• Title/Summary/Keyword: 협업적 추천

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Feasibility Study on Cross-Product Category User Profiling in Collaborative Filtering Based Personalization (협업 필터링 기반 개인화에서의 상품군 중립적 사용자 프로파일링 타당성 검토)

  • Kim, Jong-Woo;Park, Soo-Hwan;Lee, Hong-Ju
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2005.10a
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    • pp.257-263
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    • 2005
  • 초기에 하나의 상품 카테고리만을 다루던 전자상거래 사이트들이 브랜드 확립 후에 다른 상품 카테고리까지 확대해 나가는 모습을 많이 보아왔다. 고객이 아직 방문하지 않은 신규 상품 카테고리의 상품에 대하여 기존 상품 카테고리에서 만들어진 사용자 프로파일을 활용하여 개인화된 추천을 할 수 있다면, 고객이 다양한 상품 카테고리를 방문하도록 유도할 수 있을 것이다. 하지만 일반적으로 전자상거래 사이트에서는 상품 카테고리별로 사용자의 선호도를 파악하여 개인화된 추천을 수행하기 때문에, 해당 카테고리 내 상품의 구매나 방문 기록이 없다면 개인화된 추천을 수행하기가 어렵다 . 본 논문에서는 협업 필터링을 통해 신규 상품카테고리 내의 상품을 추천하기 어려운 고객들을 대상으로 기존의 사용자 선호도 데이터를 활용하여 신규 상품 카테고리 내의 상품을 추천하는 방안의 타당성을 살펴보도록 한다. 즉, 기존 사용자의 특정상품 카테고리 선호도 데이터를 통해 사용자간 유산도를 계산하고, 이를 추천하려는 타 상품 카테고리 내의 상품들에 대한 예측 선호도 계산에 활용 타당성을 살펴본다. 이를 실증적으로 검토하기 위해서, Yes24 사이트의 서적, 음반, DVD 3개의카테고리 내의 상품을 방문한 웹 패널 데이터를 이용하여 타당성 분석을 수행하였다. 분석 결과, 동일 상품 카테고리 내의 선호도 정보를 가지고 현업 필터링을 수행하는 것보다는 추천 성과가 낮았지만 활용할만한 추천 성과를 보였으며, 활용하는 상품 카테고리와 예측하는 상품 카테고리별로 추천성과가 상이했다.

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Music information and musical propensity analysis, and music recommendation system using collaborative filtering (음악정보와 음악적 성향 분석 및 협업 필터링을 이용한 음악추천시스템)

  • Gong, Minseo;Hong, Jinju;Choi, Jaehyun
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.05a
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    • pp.533-536
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    • 2015
  • Mobile music market is growing. However, services what are applied recently are inaccurate to recommend music that a user is worth to prefer. So, this paper suggests music recommend system. This system recommend music that users prefer analyzing music information and user's musical propensity and using collaborative filtering. This system classify genre and extract factors what can be get using STFT's ZCR, Spectral roll-off, Spectral flux. So similar musics are clustered by these factors. And then, after divide mood of music's lyric, it finally recommend music automatically using collaborative filtering.

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Collaborative Recommendation of Online Video Lectures in e-Learning System (이러닝 시스템에서 온라인 비디오 강좌의 협업적 추천 방법)

  • Ha, In-Ay;Song, Gyu-Sik;Kim, Heung-Nam;Jo, Geun-Sik
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.9
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    • pp.85-94
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    • 2009
  • It is becoming increasingly difficult for learners to find the lectures they are looking for. In turn, the ability to find the particular lecture sought by the learner in an accurate and prompt manner has become an important issue in e-Learning. To deal this issue, in this paper. we present a collaborative approach to provide personalized recommendations of online video lectures. The proposed approach first identifies candidated video lectures that will be of interest to a certain user. Partitioned collaborative filtering is employed as an approach in order to generate neighbor learners and predict learners'preferences for the lectures. Thereafter, Attribute-based filtering is employed to recommend a final list of video lectures that the target user will like the most.

Incorporating Social Relationship discovered from User's Behavior into Collaborative Filtering (사용자 행동 기반의 사회적 관계를 결합한 사용자 협업적 여과 방법)

  • Thay, Setha;Ha, Inay;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
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    • v.19 no.2
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    • pp.1-20
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    • 2013
  • Nowadays, social network is a huge communication platform for providing people to connect with one another and to bring users together to share common interests, experiences, and their daily activities. Users spend hours per day in maintaining personal information and interacting with other people via posting, commenting, messaging, games, social events, and applications. Due to the growth of user's distributed information in social network, there is a great potential to utilize the social data to enhance the quality of recommender system. There are some researches focusing on social network analysis that investigate how social network can be used in recommendation domain. Among these researches, we are interested in taking advantages of the interaction between a user and others in social network that can be determined and known as social relationship. Furthermore, mostly user's decisions before purchasing some products depend on suggestion of people who have either the same preferences or closer relationship. For this reason, we believe that user's relationship in social network can provide an effective way to increase the quality in prediction user's interests of recommender system. Therefore, social relationship between users encountered from social network is a common factor to improve the way of predicting user's preferences in the conventional approach. Recommender system is dramatically increasing in popularity and currently being used by many e-commerce sites such as Amazon.com, Last.fm, eBay.com, etc. Collaborative filtering (CF) method is one of the essential and powerful techniques in recommender system for suggesting the appropriate items to user by learning user's preferences. CF method focuses on user data and generates automatic prediction about user's interests by gathering information from users who share similar background and preferences. Specifically, the intension of CF method is to find users who have similar preferences and to suggest target user items that were mostly preferred by those nearest neighbor users. There are two basic units that need to be considered by CF method, the user and the item. Each user needs to provide his rating value on items i.e. movies, products, books, etc to indicate their interests on those items. In addition, CF uses the user-rating matrix to find a group of users who have similar rating with target user. Then, it predicts unknown rating value for items that target user has not rated. Currently, CF has been successfully implemented in both information filtering and e-commerce applications. However, it remains some important challenges such as cold start, data sparsity, and scalability reflected on quality and accuracy of prediction. In order to overcome these challenges, many researchers have proposed various kinds of CF method such as hybrid CF, trust-based CF, social network-based CF, etc. In the purpose of improving the recommendation performance and prediction accuracy of standard CF, in this paper we propose a method which integrates traditional CF technique with social relationship between users discovered from user's behavior in social network i.e. Facebook. We identify user's relationship from behavior of user such as posts and comments interacted with friends in Facebook. We believe that social relationship implicitly inferred from user's behavior can be likely applied to compensate the limitation of conventional approach. Therefore, we extract posts and comments of each user by using Facebook Graph API and calculate feature score among each term to obtain feature vector for computing similarity of user. Then, we combine the result with similarity value computed using traditional CF technique. Finally, our system provides a list of recommended items according to neighbor users who have the biggest total similarity value to the target user. In order to verify and evaluate our proposed method we have performed an experiment on data collected from our Movies Rating System. Prediction accuracy evaluation is conducted to demonstrate how much our algorithm gives the correctness of recommendation to user in terms of MAE. Then, the evaluation of performance is made to show the effectiveness of our method in terms of precision, recall, and F1-measure. Evaluation on coverage is also included in our experiment to see the ability of generating recommendation. The experimental results show that our proposed method outperform and more accurate in suggesting items to users with better performance. The effectiveness of user's behavior in social network particularly shows the significant improvement by up to 6% on recommendation accuracy. Moreover, experiment of recommendation performance shows that incorporating social relationship observed from user's behavior into CF is beneficial and useful to generate recommendation with 7% improvement of performance compared with benchmark methods. Finally, we confirm that interaction between users in social network is able to enhance the accuracy and give better recommendation in conventional approach.

Application recommender system based on personalized collaborative-filtering using user's emotion information from smartphone (스마트폰에서 사용자 감성정보를 이용한 개인화된 협업필터링 기반 애플리케이션 추천 시스템)

  • Lee, Chang-Hyun;Lee, Sung-Young;Chung, Tae-Choong;Yun, Seok-Hwan
    • Proceedings of the Korean Information Science Society Conference
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    • 2012.06a
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    • pp.224-226
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    • 2012
  • 최근 스마트폰의 대중화와 더불어 스마트폰 애플리케이션의 공급과 수요 또한 활성화 되고 있다. 이에 스마트폰의 애플리케이션 시장 또한 활성화 되었다. 하지만 기하급수적으로 증가한 애플리케이션에 사용자가 자신에게 적합한 애플리케이션을 선택하기가 용이하지 않다. 이에 본 논문에서는 사용자 개인 정보와 감정을 이용한 애플리케이션 추천 시스템을 제안한다. 사용자 정보와 감정을 k-means 알고리즘을 이용하여 군집화를 시켜주었으며 사용자가 평가한 애플리케이션에 대한 만족도를 이용하여 유사도를 검출 및 추천하기 위하여 피어슨 상관계수와 교차추천을 이용하였다. 또한 협업 필터링의 신규 사용자에 대한 초기 평가치 부재에 의한 콜드 스타트(cold-start) 문제를 해결하기 위해 신규 사용자의 개인정보와 감성정보를 활용하여 기존 사용자와의 유사도를 비교한다. 이웃사용자를 추출하고 이웃사용자로부터 추천을 받는다. 즉, 추천시스템 데이터베이스 내의 정보가 충분한 사용자에게는 협업필터링을 그렇지 않은 신규 사용자에게는 협업필터링 대신 제시한 방법을 적용하는 하이브리드 추천 방법을 제안하였다.

개인화 기법을 이용한 모바일 추천 시스템

  • Kim, Ryong;Gang, Ji-Heon;Kim, Yeong-Guk
    • 한국경영정보학회:학술대회논문집
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    • 2007.06a
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    • pp.565-570
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    • 2007
  • 네트워크의 발달은 유선 인터넷(Wired LAN)과 무선 인터넷(Wireless LAN) 시대를 지나 휴대 인터넷(Mobile LAN)으로 발전하고 있다. 이처럼 다양한 네트워크의 공존은 사용자에게 보다 빠르고 저렴한 서비스를 제공하고 있다. 본 논문에서는 모바일 기기 사용자를 위한 개인화 방법으로 협업 필터링 방법을 통한 추천과 푸쉬(push) 방식의 서비스 방법을 제안한다. 사용자 프로파일 정보는 협업 필터링 방법을 통한 사용자 선호 음악 추천을 수행하고, 추천된 사용자 선호 음악은 모바일 기기로 푸쉬 서비스 된다. 추천을 통한 모바일 음악 푸쉬 서비스는 모바일 기기 사용자로 하여금 네트워크 환경에 접속되어있을 때 사용자 취향에 맞는 음악을 능동적으로 다운로드 해 둠으로써 사용자가 음악을 선택하여 모바일 기기로 다운로드 하는 시간을 줄여 줄 수 있다.

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GGenre Pattern based User Clustering for Performance Improvement of Collaborative Filtering System (협업적 여과 시스템의 성능 향상을 위한 장르 패턴 기반 사용자 클러스터링)

  • Choi, Ja-Hyun;Ha, In-Ay;Hong, Myung-Duk;Jo, Geun-Sik
    • Journal of the Korea Society of Computer and Information
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    • v.16 no.11
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    • pp.17-24
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    • 2011
  • Collaborative filtering system is the clustering about user is built and then based on that clustering results will recommend the preferred item to the user. However, building user clustering is time consuming and also once the users evaluate and give feedback about the film then rebuilding the system is not simple. In this paper, genre pattern of movie recommendation systems is being used and in order to simplify and reduce time of rebuilding user clustering. A Frequent pattern networks is used and then extracts user preference genre patterns and through that extracted patterns user clustering will be built. Through built the clustering for all neighboring users to collaborative filtering is applied and then recommends movies to the user. When receiving user information feedback, traditional collaborative filtering is to rebuild the clustering for all neighbouring users to research and do the clustering. However by using frequent pattern Networks, through user clustering based on genre pattern, collaborative filtering is applied and when rebuilding user clustering inquiry limited by search time can be reduced. After receiving user information feedback through proposed user clustering based on genre pattern, the time that need to spent on re-establishing user clustering can be reduced and also enable the possibility of traditional collaborative filtering systems and recommendation of a similar performance.

The Educational Contents Recommendation System Design based on Collaborative Filtering Method (협업 여과 기반의 교육용 컨텐츠 추천 시스템 설계)

  • Lee, Yong-Jun;Lee, Se-Hoon;Wang, Chang-Jong
    • The Journal of Korean Association of Computer Education
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    • v.6 no.2
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    • pp.147-156
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    • 2003
  • Collaborative Filtering is a popular technology in electronic commerce, which adapt the opinions of entire communities to provide interesting products or personalized resources and items. It has been applied to many kinds of electronic commerce domain since Collaborative Filtering has proven an accurate and reliable tool. But educational application remain limited yet. We design collaborative filtering recommendation system using user's ratings in educational contents recommendation. Also We propose a method of similarity compensation using user's information for improvement of recommendation accuracy. The proposed method is more efficient than the traditional collaborative filtering method by experimental comparisons of mean absolute error(MAE) and reciever operating characteristics(ROC) values.

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Recommendation system for supporting self-directed learning on e-learning marketplace (이러닝 마켓플레이스에서 자기주도학습지원을 위한 추천시스템)

  • Kwon, Byung-Il;Moon, Nam-Mee
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.2
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    • pp.135-146
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    • 2010
  • In this paper, we propose an Recommendation System for supporting self-directed learning on e-learning marketplace. The key idea of this system is recommendation system using revised collaborative filtering to support marketplace. Exisiting collaborative filtering method consists of 3 stages as preparing low data, building familiar customer group by selecting nearest neighbor, creating recommendation list. This study designs recommendation system to support self-directed learning by using collaborative filtering added nearest neighbor learning course that considered industry and learning level. This service helps to select right learning course to learner in industry. Recommendation System can be built by many method and to recommend the service content including explicit properties using revised collaborative filtering method can solve limitations in existing content recommendation.

Item-Based Collaborative Filtering Recommendation Technique Using Product Review Sentiment Analysis (상품 리뷰 감성분석을 이용한 아이템 기반 협업 필터링 추천 기법)

  • Yun, So-Young;Yoon, Sung-Dae
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.24 no.8
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    • pp.970-977
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    • 2020
  • The collaborative filtering recommendation technique has been the most widely used since the beginning of e-commerce companies introducing the recommendation system. As the online purchase of products or contents became an ordinary thing, however, recommendation simply applying purchasers' ratings led to the problem of low accuracy in recommendation. To improve the accuracy of recommendation, in this paper suggests the method of collaborative filtering that analyses product reviews and uses them as a weighted value. The proposed method refines product reviews with text mining to extract features and conducts sentiment analysis to draw a sentiment score. In order to recommend better items to user, sentiment weight is used to calculate the predicted values. The experiment results show that higher accuracy can be gained in the proposed method than the traditional collaborative filtering.