• Journal of Korea Game Society
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• v.17 no.2
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• pp.155-164
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• 2017

This study conducted to analyze the difference of perceived benefits, psychological well-being, exercise application attachment, and perceived exercise achievement according to the message frame provided in the mobile fitness game. Repeated Measure Design and Playtest methodologies were used for this research. As a result, when gain messages were shown, all factors were higher than the case of showing loss message. The results of this study emphasize that when persuasion messages need to be presented through a health functional game, gain messages can be more effectively delivered to the users of health functional game than loss messages.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.1
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• pp.30-42
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• 2015

This study examined: 1) the effects of fashion luxury product price discounts in social commerce on perceived benefit and purchase intention, and 2) differences in such effects by social commerce trust, brand and design preferences for luxury products as well as social commerce and online luxury product purchase experiences. Three discount rates representing high, mid, and low for a luxury product sold in social commerce were manipulated and tested on female consumers and 486 online responses were analyzed. The results revealed that the price discount affected perceived benefit but did not affect purchase intention. Benefits were highly perceived at high and mid discount rates compared to the low rate. Social commerce trust, brand preference, and design preference affected perceived benefit and purchase intention, but the interaction effect with price discount was observed only in the design preference to perceived benefit. The purchase experience of online luxury products also affected purchase intention. Implications from the results were also discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.9
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• pp.1343-1355
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• 2008

This study examined the influences of product knowledge(subject knowledge, purchase experience and information search) on perceived risks and benefits to natural dyeing product. Data were collected from a total of 213 Korean females ranging from 20 to 50 years old who know natural dyeing product through online survey. There were significant differences between(or among) groups with different levels of subject knowledge, purchase experience and information search in several types of perceived risks and benefits to natural dyeing product. Consumers with high knowledge of natural dyeing product perceived several types of risks lower than consumers with low knowledge but they perceived several types of benefits higher than consumers with low knowledge.

• Asia Marketing Journal
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• v.14 no.1
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• pp.53-81
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• 2012

Constructing attractive bundle offers depends on more than an understanding of the distribution of consumer preferences. Consumers are also sensitive to the framing of price information in a bundle offer. In classical economic theory, consumers' utility should not change as long as the total price paid stays same. However, even when total prices are identical, consumers' preferences toward a bundle product could be different depending on the format of price presentation and the locus of price discount. A weighted additive model predicts that the impact of a price discount on the overall evaluation of the bundle will be greater when the discount is assigned to the more important product in the bundle(Yadav 1995). Meanwhile, a reference dependent model asserts that it is better to assign a price discount to a tie-in component that has a negative valuation at its current offer price than to a focal product that has a positive valuation at its current offer price(Janiszewski and Cunha 2004). This paper has expanded previous research regarding price discount presentation format, investigating the reasons for mixed results of prior research and presenting new mechanisms for price discount framing effect. Prior research has hypothesized that bundling is used to sell a tie-in component with an offer price above the consumer's reference price plus a focal product of the same offer price with reference price(e.g., Janiszewski and Cunha 2004). However, this study suggests that bundling strategy can be used for increasing product's attractiveness through the synergy between components even when offer prices of bundle components are the same with reference prices. In this context, this study employed various realistic bundle sets with same price between offer price and reference price in the experiment. Hamilton and Srivastava(2008) demonstrated that when evaluating different partitions of the same total price, consumers prefer partitions in which the price of the high-benefit component is higher. This study determined that their mechanism can be applied to price discount presentation formats. This study hypothesized that price discount framing effect depends not on the negative perception of tie-in component with offer price above reference price but rather on the consumers' perceived consumption benefit in bundle product. This research also hypothesized that preference for low-benefit discount mechanism is that perceived consumption benefit reduces price sensitivity. Furthermore, this study investigated how consumers' concern for quality in a price discount--a factor not considered in previous research--influences price discount framing. Yadav(1995)'s experiment used only one magazine bundle of relatively low quality uncertainty and could not show the influence of perceived uncertainty of quality. This study assumed that as perceived uncertainty of quality increases, the price sensitivity mechanism for assigning the discount to low-benefit will increase. Further, this research investigated the moderating effect of uncertainty of quality in price discount framing. The results of the experiment showed that when evaluating different partitions of the same total price and the same amount of discounts, the partition that discounts in the price of low benefit component is preferred to the partition that decreases the price of high benefit component. This implies that price discount framing effect depends on the perceived consumption benefit. The results also demonstrated that consumers are more price sensitive to low benefit component and less price sensitive to high benefit component. Furthermore, the results showed that the influence of price discount presentation format on the evaluation of bundle product varies with the perceived uncertainty of quality in high consumption benefit. As perceived uncertainty of quality gradually increases, the preference for discounts in the price of low consumption benefit decreases. Besides, the results demonstrate that as perceived uncertainty of quality gradually increases, the effect of price sensitivity in consumption benefit also increases. This paper integrated prior research by using a new mechanism of perceived consumption benefit and moderating effect of perceived quality uncertainty, thus providing a clearer explanation for price discount framing effect.

• Journal of Music and Human Behavior
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• v.14 no.1
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• pp.63-84
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• 2017

The purpose of this study was to examine the relationship between self-perceived benefits from singing and the quality of life of older adults aged 75 years and older. A total of 231 older adults participated in this study with 141 of them living alone and 90 of them living with others. Each participant was instructed to complete the investigator-constructed questionnaire and the Quality of Life scale. The questionnaire consisted of 49 items on demographic information, involvement in leisure activities and singing-related experiences, and perceived benefits from singing. The results showed that the amount of involvement in leisure activities and the measured quality of life were found to differ between the two subgroups of older adults living with and without others. The number of older adults who had singing-related experiences was also differed between the groups. A positive correlation was found between the amount of self-perceived benefit from singing and quality of life. These results indicate that self-perceived benefits from singing could be an important factor for the quality of life of older adults. This study supports the potential benefits of incorporating singing as an active leisure activity into interventions for older adults, expanding the research that has been extensively based on listening-based interventions. Also, it presents clinical implications for how singing interventions and programs could be designed and suggested to support this population to better cope with their life issues and enhance the quality of life.

• Journal of Convergence for Information Technology
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• v.7 no.4
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• pp.195-203
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• 2017

Sharing economy which is sharing and borrowing goods, space, and services as a social and economic activity based on the Internet and smart phones is a new research topic in convergence area. The most representative areas of shared economy are space sharing and vehicle sharing. This paper aims to explore the factors affecting sharing intention of vehicle. We have identified the independent variables which include economic benefit, social benefit, social influence, psychological benefit and perceived risk. We also have done how these variables affect on sharing intention. Unlike Korea, in China vehicle sharing is legally allowed and has a large scale economy. To prove the hypothesis, we performed questionnaire investigation in China and analyzed with SPSS program. The result of hypothesis is the followings: The economic benefit, psychological benefit, social influence and perceived risk are affects sharing intention, and social benefit is not affect sharing intention and sharing intention is affect sharing behavior.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.117-129
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• 2022

In the perspective of value-based adoption mode, this study empirically examined the factors that affect the intention of users of Fintech payment services to stop using them. A survey of college students who are familiar with digital devices, have no objection to payment and settlement services, and have high service access. A total of 148 questionnaires were analyzed using SPSS and SmartPLS. The study results show that perceived benefits, complexity, and security concerns are significant factors influencing the discontinue intention of Fintech payment services. Among them, the perceived benefit showed the most significant influence. Based on the results of this study, Fintech providers will be able to build a service environment to provide continuous benefits for maintaining long-term relationships with users, improve systems to secure various uses, and reduce users' negative perceptions of security. Recently, the use of services by the elderly has increased, so it is necessary to expand the scope of this study to target various age groups in future research.

• Proceedings of the Korea Society of Costume Conference
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• 2000.05a
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• pp.33-33
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• 2000

• Proceedings of KHEA Conference
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• 2007.06a
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• pp.44-44
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• 2007

• Journal of the Korea Society of Computer and Information
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• v.18 no.10
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• pp.199-205
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• 2013

This study examined the factors of failure of new-type computer which has a functions of replacing and supplementing of existing product by being unaccepted by market. Placing the reason of market failure in a customer's negative perception of the value of the product, influential relationship was explored by distinguishing the factors that influence value perception between benefit of use of product and the cost of using product. As a result of this empirical research on netbook, a customer's negative perception of the value of new product had an negative influence on intention of use. And a customer's perceptional cost of new-type computer had an significant influence on negative perception of the value of the new product. However, even if a customer perceived benefit of new-type computer negatively, this did not impact on negative influence.