• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.422-431
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• 2012

In the era of cultural contents, developing diverse materials is very useful in providing abundant contents of the cultural industry. Among diverse materials, systematizing and specializing materials that have been verified historically and culturally, and linking them with other fields are creating more possibilities. This study is a contemplation on useful methods that expand the range and characteristic by linking with the food culture, based on the placeness that comes from historical facts possessed by the figure. As for the range of the place, the focus was put on the places that are related to Admiral Yi, Sun-sin historically and culturally, and regions that attempted native foods development were selected. Therefore, this study attempted to establish regional identities and contribute to setting effective directions for developing and vitalizing native food brands, by expanding the category of the contents of the historical figure who represents the region.

• Journal of the East Asian Society of Dietary Life
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• v.20 no.5
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• pp.785-793
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• 2010

This study aimed to identify particular foods that would be most appropriate as representatives foods of Daejeon, as well as the key factors affecting the branding of image of those foods. To achieve these aims we carried out a survey amongst 1,600 citizens and visitors. The Daejeon representative foods were determined to be Gujeuk Dotorimuk (Gu-jeuk acorn jelly), Hanbat Seolleongtang, Dolsotbap (stone pot mixed rice), Sutgol naengmyeon (Sutgol Cold Noodles), Daecheongho Minmulmaeuntang (Daecheong lake freshwater spicy fish soup) and Samgyetang (casserole of spatchcock with ginseng). These six dishes were designated as representative foods in 2001. Findings from the survey indicated the lowest level of brand! dish awareness was 11.6% generally and the top two preferences for the representative foods were ranked as, Samgyetang (24.8%) and Dolsotbap (23.6%). According to an awareness survey age differences played a significant role. Adults displayed a much higher awareness than younger generations. The survey also found that Daejeon city was strongly associated with images of science and technology, particularly areas such as Expo and the Daedeok Valley. This study's results suggests that developing a menu and marketing strategy based upon associated regional images may increase awareness for local foods among young consumers.