• Journal of Industrial Convergence
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• v.20 no.2
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• pp.79-85
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• 2022

In order to promote active sales growth in the rapidly changing modern society's makeup market, it is now time to analyze makeup colors closely in line with current trends. Therefore, in this study, professional women from Gwangju Metropolitan City and Jeollanam-do were treated and analyzed with the statistical SPSS 21.0 package program for colors such as makeup base, eyebrow, lip, and cheek, and the reasons for their preference. As a result of the study, yellow makeup base, black eyebrow, red lip, and red cheek color were preferred. This study will be provided as basic data for the development of various makeup patterns and novel makeup color items, and it is believed that it will contribute directly or indirectly to increased sales while gaining an edge in the modern makeup market.

• The Research Journal of the Costume Culture
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• v.17 no.4
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• pp.561-574
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• 2009

Black has been the most important color of all since the ancient times when the recognition of black roused, as well as during most of the eras; and can especially be said as the main color which controlled the chronicles of fashion. The purpose of the study was to broaden the application of black color image make-up by inquiring into make-up design elemental characteristics of lines and textures, after classifying magazine illustrations and advertisement make-up images using black. The photos which made effective use of black among fashion illustrations, magazine advertisements after 2001 were classified in to each type, and make-up expression method and characteristics according to design element of each image type was analyzed. The conclusion of such study was the following. 'Erotic image' showed contrast effect between eye make-up and lip color by using pale tone or red color. 'Mannish image' emphasized form and texture of eyebrow by restraining the colors of eyelids with natural brown tone eye make-up; 'Modern image' expressed vague eyebrow to bring the sensation of the direction of eye shadow on eyelids and eye line as well as slant line to relief. 'Kitsch image' showed free and light imagery by creating unique hair style with various colors; expressing lips mostly with colors similar to skin tone or by restraining colors on lips. 'Decadence image' showed messy and foul sensation with unstandardized eye make-up and matt skin of shimmer, glossy and pale tone, also with black colored lips; 'Retro image' expressed reinterpretation of images from 1920${\sim}$1960 to contemporary styles.