• Informatization Policy
• /
• v.20 no.3
• /
• pp.63-85
• /
• 2013

Drawing on Protection Motivation Theory(PMT), this study attempts to clarify antecedents that influence the intention to protect individuals' privacy on the Internet. Protection motivation forms through individuals' cognitive appeal involving threat and efficacy. Then protection motivation causes privacy behavioral change. Protection motivation factors are established privacy trust and privacy risk, which are related to privacy attitude and belief. This proposed model is empirically analyzed by utilizing structural equation analysis(SEM). According to the result of the empirical analysis, it is founded that almost paths have statistically significant explanatory power except path from efficacy to privacy risk and path from privacy trust to privacy behavioral intention. This study shows powerful evidence of antecedent factors based on protection motivation of individuals' privacy behavioral intention in online environment.

• Korean Journal of Culture and Social Issue
• /
• v.13 no.3
• /
• pp.89-109
• /
• 2007

This study is an exploratory study on stock investment behaviors of individual investors in psychological perspective. The study is based on many behavioral finance studies which overconfidence of individual investors has an effect on irrational investment decision making and investment behaviors such as excessive trading. Accordingly, this study was to investigate the factors of self-enhancement perception on confidence of investment of individual investors and to find whether these psychological biases lead to irrational investment behaviors. The results indicated that there were sex differences in the factors of self-enhancement perception on individual investors' confidence of investment. In case of male investors, they were confident of their ability of investment but in case of female investors, they were confident of optimistic expectation of return. Also, male investors were more confident of investment than female investors. In addition, the result showed that risky investment behaviors of individual investors were influenced by psychological factors such as favorable self-evaluation, confidence of self-controllability, optimistic expectation of return and confidence of investment in part. This study suggests that further researches need to search after other variables which can mediate between psychological factors and investment behaviors of individual investors.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.7
• /
• pp.61-74
• /
• 2019

The purpose of this study is to examine women's propensity to consume cosmetics and to investigate the effects of the consumption propensity on product selection attributes and information search behaviors. The purpose of this study is to propose practical implications for corporate management and to provide useful information for setting the marketing direction in the cosmetics industry by identifying differentiated marketing strategy for the cosmetics market. The results of the study are as follows. When the factors of each variable are extracted, the shopping propensity was derived from trend pursuit, pleasure pursuit, show-off pursuit, and economic benefit pursuit propensities, while product selection attributes were derived from brand factor, service factor, marketing factor, and quality factor. To examine the relationship between variables, three hypotheses were set based on previous studies. As a result of the verification the followings were found; first, the consumption propensity has a partial effect on the product selection attributes. Second, consumption propensity has a partial effect on information search behavior. Product selection attributes were found to have a partial effect on information search behavior.

• Journal of Korea Game Society
• /
• v.14 no.4
• /
• pp.7-16
• /
• 2014

This empirical study is to investigate the influence of MMORPG player's social as well as individual characteristics on the emergent party play. First, we have tested our research model by surveying 231 active players of Lineage 2. The results demonstrate that both the personal values, such as self-efficacy and job satisfaction, and also the organizational values, such as task interdependence and trust, have significant influences on the organizational citizenship behaviors among the party players. This study suggests both theoretical and practical implications on how to encourage gamers' altruistic concern and organizational adaptation in MMORPG.

• Korean Journal of Social Welfare
• /
• v.51
• /
• pp.29-61
• /
• 2002

This study was designed to find out the determinants of types of bullying behavior, and the effects of types of bullying behavior on the bullies. For this purpose, a hypothetical model which explains the relationships among 6 environmental factors, 5 types of bullying behavior, and 5 outcome variables for the bullies was developed. Using the data collected from 177 junior and high school students who have bullied the other students, the hypothetical model was tested. For data analysis, a path analysis was used, and the best-fitting model was found (df=78, GFI=0.953, CFI=1.00). As a result of analyzing the model, types of bullying behavior were found to be determined by the different environmental factors: Isolation was determined by 2 factors (feeling of isolation from friends, exposure to bullying), social bullying by 2 factors (lack of support from parents, exposure to bullying), verbal bullying by conflicts with parents, physical bullying by 3 factors (lack of support from parents, exposure to isolation and exposure to bullying), and instrumental bullying by lack of support from parents. On the other hand, the pleasure that the bullies feel after bullying behavior was increased by isolation, verbal bullying and physical bullying, while decreased by instrumental bullying. Guilt feeling was decreased by isolation and instrumental bullying, while increased by physical bullying. Isolation increased the tendency of blaming the victim. Isolation and instrumental bullying increased bullies' self-esteem, while social bullying decreased self-esteem. Verbal bullying increased the extent of bullying, while instrumental bullying decreased the extent of bullying. Based on the findings, the intervention strategies to change the bullies' attitudes toward victim, and to increase social support from the significant others as well as the effective ways to reorganize the school environment in order to reduce and prevent bullying behavior were suggested.

• 한국체육학회지인문사회과학편
• /
• v.54 no.5
• /
• pp.607-618
• /
• 2015

This study aims to investigate overall factors regarding participation process such as process to pro-environmental behavior, pro-environmental behavior, continuing factors and constraint factors of outdoor recreation participants, and to determine logical correlation between them in order to make a theory model. To this end, grounded theory approach is applied for interpretation. First, pro-environmental behavior of outdoor recreation participants was formed by sequential influence of causal conditions and situational context. Second, outdoor recreation participants who participated in pro-environmental behavior of central phenomenon experienced peculiar continuing factors and constraint factors but it was found they also experienced general continuing factors and constraint factors. Third, it was analyzed that resultant settlement of pro-environmental leisure activities was partially fed back to the participation continuing factors of mediating conditions and a club of interaction strategy. Result from this study will give a help to widely understand experience of participation in leisure and restraints on leisure of outdoor recreation participants, and to development of study through organic combination between subsequent researches.

• Communications of Mathematical Education
• /
• v.10
• /
• pp.59-80
• /
• 2000

수학 학습 부진아의 지도가 효율적으로 이루어지기 위해서는 먼저 원인의 진단이 선행되어야 하고, 이를 바탕으로 적절한 치료 대책이 이루어져야 하는 바, 교사는 수학 학습에서 부진을 야기하는 여러 가지 복합적인 요인에 대한 지식을 갖출 필요가 있다. 학생들이 수학적 이론의 구조 속에 싸여 있을 때, 수학적 개념과 원리를 잘 이해하는 것처럼, 교사는 수학 학습 부진의 요인에 대한 이론의 구조 속에서 학생들의 행동을 투사함으로써 그들의 행동을 이해하게 되고 진단과 치료가 잘 이루어질 것이다. 이와 같은 관점에서 본 연구는 수학 학습 부진의 요인을 크게 개인적 측면과 환경적 측면으로 나누고, 개인적 측면에서는 인지적 요인, 심동적 요인, 정서적 요인을, 환경적 측면에서는 사회적 요인, 교육적 요인에 대해 고찰한다. 그리고 이들 요인에 대한 정확한 처방을 하기에는 어려움이 많지만, 최선의 교육적 치료 방법을 논의해 보고자 한다.

• Asia Marketing Journal
• /
• v.3 no.3
• /
• pp.1-24
• /
• 2001

본 연구는 자원의존이론, 거래비용이론, 관계계약이론 등의 선행연구를 검토하여 관계지향성의 원인과 성과를 밝히고자 하였다. 먼저 구매기업과 공급기업간의 행동적 관계지향요인과 관계지향성 분석을 실시하였다. 행동적 관계지향요인으로는 정보교환, 조화노력, 행동적 규범, 업무결속을 들고, 관계지향성 분석을 위해 군집분석을 실시하였다. 연구표본에는 C지역의 전문건설업체를 대상으로 500부의 설문지를 배포, 그 중 185부를 회수하여, 적합한 설문 140부가 사용되었다. 군집분석결과 관계지향성 집단은 정보교환, 조화 노력, 협동규범 수용, 업무결속이 모두 높게 나타났고, 비관계지향성 집단은 정보교환, 조화노력, 협동규범 수용, 업무결속이 모두 낮게 나타나 기업간의 관계지향성을 의미있는 2개의 집단으로 나눌 수 있었다. 둘째, 기업간 관계지향성의 영향요인으로 환경의 역동성, 대안의 이용가능성, 공급의 중요성, 상호호혜전략, 신뢰성을 검토하였다. 본 연구에서 선정한 관계지향성에 대한 영향요인들이 관계지향집단과 비관계지향집단으로 분류하는데 얼마나 유용하게 이용될 수 있는가를 알아보기 위해 판별분석을 실시하였다. 관계지향집단과 비관계지향집단의 분류에 환경의 역동성, 대안의 이용가능성, 공급의 중요성은 영향이 없는 것으로 나타났으며, 호혜전략, 신뢰성은 의미가 있는 것으로 나타났다. 셋째, 기업간 관계지향성의 성과로서 실현경쟁우위와 관계유지의도를 검토하였다. 관계지향성이 성과에 어떠한 영향을 미치는가를 검증하기 위해 MANOVA(multivariatee analysis of variance)분석을 실시하였다. 실증 결과, 관계 정도가 높은 집단이 관계 정도가 낮은 집단보다 실현 경쟁우위수준을 높게 지각하고 관계를 유지하려는 의도가 높은 것으로 나타났다.

• Journal of Digital Convergence
• /
• v.13 no.4
• /
• pp.147-161
• /
• 2015

The purpose of study was to test the effects of CEO' transformational leadership and learning organization on innovative behavior in the Knowledge-based Service Organization showing the characteristics of convergence service and the moderating role of learning organization between transformational leadership and innovative behavior. For this study, the data were collected from 348 Knowledge-based Service industrial employees in metropolitan area by using structured questionnaires. Collected data were analyzed by hierarchical regression technique. The results showed that both of CEO' transformational leadership and seven learning organization building factors had a positive effect on employees' innovative behavior. And also found out the only four out of the seven learning organization building factors, namely 'Create continuous learning opportunities', 'Promote inquiry and dialogue', 'Encourage collaboration and team learning', 'Provide strategic leadership for learning' had the moderate roles between CEO's transformational leadership and employees' innovative behavior. The theoretical and practical implications of the findings were discussed and the directions for future research were presented.

• The Korean Journal of Community Living Science
• /
• v.16 no.4
• /
• pp.83-93
• /
• 2005

This study was conducted to provide information about the behavioral intentions to diet in adolescent females. To explain the behavior intention to diet, a conceptual framework based on the ' Social Support, Control and the Stress Process Model ' and the ' Theory of Reasoned Actio ' was used. The survey was carried out by self-questionnaires with 463 female high school and college students in Daegu. Analysis of data was done by using mean, correlation and multiple regression analysis with the SAS computer program. Subjects were divided into 3 groups-underweight, normal weight, and overweight-according to their current body size. The most powerful influencing factor related to perceived stress -that is dissatisfaction with body image- was the current figure, regardless of current body size. The fatter the current body size, the higher the score for the behavioral intention to diet. In attitude toward the behavior of dieting, the fatter the current figure, the higher the attitude score, and the belief of behavioral outcome was the main decision variable. For the score of the subjective norm, the overweight group was significantly higher than other groups. The influencing factors for the behavioral intention to diet were perceived stress and attitude toward dieting behavior, especially beliefs of behavioral outcome.