• Title/Summary/Keyword: 홍성군

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A Study of Upgrade Strategy Based on Recognition and Favorable Impression - Focused on Chungchengnam-do Hongseonggun (충청남도 홍성군의 인지도.호감도 상승전략)

  • Shin, Hee-Suk
    • Proceedings of the KAIS Fall Conference
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    • 2012.05a
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    • pp.116-118
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    • 2012
  • 충남도청의 이전으로 인지도가 높아진 충청남도 홍성군, 그러나 홍성하면 떠오르는 무엇인가가 없다. 홍성의 한우는 횡성의 한우와 비교하여 인지도가 떨어지고, 지리적으로 가까운 슬로시티 예산군과 머드의 고장 보령시에 비해서도 인지도 상대적으로 낮은 상태이다. 이를 위한 해결책으로 감성을 울리는 이야기 '스토리텔링'과 스포츠 방송 영화 등 대중적 인지도가 높은 스타를 내세워 기업의 이미지를 높이는 마케팅전략인 '스타마케팅'을 통하여 홍성군의 인지도와 호감도를 상승시키고자 하였다.

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업체탐방 - 알파축산

  • 한국낙농육우협회
    • 월간낙농육우
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    • v.34 no.12
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    • pp.124-128
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    • 2014
  • 하루가 다르게 변화하는 낙농시장에서 차별화된 제품으로 다가가는 알파축산(충남 홍성군 홍성읍 대교리), 농가의 생산성을 높이고, 목장 환경에 도움이 되는 제품을 찾던 중 독인 크라이부르그(KRAIBURG)사에서 만든 고무매트를 찾아냈다. 정재면 대표는 정소에게 최적의 환경을 제공해줄 수 있을 것으로 판단해 이 제품을 농가에 보급하기 시작했다.

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A study on the Satisfaction of QOL in Daily Living Environment - in the area of Hongseung-gun - (삶의 질 향상을 위한 일상생활환경의 만족도에 관한 연구 - 충남 홍성군을 중심으로 -)

  • Park, Hyun-Ok;Lee, Han-Na
    • Korean Journal of Human Ecology
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    • v.15 no.1
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    • pp.83-93
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    • 2006
  • The purpose of this research is to analyze the perception and satisfaction of QOL (Quality of Life) in daily living activities in the area of Hongseung-gun. The subjects included 467 residents in the area. The results of this study are as follows: First, the factors affecting the satisfaction with daily living activities were three types such as social system & welfare service, living convenience & cultural service, and public administration & medical service. Second, those who are young, females, highly educated, and holding professional jobs showed lower satisfaction of QOL than their counterparts. Lastly, the surveyees were more satisfied with public administration & medical service than social system & welfare service and living convenience & cultural service. The results of this study can be applied to the decision-making of public administration and welfare-policy.

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Contamination of Chinese Cabbage Soil with Plasmodiophora brassicae (배추 산지 토양의 뿌리혹병균 오염)

  • Soh, Jae-Woo;Han, Kyung-Sook;Lee, Seong-Chan;Lee, Jung-Sup
    • Research in Plant Disease
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    • v.19 no.3
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    • pp.201-207
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    • 2013
  • This research was performed to establish basic technology for Chinese cabbage clubroot chemical control by investigating the soil contamination of Plasmodiophora brassicae in major producing regions of fall Chinese cabbage. PCR primers were developed to detect P. brassicae, a causal agent of Chinese cabbage club-root that generally occurs in Cruciferae family. A primer set, PbbtgF761 and PbbtgR961, specifically amplified a 245 bp fragment from P. brassicae only. At places well known for fall Chinese cabbage, 10 out of 33 in Haenam-gun, 5 out of 13 in Yeongam-gun and Yeonggwang-gun, 1 out of 6 in Gochang-gun, 2 out of 12 in Hongseong-gun, and 5 out of 17 in Dangjin-si resulted positive for P. brassicae contamination. The results show that the soil contamination rate of P. brassicae was 30.3% in Haenam-gun, 38.5% in Yeongam-gun and Yeonggwang-gun, 16.7% in Gochang-gun, 16.7% in Hongseong-gun, and 29.4% in Dangjin-si. The six places where Chinese cabbage clubroot was visible by naked eye were 100% confirmed by the PCR test of the P. brassicae contaminated soil. Thus, simple PCR test may be utilized as an index to decide on chemical control of P. brassicae.