• Proceedings of the KIEE Conference
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• 2011.07a
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• pp.622-623
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• 2011

산업화시대 이래로 과학기술의 진보, 물질문명의 발달과 더불어 에너지 소비량도 폭발적으로 증가하여 왔다. 이로 인한 환경문제, 지구온난화 등 범지구적인 차원의 이슈가 발생하였다. 기후변화에 대처하기 위한 에너지 절약은 정책당국자, 학계, 산업계뿐만 아니라 일반시민들에게 있어서도 오랫동안 고민되어온 화두가 되어 오고 있다. 또한, 최근 발생한 일본의 원자력 방사능 유출건도 일본 수도권의 막대한 전기 소비량을 뒷받침하기 위해 건설된 발전소로 인한 2차 피해라는 측면에서 보다 안전하고 환경 친화적 재생적인 에너지에 대한 관심은 더욱 높아갈 수 밖에 없는 실정이다. 그러나 이를 위해 수많은 캠페인들이 행해져 왔음에도 불구하고 에너지 과소비는 여전히 해결되지 않고 있는 난제 중에 하나이다. 이러한 오랜 이슈를 해결하기 위해 기존의 에너지 절감 정책의 틀에서 벗어나 인간의 실질적인 소비행태에 변화를 주려는 대안 모색을 목표로 경제학의 새로운 패러다임인 행동주의 경제학의 프레임워크를 동원하여 효과적인 에너지 절감방안을 사람들의 제한적 합리성에 근거하여 모색하고자 한다. 더불어 이러한 시도는 최신 IT기술과의 융합을 통해 그 효율성을 극대화할 수 있을 것이다. 따라서 행동주의 경제학의 이론적 개념과 실질적인 적용사례를 살펴보고, IT기술의 융합을 시도할 때 고려해야할 사항들에 대해서도 논의를 전개해 나갈 것이다. 이를 통해, 효과적이고 효율적인 에너지 절감정책을 발견하기 위한 정보의 전달방식, 정보의 영향력, 편익측면의 제약사항 등에 대한 다양한 실험적인 연구들을 촉구하고자 한다.

• Journal of Environmental Science International
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• v.21 no.2
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• pp.145-152
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• 2012

The mean wind speed and turbulence intensity profiles in the atmospheric boundary layer were extracted from a LIDAR remote sensing campaign in order to apply for CFD validation. After considering the semi-steady state field data requirements to be used for CFD validation, a neutral atmosphere campaign period, in which the main wind direction and the power-law exponent of the wind profile were constantly maintained, was chosen. The campaign site at the Pohang Accelerator Laboratory, surrounded by 40~50m high hills, with an apartment district spread beyond the hills, is to be classified as a semi-complex terrain. Nevertheless, wind speed profiles measured up to 100m above the ground fitted well into a theoretical-experimental logarithmic-law equation. The LIDAR remote-sensing data of the sub-layer of the atmospheric boundary layer has been proven to be superior to the data obtained by conventional extrapolation of the wind profile with 2 or 3 anemometer measurements.

• Journal of Korean Society for Atmospheric Environment
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• v.33 no.3
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• pp.205-216
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• 2017

Carbonaceous aerosols such as the equivalent black carbon (eBC), the elemental carbon (EC) and the organic carbon (OC) were monitored at the Seoul Olympic Park site ($37.521^{\circ}N$, $127.124^{\circ}E$) during the KORUS-AQ 2016 campaign using a Multi Angle Absorption Photometer (MAAP) and an OCEC Analyzer. Averaged mass concentrations of eBC, EC and OC were presented as $2.46{\pm}1.52{\mu}g/m^3$, $1.01{\pm}0.60{\mu}g/m^3$ and $4.85{\pm}2.60{\mu}g/m^3$, respectively. OC/EC ratio and mass absorption cross-section (MAC) of light absorbing aerosols were calculated as 2.32 and $14.8m^2/g$, respectively. Diesel OC concentrations were estimated from a source profile of diesel vehicles as well. eBC mass concentrations measured from May $26^{th}$ to May $27^{th}$, 2016 showed 40% higher than averaged eBC mass concentrations during campaign period. $PM_{2.5}$ concentrations measured in this period were also higher than average $PM_{2.5}$ concentrations. High eBC concentrations were observed from May $29^{th}$ to May $31^{st}$, 2016 and from June $9^{th}$ to June $11^{th}$, 2016, possibly due to morning rush hour and the effect of temperature inversion at night. Diurnal variations of eBC, EC and Diesel OC showed a typical pattern of metropolitan area. In the weekend, however, diurnal variations of eBC, EC and Diesel OC mass concentrations were different from those measured in the weekday. It is expected that this study can help to understand the relationship between carbonaceous aerosols in a metropolitan area.

• Archives of design research
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• v.18 no.2 s.60
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• pp.111-122
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• 2005

Public Service Advertising(PSA) is the integrated marketing concept including strategy and technology in all its aspects that pursue the changes of community to seek an agreement of its members by the intentional and the target oriented way. PSA to the exclusion of commercial intention reflects the current social flow and subject since it is focused to the social issue. PSA plays an important role in creating the further cultural value, and also affects present cultural value to advertising message. In this aspect, this study is very valuable to design the plan for further effective management of advertisement and to analyze communication strategy of PSA. This study is to make dear the nature of PSA by the analysis of contents of visual image and linguistics' factors in actual produced and broadcasted TV advertising, called 'Protection of environment' In the results, PSA related the environment is working to linguistic-centered persuading message corresponding to visual factor, this intends to educate and instruct the consumers in 1980's. PSA, therefore, shows a non-description nature without story line and a hero(heroin) on it. In contrast, after 1990's, PSA was made up image-centered and maximized the effectiveness public campaign through the activating consumer's judgement and intervention. We are able to know that it contributes to considering and persuading the consumer to suggest the story format through the visual way to deliver the message. This study of relationship between visual image and linguistics is a common trend appeared in all media including today's advertising, and may be a remarkable result to present proper direction of PSA campaign.

• Korean Journal of Environment and Ecology
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• v.29 no.5
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• pp.803-813
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• 2015

This study was intended to investigate recognition of the general public on water pollution and nonpoint pollution, and to promote participation of the common people in prevention and management of nonpoint pollution by investigating the necessity and participation in the education for reducing the nonpoint pollution. To this end, this study conducted questionnaire on 1,000 male and female adults over 20 years of age nationwide who are registered in Onpanel. The questionnaire was comprised of recognition on water pollution, preventive activity for nonpoint pollution, countermeasures for preventing nonpoint pollution, necessity of national education for reducing the nonpoint pollution, recognition of promotion and campaign participation, and revitalization of organization for reducing the nonpoint pollution. As a result of the questionnaire investigation, interest in water pollution of respondents was high, and specially, interest in the nonpoint pollution was higher when age, academic level, and income were higher that effectiveness of promotion and education on the source of nonpoint pollution is expected to be increased. Respondents recognized the effect of education on reducing the nonpoint pollution positively when they had higher interest, information, education and experience related to the reduction activity of nonpoint pollution. Therefore, formation of sympathy of the public is positively necessary for the nonpoint pollution management, and provision of civil activity program that increases information on the nonpoint pollution, education, and participation in reduction activity and easy promotion with high information communicability should be conducted continuously.

• Korean Journal of Environment and Ecology
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• v.26 no.6
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• pp.960-969
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• 2012

This study aims to understand the time-based moving pattern and suggest management strategies through surveying the number of visitors from 7 a.m. to 7 p.m. for 3 days of each season in 3 key sites (Jeungsimsa district, Wonhyosa district and Jungmeorijae) of Mudeungsan Provincial Park. Majority of visitors who entered through Jeungsimsa district and Wonhyosa district visited the Mudeungsan provincial park from 9 a.m. to 2 p.m., and the number of enterers reached the peak from 10 to 11 in the morning. Majority of the visitors left the Mudeungsan provincial park from noon to 5 p.m.. The number of leavers showed the peak between 2 and 4 in the afternoon. Most of visitors who moved via Jungmeorijae from 11 a.m. to 3 p.m. climbed toward Jangbuljae or Jungbong or came down to Jeungsimsa district or Wonhyosa district. The number of enterers hit the highest from 11 a.m. to 1 p.m.. However, there was no stark difference in the time-based moving pattern of each season and days of week. The special intensive management such as providing visitor service, conducting a campaign and restoring the damaged land in concentrated site and time is needed for conserving natural resources and improving visitors satisfaction.

• Journal of Science Education
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• v.32 no.1
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• pp.73-84
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• 2008

The purpose of this study was to elucidate the perception of drinking water and water environment held by housewives in Gumi city area. The subject of this study were 20 housewives and surveyed with a questionnaire on a self-reporting basis. Results are as follows: 1. Housewives were concerned about drinking water and water environment as natural resource affecting Gumi city area. The percentage og the housewives who had used the purified tap water and the boiled water as drinking water was 35% and 30%, respectively. Also, The percentage of the safety of tap water was 75%. However, their perceived level about the safety of drinking water was relatively low. 2. Housewives suggests that a drinking water conservation campaign and active participation may be more effective if it is linked to local community. Furthermore, continuous education about drinking water and water environment promoting perception of tap water as drinking water.

• Journal of Environmental Health Sciences
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• v.49 no.5
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• pp.247-250
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• 2023

This case report aims to introduce the safety campaign activities for preventing chemical accidents that were cooperatively conducted by an environmental office and chemical-handling workplaces located in the Ulsan area. A chemical safety campaign was initiated to examine and manage chemical-handling facilities at high risk for chemical accidents, specifically valves, flanges, and switches (VFS) from October 2020 to December 2022. The VFS safety check campaign was conducted to raise workers' safety consciousness based on a campaign of advertisements in the workplace from October 2020 to December 2021. In addition, a VFS plus [+] campaign was initiated to encourage actual management activities for chemical-handling facilities at high risk of chemical accidents in 2022. A total of 49 corporations participated in the VFS plus [+] campaign. In contrast to the VFS safety check campaign, which simply focused on publicity and resulted in changes in worker awareness, practicable safety management activities focusing on the handling facilities were carried out. Although notable short-term impacts have yet to be discerned from the campaigns, it is expected that they will eventually serve as a starting point for developing a proper safety culture and environment.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.236-238
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• 2009

에너지 절약차원에서 냉방을 줄여 지구온난화 방지에 일조하고자 여름철에 가벼운 차림의 의복을 권장하는 쿨비즈 캠페인이 시작되었으나 이의 정량적인 효과를 분석하는 연구가 미흡하였다. 본 연구에서는 여름철 온실가스 줄이기 및 직장인 등의 건강증진 등을 위하여 기후복장 적응형에 대한 범국민 인식 및 실천 필요를 바탕으로, 실험을 통해 쿨비즈에 의한 생리적 반응 측정 및 주관적 감각평가를 실시하였다. 1 차실험은 두 복장(전통의복,기후의복)의 피부온 측정실험으로, 환경온 25, $27^{\circ}C$, 상대습도 50% RH 에서 20 대 성인남성 4 명을 대상으로 실험을 하였다. 피험자는 심신을 안정할 수 있도록 30 분간의 안정기를 가진 후에 60 분 동안 실험을 하였으며, 사무실 내 작업환경과 같은 분위기 조성을 위해 편안하게 의자에 앉아 가벼운 대화나 컴퓨터 워드작업 및 설문을 응할 수 있도록 피험자 앞 책상 위에는 노트북을 설치해 두었고, 실험 진행기간 동안 피부온, 직장온, 습도, 발한량, 열화상 카메라, 온열감, 습윤감, 쾌적감 등과 같은 주관적 감각을 측정하였다. 2 차 실험은 동일 피부온 발현하는 환경온 찾기로 기준온도($27^{\circ}C$)에서 전통복장을 입고 온도를 점진적으로 하강시키면서 $27^{\circ}C$ 기후 복장을 입은 상태의 피부온도와 동일해지는 실내온도를 측정한다. 착의 형태에 따른 피부온도 변화에서 환경온도 $25^{\circ}C$ 전통의복 기후의복에 의한 피부온도의 차이는 전통의복이 최소 0.3~최대 $1.6^{\circ}C$ 더 높게 나타났으며, 환경온도 $27^{\circ}C$에서 전통의복 기후의복에 의한 피부온도의 차이는 대체적으로 전통의복이 최소 0.4~최대 $1.0^{\circ}C$ 더 높게 나타났다. 주관적 감각평가에서도 기후의복보다 전통의복에서 온열감 습윤감 불쾌감이 더 높은 경향을 보였다. 주관적 감각으로는 $25^{\circ}C$ 전통의복과 $27^{\circ}C$ 기후의복에서 중립적인 느낌을 나타냈다.

• Journal of agricultural medicine and community health
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• v.30 no.2
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• pp.227-240
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• 2005

Health promotion has more comprehensive approaches in recent years. Nevertheless we accept the concept of health promotion differently, we are agree on that community is the most important field in health promotion which includes population at the aspect of health policy, individual skill and, environment. And there are a number of different approaches to health promotion. In them, 'population approaches' and 'high -risk group approaches' has the most different characteristics. 'Population approaches' is equally important or more important than 'individual approaches' for maintaining and promoting population health. Almost part of this article contents is the summary of the guideline and population strategy of health promotion in Korea, 1999 - 2005. Community based health promotion program should be reinforced, integrated, comprehensive, collaborative through efficiently utilizing community resources. Recent new orientation of community health program is integrated health program, we can find this orientation at Ottawa charter 1986. Comprehensive approaches with the determinant factors for health are essential task. Physical activity is a key health determinant. The population-health approach suggests that educating people about physical activity is not enough. Individual behavior changes are important too, but need to be balanced with strategies for environmental change. Population strategy with physical activity for health promotion should be developed through improving social and physical supportive environment, linking and integrating community resources between public and private sectors in national, regional and local level. Continuous public education and social marketing should be provided through collaborating with community physical activity organization, facilities, work-places and school for increasing concern of all the people of community about physical activity. Governments, agencies and citizens should held and participate to building movement. And the strategy that various 'active for life' program should be developed, delivered, maintained and reinforced continuously. Basically, adequate and sufficient financing, developing human resources, policies and legislation would be provided and supported fully too. At last, research development and knowledge exchange are required domestically and internationally. In Korea, we had classified the category of strategic priority of physical activity programs by environmental support, life-course approach, high-risk group approach and disease group approach for physical activity program based on community health center. Community based core programs for physical activity that includes infrastructure building and establishment of supporting environment, community campaign, health promotion education and public service announcement, physical activity programs for elderly and obesity, exercise prescription program.