• Title/Summary/Keyword: 홍보전시

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협회소식

  • 한국양록협회
    • Korean Deer Journal
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    • v.10 no.2
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    • pp.4-5
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    • 2005
  • 본회 제 4차 이사회 실시 - '뉴질랜드, 자조금 보태라' - 축산박람회 참가, 양록산물 전시$\cdot$홍보예정 - 사슴은 그린투어리즘에 가장 적합한 축종 - '돈은 있는데 쓸 사람이 없어'

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Green Exhibition and Convention Property are Impact on the Participant Satisfaction and the Performance of Participating Companies (그린전시컨벤션 속성이 참가자의 만족도와 참가업체의 성과에 미치는 영향)

  • Joo, Seok-Yeong;Jeon, In-Oh
    • The Journal of the Korea Contents Association
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    • v.12 no.4
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    • pp.198-215
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    • 2012
  • Green Exhibition and Convention property of the participant satisfaction and impact on the performance of participating companies by looking out for the future development of the national economy on the local economy and help the continued growth of the Green Exhibition and Convention that will help to provide basic data for the purpose of. The results of this study participated in the Green Exhibition and Convention on the expectation of fame exhibit variable, based on the venue, the exhibition publicity, Green Exhibition and Convention Services, Green Exhibition and Convention facilities, information, PC communication or the Internet web site, information, and with the encouragement of those around these parameters and variables of trust as being based on the venue, the exhibition publicity, Green exhibition and Convention Services, Convention and Exhibition as being green in order to increase its influence on expectations and confidence to increase the satisfaction of the variable parameters should be of the utmost importance. Participants to meet the expectations of the variables in the Exhibition, Exhibition of trust, sex, male and recommendation showed by influence. This is an important variable affecting showed. Satisfaction of participants and exhibitors were on.

A Study on the Revitalization of Modern Literature Service Based on User Awareness Survey (이용자 인식조사를 기반으로 한 근대문학자료 서비스 활성화 방안 연구)

  • Kwak, Seung-Jin;Noh, Younghee;Jeong, Dae-Keun
    • Journal of Korean Library and Information Science Society
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    • v.49 no.1
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    • pp.47-75
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    • 2018
  • The objective of this study is to investigate the current usage and Satisfaction Levels of modern literature services provided by the National Library of Korea, and explore the strategies to promote the use of the modern literature service. The result show that the usage rate of users for the modern literature service is very low, and the Satisfaction Level of the experienced users are found to be normal. Therefore, in order to increase the utilization rate and the Satisfaction Level, first, it is required for active promotion of current modern literature services. Second, the public relations of exhibitions and viewing information are provided direct access to users of the modern literary materials, so various types of exhibitions and events are necessary. Third, although respondents said that library homepage, portal site, and SNS are effective public relations methods, in the case of less-educated and seniors, they prefer public relations through offline media. Therefore, deeper theoretical considerations are necessary in order to select affordable public relations media.

국내 캐릭터·애니메이션 산업 이끌 피콤엔터테인먼트ㆍ은아트ㆍ스튜디오 짜박

  • O, Suk-Hyeon
    • Digital Contents
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    • no.9 s.148
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    • pp.112-115
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    • 2005
  • 한국데이터베이스진흥센터가 운영하고 있는 온엑스포(www.onexpo.or.kr)에서는 9월과 10월 두 달 동안‘2005 캐릭터·애니메이션 온엑스포’를 개최한다. 온엑스포는 국내 디지털콘텐츠 기업의 제품을 온라인상에서 상설 전시하고 해당 기업의 홍보와 마케팅을 지원하는 국내 최대 규모의 사이버 전시장으로, 전시 기업의 홍보를 효과적으로 지원하기 위해 분기별로 주제를 정해 테마전시회를 개최하고 있다. 지난 3월과 4월에는‘이러닝 온엑스포’를, 5월과 6월에는‘게임 온엑스포’를 개최한 바 있으며, 이번에는 국내의 캐릭터·애니메이션의 트랜드를 알아보고 대표적인 기업을 소개하기 위해 ‘2005 캐릭터·애니메이션 온엑스포’를 개최한다. 이번 호에서는‘2005 캐릭터·애니메이션 온엑스포’참가 기업 중 우리나라의 캐릭터·애니메이션 사업을 이끌어 갈 피콤엔터테인 먼트·은아트·스튜디오 짜박을 소개한다.

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A Study on the Records Exhibition Ways of Educational Archives: Focused on Gyeongsangnam-do (교육기록물관리기관 기록전시 방안 연구 - 경남지역을 중심으로 -)

  • Woo, Jee-Won;Lee, Yong-Jae
    • Journal of the Korean Society for Library and Information Science
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    • v.50 no.4
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    • pp.185-208
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    • 2016
  • The program of exhibition is used as one of the most effective ways to interact with users who are unfamiliar to archives. But, so far most exhibition programs in archives have been done in a way that shows simply the contents of records. So, in many cases, visitors of archives have paid little attention to the exhibition, and they have hardly caught the purpose of the exhibition event. Archives need to get out of existing exhibition style which list contents-oriented records, and to develop a new exhibition way which can enhance users' interests and understanding about exhibition records. For this purpose, this study examined the concepts and composition elements of record exhibition, analyzed the cases of archive exhibition in and out of Korea. And this study examined some considerations for the exhibitions of educational archives. As a result of this study, record exhibition ways for educational archives are provided.

Analysis on Functional Requirements and Degree of Importance of Online Archival Exhibitions (온라인 기록전시의 기능요건과 상대적 중요도 분석)

  • Im, Su-Hyeon;Seo, Eun-Gyoung
    • Journal of Korean Society of Archives and Records Management
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    • v.21 no.3
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    • pp.119-138
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    • 2021
  • This study aims to provide the basic functional requirements and degree of importance of online archival exhibitions, which have played an essential role in the records information service lately. It first derived the properties of online archival exhibitions and their functional attributes through literature analysis. Next, it analyzed the degree of importance of functional requirements using the analytic hierarchy process (AHP) method. As a result, 3 properties and 13 functional requirements of online archival exhibitions were proposed. It was found that the archivists managing the online archival exhibitions considered the most important property to be "Information Transmission," the second the "Effectiveness of Exhibition," and the third the "Informative Function." As for the most critical functional requirements, these are "Aesthetics," "Interaction," "Usability," "Educational Experience Provision," and "Promotion and Exhibition Activation," while the least are "Theme Originality" and "Content Inclusiveness."

특집 1 - 미리 가보는 2011 한국국제축산박람회 -228개 업체 총 730개 부스 전시, 역대 최대 규모 될 것으로 기대-

  • 대한양계협회
    • KOREAN POULTRY JOURNAL
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    • v.43 no.9
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    • pp.108-111
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    • 2011
  • `2011 한국국제축산박람회(KISTOCK 2011, 추진위원장 이준동)'는 역대 가장 큰 규모로 개최될 예정으로 많은 참관객이 다녀갈 수 있도록 홍보에 박차를 가하고 있다. 축산관련 업체는 물론 관련 단체와 기관들이 참여하는 이번 박람회에는 총 228개 업체가 참가해 730여개 부스가 전시될 예정이다. 이중에는 한국을 비롯해 총 13개국이 참여하고, 그 중 '중국특별전시관'이 마련되어 다양한 해외 신기술을 선보이게 된다. 이달 21(수)~24일(토)에 개최하는 박람회의 참가 부스 및 업체에 대해 소개한다.

홍보 - 2011 한국국제축산박람회 -KISTOCK 2011 참가업체 설명회

  • 대한양계협회
    • KOREAN POULTRY JOURNAL
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    • v.43 no.8
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    • pp.134-138
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    • 2011
  • 국내 축산업의 기술 발전과 설비 현대화 유도 및 국내외 축산기자재, 사료, 동물약품 비교 전시를 통해 상호 기술 및 정보교환을 통한 우리나라 축산 발전에 기여하고자 오는 9월 21일~24일 동안 대구에서 2011 한국국제축산박람회가 개최된다. 이에 앞서 2011 한국국제축산박람회 추진위원회는 지난 13일 서울 강남구 소재 SETEC에서 참가 경영체 사전설명회를 통해 이번 박람회 추진상황을 비롯한 부스 규모 및 부스 배치, 부스 설치 및 전시 준비 안내에 대한 설명이 있었다. 이에 따라 본고를 통해 간략한 내용을 소개하고자 한다.