• Proceedings of the Korean DIstribution Association Conference
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• 2007.08a
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• pp.3-26
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• 2007

Recently, both scholars and marketers have asserted the importance of boundary spanning behaviors, such as external representation, being vocal advocates to outsiders of the organization's image, goods, and services, internal influence, taking individual initiative in communications to the firm and co-workers to improve service delivery by the organization, co-workers, and oneself, and service delivery, serving customers in a conscientious, responsive, flexible, and courteous manner. However, there is lack of study dealing with bourdary spanning behaviors bewteen organizational dyads, in which boundary spanning behaviors are expected to have important roles. The objectives of this paper is to investigate these important concerns with prior research by developing a theoretical model predicting how distinct buyer's boundary spanning behaviors occur. To be concrete, this paper develops a seller characteristics-based model of the attitudinal antecedents of three conceptually distinct forms of boundary spanning behaviors, and tests the hypothesized differential effects of seller characteristics on the three forms of boundary spanning behaviors, and investigates the extent to which these relationships are mediated by relationship satisfaction and organizational commitment. For the purpose of empirical testing, 420 respondents of leading automobile dealers, dining franchisees, industrial material retailers in Korea were surveyed and the analysis utilizing structural equation model indicated that communication quality, fairness, and marketing program dynamism had positive effects on buyer's boundary spanning behaviors via relationship satisfaction and organizational commitment. In addition, boundary spanning behaviors occurred more in contractural and corporate distribution channel than in conventional distribution channel.

• Journal of the Korea Convergence Society
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• v.11 no.2
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• pp.297-307
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• 2020

This study focused on the problem behavior after drinking, and examined the effects of temperament of adult drinker on offensive behavior and analyzed the sequential mediating effects of aggression and drinking behavior. To this purpose, 299 subjects were assessed through the Temperament and Character Inventory(TCI)-for adults, Korean Aggression Questionnaire, and Korean Alcohol Use Disorder diagnosis. As the results, 'Novelty seeking' had the highest level of explanation for aggression. In the relationship between 'Novelty seeking' and offensive behavior, mediating effect of aggression and drinking behavior were significant. In its course, sequential mediating effect of both was shown as complete mediation. This result implies that the aggression and drinking behavior were the factors of connecting 'Novelty seeking' and offensive behavior, and the characteristic of 'Novelty seeking' does not have direct influence on offensive behavior but only through aggression and offensive behavior that it has such effect.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.8
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• pp.5089-5095
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• 2015

The study seeks to determine how much environmentally conscious behaviors vary depending on the nationality, gender and age. For its purpose, this study suggests hypotheses that Korean and American consumers, who are culturally different from each other, show differences from each other in environmentally conscious behaviors. An interaction effect is also expected between gender and age. With regard to environmentally conscious behavior. Meanwhile, the study tried to examine whether personal values have any mediating effect on the behaviors. The findings of this study can be summarized as follows. Environmentally conscious behaviors by American consumers were more significant than those by Korean consumers. And men were more positive in making environmentally conscious behaviors than women were. In addition, there were interaction effects between nationality and gender, and nationality and age. Furthermore, personal values, depending on age, were found to have moderating effects on environmentally conscious behaviors.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.171-179
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• 2017

This study explored an appropriate research model that could explain and predict the spread of fintech, a new financial services in Korea. We reviewed two theoretical frameworks, theory of planned behavior(TPB) and technology acceptance model(TAM), which are frequently cited to explain human behavior and new technology adoption, respectively. Then, we proposed a decomposed theory of planned behavior(DTPB) as a research model and examined the model through PLS path modeling. As a result, every path except PEOU-ATT path in TAM is significant, and the explanatory power toward behavioral intention(R2=0.573) is also significantly greater in the proposed model. Accordingly, the proposed DTPB is appropriate to explain the spread of fintech in Korea. Finally, suggestions for the following studies are discussed.

• The Korean Journal of Coaching Psychology
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• v.7 no.3
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• pp.57-80
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• 2023

This study aimed to examine the influence of intergenerational contact on work meaning through knowledge sharing. Additionally, based on the socioemotional selectivity theory, this study investigated whether age moderates the mediating path. We collected data from 588 full-time employees in South Korea, and analyzed the data using the latent moderated structural equation method. The results showed that knowledge sharing fully mediated the relationship between intergenerational contact and work meaning. Furthermore, age was found to moderate the relationship between intergenerational contact and work meaning via knowledge sharing. Particularly, the mediation effect was strengthened as age increased. This study holds a significant theoretical value by shedding light on the specific mechanisms underlying knowledge sharing. Moreover, the results suggest the potential for enhancing the impact of coaching programs by tailoring them to individual characteristics.

• 한국노년학
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• v.37 no.3
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• pp.567-582
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• 2017

The purpose of this study is to investigate the path model consisted of action planning, physical activity, and depression in order to obtain an enhanced understanding of their relationship and to support the aged with depression in community. In order to achieve this, precedent study was reviewed and the program with physical activity and action planning was executed. the data of a investigation of action planning, physical activity, and depression of the aged participated in the program which was consisted of physical activity with Action Planning was used and 116 cases were analyzed. The data analysis was done by descriptive statistics, correlation analysis, and path analysis. The results were as follows. First, the path model was accepted. Second, the direct path of action planning to physical activity was significant. Third, the direct path of both action planning and physical activity to depression were significant. Fourth, the effect size of action planning to depression was more than that of physical activity. Fifth, the indirect path of action planning to depression through physical activity was significant. On the basis of these results, this suggests a need to add action planning on national physical activity plan, establish the delivery system for physical activity program with action planning in mental health center in community, and applicate narrative approach skills for qualitative improvement of action planning.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2008.04a
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• pp.97-100
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• 2008

본 논문에서는 자율주행 로봇의 제어를 위한 온톨로지 설계 방법을 제안한다. 제안한 방법은 '감지', '획득', '인식', '(경로 ${\cdot}$ 행동)계획', '행동'의 다섯 단계로 구성된 '인지 사이클'에서 '감지', '행동계획', '행동' 단계를 온톨로지를 이용하여 구현함으로써 온토롤지에 의한 로봇의 제어가 가능하도록 한다. 즉, '감지' 단계에서는 자율주행 로봇이 센서를 통해 감지한 환경 정보를 온톨로지로 표현하고, '행동계획' 단계에서는 온톨로지를 이용하여 로봇 주변의 상황에 따른 국소 영역에서의 로봇의 행동을 계획하며, '행동' 단계에서는 온톨로지를 통해 로봇 구동부의 제어가 가능하도록 한다. 그리고 차동구동형 로봇을 제작하고, 실제 환경에서의 실험을 통해 그 타당성을 검증한다.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.562-571
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• 2021

This study has verified the consumer effectiveness market influence and relationship with cosmetic purchasing behavior through a covariance model. A female consumer in her 20s or older who had purchased eco cosmetics within the last six months and 300 copies were used for final analysis through panels of online professional research institutes from May 17 to May 30, 2020. As a result of the analysis, functional value, social value, and green consumption value were derived from the consumption value of eco cosmetics. Social value and green consumption value have been shown to have significant impact on consumer effectiveness and market influence but functional value relationships have not been identified. In addition, consumer effectiveness and market influence were found to promote eco cosmetics purchase behavior. Through this study we have identified the importance of perceived environmental issues (consumer effectiveness and market influence) in purchasing eco cosmetics and hope that they will be used as useful data for developing eco products and establishing marketing strategies based on understanding of consumers.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.634-643
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• 2022

In order to understand the character of university students, this study confirmed the gender tendency of whether there is a difference in the character of university students according to gender, and if there is a difference, what characteristics there are. It was confirmed through which pathways the cognitive, emotional, and behavioral factors, which are the character factors of university students, affect them. The research results are as follows. First, according to gender, the character of university students was found to be different in all areas of cognition, emotion, and behavior. It was confirmed that female students were higher than male students in all areas. Second, as for the pathways of university student character factors, it was confirmed that the higher the level of the cognitive domain, the higher the level of the affective domain, and the behavioral domain was improved. The results derived from this study can be objective basic data for developing a character education course or program for university students.

• 한국체육학회지인문사회과학편
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• v.54 no.5
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• pp.607-618
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• 2015

This study aims to investigate overall factors regarding participation process such as process to pro-environmental behavior, pro-environmental behavior, continuing factors and constraint factors of outdoor recreation participants, and to determine logical correlation between them in order to make a theory model. To this end, grounded theory approach is applied for interpretation. First, pro-environmental behavior of outdoor recreation participants was formed by sequential influence of causal conditions and situational context. Second, outdoor recreation participants who participated in pro-environmental behavior of central phenomenon experienced peculiar continuing factors and constraint factors but it was found they also experienced general continuing factors and constraint factors. Third, it was analyzed that resultant settlement of pro-environmental leisure activities was partially fed back to the participation continuing factors of mediating conditions and a club of interaction strategy. Result from this study will give a help to widely understand experience of participation in leisure and restraints on leisure of outdoor recreation participants, and to development of study through organic combination between subsequent researches.