• Management & Information Systems Review
• /
• v.32 no.3
• /
• pp.127-151
• /
• 2013

This research was to investigate the role of message regulatory focus on the advertising effect of multiple models. The multiple models are limited to two models in one advertisement in this research. This research investigated the hypothesis that multiple models, in terms of multiple source effect and social consensus, appears specifically to enhance the relationship of consumer and commercial models on the conditions of promotion-focused message which leads to the information processing of relational elaboration. This research applied a between-subjects factorial design targeting 2(the number of model: single model vs. multiple models) by 2(message regulatory focus: promotion-focused message vs. prevention-focused message). As a result, multiple models showed more positive ad attitude, brand attitude, and purchase intention than did single model. And promotion-focused message with multiple models showed more positive ad attitude, brand attitude, and purchase intention than did prevention-focused message with multiple models. Also there was an interaction effect between the number of model and the type of message regulatory focus. It wasn't fully supported that there is no difference of advertising effect between promotion-focused message and prevention-focused message on the condition of single model.

• The Journal of the Korea Contents Association
• /
• v.21 no.2
• /
• pp.604-621
• /
• 2021

Examination of the concurrent evolution of communication tools and eating behaviors over recent decades reveals that social media and other forms of digital content have become powerful new driving forces for nutritional choices and food consumption. The purpose of this research was to examine the effect between goal orientation of message (promotion versus prevention) and the type of message (text versus image) on effectiveness of the message. The findings showed that individuals exposed to a promotion-focused message similarly responded to the message regardless of the type of the message. By contrast, those who exposed to a prevention-focused message showed significantly more positive responses to the message posted on the text-based social media than the message on the image-based social media. The findings indicated that, if presented effectively, social media could be harnessed to promote healthier eating habits and behaviors, prevent those which can be harmful, and ultimately improve an individual's daily food consumption and overall quality of life.

• The Journal of the Convergence on Culture Technology
• /
• v.10 no.3
• /
• pp.321-327
• /
• 2024

Out-of-home (Out-of-Home) advertising can be an effective means of delivering messages for preventing drowsy driving, given that it is exposed at locations and times where vehicle traffic occurs. This study investigated the influence of message framing of drowsy driving prevention OOH advertising and regulatory focus on the intention to drowsy driving prevention behaviors by an experimental study targeting 200 university students. The results showed an interaction effect between message framing and regulatory focus on the intention to drowsy driving prevention behaviors. While no significant differences were observed in the intention to drowsy driving prevention behaviors based on regulatory focus for positively framed messages, for negatively framed messages, a higher intention was observed when the prevention focus group rather than promotion focus group. This study focuses on two key areas: how messages are crafted (message framing) and the characteristics of the people who receive them (regulatory focus). By exploring these aspects, it provides valuable theoretical and practical knowledge. Essentially, it opens doors for creating message strategies that are finely tailored to suit the preferences of the audience. This advancement is vital for researchers and practitioners as it enhances the effectiveness of communication efforts.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2015.10a
• /
• pp.269-272
• /
• 2015

소프트웨어 재사용성과 유연성에 초점을 둔 XML기반 플러그인 프레임워크는 메시지 복잡도가 증가할 경우 성능적인 약점을 보였다. 본 논문에서는 이러한 XML 기반 플러그인 프레임워크의 주요 구성 요소인 XML기반 객체 모델의 성능향상 방안을 제안하고, 성능측정 결과를 보인다. XML기반 객체모델은 트리구조의 객체에 데이터를 저장하기 때문에 객체모델을 실제 네트워크로 전송하기 위한 Encoding시에 트리 내부의 모든 객체에 대한 전수순회를 수행하여야 하지만, 제안된 방안은 볼록단위로 복사를 수행할 수 있도록 데이터블록을 적용하여 데이터객체를 전수순회하지 않고 메시지 Encoding이 가능하도록 하였다. 성능측정 결과 메시지 복잡도 상승으로 인한 성능저하 문제를 해결하였으며, 대용량 시스템에도 적용 가능한 범용 프레임워크로 한 단계 발전하게 되었다.

• Journal of Digital Convergence
• /
• v.16 no.5
• /
• pp.199-206
• /
• 2018

The current study investigated mediating effects of self-regulatory system in the context of public service announcements (PSAs). We conducted a survey to collect participants' orientation of self-regulatory systems, emotional response and evaluation of PSAs. A total of 70 undergraduate students with mean age of 22.49 (SD = 3.22). Results showed that emotional engagement to the PSAs is affected by ad liking and, in turn, directly influences intention to act as a campaign outcome. Furthermore, our findings suggested that promotion-oriented individuals are more likely to commit PSA messages than do the prevention-oriented individuals. Therefore, messages of the PSA campaign should include hope and aspiration, indicating the connection of accomplishment and advancement.

• (The) Korean Journal of Advertising
• /
• v.28 no.2
• /
• pp.7-25
• /
• 2017

The previous studies regarding prosocial behavior have been researched based on donors' personal traits and the effects of donees emotions. However, studies in identifying the effects of regulatory focus as motivational traits and the emotions resulting from donees' expression on prosocial behaviors have not been researched as much thoroughly. Specifically, consumers with prevention-focus perceive fit as the goal attainability process by avoiding negative factors. Thus, it is expected that the intentions of doing a charitable deed greater will more increase when the donees look sad than when they look happy. On the other hand, consumers with promotion-focus perceive fit as the consequential benefits of goal attainability when they are in the condition of a positive emotion. As a result, the intention of doing a charitable deed is expected to be increased greater when the donees have happier faces than sad faces. According to the experimental results, consumers with prevention focus more intended to do a charitable deed when the donees' expression was presented with a sad expression by mediating sadness. On the contrary, consumers with promotion focus show higher intention of doing a charitable deed when the donees looked happier by mediating happy feelings. This study has a theoretical meaningfulness in respect to expanding previous research concerning regulatory focus into donation contexts. Furthermore, this study has practical implications by presenting the donation strategies on information presentations of donees.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.36 no.5A
• /
• pp.495-501
• /
• 2011

IEFT proposed MIPv6 for supporting IP movement. Mobile Node is involved signaling that cause handover latency in MIPv6. Recently, Proxy Mobile IPv6 is proposed by IETF for network-based mobility management to reduce overhead in mobile node still suffers from packet loss. PMIPv6 can decrease handover latency which related overhead in MN by using network agent. Therefore, MIPSHOP Working Group proposed fast handover for PMIPv6, fu this paper, we proposed packet bicasting scheme on dual interface mobile node that can support fast handover using PMIPv6 schemes. Further, a numerical analysis is provided to show the benefits of our scheme. In the analysis, various parameters are used to compare our scheme with another procedure.

• Journal of Korea Society of Industrial Information Systems
• /
• v.21 no.3
• /
• pp.7-12
• /
• 2016

In a hostile Internet environment, steganography has focused to hide a secret message inside the cover medium for increasing the security. That is the complement of the encryption. This paper presents a text steganography techniques using the Hangul text. To enhance the security level, secret messages have been encrypted first through the genetic algorithm operator crossover. And then embedded into an cover text to form the stego text without changing its noticeable properties and structures. To maintain the capacity in the cover media to 3.69%, the experiments show that the size of the stego text was increased up to 14%.

• Proceedings of the Acoustical Society of Korea Conference
• /
• 1998.08a
• /
• pp.367-370
• /
• 1998

정보통신부 출연의 "HCI를 위한 음성 입출력 처리 기술 개발" 과제에 대하여 기술한다. 이 과제의 주 목적은 PC 윈도우 환경에서 사람과 기계 간의 음성 입출력 기술을 개발하는 것이다. 이를 위해 음성 인식 분야에서는 화자 적응, 잡음 적응, 및 인식 대상 어휘 적응 기술을 개발하며, 합성 분야에서는 시스템 메시지 합성 기술을 개발한다. 또, 음성이 기존의 입출력 수단인 키보드나 마우스를 모두 대치할 수 없으므로, 본 과제에서는 음성이 추가됨으로써 입출력이 편리해지는 다중 모드 입출력 기술의 갭라에 초점을 맞추어 기술을 개발하고 있다. 인식 분야의 주요 연구내용은 음성검출 및 비음성 제거, 인식 속도 향상, 인식 성능 향상이며, 합성 분야 주요 연구 항목은 학습형 합성기 알고리즘 및 이의 문제점 해결이다. 본 논문은 이러한 점을 정리하여 발표한다.정리하여 발표한다.

• Journal of Korea Multimedia Society
• /
• v.7 no.3
• /
• pp.388-398
• /
• 2004

This paper focuses on the reduction method of message traffic occurred when multiple participants collaborate in the distributed virtual environment. It is referred to as filtering method of update message to minimize data traffic exchanged in the virtual environment, and it is the essential process to improve the scalability of the virtual environment. Spatial partitioning method, a popular filtering technique, divides the whole environment into smaller sub-parts in order to make it small the regions to be maintained consistently. However, it is less flexible and adaptable because the information of area of interest must be configured before simulation. In this paper, the concept of dynamic area of interest is proposed, which is highly adaptable by applying dynamic environmental elements to AOI management. It uses multiple layering and multiple consistency algorithms for dynamic management, and makes it possible to consume system resource efficiently. For performance evaluation, experiments are performed with virtual avatars, measuring message traffic. Finally, the proposed model could be applied to the AOI management systems which accommodate massive users like MMORPG, or virtual communities.