• Proceedings of the Plant Resources Society of Korea Conference
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• 2021.04a
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• pp.62-62
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• 2021

특허제도는 발명자에게 발명의 공개에 대한 대가로 일정기간 독점권을 인정하여 기술개발에 투자한 자금을 회수할 수 있는 기회를 제공하고 이렇게 공개된 발명은 새로운 기술개발을 위하여 누구나 이용할 수 있도록 하여 기술발전을 촉진할 뿐만아니라 이미 개발된 발명에 대한 중복투자나 중복연구를 하는 낭비를 방지하기 위한 목적을 가진다. 본 조사는 2020년 12월 31일까지의 정부 특허정보넷인 키프리스(www.kipris.or.kr)에서 꽃차 관련 상표등록 특허 내용을 검색하여 정리하였으며 그결과는 다음과 같았다. 1. 2002년 연꽃차에 대한 것을 시작으로 최근 2020년 12월 31일까지 총 121개가 출원되었다. 2. 2020년 12월 31일까지 출원된 상표등록 특허 총 121개 중에서 포기 15개, 거절 27개, 등록 73개, 공고 6개였다. 3. 2020년 출원된 상표등록 특허 중 등록된 것은 21개였으며 개인이 출원한 것이 18개, 회사나 법인이 출원한 것이 3개였다. 4. 출원된 내용중 상품분류는 01(농업용), 03(화장품), 28(놀이용품), 30(차류), 31(농산물), 32(음료), 33(알콜음료), 35(광고업), 40(재료처리업), 41(교육업), 43(음식료품 서비스업) 이었다.

• Proceedings of the Plant Resources Society of Korea Conference
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• 2020.08a
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• pp.105-105
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• 2020

특허제도는 발명자에게 발명의 공개에 대한 대가로 일정기간 독점권을 인정하여 기술개발에 투자한 자금을 회수할 수 있는 기회를 제공하고 이렇게 공개된 발명은 새로운 기술개발을 위하여 누구나 이용할 수 있도록 하여 기술발전을 촉진할 뿐만아니라 이미 개발된 발명에 대한 중복투자나 중복연구를 하는 낭비를 방지하기 위한 목적을 가진다. 본 조사는 2018년 9월 26일에 정부의 특허정보넷인 키프리스(www.kipris.or.kr)에서 꽃차 관련 상표등록 특허 내용을 검색하여 정리한 결과는 다음과 같았다. 1. 2002년 연꽃차에 대한 것을 시작으로 최근 2019년 12월 31일까지 총 100개가 출원되었다. 2. 2019년 12월 31일까지 출원된 상표등록 특허 총 100개 중에서 포기 15개, 거절 27개, 등록 53개, 공고 5개였다. 3. 2019년 12월 31일까지 출원된 상표등록 특허 중 등록된 것은 53개였으며 개인이 출원한 것이 45개, 회사(현대약품, 마임, 피오레카라, 꽃을담다)가 출원한 것이 8개였다. 4. 출원된 내용중 상품분류는 01(농업용), 03(화장품), 28(놀이용품), 30(차류), 31(농산물), 32(음료), 33(알콜음료), 35(광고업), 40(재료처리업), 41(교육업), 43(음식료품 서비스업) 이었다.

• Journal of Distribution Science
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• v.14 no.8
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• pp.123-128
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• 2016

Purpose - Korean Wave that overspreads around Asia and America, especially the Korean beauty wave, has reached Mongolia and Mongolian consumers. Mongolia consumers usually prefer foreign cosmetic brands to local brands, because the local brands cannot satisfy fast changing needs and wants of local consumers. Research design, data, and methodology - Based on previous studies about life style of Mongolian consumers, advertisement properties and consumer behaviors, we propose a research model and related hypothesis. In order to test hypotheses, we analyzed 366 survey data out of 376 by eliminating improper 10 responses. Factor analysis and reliability analysis was conducted by SPSS 22.0. We used multiple regression analysis and parameter analysis to test the relation between variables. Results - As exploring the Mongolian consumers' current usage of cosmetic products, we found that the customers' focus is how the products fit with their skin. Mongolian consumers often get the information about cosmetic products through TV and internet. Mongolian consumers show positive attitudes on the appearance of Korean celebrities in responsibility, while there is no significant effect on attractiveness. Mongolian consumer's behaviors toward brand have positive effect on both responsibility and attractiveness of Korean commercial celebrities. Responsibility and attractiveness of Korean commercial celebrities have positive effect on the behaviors toward advertisements of cosmetic products. Conclusions - Behaviors toward advertisements of cosmetic products have positive effect on both purchase intention and loyalty of customer. Responsibility and attractiveness of Korean commercial celebrities have positive effect on mediating variable of behavior toward advertisement and independent variable of purchase intention. Responsibility and attractiveness of Korean commercial celebrities have positive effect on mediating variable of behavior toward advertisement and independent variable of loyalty of customer. In order to improve the effect of advertisements, firms need to consider not only the technique of the model but also the image of model in regard to trust and professionalism appealing to consumers. In addition, firms need to choose the model who fits in with the image of the firms and the products and service of the firms. Finally, Mongolian consumers tend to acquire the shopping information through TV advertisements, especially featuring Korean popular stars, thus, TV advertisements can be a wise option in Mongolian cosmetic market.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.11
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• pp.6484-6491
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• 2014

The human's basic desire for aesthetics, which has existed along with human history, has been more individualized and diversified according to the progress of modern economic social change. In the case of men, who have a relatively higher connection and experience of mass media compared to women, there is a characteristic to apply and utilize information acquisition and share appearance management quickly on the media. This paper classified and arranged the image and characteristics of the modern male image analyzed the relationship between men's appearance management and information exploration. In addition, exploration relation per information medium was considered by dividing the men's appearance management behavior and characteristics into make-up, hair management, skin care, hands and feet care, and plastic surgery. This appears to be useful for the industrial group, e.g. beauty treatment, cosmetics, hospital, etc. as advertisement marketing information.

• Journal of Fashion Business
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• v.18 no.5
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• pp.15-24
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• 2014

The aim of this study is to examine the patterns of expressing contemporary beauty from the perspective of Laotzu's philosophy in order to suggest its concept and characteristics and to suggest specific cases through cosmetics advertisement. In doing so, the study attempted to understand that contemporary beauty is more humanistic and liberal in terms of expression patterns than in any other time period. The research results are as below. The frame concept of Laotzu's philosophy includes 1. Naturalness, 2. coexistence in Conflict, and 3. Non-otherness. The characteristics of contemporary beauty are natural and healthy, People can foresee changing beauty by the cycle of life and, by admitting this philosophy, people can understand one's individuality and discover self-esteemed beauty. Also, the results from the cases of cosmetics advertisement are as below: 1. Naturalness was remarkable. Such phenomenon was common in representative brands of the research subjects. Expression pattern was based on soft, natural make-up and hair style. 2. For conflict and coexistence, they introduced the ancient image of the situation, and the situational image using food and herbs demonstrated a functional, situational image, which was used for the cosmetics advertisement based on the mutual coexistence concept instead of dichotomy of period or material. 3. Non-otherness advertisement, of which there was none, we expected that maximized marketing effect would be achieved if non-otherness cosmetics advertisement expressed the contemporary beauty because it could solicit sympathy form many consumers.

• KIPS Transactions on Software and Data Engineering
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• v.9 no.9
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• pp.259-266
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• 2020

In this paper, we propose a novel scheme for product effect analysis, termed PEM, to find out the effectiveness of products used for improving the current condition, such as health supplements and cosmetics, by utilizing online customer reviews. The proposed technique preprocesses online customer reviews to remove advertisements automatically, constructs the word dictionary composed of symptoms, effects, increases, and decreases, and measures products' effects from online customer reviews. Using Naver Shopping Review datasets collected through crawling, we evaluated the performance of PEM compared to those of two methods using traditional sentiment dictionary and an RNN model, respectively. Our experimental results shows that the proposed technique outperforms the other two methods. In addition, by applying the proposed technique to the online customer reviews of atopic dermatitis and acne, effective treatments for them were found appeared on online social media. The proposed product effect analysis technique presented in this paper can be applied to various products and social media because it can score the effect of products from reviews of various media including blogs.

• Journal of Convergence for Information Technology
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• v.11 no.2
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• pp.211-218
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• 2021

The purpose of this study is to develop how to extract essential oil from heartwood of chamaecyparis obtusa and commercialize eco-friendly products using essential oil. Manufacturing process consisted of 8 steps: pulverization, input, pretreatment, extraction(steam distillation), steam emission, cooling, separation, aging. Through the method developed in this study, chamaecyparis obtusa oil with excellent quality in antibacterial effect can be extracted with high productivity. Also, chamaecyparis obtusa spray using this oil had good antibacterial and deodorant effects, and got no irritation results in the clinical test. To commercialize spray, we built a commercial website and performed consumer survey on the site. The survey results showed that respondents had positive attitude toward the products and their messages in the site. When the production standardization through precise quality control and the optimization of composition ratio are accomplished, this study will contribute to commercialize various types of cosmetics and quasi-drugs.

• Science of Emotion and Sensibility
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• v.10 no.3
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• pp.355-366
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• 2007

The human's emotion has been used as a key factor in the design area and a marketing technique in a company. Therefore, a company is very interesting in human' emotional factor for the marketing and the design development recently. There have been very few studies carried out on enhancing how to use the emotional design and the emotional marketing in the kitchenware industry. Besides, almost all of the research works, which attempted to encourage how to use emotional factor for the design and the marketing, was carried out in the theory research level rather than a practical research. This research has been conducted both a qualitative research and a quantitative research in the field. The research methods were as follows; first, this research studied what is the emotional design and the emotional marketing through the previous literature research works. second, the researchers set up the hypothesis and research aims through the previous empirical research works from the researchers who are doing this research. Third, as the main body of this research, this research was conducted through the analysis of companies' data, the data come from the interviews by managers, and the data from questionnaire by the users. The results was produced after analyses of the above all the data. As a results, this research has introduced the successful case study which used the emotional design concept and the emotional marketing as a strategic level in the kitchenware industry. This research results would be able to help some one who wants to use the emotional design as a strategic level in order to increase their market share.