• 한국복식학회:학술대회논문집
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• 한국복식학회 2004년도 제29회 정기총회 및 춘계학술대회
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• pp.65-65
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• 2004

본 연구의 목적은 의복이미지와 화장이미지에 대한 기존연구들을 분석하고, 의복이미지와 화장이미지 연구의 차이를 밝히는 것이었다. 본 연구를 위하여 의복이미지는 한국의류학회지, 복식, 복식문화연구, 대한가정학회지의 논문 중 의복이미지를 연구한 논문 21편을 분석하였다. (중략)

• 디지털융복합연구
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• 제12권1호
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• pp.475-489
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• 2014

외모도 능력의 일부라는 사회적 인식이 자리 잡게 되어 사회적 이미지를 유지해 가는 수단이 되어감에 따라 대부분의 사람들은 자기의 외모에 관심을 가지게 된다. 이에 여성들의 신체이미지와 자아이미지에 따른 화장태도를 알아보고자 대구광역시와 광주광역시에 거주하는 30세 이상 50세 미만 여성 218명을 대상으로 2012년 4월 10일 부터 5월 30일까지 2개월간 조사하여 분석한 결과는 다음과 같다. 첫째, 체중관심도와 자아이미지에 따른 화장태도의 차이를 알아본 결과 체중관심도의 경우 세련된 이미지와 순수한 이미지에 따라 화장태도에 차이를 보이지 않았지만 활동 이미지에서는 체중관심도에 따라 화장태도의 차이를 보였다. 둘째, 외모관심도와 자아이미지에 따른 화장태도의 차이를 알아본 결과 외모관심도가 높을수록, 세련된 이미지가 높은 집단, 순수한 이미지가 높은 집단, 활동이미지가 높은 집단이 화장태도에 더 적극적이었다. 즉, 외모관심도가 높을수록 그리고 자아이미지가 높을수록 화장태도에 대해 긍정적임을 알 수 있었다. 셋째, 신체매력도와 자아이미지에 따른 화장태도의 차이를 검증한 결과 신체매력도가 높을수록, 세련된 이미지가 높은 집단이, 활동 이미지가 높은 집단이 낮은 집단보다 화장태도가 긍정적이었다.

• 복식
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• 제54권7호
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• pp.91-106
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• 2004

The purpose of this study was to review the previous researches, analyze the clothing image, the make-up image and compare the analyses of clothing image and make-up image. The previous researches of clothing image and make-up image were reviewed in 6 kinds of Journal. The results of previous research review and analysis were followed as : Measuring mean of image are used to similarly that semantic differential technique and summated rating technique. Attention to proposed researcher abstraction image in make-up image, but there is problem that this hard to explain objectivity of image abstraction. There are a lot of occasions that 4 or 5 image factors were extracted by factor analysis. The make-up image researches that presented image stimulus were more than study that do not present. Image words were classified which were compiled words have similar sub image. Grace, activeness, lively. unique, modernity attractive, feminine. sexy and ripeness clothing images were classified factors. which were representative clothing image. Elegance, Sophisticate. romantic, natural, modern and youthfulness make-up image for factor were representative make-up image factors. However the problems were found that some representative image factor included the sub images which were different from some factor image. Compared with representation image words, same image words were used to not agree what clothing image and make-up image. Standardization of word should be made that show that clothing image and make-up image.

• 감성과학
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• 제2권2호
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• pp.115-121
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• 1999

특정 환경이 제시하는 이미지는 색으로 나타내어진다. 그러면, 특징 사회적 환경에 대해 사람들은 특정한 색채 반응을 만들어내는가\ulcorner 특정 사회적 상황에 대해 사람들이 어떤 색채이미지를 만들어 내며, 이런 색채이미지가 사회적 상황을 일관적으로 나타낼 수 있는지를 파악하고자 하였다. 각 사회적 상황에 맞는 색채 코디네이션과 이미지를 찾고자 할 때, 대표적인 경우가 화장이다. 여성의 화장에서 나타나는 색채 이미지는 사용자의 취향과 같은 성격특성에 따라 달라지지만, 이것은 또한 사회적 상황에 따라 다르게 표현되기도 한다. 본 연구에서는 사회적 상황을 캐주얼, 비즈니스, 지적분위기, 이브닝(섹스어필)의 4가지 조건을 제시하고 이것에 따른 색채 감성이미지가 어떻게 나타나는지를 살펴보았다. 연구결과는 각각의 상황은 일관적인 색채 이미지를 가지고 있을 뿐 아니라, 사람들에게 공통적으로 적용될 수 있는 색채이미지로 표현된다는 것을 밝힐 수 있었다. 특정 환경에 관한 개대는 특징적인 색채 이미지로 반영되며, 이런 결과들은 환경색채의 디자인과 구체적인 상황과 맞는 제품의 색조 디자인 등에 직접 활용될 수 있을 것이다.

• 한국의류학회지
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• 제30권5호
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• pp.800-806
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• 2006

The purpose of this study was to investigate the differences in the make-up behavior influenced by make-up preference images, and the order of importance in the make-up behaviors. The questionnaires were given to female residents in the ages between $20\sim45$ in Seoul and Kyung-gi province during October 2004. 322 questionnaires were used for data analysis. The collected data were analyzed by using SPSS 10.0 software with various techniques such as ANOVA test, Duncan test and Paired t-test. The make-up behaviors were divided into three main categories: facial make-up behavior, color make-up behavior, and additional make-up behavior. The results showed that the skin care behavior was considered the most important among other make-up behaviors. Generally facial make-up was thought to be most important and color make-up, and additional make-up were followed orderly. The results of the make-up behavior differences by make-up preference image. The natural make-up preference image group considered all the make-up behavior less important than other make-up preference image groups. The modern make-up preference image group considered additional make-up behavior more important.

• 복식
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• 제59권3호
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• pp.55-56
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• 2009

The purpose of this study was to analyse body and cosmetic image according to women's sex role identity. The subjects of this study were 433 women over 20 years old. Self-administered questionnaires were used for data collection. SPSS(Ver. 15.0) was used for mean, median, frequency, percentages, factor analysis, and one-way ANOVA. The results of this study were as followed; First, women were clustered into 4 groups according to their sex role identity. 36.5% was classified as an androgynous group, 32.4% was a undifferentiated group, 16.1% was a masculine group, and 15.0% was a feminine group. Second, factors of women's body image were interest in appearance, interest in weight, and charming of appearance. Factors of cosmetic image were natural & sociable, urban & intellect, passionate, romantic, prestige & sophisticate, fashionable & splender, active, feminine, and formal. Third, Androgynous group showed much interests in appearance and charming of appearance, but undifferentiated group had low interests. Androgynous group pursued natural & sociable, urban & intellect, passionate, romantic, prestige & sophisticate, fashionable & splendor, active, feminine, and formal images most when they applied make-ups. Masculine group pursued urban & intellect and active images much and femme group pursued natural & sociable, feminine, and formal images much. However undifferentiated group pursued all factors of cosmetic images less. Forth, androgynous group applied more kinds of cosmetics, but undifferentiated group applied less.

• 복식
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• 제52권8호
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• pp.137-149
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• 2002

This study was made to investigate the differences in Korean woman's perceived makeup image and self-consciousness according to their expectation level in socio-psychological effect of makeup, and to gather information needed for the better understanding of cosmetics consumers and more effective marketing activities of cosmetics industries. Normative-descriptive survey method using questionnaire was employed for the present study. The survey was conducted in August 2001 and the sample consisted of 942 women between the ages of 18 and 50 residing in Seoul and Kyungi province. Data were analyzed by SPSS package. Factor analysis, ANOVA, and MANOVA were employed for the analysis of the data. The results are as follows : (1) Six factors emerged from the data related to the category of expected socio-psychological effect of makeup. Those factors were named as "increasing positiveness", "refreshment", "covering weakness", "self-expression", "consideration for others", and "the tool for self-change". Four factors were found in the category of makeup image, and the factors were named as "refinement", "nobility", "favorable impression ", and "personality ". (2) There was a tendency that those who highly expect the socio-psychological effect of makeup have more positive self-image. Considering this differences in self-image according to the level of expected socio-psychological effect of makeup. service activities for the consumers' positive opinion and attitude to the effect of makeup are needed, and it seems that those service activities will have a good influence on the consumers' emotional health. (3) Subjects with higher level of social anxiety showed higher expectations in refreshment, covering weakness and self-expression. Considering this trend, marketers have to make an constant effort for the variety of cosmetics and makeup manner by which consumers satisfy their expectation in makeup. It seems that the satisfaction of their expectation on the help of makeup effect will contribute to lessen social anxiety, and to get emotional stability. (4) Subjects with higher personal self-anxiety showed higher expectations of the effect. "increase of positiveness". Therefore, if the product advertisement imply the content of increasing positiveness effect of makeup, it might appeal more easily to their consumers.imply the content of increasing positiveness effect of makeup, it might appeal more easily to their consumers.

• 패션비즈니스
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• 제15권4호
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• pp.67-86
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• 2011

This study intended to understand overall history of make-up in Korea in an integrated and diachronic context by interpreting women's will and desire to express themselves reflected in the cosmetics culture in each period centering on women's magazine cover, cosmetics advertisement, and articles from 1950 to 1999 and examining women's make-up image and characteristics in each period. A total of 919 women's magazines (Yeonwon (Women's Garden), Woman Sense, Yeoseong Donga (Women's Donga), Jubusaenghwal (Homemaker's Living), Yeoseong Jungang (Women's Jungang)) issued between 1950 and 1999 were examined for the study. Key words of each period were extracted through fashion and beauty related articles and advertisement titles to examine the make-up culture of Korean women and set the standard for the make-up image of Korean women. A total 1,252 pictures were shot for each period and categorized based on the standard for the make-up image of Korean women. Then, the changes in the make-up image of Korean women were examined and identified the characteristics of images along with the change of images in each period. Next, the meaning of each make-up image was examined. This can be interpreted as the expression of values and desire by modern Korean women, especially Korean women in the late 20th century, as well as the consciousness for coping with the changing society.

• 한국복식학회:학술대회논문집
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• 한국복식학회 2005년도 정기총회 및 춘계학술대회
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• pp.121-121
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• 2005

• 복식문화학회:학술대회논문집
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• 복식문화학회 2005년도 정기총회 및 춘계학술대회 Proceeding
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• pp.19-22
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• 2005