• Title/Summary/Keyword: 활용전략

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A Study on Utilization Strategy of Big Data for Local Administration by Analyzing Cases (사례분석을 통한 지방행정의 빅데이터 활용 전략)

  • Noh, Kyoo-Sung
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.89-97
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    • 2014
  • As Big Data's value is perceived and Government 3.0 is announced, there is a growing interest in Big Data. However, it won't be easy for each public institute or local government to apply Big Data systematically and make a successful achievement despite lacking of specific alternative plan or strategy. So, this study tried to suggest strategies to use Big Data after arranging the area which local government utilize it in. As a result, utilization areas of local administration's Big Data are divided into four areas; recognizing and corresponding the abnormal phenomenon, predicting and corresponding the close future, corresponding analyzed situation and developing new policy(administration service), and citizen customized service. In addition, strategies about how to use Big Data are suggested; stepwise approach, user's requirements analysis, critical success factors based implementation, pilot project, result evaluation, performance based incentive, building common infrastructure.

The Development and Application of Strategies using Fairy Tales in Elementary School Science Instruction (초등학교 과학수업에서 동화를 활용하는 전략의 개발과 적용)

  • Kwon, Nan-Joo;Lee, Kyong-Mi
    • Journal of The Korean Association For Science Education
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    • v.30 no.1
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    • pp.1-12
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    • 2010
  • The purpose of this study was to investigate the development and application of strategies using fairy tales in elementary school science. For this study, many fairy tales were searched in terms of various characteristics and educational value of the tales. Five fairy tales were selected and reconstructed to suit the 'mirrors and lenses' unit of 5th graders' school science, and teaching strategies using the fairy tales were developed to be used in six lessons. To investigate the effects of instruction using fairy tales, pre/post tests for scientific attitude were administered. To analyze students' perception of their classes, a simple survey was administered through questionnaires. We found from this study that the students related the fairy tales with their own experiences and took an active part in the class that used them. Also, instruction using fairy tales had positive effects on their scientific attitude. Many students said that the science classes were interesting, and the method using fairy tales encouraged students to study hard as well as helped them to understand the context. It was concluded that instruction using fairy tales was an effective method in terms of enhancing learning motivation, encouraging more inquiries, more opportunities to apply the scientific concept, and more positive scientific attitude. We discussed the strategies using fairy tales for implementation in elementary science classes as well.

The Effects of Parent Company Image on Brand Portfolio Evaluation (모기업 연상이 브랜드 포트폴리오 평가에 미치는 영향에 관한 연구)

  • Song, Sangyeon;Lee, Yoonjae
    • The Journal of the Korea Contents Association
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    • v.15 no.9
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    • pp.465-477
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    • 2015
  • Today's companies build strong brand assets which, through the expansion of other business areas, promote efficient corporate management. Many companies manage brand assets among through a multitude of brand groups using brand portfolios rather than the single brand strategy. Such brand group influence can be related not only to brand group expansion, but also to parent company brands and product brand groups. The purpose of this study was to identify the effects of parent corporate brand associations on brand portfolio evaluation. The results of the present study is as follows: positive parent corporate brand image was revealed to play a positive role in brand portfolio evaluation. Parent corporate brand image provided endorsement for their product brands, and this can reduce consumer's decision cost on brand portfolio evaluations. This study focused on two types of brand relationship strategy : brand expansion strategy and individual brand strategy. With individual brand strategy, cases where parent company brands provided endorsement and cases to the contrary were studied separately. In cases where well-managed parent corporate brand image were able to provide endorsement in the case of individual brand strategy like that of brand expansion strategy.

A Study on the Utilization Strategy of Footwear-only Complex for the Kaesong Industrial Complex: Using SWOT-AHP Analysis Method (개성공단 신발전용단지 활용 전략에 관한 연구: SWOT-AHP 방법으로)

  • Jang, Dogyu;Chun, Dongphil
    • The Journal of the Korea Contents Association
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    • v.21 no.8
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    • pp.184-200
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    • 2021
  • This study proposes to secure the necessity and possibility of creating a footwear-only district utilizing the Kaesong Industrial Complex, a special economic zone in the North Korea. This is a policy proposal to explore strategic values for revitalizing the Korean footwear industry through a win-win cooperation model between the South and North Korea. With SWOT-AHP analysis method, we are planning to establish a strategy to utilize the footwear-only complex in Kaesong Industrial Complex for sustainability of the footwear industry. It presents a direction to overcome the industrial structural problems that the domestic footwear industry is facing with the aspect of the possibility of inter-Korea cooperation. As a result of the analysis, the 'SO strategy' is a proposal to establish inter-Korea cooperation K-shoe belt through footwear clusters in the two Koreas. The 'WO strategy' is an internationalization strategy of the Kaesong footwear-only complex. The 'ST strategy' is the use of flexible governance in the creation of a footwear-only complex for the relief of sanctions against North Korea. The 'WT strategy' is a paradigm shift in the perception of the peace economy in the footwear industry of inter-Korea for the re-opening of the Kaesong Industrial Complex.

A Comparative Study of Chinese Translations of 『Who ate all the Shinga?』 - Focusing on the Translation strategy of 4 types of Translations (『그 많던 싱아는 누가 다 먹었을까』의 중국어 번역본 비교 연구 - 4종 번역본의 번역전략을 중심으로)

  • YANG, LEI;MOON, DAE IL
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.1
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    • pp.403-408
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    • 2022
  • This study analyzed the translation strategies of four Chinese translations of 『Who ate all the Sing a?』. As is well known, Park Wan-seo's works contain many psychological descriptions, abstract vocabulary, idioms, proverbs, dialects, etc., so when translating into Chinese, various translation strategies such as translation, interpretation, and creative translation are required. Although all four types studied in this paper are somewhat different depending on the translator, all translation strategies were used in a comprehensive way. As a result of the study, all four translation strategies used a strategy of direct translation of Chinese characters when translating geographical namesand names of people. The interpretational translation strategy was used for the translation of vocabulary that requires historical, social, cultural, and geography background interpretation. was utilized. The creative translation strategy was used when translating overlapping issues, political and historically sensitive issues, and issues related to Korean pronunciation and grammar. Based on the results of this study, it is expected that translation strategy research on various Chinese translations of Korean modern literature as well as various Chinese translations of Park Wan-seo will be expanded.

CRM 구축 방법론

  • Jeon, Yong-Jun
    • Digital Contents
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    • no.3 s.70
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    • pp.44-46
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    • 1999
  • 현대적인 의미에서의 CRM은 정보시스템의 구축 및 활용과 유기적인 관계를 가지고 있으므로 정보시스템 기술이 없이는 CRM이 성립될 수 없고 CRM을 전개해가는 과정은 정보시스템 구축과 전략의 수립 및 집행을 결합한 과정으로 파악해야 한다. 따라서 일반적인 CRM 방법론에서의 절차는 전략 계획의 수립, 전략의 실행, 전략 실행결과의 평가라는 전략계획 실행 과정상에 정보시스템의 계획, 분석, 설계, 구축, 운영이라는 정보시스템 기발 과정이 결합된 형태가 된다.

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정책전략 - 지식재산 강국 실현전략

  • 한국전자정보통신산업진흥회
    • Journal of Korean Electronics
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    • v.29 no.9
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    • pp.25-27
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    • 2009
  • 지식재산 강국 실현 전략의 추진 배경으로 '90년대 이후 선진국을 중심으로 지식재산이 경제성장의 원동력이 되는 지식기반 경제로 전환됨에 따라, 선진기업들은 핵심지식의 축적 개발 활용에 집중하는 지식재산 전략을 추진하여 지식기반 글로벌 경쟁체제에 대응하고, 세계 주요국 정부는 지식재산 전략을 국가발전의 핵심정책으로 추진했다.

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An Empirical Study on the Effect of Business Environment and Competitive Strategy on Business Performance in Shipping Company (해운기업의 경영환경 변화에 따른 경쟁전략 선택이 경영성과에 미치는 영향에 관한 실증 연구)

  • Kim, Bo-Kyung;Lee, Jae-Woo;Kim, Sang-Youl
    • Journal of Navigation and Port Research
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    • v.40 no.3
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    • pp.129-138
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    • 2016
  • Shipping companies involved in sea transportation service are exposed to uncertainty due to its volatile business environment. It is crucial that shipping companies take effective strategies to cope with uncertain business environments and to achieve high business performance. Using Porter's generic strategy, this study investigates the relationships between environmental uncertainty and competitive strategies, and the impact of competitive strategies on firm's business performance. To test hypotheses, OLS regressions and Tobit analysis were conducted on Korea shipping companies who provide global sea transportation service. The findings of this study can be summarized as follows. First, variation of environmental uncertainty affects cost-leadership strategy and differentiation strategy. Diversity of environmental uncertainty affects differentiation strategy, but not cost-leadership strategy. Second, firms attain business performance by using the cost-leadership strategy. That is, shipping companies can achieve high business performance by reducing their operating costs in the entire process of transportation service.