• Proceedings of the Costume Culture Conference
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• 2004.04a
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• pp.127-129
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• 2004

일찍이 제품흥미나 중요성 대신 관여(involvement)의 개념이 소개된 이래로 마케팅과 소비자 행동 분야뿐 아니라 의류학분야의 여러 연구에서 관여는 구매자의 행동을 이해하는데 중요한 변수로 이해되어왔다. 그러나 관여의 개념은 의류제품의 특수성으로 인하여 변인이 조작적으로 정의되는 과정에서 의복관여, 유행관여, 패션관여 등의 용어가 혼용되어 왔다. 이러한 경향은 선행연구와 후행 연구의 연계성이라는 측면에서 “의복관여”라는 변수를 도입한 연구들의 해석에 많은 어려움을 주어 왔다. (중략)

• Journal of the Korean Society of Costume
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• v.57 no.8
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• pp.1-13
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• 2007

The cold image of digital culture and its realistic limits force modern people to yearn for an emotional world characterized by a warm humanity. The kind of digital technology that appeals to such a human emotion is accepted as a new digital concept in the 21st century. The purpose of this study was to examine the characteristics of emotionality, which was a new trend in digital culture, and to discuss its form and meaning in fashion sector. It's basically meant to figure out a major trend in the 21st century's digital culture, to delve into its relationship with fashion reflecting sociocultural phenomena, and ultimately to describe in which direction future fashion would be led. Emotionality was highlighted as a reaction against an absolute pursuit of speed and cold digital technology. Emotionality of digital culture in fashion design were inserting of funology, Zen-based design and development of a clothing mixture. The emphasis of emotionality in digital culture is a new sociocultural trend that stresses the recovery of human nature. As futurologists predict that a human-centered and humanistic culture will reappear in the 21st century, fashion also will be in pursuit of human-oriented design.