• Journal of the Korea Convergence Society
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• v.8 no.10
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• pp.95-104
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• 2017

The purpose of this convergence study is to understand the knowledge of cervical cancer and its prevention of cervical cancer in unmarried women. 216 women were collected through self-report questionnaires and analyzed by SPSS program. In result, human papilomavirus vaccination was performed in 33.9%, pap test was performed in 7.9%. The human papilomavirus vaccination and pap test group were 6.7% and human papilomavirus vaccination or pap test group were 28.5%. According to the cervical cancer prevention activities, several differences were detected in the family history of cervical cancer, subjective norms of cervical cancer prevention, perceived behavioral control, and behavioral intention. Therefore, it is important to increase susceptibility of the prevention of cervical cancer in unmarried women, and it is important for the health professionals to perform the most meaningful support system preventing cervical cancer in unmarried women. In addition, various policies should be actively promoted that unmarried women participate in the prevention of cervical cancer actively.

• Asia Marketing Journal
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• v.8 no.1
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• pp.77-104
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• 2006

Cheong is a unique feeling of Koreans. Cheong is one of the most commonly felt psychological dimensions that Koreans encounter in their daily life. Cheong is bounded by ties of affection, regard, shared common experiences and feeling of connectiveness between persons. Thus Korean customers may be influenced by Cheong on behavior intention in the marketing context. This study examines the effect of Cheong on behavior intention in the service industry. The result shows that Cheong has a meaningful effect on behavior intention but not much on satisfaction. This implies that continuing relationship between customers and service providers is influenced by Cheong.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.6
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• pp.3499-3511
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• 2014

This study examined what determinants affect the intention of retweeting on Twitter from the perspectives of motivations and social psychology. The primary theoretical foundations are the theory of reasoned action (TRA), motivation theory and social capital theory. An online survey was administrated to collect the data. The data collected was analyzed using the structural equation model (SEM). The findings showed that both the attitude toward the retweeting behavior and subjective norm have significant effects on the intention to retweet. The results also showed that the attitude toward the retweeting behaviors was influenced by the individual intrinsic motivation and the norm of reciprocity. Social trust also had a significant influence on the intention to retweet. This study discusses the implications of these findings.

• Convergence Security Journal
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• v.19 no.2
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• pp.47-58
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• 2019

This study applied the Theory of Reasoned Action by Fishbein & Ajzen(1975) as the grounded theory and adopt sanctions of the General Deterrent Theory and protection motivation of the Protection Motivation Theory as the antecedents to discuss the theoretical factors and the cases of application in the field of information security. Then, it adopted subjective norm, a variable of the Theory of Reasoned Action, as a parameter to analyze the causality of sanctions, perceived vulnerability, response cost, and self-efficacy with the intention to follow the information security policies. As a result, all of the antecedents except for sanctions had causality with the intention and subjective norm proved its mediating effect as a parameter between the antecedents and the intention.

• Journal of the Korean Applied Science and Technology
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• v.40 no.2
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• pp.199-209
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• 2023

This study is a descriptive research to identify the factors that influence blood donation intentions of the middle-aged firefighters and prison officer based on Ajzen's (1991) planned behavior theory. The subjects of the study were 223 middle-aged firefighters and prison officer at a fire station and prison located in G City and District B. The Data were analyzed by descriptive statistics and t-test, one-way ANOVA, Pearson's correlation coefficient, Turkey, and multiple regression with the SPSS 21.0 program. There were statistically significant differences in blood donation intention according to the blood donation experience, attempted blood donation within a year, participate plan in blood donation within 3 months. The blood donation intention of middle aged showed significant positive correlations with attitude, subjective norms, and perceived behavioral control towards blood donation. Multiple regression analysis for blood donation intention revealed that the significant predictors were participate plan in blood donation within 3 months, perceived behavior control, subjective norms, attitude towards blood donation, and attempted blood donation within a year. These factors explained 69% of the variance. In order to enhance the middle aged's intention to blood donation, we need a program that can improve middle aged's attitude, subjective norms, perceived behavior control.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.643-648
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• 2008

모바일 인터넷 시장의 양적성장에도 불구하고 사용자들은 모바일 인터넷 서비스를 이용하지 않거나 지속적으로 이용하지 않는 것으로 나타났다. 최근 모바일 인터넷 서비스 시장은 요금인하와 풀브라우저의 보급으로 모바일 웹2.0 서비스의 이용자가 증가할 것으로 예측되고, 모바일 비즈니스는 다양한 측면에서 e-비즈니스를 능가하는 영향력을 행사할 것이며, 실시간 인터랙션으로 개인과 기업의 생활과 방식을 변화시킬 것으로 예상된다. 본 연구에서는 분해된 계획행위이론을 연구의 기반으로 하여, 새로운 모바일 웹 서비스의 수용에 영향을 미치는 주요한 요인을 찾고자 한다. 본 연구는 모바일 웹 2.0 서비스의 사용의도에 영향을 미치는 요인을 적합한 모형으로 검증함으로써, 모바일 비즈니스를 수행하고자 하는 기업에게 사용자의 행위에 대한 이해의 폭을 넓히고, 향후 이 분야의 기초자료가 될 것으로 사료된다 연구결과에 대한 이론적 해석과 실무적 시사점이 제공된다.

• The Journal of the Korea Contents Association
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• v.14 no.8
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• pp.307-318
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• 2014

This study aims to identify mothers' intentions to make their junior high school daughters receive HPV vaccination and identified related factors using the Theory of Planned Behavior. The subjects of this study were 198 mothers whose daughters second or third graders in 4 junior high schools located in G city. The data were collected from Sep 17th to 24th, 2012, which were analyzed using SPSS 18.0 Program. According to the result of this study, mothers' intention to vaccinate their daughters was relatively high, but only 29.8% out of them responded that would make their daughters receive HPV vaccination within six months, and they responded best average age for HPV vaccination was 17.74. The subjects' intentions toward HPV vaccination was significantly associated with attitude, perceived behavior control, and subjective norms statistically as influential variables, whose regression model could explain 84.3% of the intentions. Therefore, it is considered a social atmosphere be established where mothers are encouraged and promoted to be positive about HPV vaccination and perceive it to be easy.

• Proceedings of the Korea Information Processing Society Conference
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• 2019.10a
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• pp.855-857
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• 2019

개인 정보의 확산 및 유출의 문제점으로 인해 보이스 피싱의 피해 건수가 증가하고 있다. 이러한 보이스 피싱의 사회적 문제에 대하여 상황 인지 및 사용자 의도 파악 시스템을 적용하여 해결책으로 제안하고자 한다. 이 시스템은 음성 전화로 이루어지는 순차 정보를 텍스트 데이터에 기반하여 사기범의 문맥적 흐름에서 행위 동사를 추출한다. 추출된 행위 동사의 순차 정보를 통해 보이스 피싱의 상황임을 인지하고, 흐름의 행동 패턴을 분석하여 사기범의 의도를 파악한다. 이러한 상황 인지 및 사용자 의도 파악 시스템은 개인 정보의 문제뿐만 아니라 경제적 피해 규모를 축소시킬 것으로 예상된다.

• Information Systems Review
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• v.18 no.3
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• pp.209-233
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• 2016

Internet companies that utilize social network have increased in number. The introduction of diverse social media services facilitated innovative changes in e-business. Social network service (SNS), which is a domain of social media, is a web-based service designed to strengthen human relations in the Internet and build new social relations. The remarkable growth of social network services and the profit generation and perception of this service are the new growth engines of this digital age. Given this development, many global IT companies views SNS as the most powerful form of social media. Thus, they invest efforts to develop business models using SNS.2) This study verifies the impact of privacy exposure in SNS as a result of privacy invasion. This study examines the purpose of using the SNS and user's awareness of the significance of personal information, which are key factors that affect self-disclosure of personal information. This study utilizes theory of reasoned action (TRA) to provide a theoretical platform that describes the specific behavior and emotional response of individuals. This study presents a research model that considers negative attitude (negatude). In this model, self-disclosure in SNS is considered a TRA. TRA is a subjective norm, a behavioral intention, and a key variable of exposure behavior. A survey was conducted on college students at Y university in Seoul to empirically verify the research model. The students have experiences in using SNS. A total of 198 samples were collected. Path analysis was applied to analyze the relations of factors. The results of path analysis show the statistically insignificant impact of privacy invasion on negatude, subjective norm, behavioral intention, and exposure behavior. The impact of unrecognized privacy invasion was also considered insignificant. The impacts of intention to use SNS on negatude, subjective norm, behavioral intention, and exposure behavior was significant. A significant impact was also found for the significance of personal information on subjective norm, behavioral intention, and exposure behavior, whereas the impact on negatude was insignificant. The impact of subjective norm on behavioral intention was significant. Lastly, the impact of behavioral intention on exposure behavior was insignificant. These findings are significant because the study examined the process of self-disclosure by integrating psychological and social factors based on theoretical discussion.

• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.569-581
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• 2017

The purposes of this study were to investigate knowledge, attitude, subjective norms, perceived behavior control, behavioral intention, and compliance of standard precautions (SPs) in healthcare-associated infection (HAI) control among nursing students and to identify influencing factors for SPs compliance in HAI control. A descriptive correlation study was conducted. Participants were 223 nursing students recruited from three universities in a metropolitan city. Data were collected by self-administered questionnaires. On average, 87.0% of the knowledge questions were answered correctly. The mean SPs compliance score was 4.30 out of 5. There was no significant correlation between SPs knowledge and compliance. There were statistically significant correlation between SPs compliance and attitude, subjective norms, perceived behavior control and behavior intention. Perceived behavior control and behavior intention were significant predictors for SPs compliance among nursing students and these two variables explained 21.9% variance of SPs compliance among nursing students. Although, nursing students' SPs knowledge and compliance were acceptable level, their perceived behavior control was relatively low. SPs compliance among nursing students can be enhanced by increasing their behavior intention and perceived behavioral control. Education program for SPs in HAI control for nursing students which is designed with appropriated educational strategies is need to be developed and evaluated to enhance their capacity to deal effective and safe clinical practice.