly attached to him or her. The hypothesis that consumer's attachment to star brand will have the positive influence on the evaluation of product brand sponsored by star is supported. And hypothesis that consumer's attitude to a sponsored product brand is moderated by the fitness level of between the image of star brand and the image of sponsored product brand is also supported. The empirical results imply that star brand to which consumers are attached may have the significant positive impact on the consumers' evaluation process of endorsed product brand and purchase behavior, and that marketers should consider need dimensions which target consumers want to satisfy and the fitness level of between the image of star brand being considered as endorser and the image of product brand.

• 프린팅코리아
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• s.14
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• pp.54-55
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• 2003

• Monthly Duck's Village
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• s.74
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• pp.106-107
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• 2009

• KOREAN POULTRY JOURNAL
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• v.18 no.9 s.203
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• pp.159-161
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• 1986