• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.24-44
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• 2014

This study explores the political meaning of candidate's speech and statement who run for the 18th presidential election in the viewpoint of communication. The visibility of the words and the connectivity between the words are analyzed in the viewpoint of structural aspect and the vision, policy. The visibility of the words is analyzed based on the frequency of the words mentioned in the speech or the statement. The connectivity between the words are analyzed based on the network analysis and expressed by graph. In the case of candidate Park, the key word is the happiness of the people and appointment. The key word for candidate Moon is regime change and the Korean Peninsula and the key word for candidate Ahn is the people and change. This study contributes positively to the study of candidate's discourse in the viewpoint of methodology by using network analysis and exploring scientifically the connectivity of the words. In the theoretical aspect this study uses the results of network analysis for revealing what is the leadership components in the speech and the statement. In conclusion, this study highlights the extension of the communication studies.