• Proceedings of the Korea Water Resources Association Conference
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• 2018.05a
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• pp.97-97
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• 2018

기후변화로 악화되는 수문기상 환경에서 돌발홍수 예보, 짧은 지속기간(5분)의 확률강우량 생산 등을 위해서는 짧은 관측 주기의 강수량 생산 고려 필요하다. 지상강수량은 1분 간격으로 생산(기상청)하고 있으나 공간적으로 보다 정밀한 레이더 강수량은 기상청 10분, 국토교통부 2.5분 간격으로 생산하고 있는 현실이다. 연속으로 누적하여 강수량을 측정하는 강수량계와는 달리 레이더의 관측방식은 순간 관측 방식으로 회전 속도 혹은 주기에 따라 강수량이 달라질 수 있다. 특히 홍수예보를 위한 강수관측이 주목적인 국토교통부 강우레이더의 경우 최근의 돌발홍수 발생 빈도가 높아짐에 따라 초단시간(2분 이내) 강수량 생산의 필요성도 대두되고 있다. 따라서 본 연구에서는 관측 주기에 따른 관측 강수량 오차(불확실도) 분석을 실시하였다. 이를 위해 샘플링 방법을 이용하여 10분까지의 레이더 관측주기에 따른 1시간 누적강수량을 산정하고, 이를 이용하여 관측 주기에 따른 지상강수량계(AWS)와의 상관계수(correlation coefficient) 및 정규화오차 정확도(1-NE)를 분석하였다. 분석결과 샘플링 주기의 증가에 따라 오차가 증가하는 것으로 나타나, 강수량 추정의 정확도가 중요한 홍수예보를 위해서는 짧은 주기의 관측(짧은 주기의 강우량 생산)이 정확도 확보 측면에서 유리할 것으로 사료된다.

• Proceedings of the Korea Information Processing Society Conference
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• 2011.11a
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• pp.1218-1221
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• 2011

전 세계적으로 인터넷 보급률이 높아지고 전자상거래가 활발해지면서 직접 발품을 팔아가며 보다 비싼 가격에 물건을 구입하는 일보다는 인터넷몰을 이용하여 제품을 구매하는 일이 늘어나고 있다. 특히 인터넷몰 중에서도 의류를 판매하는 인터넷 쇼핑몰은 새로운 산업으로 각광받으며 하루가 다르게 새로운 사이트가 우후죽순 생겨나고 있다. 자리에 앉아 직원의 직접적인 홍보에 대한 부담을 갖지 않고 차분히 제품을 싼 가격에 구입할 수 있다는 이점을 갖고 있는 인터넷 쇼핑몰이지만 직접 제품을 눈으로 확인하지 못하기 때문에 실제 제품과 동일한 제품인지 조작된 사진인지의 여부를 확인하기 힘들고 직원과의 상담 역시 전화나 인터넷을 통해 진행되기 때문에 환불이나 교환과 같은 의사소통에 문제가 생기고는 한다. 이에 본 논문에서는 오피니언 마이닝을 통해 웹 서버에 저장되어 있는 수많은 쇼핑몰의 리뷰를 정리하고 각 사이트의 서비스, 품질 등에 대한 평가를 카테고리 별로 분석하여 소비자가 현명하고 효율적인 소비 결정을 내릴 수 있도록 도울 방법을 제안하고자 한다.

• Journal of Venture Innovation
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• v.3 no.1
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• pp.101-115
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• 2020

In the era of the 4th Industrial Revolution customers living began to come out, not inside the purchase funnel. Due to the diversity of product selection and the increase in digital channels, the way customers search for information and purchase it is changing innovatively. So, the customer journey in the digital age is much more complicated than the traditional funnel model suggests. Unlike many previous studies, this study was conducted for 1,200 customers in four product groups of fashion, automobile, cosmetics, and online shopping malls. As a result of the study, we investigated how digital self-efficacy plays a role in purchasing in a series of processes in which digital experience affects customer satisfaction and finally affects purchase. As a theoretical implication, as a result of introducing and testing digital self efficacy as moderated mediation effect. the digital self-efficacy between customer satisfaction and customer loyalty were determined to play a moderated mediation effect role. As a practical implication, it was necessary to actively utilize digital marketing for customers with high digital self-efficacy, but it was suggested that customers with low digital self-efficacy need to be careful about digital marketing fatigue.

• Journal of Korean Home Economics Education Association
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• v.28 no.4
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• pp.111-122
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• 2016

This research was performed to investigate mother's influence on their children's dietary life. We surveyed 312 elementary school students and their mothers in kyungpook province, and analyzed the responses using SAS 8.0 statistical program. The results showed that mothers' consuming behavior of processed foods was closely related to their children's dietary life. In detail, mother's preference, eating frequency, positive recognition on processed foods negatively affect on their children's dietary habit and snacking behavior. Also, the children whose mother has higher preference on processed foods showed significantly higher preference on cereals(p<0.05), fast foods(p<0.001), and carbonated beverages(p<0.001). Interestingly, mother's influence was stronger on children's eating frequency than preference of processed foods. The children whose mother has higher preference and eating frequency of processed foods ate significantly less vegetables(p<0.001), milk products(p<0.05), and more cereals(p<0.001), noodles(p<0.001), confectionary(p<0.001), fast foods(p<0.01), carbonated beverages(p<0.01). These results show that mothers' consuming behavior of processed foods significantly influences on their children's dietary life, which suggests the importance of mother's reasonable consuming attitude and behavior on dietary life. To promote children's healthy dietary life, therefore, the education programs for parent and children should be developed and practically used at school.

• Science of Emotion and Sensibility
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• v.22 no.2
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• pp.59-69
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• 2019

The present study explored consumer's perception and preference on providing information of fashion products by using QR code and suggested the possibility for consumer-to-consumer and consumer-to-company connection. A survey was conducted on males and females in their 20s-a population among whom the rate of smart phone penetration is higher than in any other age group and who tend to exchange information online. The results showed that consumers are dissatisfied with the amount of information, terms of instructions, and ambiguous washing symbols currently provided. Therefore, the study identified the need for better methods of providing information and found that QR code, which is able to deliver high-quality information on fashion products, can be an efficient alternative. Moreover, respondents felt the need for detailed washing instructions, information on handling, and functionality of material on high-involvement fashion products such as outdoor, padding, suit, and underwear worn next to the skin. They also desire styling tips or purchasing information such as SNS OOTD (Outfit Of The Day) utilizing the product, other products that may go well with the one purchased, and similar products on casual wear and coat used on a daily basis. Therefore, QR code used as a link to information web pages or a social network can help consumers to satisfy information needs and to use the products effectively.

• Knowledge Management Research
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• v.22 no.2
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• pp.19-32
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• 2021

Bitcoin, a representative cryptocurrency, is receiving a lot of attention around the world, and the price of Bitcoin shows high volatility. High volatility is a risk factor for investors and causes social problems caused by reckless investment. Since the price of Bitcoin responds quickly to changes in the world environment, we propose to predict the price volatility of Bitcoin by utilizing news information that provides a variety of information in real-time. In other words, positive news stimulates investor sentiment and negative news weakens investor sentiment. Therefore, in this study, sentiment information of news and deep learning were applied to predict the change in Bitcoin yield. A single predictive model of logit, artificial neural network, SVM, and LSTM was built, and an integrated model was proposed as a method to improve predictive performance. As a result of comparing the performance of the prediction model built on the historical price information and the prediction model reflecting the sentiment information of the news, it was found that the integrated model based on the sentiment information of the news was the best. This study will be able to prevent reckless investment and provide useful information to investors to make wise investments through a predictive model.

• Journal of the Korean Institute of Landscape Architecture
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• v.51 no.3
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• pp.107-121
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• 2023

The assessment of perceived naturalness aims to elucidate the human perception and explain the interaction between natural environments and humans. The perception of ecological assets that exhibit distinct characteristics within a specific region can manifest in various representations. Based on the users' perceptions and interviews regarding ecological assets, this study assessed the perceived naturalness from a cultural services perspective. Specifically, the discussions on Ansan City's ecological assets and revolved around the inherent value of naturalness in dimensions, such as the necessity for conservation and the sustainable development of ecological assets, the perception of ecosystem benefits, the representativeness as a local asset, and usability. Subsequently, the Q method was employed to present 25 representative ecological assets to 25 users. As a result, user groups with different value systems for each question were identified, and hypothetical personas for cultural service enjoyment were distinguished. The most representative persona among the 25 users was identified as AWP (a type that values the conservation of aquatic ecosystems, prefers waterfront landscapes, and enjoys walking). Since perceived naturalness is conceptually similar to the "benefits perceived by users" in evaluating ecosystem services, it can provide more practical evaluation criteria for cultural services.

• Asia Marketing Journal
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• v.8 no.2
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• pp.63-91
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• 2006

This study conducted in-depth interviews with 5 successful and 6 unsuccessful sales persons and analyzed their activities to further clarify the concepts of learning orientation, performance orientation, working smart, working hard and adaptive selling which have been reported as antecedents of sales persons' performances. We found that successful sales persons had their own distinctive characteristics. First, they regarded their selling activities as a part of their lives, not as a task, and were proud of themselves. Second, they perceived their weaknesses from most of activity areas, voluntarily participated in educational programs, and studied not only their products but also competitive products. Third, successful sales persons conducted customer-oriented activities. They collected data on their customers' personal records, developed customer typology by styles or personalities, and consulted their customers using those data. Fourth, successful sales people carefully prepared their meetings with customers across steps in selling processes and they did their best to develop long term relationship with their customers. These results provide useful implications about objective evaluations on sales persons' customer orientations and adaptive selling abilities, and also clarify the concepts of 'working smart' and 'adaptive selling'.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.28 no.3
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• pp.707-716
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• 2018

Recently, instead of technical cyber operations that directly attack the target information system by using cyber attack techniques, social engineering techniques that indirectly invade the system by exploiting the vulnerabilities of persons who manage the system are being watched. Despite this trend, there is a lot of confusion because there is no clear concept about the relationship between cyber operations and social engineering techniques. Therefore, this paper aims at establishing a clear concept of a social engineering cyber operation, helping future researchers in this literature.

• Journal of the Korean Solar Energy Society
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• v.25 no.3
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• pp.69-75
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• 2005

The PV-Solarwall system has been introduced as a promising alternative to harness solar energy for both heating applications and electricity generation simultaneously. The system comprises a PV solar panel(for electricity generation). In addition, the solarwall incorporates a fan strategically located behind the PV panel to bring the warm and fresh air from the solarwall into the room. Because of its location and convective cooling principle, the fan also serves to reduce the operating temperature of the PV panel thereby increasing its efficiency. So this PV-Solarwall system holds much promise for saving heating and electricity costs compared with a PV system without solarwall. In particular, by controlling the tilt angle of the entire PV-Solarwall system between $0^{\circ}$(horizontal) and $90^{\circ}$(vertical), the performance of the system can be further evaluated. It is expected that the range of tilt angle PV-Solarwall between $40^{\circ}$ and $50^{\circ}$ will improve the output of the system.