• The Journal of the Korea Contents Association
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• v.9 no.3
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• pp.241-249
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• 2009

With the recent growth of the Internet, the on-line brand community has been a major vehicle for building a corporate brand asset. This study aimed to identify the effective relationship between confidence, identification, and a brand attitude according to the on-line brand community type. As a result of an empirical analysis, first, the customer-driven community showed higher confidence and identification than those of the corporate-held community. Also, the customer-driven community was assessed more favorable also in the brand attitude. Second, the interactive effect between the community type and community activities was found to be significant in the confidence of the community confidence, and it was also the same for the identification of the community. Therefore, it would be necessary for companies to prepare strategies for improving the level of confidence and the identification of consumers in consideration of the community type for effective brand management on-line.

• International Commerce and Information Review
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• v.4 no.1
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• pp.129-147
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• 2002

본 연구는 인터넷쇼핑몰 B2C 거래자의 라이프스타일과 고객만족의 관계를 알아보려는 의도로 설문지 측정도구를 이용하였으며 선행연구와 실증분석을 시행하였다. 인터넷쇼핑몰 고객만족은 어떠한 인지적인 상황이나 태도에서 나아가 사후 행동과 연관지어 생각한다면 제품에 대한 재구매나 높은 애호도, 호의적인 구매행위 둥의 결정하는 원인으로 나타나기 때문에 인터넷쇼핑몰 관리자에게 B2C 거래의 성공적으로 이끌기 위한 필요한 마케팅정보를 제공할 수 있다. 분석결과 라이프스타일 유형중에서 열광매니아형이 고객만족에 긍정적으로 나타났다. 이러한 결과는 인터넷쇼핑몰에서 구매한 사이버소비자 집단의 구성원의 생활의식과 행동에 어떤 영향을 미치고 그 결과로 라이프스타일과 소비자행동의 관계를 파악해 줌으로써 체계적인 시장세분화에 접근할 수 있는 프레임웍(framework)을 제공해 줄 것이다.

• The Korean Journal of Franchise Management
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• v.3 no.1
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• pp.26-45
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• 2012

Market players have realized the importance of brand power and tried to develop effective marketing programs which focus on consumer's brand experience. This study aims to investigate brand experience and brand personality effect on brand attitude which is overall consumer's faith toward brands and repurchase intention in food-franchised by Structural Equation Model. As results, both brand experience and brand personality affect brand attitude although brand experience has more influence than brand personality. As consumers show positive brand experience and attitude, repurchase intention is higher. Brand attitude plays a mediation role in the relation of brand experience and personality, and repurchase intention. Also brand experience shows more influence than others on repurchase intention.

• Bulletin of the Korean Space Science Society
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• 2003.10a
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• pp.59-59
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• 2003

과학위성 1호는 고도 685 km 태양동기궤도에서 운용되는 소형인공위성으로 지구 그림자에 의한 주기적인 온도변화, 태양과 지구로부터의 자외선복사, 진공환경과 같은 가혹한 우주환경에서 정상적으로 임무를 수행해야 한다. 이러한 가혹한 우주환경에서 위성 각 시스템의 온도를 허용범위 내에서 조절하고 구조적인 열변형을 최소화하기 위하여 열제어 시스템이 필요하며, 위성개발과정에서 상세한 열설계 요구조건을 도출하고 반영하여 과학위성 1호의 열제어 시스템을 설계하였다. 열제어 시스템은 위성의 내\ulcorner외부에서 위성외부로부터의 열유입을 최소화하고 위성내부에서 발생한 열을 효과적으로 방출하는 역할을 한다. 열제어 시스템의 성능을 검증하기 위하여 다양한 임무와 궤도를 고려한 궤도열해석이 수행되었으며, 주기적인 온도변화와 진공환경을 모사하는 열진공시험을 통하여 예상되는 우주환경에서 위성 각 시스템의 정상동작 여부가 검증되었다. 본 연구는 과학위성 1호의 열설계 결과와 효과적인 열설계를 위한 궤도열해석 과정 그리고 위성 시스템의 신뢰성 검증을 위한 열진공시험결과를 다룬다.

• Journal of Consumption Culture
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• v.15 no.3
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• pp.67-90
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• 2012

When consumers choose healthy foods, they base their buying decisions on health-related food labeling and quality assessment of taste, health, and price. Moreover, both purchase experience and opinions of family and friends affect consumer choices. Focusing on these points, this study examined the effects of health-related food labeling on consumer choices by adding two variables-quality assessment of taste, health, and price and purchase experience-to the model of the theory of planned behavior. We also used structural equation modeling to test our hypotheses. In the study, health-related food labeling includes organic labeling, nutrient claims, and food additive labeling. We conducted a mail survey among 300 married women who buy cheese slices for their children more than once a month. It was discovered that health-related food labeling positively affected the level of quality assessment of taste, health, and price, and consequently led to positive attitudes and purchase intentions. Particularly, health-related food labeling positively influenced attitude toward using products without assessing the quality of taste, health, and price. The level of quality assessment of price positively affected attitude toward using and purchasing products, and purchase experience positively affected attitude toward using and purchasing products, and purchase intentions. The relationship between attitude to purchasing products and purchase intentions was the most positive, and the relationship between perceived behavioral control and purchase intentions was not significant. Overall, this study essentially contributes to the development of a theoretical framework of food labeling and consumer choices, which includes quality assessment of taste, health, and price and purchase experience, by using the theory of planned behavior.

• Management & Information Systems Review
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• v.35 no.2
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• pp.27-44
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• 2016

In recent year, graphic emoticons in MIM(Mobile Instant Messenger) play an important role not as a valuable communication methods, but as main business model for MIM service providers. Although the graphic emoticons in MIM are regarded as a commercial product, there has been little systematic research reflecting consumers' perspectives. In order to fill this theoretical and practice gap, the study is designed to explore the structural relationships among emoticon use motives, attitude, and purchasing intention to emoticons in context of MIM. The results showed that emoticon use motives in MIM were composed of two main factors, perceived usefulness and perceived enjoyment. And we also verified that both perceived usefulness and perceived enjoyment positively impact flow in communication with using emoticons and social influence. Lastly, flow and social influence were positively related to attitude toward using emoticons and attitude also was related to purchase intention to emoticons in MIM, positively. However, flow and social influence did not have a positive influence on purchase intention to emoticons directly. The implications and limitations of this study are also discussed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.6
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• pp.3829-3836
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• 2015

The actual complaint handling response of the company serves as an important success factor for the company to reduce defection rate of customers who have complaints. In this regard, this study sought to divide the company's complaint handling response into substantial compensation, favorable employee behavior and organizational procedures, empirically verify the effects of the customer's justice perception on trust and satisfaction, and thus to present the importance of the company's actual response. To this end, the data obtained from a survey of 210 customers who filed complaints directly to the company was analyzed using SPSS and AMOS. The research results can be summarized as follows. The compensation for customers with complaints has a significant effect on justice, and the favorable employee behavior also has a significant effect on justice. In addition, the organization procedures about handling complaints have a significant effect on justice. Especially the justice as justice perception was found to affect the future behaviors of customers such as trust and satisfaction. Based on these findings, this study presented implications and suggested future research.

• Korean journal of communication and information
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• v.59
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• pp.138-161
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• 2012

This study is designed to explore the function of Twitter as a campaign platform during election campaign. For exploring the function of Twitter the form of tweet, the type of information on tweet and the way of opinion expression via Twitter were discussed by content analysis. This study finds, first, that, netizens express their opoinion of candidates without foundation and with emotional reactions. Second, they showed somewhat conflictive reactions according to their supporting candidates. This study conceptualized various kinds of public as 'blindly support public,' and 'blindly opposition public' in case of Park's supporters, 'rational support public,' and 'critical opposition public' in case of Na's supporters. Third, Park's supporters debated Na candidate's attitude of debate and her appearance blindly without foundation. Na's supporters argued Park's attitude of debate and his ignorance of Seoul Metropolitan government's policy blindly without foundation. Finally, this study discussed the relationship between the political discourse according to netizens' supporting via Twitter and the results of election. Park whose supporters attacked the opposing candidate by blaming her appearance and her attitude of debate won the election. Na didn't overcome her negative images. For her Twitter functioned as a media which is spreading negative factors about her. In conclusion, Twitter as a campaign platform during election times plays a key role in discussing candidates. However, netizens need to express their opinions with foundation and the candidates have to consider negative issue management. This study highlights the importance of peripheral factors which have a decisive effect on the results of election. The results of this study is useful for building political campaign strategy by candidates.

• Proceedings of the Korea Water Resources Association Conference
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• 2010.05a
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• pp.1902-1905
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• 2010

일반적으로 퇴적물로부터 인의 용출은, 산소조건, 수온, 유속 등 여러 환경의 변화에 의해서 이루어지며, 환경에 따라 용출되는 인의 형태 또한 다르다. 따라서 어떠한 기작을 통해 얼마나 많은 양의 인이 용출되는지는 수체의 물리 화학적 조건과 퇴적물에 포함된 인의 존재형태에 의해 결정된다. 따라서 본 연구에서는 담수호의 부영양화 원인물질이면서 부영양화 발생을 제어할 수 있는 가장 중요한 인자로 작용하는 인의 거동특성을 파악하기 위하여 이루어 졌다. 본 연구는 경기도 화성시에 위치한 화성호에서 이루어 졌으며, 대표성을 나타낼 수 있는 3개의 지점을 선별하였다. 퇴적물은 Grap sampler를 이용하여 채취하였으며. Methods for P Analysis, G. M. Pierzynski(2009, G,m Pierzynski)에 의거하여 무기태 인을 loosely and soluble P, Al-P, Fe-P, Reductant soluble-P, Ca-P 5가지 형태로 분류하여 진행하였다. 화성호 퇴적물의 인의 형태별 분류를 실시하여 화성호 퇴적물 내의 무기태 인의 형태 분류와 이를 분석함으로서 인 용출에 의한 수질오염 가능성을 평가해보고자 하였다. 무기태 인의 형태는 세지점 모두 Fe-P > Al-P > Loosely and soluble-P > Reductant Soluble-P > Ca-P 비율로 나타났다. 가장 높은 비율을 차지하고 있는 Al-P 및 Fe-P의 경우, 호소수의 pH에 영향을 크게 받으며 특히 높은 pH에서 수층으로 용출이 활발히 일어날 수 있고, 호소의 물질순환에 있어서 다른 형태의 인보다 식물체에 단기간 이용될 수 있다는 점 때문에 관심이 높은 형태이다. 주로 이들 형태는 도시하수 및 산업폐수의 유입으로 인하여 영향을 받는다. 본 조사결과에서 화성호의 pH는 모든 지점에서 중성인 것으로 조사되었기 때문에 용출가능성은 상대적으로 적다고 판단된다.

• Korean small business review
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• v.41 no.1
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• pp.1-28
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• 2019

The purpose of this study is to contribute to the revitalization of the 6th industry by presenting suggestions on how to utilize agricultural food mobile SNS and how to purchase intention. In this study, the mobile SNS, which is rapidly emerging as a new marketing channel, was applied to the agricultural and food sector to conduct a empirical analysis. First of all, the characteristics of agricultural food-related mobile SNS that affect the purchasing intent of agricultural food were derived, and the indirect effects of consumer attitudes were analyzed in relation to the perceived characteristics of the mobile SNS for the agricultural food and the purchase intention. First, information quality and ease of access have a significant effect on cognitive attitude (+), and playfulness, information quality, ease of access have a significant effect on emotional attitude (+), and playfulness, interactivity have a significant effect on an acting attitude (+). Second, information quality, accessibility, and playfulness have a significant effect on purchase intention (+), and the quality of information has the greatest influence. Third, it was analyzed that information quality, interactivity, ease of accessibility, and playfulness have an indirect effect of consumer attitude in the path of purchase through consumer attitude. From the results of this study, it was confirmed that efforts to improve the quality of information in the case of mobile SNS related to agricultural and food products are needed first, that to improve the purchasing intent, we need to establish a mobile SNS operating strategy and marketing strategy for enhance consumer attitudes in a favorable. On the other hand, related education and system cooperation methods should be prepared to enable agricultural and food companies to use mobile SNS as a marketing tool.