• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.172-181
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• 2022

This study aims to find out the design needs of millennials for flower services amid changes in the environment in which flowers are purchased online. To this end, first, the consumption tendency of millennials and online flower purchase trends were examined. In addition, focusing on flower bouquet products, the market status of flower delivery shopping malls, which are online flower product services, and regular flower subscription services, a new trend in the flower market, were investigated. Based on this, a survey was conducted to improve online flower services. As a result of the survey, it was found that millennials trusted branded products, preferred eco-friendly products, and tended to have strong design openness in improving online flower service design. In addition, millennials prefer natural bouquet designs mixed with large and small flowers to large and colorful roses, which are currently mainly sold at flower delivery shopping malls. Therefore, we hope that this study will improve the design of online flower services that meet the needs of millennial consumers, revitalizing flower purchases, and expanding to new online flower service design research.

• FLOWER RESEARCH JOURNAL
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• v.18 no.4
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• pp.315-322
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• 2010

To analyze our country's education program for flower decoration and occupational satisfaction of florist, 60 present florists and 60 applicants were surveyed. To investigate satisfaction of florist, the questionnaire items consisted of satisfaction for occupation etc. experienced by attendants, contents of related education, recognition from society, social treatment. And this study analyzed followings : considerations to select occupation, satisfaction on job of person who majored in related subject and non- person without such an educational background, satisfaction on present occupation, satisfaction on education period, significance of florist ability, significance of requirements for occupational development. The points which present florists and applicants consider as important were aptitude for gardening and prospect. From the analysis by major of florists, majored persons had more satisfaction than non-majored persons but there was no statistically significant difference between them. From the analysis by applicant, as in present florists, majored persons had more satisfaction than non-majored persons. For the satisfaction by career and education period of present florists and applicants, the satisfaction on education related to flower decoration or learning experiences and lecturer's teaching method showed that the lower the career is, the less the satisfaction is. Seeing the result by education period of applicants, the satisfaction on job was similar each other regardless of education period. For difference in recognition on ability by major of present florists and applicants, the result of analysis by major of present florists showed that majored persons considered the ability more important comparing to non-majored persons in the fields of gardening and making decorations. In the other hand, in the fields of quality maintenance, flower decoration, and flower distribution and management, there was no significance difference between majored and non-majored persons about the recognition of ability. The result of analysis by major of applicants showed that majored persons considered the ability more important comparing to non-majored persons in the fields of gardening, flower decoration, making decorations, flower distribution and management. For the significance of quality maintenance, majored persons wholly considered the significance more important comparing to non-majored persons but there was no significant difference. Based on the results of this study, in working as a florist, persons who majored in flower decoration had more occupational satisfaction than non-majored persons. And among the contents of education, the education related to gardening was recognized as most important. But at present the systematic and special education programs to cultivate professional florists are deficient. Therefore it is suggested that courses based on systematic educational contents which integrate theory and practice are needed to solve education problem related to flower decoration in this rapidly changing society.

• FLOWER RESEARCH JOURNAL
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• v.19 no.1
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• pp.77-80
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• 2011

To find out customers' consciousness by gender on satisfaction factors and preference in flower design of venues for the celebration of baby's first birthday, the survey was performed for 650 of adult male and female. The result shows that well designed flower design contributed to improvement in customers' satisfaction and increase in intention of reuse as well. The most influential factors in preference on flower design works were design harmony and color for male and design style and composition for female. Universal preferences of customers regardless of gender were as follows: Installation position preferred in flower design was in the sequence of table, entrance, platform, wall, and ceiling; plant preferred was Rosa hybrida; color preferred was pink; and bulky flower design were preferred.

• FLOWER RESEARCH JOURNAL
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• v.17 no.4
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• pp.336-341
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• 2009

This paper is to propose creating brand of Korean floricultural industry due to decreasing income of farm, cultivation area, market volume. Japanese flower brands have been setting in market in form of chain store or franchise. But in Korea, there is no indigenous image and style of floricultural brands yet. However, The successful brand of floricultural distribution market and flower production, for example, the 10 cm pot plant, the parents' day carnation, and the wreath of condolence or congratulation will be expected revival in the future of Korean floricultural industry.

• Proceedings of the Korean Environmental Sciences Society Conference
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• 2006.05a
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• pp.378-379
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• 2006

국내 유통되고 있는 화훼소재들의 정확한 식물명의 사용확대를 통한 유통의 효용성에 기여하고 화훼소재의 DB구축을 위해 국내 유통 화훼소재의 식물명에 대해 조사하였다. 유통과정에 있어 식물명이 혼용되고 있어 판매자, 구매자간에 많은 혼란을 야기하고 있었다. 새로이 수입되어 지는 화훼의 경우 식물의 도입시기에 부르기 쉬운 식물명으로 전환 후 유통될 수 있도록 식물명에 대한 유통체계의 개선이 필요하고, 아직 식물도감에 표기되어지지 않은 식물의 경우 신속하고 정확한 식물명을 정하여 기록하여 올바른 식물명 정착이 필요하다고 사료된다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.5
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• pp.193-203
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• 2014

This study was to highlight the importance of elements of flower fair to organizer who organize flower fair in local community, to increase of participancy in flower fair exhibition with informing experience element and finally to increase incomes of flower farmhouse. To investigate degrees of interest of visitors on experience marketing of exhibition factors in flower fair, survey was conducted for 278 target audiences and data was analyzed to find the effect of experience marketing of exhibition factors in flower fair on the interest of purchasing. To population statistics, female took majority, 61.9% in sex, twenties, 34.5% in ages, married, 50.7% in marriage and students, 36.7% in job. University graduation occupied 58.3% in education, one million something, 48.6% in average income, seoul showed 38.1% in resident cities and 1st time visit was 79.9% in flower fair visit. For statistical categories, technology statistics analysis and reliability analysis were conducted. To check validity, factor analysis was conducted, and to see interrelationship of factors, using regression analysis, fluence among factors was analyzed. Results showed that exhibition environment of flower fair was effected by cultural elements, exhibition quality and exhibition service were effected by event and cultural element, exhibition marketing was effected by cultural and image element and purchasing interest was effected by image element.

• Journal of agriculture & life science
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• v.43 no.5
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• pp.63-72
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• 2009

The flower industry in Gyeongnam Province is the second largest flower producing area after Gyeonggi Province in Korea. Gyeongnam Province is also one of the provinces where flower industry was first introduced, which has started in the middle of 1960s. The share of Gyeongnam Province was 16.2% in area and 14.3% in sales in 2006. The most outstanding feature of Gyeongnam's flower industry is that it has been particularly specialized in cut-flower industry, the share of which was 77.6% of Gyeongnam Province in area. Another feature is that the industry continued to be shrunk in size due to the expansion of urban area. For Gyeongnam's floral industry to be competitive not only in domestic market but in international market, its competitiveness in quality and price is kept being promoted. In addition, the availability of land is essential to the growth of the flower industry of Gyeongnam Province.

• Journal of the Korean Society of Floral Art and Design
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• no.42
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• pp.3-21
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• 2020

In this paper, the funeral was defined as a culture of death and, on the most important ideological basis, the biological death was not recognized as the end of the world, but as a starting point for another life. Various funeral cultures were investigated and the funeral floral design was analyzed through the case. Based on this, it was concluded that Korea's funeral floral design was an impediment to the development of funeral floral design, similar to the use of limited materials. Storytelling, a communicative concept through the exchange of emotions and opinions, rather than unilaterally conveying a message as an answer, is one of the most effective marketing strategies in the emotional consumption era. Based on this, the target person was selected to analyze life and draw suggestions from his life. Accordingly, the production of the work was attempted by applying storytelling to the funeral floral design. The painting design applied to storytelling expressed the symbol and meaning of the painting design material, and the color and form of the floral design in various forms and colors of pastel line, which are based on peach color that symbolizes the deceased, in a departure from the traditional funeral painting design with the solemn atmosphere of the geometric design centered on the white chrysanthemum material.

• 주택과사람들
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• s.210
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• pp.58-61
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• 2007

화훼 산업으로 지역 경제와 일자리 창출에 활력을 불어넣는 네덜란드. 세계 최대의 꽃 수출국인 네덜란드의 화훼 산업이 지역 경제와 부동산 시장을 받치는 버팀목 역할을 하고 있다. 쾨켄호프와 알스미어를 방문해 화훼 산업의 규모와 그 영향력에 대해 살펴보았다.

• FLOWER RESEARCH JOURNAL
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• v.16 no.3
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• pp.196-199
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• 2008

A new grafted cactus variety, 'Dahong', Gymnocalycium mihanovichii, is hybrid crossed between '9508021' line with red and black color, and 'Jinhong', with dark red color in 2002. It was cultivated for 6 months after grafted in vitro and planted at 100 mL test tube. After grafting in vivo in 2003, the various characteristics of this was evaluated three times until 2006. It has the flat-round shape and dark red skin, and produces the daughter globes at areoles, which are arranged well at the low part of globe. In addition, it has 8~10 ribs and the gray and slant spines in body. The ability of propagation is better than 'Jinhong' to produce approximately 13.6 daughter globes.