• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.409-421
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• 2021

The purpose of this study is to verify the effects of innovative technology characteristics of beauty care remote-manufacturing system on resistance and acceptance intentions to innovative technology in the era of the Fourth Industrial Revolution. A survey of 567 female consumers in their 20s and older was conducted. The collected survey data were analyzed for hypotheses verification through structural equation model analysis. First, the perceived usefulness and perceived ease to use of beauty care remote-manufacturing systems have negative effects on resistance to innovative technology. Second, resistance to beauty care remote-manufacturing systems has been shown to negatively affect acceptance intention. Third, perceived risk to beauty care remote-manufacturing systems have been shown to negatively affect acceptance intention. Through this study, it can be found that the significance of this study in that it derived factors that affect consumer' resistance and acceptance of innovative technologies and presented new trends and directions of the cosmetics manufacturing industry.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.1
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• pp.1-12
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• 2015

The purpose of this study is to examine the effect of company characteristics and individual characteristics perceived by employees of small businesses on job satisfaction and especially to seek activation of the organization by extending from previous studies to examine the intermediary role of company innovation and applying management measures focusing on the environment of changing global society where CEOs of small businesses cause job satisfaction of organizational members and present the direction for the improvement of management and institutional development. This study was carried out for about 2 months targeting employees of small businesses and the results of empirical analysis are as follows: First, company characteristics and individual characteristics perceived by employees of small businesses turned out to have a positive (+)effect on job satisfaction but the hypothesis that job stress affects job satisfaction was not significant. Second, of the effects of company characteristics and individual characteristics perceived by employees of small businesses on company innovation, organization flexibility and CEO's leadership, company communication and degree of cooperation between departments, individuals, challenge of individuals perceived individual characteristics were found to affect company innovation but the hypothesis that job stress affects it was not significant. Third, company innovation was found to have a positive (+)effect on job satisfaction and fourth, in the intermediary effect verification of company innovation between company characteristics and individual characteristics perceived by employees and job satisfaction, organization flexibility and communication, collaboration turned out to perform partial intermediation and CEO's leadership to perform full intermediation and individual challenge performance to perform full intermediation and the intermediary effect of job stress was not proven. These results are company characteristics and individual characteristics that is the perception of the independent variables in SME employees is not only a direct relationship with job satisfaction, suggesting that also has an indirect effect is mediated depending on the innovation of the company. Therefore, it can be seen that even for the innovation performance of enterprises is important to increase the job satisfaction of employees of SMEs. In particular, the conductivity of the leadership and individual parameters so completely over the innovativeness of the company is the result of job satisfaction itgetda can be said that the innovation efforts of the organization is effective at the same time be pursued.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.1
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• pp.55-67
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• 2015

This study examines innovation resistance to smart learning, an emerging innovative technology for startups and corporate ventures in the education market. The study explores whether the relative advantage, compatibility and complexity of an innovation, attitudes toward existing learning method(s), and perceived self-efficacy significantly affect innovation resistance. Additionally, the effects of such innovation resistance on future use and the moderating effect according to demographic characteristics are examined. The results of the analysis using a structural equation model showed that all the factors considered (except relative advantage) affects innovation resistance, innovation resistance significantly affects intention to use.

• Asia Marketing Journal
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• v.1 no.2
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• pp.100-115
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• 1999

본 연구는 기업이 기술제품을 도입한 후에 내부에 확산시키려고 하는 실행단계에서 직면하는 혁신저항에 영향을 미치는 요인과 혁신저항을 줄이고 확산을 증진시키는 확산촉진활동을 설명하여 2B 마케팅 상황에서 기술제품의 조직내 혁신저항-확산모델을 도출하였다. 기업에서 기술제품을 조직내에 확산시킬 때는 구성원들의 혁신저항을 접하게 된다. 소비자 행동에서는 혁신저항에 영향을 주는 변수로 개인변수와 제품변수를 제시하고 있지만 2B 마케팅에서는 조직구조변수와 구매센터변수가 추가적으로 영향을 주게 된다. 중앙집권화, 공식화정도가 높은 기업에서는 구성원들이 혁신저항을 가지면서도 사용할 수 있다. 이러한 경우에는 판매기업과 구매기업의 관계가 단기적인 관계로만 그칠 수 있다. 또한 구매센터 참여정도가 적고 구매센터가 집중화되어 있으면 혁신저항이 커지고 단기적인 관계만 형성될 가능성이 커진다. 그리고 제품의 지각된 위험, 적합성에 따라 혁신저항의 정도가 달라질 것이다. 그리고 사용자 개인의 지각된 자기능력, 현 제품의 만족도 등이 의미있는 조절 변수 역할을 할 것이다. 그러므로 장기적인 관계로 이어지기 위해서는 혁신저항을 줄이는 교육훈련, 제품개선, 부서간 조정, 개인적 동기 부여와 같은 확산촉진활동이 있어야 한다. 따라서 본 연구를 통해 판매기업과 경영자들은 기술제품에 대한 혁신저항을 극복하고 제품을 확산시킬 수 있는 학문적, 관리적 시사점을 얻을 수 있을 것이다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2010.07a
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• pp.399-402
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• 2010

본 연구의 목적은 RFID의 도입 성과에 영향을 미치는 요인과 조직의 혁신성의 조절효과를 분석하는 연구모형과 가설을 제시하는데 있다. 연구의 목적을 달성하기 위해 RFID에 관한 이론적 배경을 바탕으로 RFID 성과에 영향을 미치는 요인을 기술적 특성에는 표준화, 지각된 보안, 지각된 비용, 조직적 특성에는 최고경영층의 지원, 재정적 지원, 기술적 지원, 환경적 특성에는 모방적 압력, 강제적 압력, 규범적 압력으로 설정하였고, RFID는 BSC 성과를 이용하여 재무성과, 프로세스성과, 학습/성장성과, 고객성과로 설정하였다. 그리고 조직의 혁신성을 이용하여 혁신적인 조직은 RFID 도입요인과 도입 성과에 어떠한 영향을 주는지에 대한 연구모형을 설정하였다. 향후 연구에서는 이러한 연구모형과 가설에 대한 실증분석이 요구된다.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.541-551
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• 2022

The purpose of this study is to propose implications that can be effectively applied to the educational field by exploring the intention to use of augmented reality-based educational contents for college students. To this end, a survey was conducted with college students, and confirmatory factor analysis, correlation analysis, reliability analysis, and path analysis were performed using the SPSS 21.0 program and the AMOS 21.0 program. The results of the study were presented as follows. First, individual innovativeness influenced positively on perceived ease of use, perceived usefulness, and perceived enjoyment. Second, social influence influenced positively on perceived ease of use, perceived usefulness, and perceived enjoyment. Third, perceived enjoyment influenced positively on perceived usefulness. Fourth, perceived ease of use influenced positively on perceived usefulness and perceived enjoyment. Fifth, except for perceived ease of use, perceived usefulness and perceived enjoyment influenced positively on intention to use.

• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.229-238
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• 2007

Recently the environment of Korean business cultures has rapidly changed. Companies have their own images. They are Perceived among companies, so they are awarded as the important factors of the making relation. Especially the importance of corporate image was brought to the fore and it has been dealing with continuously and variously since 1990s. Previous empirical research has focused on the orientation of consumer in perceived company image. But the goal of this study is focused on the effects of the perceived image between corporations in trust and commitment of relationship. The results of this study perceived image were indicated to have an effect on trust. In addition, trust were also indicated to have an effect on commitment. C.E.O, Growth, Innovation image were indicated to have an effect on trust as the important factors.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.169-180
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• 2022

As people spend more time indoors due to the COVID-19 pandemic situation, content consumption is increasing, leading to the rapid demand for Over The Top(OTT) services. Thus, this study attempted to verify impacts of OTT traits on the value, satisfaction, and continuous use intention perceived by users. Through the survey, 437 responses were collected, and analysis was conducted using AMOS 26.0. Results found that the traits of OTT service had a positive effect on perceived value that had a positive effect on user satisfaction and continuous use intention. User satisfaction was also found to have a positive effect on the intention to continue using OTT services. Moreover, hedonic innovation moderated the relationships between OTT traits and perceived value with exception of ubiquity. The findings provide valuable information for OTT service providers in understading users' behaviors.

• Information Systems Review
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• v.19 no.4
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• pp.135-156
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• 2017

An intelligent personal assistant (IPA) is a software agent that assists people to perform basic tasks or services for an individual by commonly providing information via natural language. In spite of the versatile capabilities of the IPA to answer a user's simple information-based queries, such as the weather and driving directions, the actual usage rates for IPA services are limited to date. In this research, to evaluate the factors affecting the intention to use IPA, we develop an empirical model based on technology acceptance model, innovation diffusion theory, and IS success model. Afterward, we collect 203 questionnaires from actual users of IPAs. Finally, the structural equation model validates the causal relationship between the constructs of the model. Consequently, the innovation characteristics of IPA drawn from innovation diffusion theory, namely, relative advantage, compatibility, observability, all exerted a positive influence on perceived usefulness. Furthermore, information quality, a quality characteristic of IPA obtained from DeLone and McLean's IS success model, presented a positive effect on perceived usefulness and perceived ease of use. Finally, the perceived intelligence of IPA displayed a positive influence on perceived usefulness and ease of use. This characteristic was also a major factor that can increase the intention to use the IPA. Given these research findings, this study is significant for identifying factors that may influence the intention to use the IPA by providing strategic guidelines to relevant business operators and establishing an integrated model.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.11
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• pp.701-710
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• 2018

This study aims to verify the mediating effect of perceived risk of internet shopping mall users' innovativeness on product purchase intention. Research subjects included consumers with prior experience of using internet shopping malls, and 405 respondents were used for final analysis. The major findings of the study are as follows: First, as a result of the investigation on the relationships among users' innovativeness, perceived risk, and product purchase intention, all correlation coefficients were positive. Second, consumer innovativeness was found to significantly influence perceived risk and purchase intention, and perceived risk mediated the relationship between consumer innovativeness and purchase intention. Third, when we performed sub-group analysis on the research model by dividing products into hedonic and utilitarian products, it was found that hedonic products revealed path coefficients which are statistically more significant compared with those for utilitarian products. We can draw the conclusion that in terms of internet shopping mall purchases, hedonic products exert a greater influence on the effect of consumer innovativeness on purchase intention compared to utilitarian products.