• Title/Summary/Keyword: 홍보관

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포커스-e기업 - 삼성전자(주)

  • 한국광학기기협회
    • The Optical Journal
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    • s.146
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    • pp.33-36
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    • 2013
  • 삼성전자(대표 권오현)가 지난 6월 27일부터 7월 9일까지 수원 삼성 디지털시티 모바일연구소 홍보관에서 개최한 '삼성 이노베이션 포럼(Samsung Innovation Forum)'이 성황리에 막을 내렸다. 삼성전자가 1993년 신경영을 선언하고 20년간 걸어온 혁신의 역사를 한 눈에 살펴볼 수 있는 자리로 꾸며진 이번 행사에는 삼성전자의 제품과 기술, 서비스의 발전사를 보여주는 다양한 전시물들이 소개돼 많은 관람객들의 관심을 모았다.

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포커스-e기업 - 해성옵틱스(주)

  • 한국광학기기협회
    • The Optical Journal
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    • s.148
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    • pp.41-43
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    • 2013
  • 광학 전문기업 해성옵틱스가 지난 11월 6일 한국거래소 코스닥시장에 상장됐다. 한국거래소 서울사옥 홍보관에서 열린 이날 기념식은 해성옵틱스 이을성 대표를 포함해 한국거래소 최홍식 부이사장, 코스닥협회 김원식 부회장, 우리투자증권 IB사업부 정영채 대표 등이 참석한 가운데 진행됐다.

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스토리텔링을 활용한 등대해양문화공간의 활성화방안 연구

  • Hong, Gwan-Sik
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2012.10a
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    • pp.328-331
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    • 2012
  • 등대 시설을 홍보관, 전망대, 소공원 등을 갖춘 해양문화공간으로 조성하며 지역의 체계적이고 독자적인 문화콘텐츠를 연구하여 지역 특성에 맞는 스토리텔링을 개발하고 지역경제 활성화와 등대만의 고유한 해양문화 관광 콘텐츠를 개발하는 것을 목적으로 한다.

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지상파 UHD 모바일 방송 시범서비스 현황

  • Seo, Jae-Hyeon;Lee, Bong-Ho;Kim, Heung-Muk;Kim, Yong-Seok
    • Broadcasting and Media Magazine
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    • v.23 no.2
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    • pp.43-57
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    • 2018
  • 2018년 2월 우리나라는 평창 및 강릉 지역에서 동계올림픽을 개최하였다. 평창동계올림픽 기간을 활용하여 우리나라의 앞선 ICT 기술을 홍보하기 위해 5G, UHD, IoT를 주제로 ICT 홍보관, 5G 및 UHD 체험버스 등 다양한 행사를 마련하였다. 본 고에서는 지상파 UHD 방송 채널로부터 동계올림픽 경기 방송을 고정 환경에서의 UHD뿐만 아니라 이동 중 HD 방송을 동시에 시청할 수 있는 UHD 모바일 방송 시범서비스에 대한 현황과 시사점에 대해 논의하고자 한다.

A Study on the Characteristics of the Information Center for Invigorating Regional Products - Focused on the experiential marketing - (지역 특산물 활성을 위한 홍보관 특성에 관한 연구 - 체험 마케팅을 중심으로 -)

  • Han, Jin-Ju;Han, Hae-Ryon
    • Korean Institute of Interior Design Journal
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    • v.21 no.2
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    • pp.133-140
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    • 2012
  • Our government finally understood the true meaning of this wisdom and is attempting to revive the rural area by establishing local produce exhibition hall. This is to allow different regions to promote their specialties and provide diverse experience to the public. However, the reality is that unstructured marketing and PR is not achieving much. Marketing in the past was a paradigm of function and benefit. As we passed 20th century, this was challenged, leading to experiential marketing. Customers' cultural urge and interest in experience and participation are getting stronger. With the facilitation of Promotion Center for local special products, local special products and relevant local communities will be promoted, and the distribution business will grow further. This research was performed to establish basic research materials for planning information center in order to invigorate regional products. This study brought about the following results: first, the Promotion Center for local special products can acquire emotional elements by associating the elements with local special products; secondly, the Promotion Center for local special products can acquire cognitive elements by harmonizing local communities' unique identities with their own other special products; thirdly, the Promotion Center for local special products can acquire behavioral elements by enjoying various experiences and events; fourthly, the Promotion Center for local special products can acquire relational elements by integrating other new spaces.

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A Study on the Corporate Pavilion Planning and Design as Means of Image Communication (기업 이미지 커뮤니케이션과 기업관 계획에 관한 연구)

  • 김양희
    • Archives of design research
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    • v.21
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    • pp.161-170
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    • 1997
  • The study as explained above has been progressed as follows: Through the theoretical required for projecting the corporate's exhibition at exposition, the justifiability of this study was recognized. To approach the pavilion of exhibition the importance of marketing communication at the corporate and its forming process were suggested, and the public information of the corporate as a medium of its marketing communication was under-stood. - With regard to the exhibiting event as its method, general constituents and contents of it were closely looked into, and on the exposition, as a kind of corporate's event and a place for the reciprocally exchangeable communication between the corporate and the public, a general study was done. - The importance of identification of the corporate's image for the corporate to participate in an exposition and its analytic method were refined in the stages of 'basic image' and 'serve image', and the general process in which the corporate is processing the image of its own pusiness since its participation in exposition was suggested in terms a model, dividing it into the stages of inspection & analysis and design.

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Enhancing the Role of Science Museums to Promote Community Cooperation-Based Science Culture (지역사회 협력기반 과학문화 활성화를 위한 과학관의 역할 제고)

  • Park, Young-Shin
    • Journal of the Korean Society of Earth Science Education
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    • v.14 no.2
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    • pp.95-111
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    • 2021
  • This study introduces the new role of science museums. The practitioners from seven domestic science museums and four overseas ones participated in this study and responded the questionnaires. I identified what kind of science culture programs there are, if those programs were successful or not, and if unsuccessful, what kind of improvements can be made to be successful. The participating practitioners in science museums also developed an ideal and realistic community cooperation-based science culture programs and I explored the role of a new science museum for this purpose. In the case of current science culture programs, the most successful or not was the participation of visitors according to public relations, and the importance of public relations were mentioned as improvements. For a successful community cooperation-based science and culture program, active promotion, pre-operation team, dedicated personnel, open mind, and same purpose of other institutions, the will of both institutions, and economic support sponsors are important variables. In the case of the domestic science museums, the actual development and operation of the program showed that a successful community based program must have cooperation with other institutions in the same region, win-win connections, the dedicated human resources, and that each science museum's strengths were maximized. The science culture programs in the 21st century will enhance the innovative role of science museums making the use of local human and physical infrastructure, reflecting the needs of citizens, taking the initiative in the community, fostering cooperation-based professional human resources, and communicating smoothly with the government or local governments.