• Title/Summary/Keyword: 홍보자료

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A Study on the Revitalization of Modern Literature Service Based on User Awareness Survey (이용자 인식조사를 기반으로 한 근대문학자료 서비스 활성화 방안 연구)

  • Kwak, Seung-Jin;Noh, Younghee;Jeong, Dae-Keun
    • Journal of Korean Library and Information Science Society
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    • v.49 no.1
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    • pp.47-75
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    • 2018
  • The objective of this study is to investigate the current usage and Satisfaction Levels of modern literature services provided by the National Library of Korea, and explore the strategies to promote the use of the modern literature service. The result show that the usage rate of users for the modern literature service is very low, and the Satisfaction Level of the experienced users are found to be normal. Therefore, in order to increase the utilization rate and the Satisfaction Level, first, it is required for active promotion of current modern literature services. Second, the public relations of exhibitions and viewing information are provided direct access to users of the modern literary materials, so various types of exhibitions and events are necessary. Third, although respondents said that library homepage, portal site, and SNS are effective public relations methods, in the case of less-educated and seniors, they prefer public relations through offline media. Therefore, deeper theoretical considerations are necessary in order to select affordable public relations media.

Strategies for College Entrance Based on Big Data Analysis -Case Study of college in Central Region- (빅데이터 분석에 기반한 대학 입시홍보 -중부권 전문대학교 사례-)

  • Bae, Jungho;Burm, Eunae
    • Journal of Internet of Things and Convergence
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    • v.8 no.2
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    • pp.25-33
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    • 2022
  • The purpose of this study is to provide the basic data for establishing a unique admissions promotion strategy for each university and to innovate the paradigm of university admissions promotion through the examples of central universities in the practice of PR promotion based on big data analysis. To this end, prior literature related to university publicity (marketing), and recognition of prospective college students who visited the university, and database data were defined and analyzed as big data. As a result, first, the preliminary studies related to college entrance exam promotion (marketing) increased dramatically in the 2000s and 2010s as part of preparing for countermeasures against population decline in school age. Responding to the need for an admissions promotion strategy to accelerate visits to prospective college students, the database data analysis result suggested the selection and concentration of entrance exam strategies based on the university's regional and academic characteristics.

알아두기 - LPG용기 정량충전 확인은 이렇게!

  • Korea LPGas Industry Association
    • LP가스
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    • s.103
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    • pp.20-27
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    • 2006
  • 산업자원부와 우리 협회는 LPG충전사업의 종류, 장량충전을 위한 방법 등 LPG충전업에 관해 보다 쉽게 설명해 주는 홍보자료를 제작하여 충전사업자 및 지자체 공무원에게 배포할 예정이다.

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정보통신의 어제와 오늘

  • Korea Database Promotion Center
    • Digital Contents
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    • no.5 s.108
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    • pp.58-63
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    • 2002
  • 본고는 정보통신의 날(4.22)을 맞이해서 정보통신부가 발표한 홍보자료이다. 여기에는 정보통신의 날 유래 및 의미 등 우리나라 정보통신의 역사를 한눈에 알 수 있다.

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홍보자료 I - 2009년도 우리회 주요 추진사업

  • No, Cheon-Seop
    • Journal of the korean veterinary medical association
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    • v.46 no.3
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    • pp.210-212
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    • 2010
  • 2010년도 우리회 정기총회가 2월 25일 개최되었습니다. 이날 참석한 대의원님들께 우리회가 지난해 추진하였던 주요사업들에 대하여 상세하게 보고 드렸습니다. 보고내용을 간략하게나마 전체 회원님들께 알려드리고자 합니다.

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ebXML을 지원하는 카탈로그 매니지먼트 시스템

  • 송창걸
    • Proceedings of the CALSEC Conference
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    • 2002.01a
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    • pp.295-298
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    • 2002
  • 1. ebXML과 전자상거래 e-Catalog System 카달로그 -거래의 근거자료 -기업/상품의 홍보 자료 -거래의 매개 자료 카달로그 시스템은 Marketplace, Procurement System 등에서 거래 매개 자료를 체계적으로 관리해주는 전자 상거래의 핵심 컴포넌트이다.(중략)

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The Study of making Visual Media for Public Relations by the Extraction of Emotional vocabulary from City Images (지역이미지 감성어휘 추출을 통한 효과적인 지방자치단체 홍보영상제작에 관한 연구)

  • Won, Kang-Sik;Cho, Dong-Min
    • Journal of Digital Convergence
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    • v.10 no.10
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    • pp.475-482
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    • 2012
  • In recent years, visual media for Public Relations has become an important means to improve or change city images. The purpose of this study is to examine the relations between city images and images in visual media for PR. The results of this study would be provided as the fundamental data for making city's promotional video effectively.

동물약계

  • 한국동물약품협회
    • 동물약계
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    • no.27
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    • pp.6-6
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    • 1995
  • 1. 동물용의약품 제조업 신규허가 2. 수입자확인 변경 3. 가축질병 병성감정 실시기관 지정 4. 동물용 자가백신 활성화 건의 5. 국가검정품 관리시 유의사항 6. 생물학적제제 관련자료 수집 7. 동물용의약품등 생산$\cdot$판매실적 보고철저 8. 위생적인 축산물 생산 및 축산물내 유해물질 잔류방지 홍보를 위한 비디오 홍보매체 제작 9. 동물용의약품 안전사용기준 홍보용 책자제작에 관한 의견청취

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Production of Content for Regional Sources of the Convergence Industrialization -Based on Agricultural Management Entities of the Sixth Industrialization in Chungcheongnam-do- (향토자원의 융복합산업화를 위한 콘텐츠 제작 -충청남도 농업 6차산업화 경영체를 중심으로-)

  • Kang, Keoung-Shim
    • Journal of Digital Convergence
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    • v.13 no.10
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    • pp.483-490
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    • 2015
  • The purpose of this study was to systematically organize the information for the regional resources from the agricultural management entities of convergence industry in Chungcheongnam-do. The target was the Sixth Agricultural Industry Association in Chungcheongnam-do; total 70 kinds of resources were investigated. The content was organized by name of regional source, introduction, photo, company and product information, feature of product, introduction of experience program, and etc., containing the value and meaning of products in stories of the regional sources and images. The material was organized in order of grains, fruits and vegetables, marine products, livestock, Korean sauces Kimchi, fermented broth concentrates, beverages tea, and other. It was saved as pdf file to distribute to the members; it may be utilized for online promotion, product promotion in exhibition festival sales promotion, posts for bulletin board hall, and etc. but also for promotional material in overseas marketing after translating to each language.