• Culinary science and hospitality research
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• v.16 no.2
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• pp.31-48
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• 2010

The purpose of this study was to examine the influence of food service web site users' functional recognition extent on switching behaviors. For this, a survey of web site users was carried out. As for analytic methods, frequency analysis was used to examine respondents' demographic features. In addition, simple regression analysis and multiple regression analysis were carried out used to look into the influence of functional recognition of food providers' web sites on switching behaviors. Study findings are as follows: all the functional variables such as entertainment, advertisement & public relations, communication and purchase decision-making function have significant influence on users' switching behaviors. When users' recognition extent of food providers' online web sites is high, their switching behavior is also high. In particular, the following clause have the greatest influence upon users' switching behaviors pattern. In the function of entertainment, (1) it is easy to search on web site; in the advertisement function, (2) the image of restaurant can easily be recognize; In the communication function, (3) the image of new products can be seen with ease; and in the purchase decision-making function, (4) web sites are easily accessible.

• Journal of Industrial Convergence
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• v.19 no.4
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• pp.103-109
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• 2021

The purpose of this study was to compare the health behaviors of North Korean refugee women according to their health cognition level. The tools were selected through focus group interviews of researchers and respondents to carry out the purpose of the study while being as brief as possible, and to secure content validity by the expert group. Based on this, the health cognition level was divided into three stages and organized into groups, and health behavior was composed of nutrition, exercise, and sleep as three factors to help actual behavior change. For data analysis, one-way ANOVA was used to compare health behaviors according to each health cognition level, and the following conclusions were obtained. First, there was a significant difference in nutrition and sleep of health behavior according to the level of physical health awareness, but there was no significant difference in exercise. Second, there were significant differences in nutrition, exercise, and sleep of health behavior according to psychological health cognitive level. Third, there was a significant difference in nutrition and sleep of health behavior according to social health cognitive level, and there was no significant difference in exercise.

• Korean Educational Research Journal
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• v.37 no.1
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• pp.47-66
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• 2016

The purpose of this study is to examine the analysis on the effect of incentive gap of teacher's merit-pay on organizational commitment and organizational citizenship behavior. The study verified the hypothetical path model and analyzed the effects of incentive gap of teacher's merit-pay, organizational commitment and organizational citizenship behavior. The subjects of the study are 762 elementary and secondary school teachers. The results of the study are as follows: Firstly, it was found that there are significant correlations among incentive gap of teacher's merit-pay, organizational commitment and organizational citizenship behavior. Secondly, incentive gap of teacher's merit-pay affects organizational commitment and organizational citizenship behavior. Lastly, S grade teachers of teacher's merit-pay are more organizational commitment and organizational citizenship behavior level were higher than A and B grade teacher. Therefore teacher's merit-pay have positive impacts to the teachers.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.352-364
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• 2022

As the types of actions and the magnitude of the required actions for environmental improvement get diversified, the necessity to develop effective messages is increasing. This research tries to develop proper messages with message characteristics of message framing and value orientation per different types of behaviors using a 2(message framing: gain/loss) × 2(value orientation: individual/social) × 2(magnitude of the requested behaviors: high/low). The results showed that framing and the magnitude of the requested behaviors had main effects on message attitudes and behavioral intentions. The gain framing showed more favorable effects than the loss framing, and the low magnitude of the requested behaviors showed better persuasive effects. According to the results of interaction effects, the gain framing showed higher behavioral intentions than the loss framing in the individual-oriented message, and there were no differences between the frames in the social-oriented message. When the magnitude of the requested behavior was high, the gain framing in the individual-oriented message was more favorable than the loss framing. On the other hand, when the magnitude of the requested behavior was low, the gain framing in the social-oriented message was more favorable. Although there were differences in the form of interactions by the magnitude of the requested behaviors, the individual-oriented gain framing message was found to be the most effective.

• The Journal of the Korea Contents Association
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• v.10 no.6
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• pp.175-187
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• 2010

E-commerce has been developing rapidly by enabling companies to sell their products or services online. However, adoption of an e-commerce website still faces lots of problems, such as changing consumer behaviors from purchasing in physical stores to purchasing online, privacy and risk, and so on. The purpose of this study is to analyze the influence of consumers' attitude on actual purchasing behavior based on the degree of product information. In this study, we designed two kinds of product web pages which show different degrees of product information. The first web page has adequate product information, and the second one has much less product information than the first one. We found that according to degree of product information, there is a difference among perceived usefulness, privacy, attitude and actual behavior. And we also reveal weight difference between the two kinds of webpages. Finally, we indicated that variables have impact effect on both mutual relations and preceding relationships.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.11
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• pp.375-384
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• 2020

This study examined the trajectories of the marital satisfaction of parents to classify its latent classes and how marital satisfaction influences the behavioral problems of their children between the identified latent classes. The 1st to 8th and 10th data from the Korea Child-Adolescent Panel Survey were analyzed using the latent class growth analysis and BCH method. First, based on the mother's trajectory of marital satisfaction, five latent classes were identified: 'low constant', 'intermediate constant', 'temporary increment-constantly decrement', 'high constant, and 'highest constant'. At the same time, based on the father's trajectory of marital satisfaction, four latent classes were identified: 'increment', 'intermediate-slightly decrement', 'high-slightly decrement', and 'highest constant'. Second, mothers with low marital satisfaction had more children with behavioral problems, and their influence had more problems with internalized behavioral problems. These problems progressed to externalized behavioral problems as they grew. Both internalized and externalized behavioral problems were also found between the identified latent classes of the father's marital satisfaction. Children of fathers with low marital satisfaction showed more behavioral problems. These findings suggest that the marital satisfaction of parents is an important variable that can influence the behavioral problems of their children.

• Management & Information Systems Review
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• v.30 no.3
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• pp.191-215
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• 2011

Retailing service companies need to manage customer's behavior participating in service production and delivery process, while trying to differentiate from competitors with customer services. They also need to know the level of customer participation to make good use of customer participation in retailing service delivery process. Therefore, this paper expects to show the level of customer participation in domestic primary retailing service types. In details, this paper empirically identifies how different the level of customer participation is in four retailing service types-family restaurant, hair service, hospital service, educational service. As results, activity effort, communication effort, and compliance effort variables of customer participation were significantly in different level. But, sympathy effort variable of customer participation was not identified on the level of difference in four retailing service types. Additionally, hospital service showed the highest level of customer participation in four retailing service types, then family restaurant, education service, and hair service were in order. Judging these results, this paper suggests that the level of customer participation according to retailing service types would be different empirically. Also, this paper provides the opportunities to make properly good use of customer participation suitable to individual retailing type.

• The Journal of the Korea Contents Association
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• v.13 no.7
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• pp.228-237
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• 2013

This study was conducted to contribute to career counseling and career guidance for universities students majoring in social welfare by examining how the career decision level and the career preparation behavior of the students are and the relationship between social work self-efficacy and the career decision level and the career preparation behavior of the respondents. For this study, the social work self-efficacy, the levels of career decision making and career preparation-related behavior of 502 students of social welfare in five universities were measured. The frequency analysis, correlation analysis, multiple regression analysis were used for collected data analysis. The research findings are as follows. Firstly, the levels of career decision making and career preparation-related behavior were slightly lower than mid-point on 5 point scale respectively. Secondly, social work self-efficacy was not correlated to their career decision levels while social work self-efficacy positively affected to the career-related behavioral levels. In particular, the client support self-efficacy of the three sub-factors in social work efficacy had a negative influence on the levels of career preparation behavior. Consequently, social work self-efficacy of the participants intensively was correlated with their career preparation-related behavioral levels.

• Korean Journal of Culture and Social Issue
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• v.17 no.3
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• pp.343-364
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• 2011

This study investigated the objective and perceived level of economy and its relationship with mother's mental health, parenting behaviors, and problem behaviors in preschoolers. Data drawn from mothers and teachers of 238 preschoolers, ages 3-5, were used. Using the objective and perceived level of economy, subjects were classified into four groups. Individuals categorized as high by objective and perceived level of economy, low by objective and perceived level of economy, high by objective and low by perceived level of economy, and low by objective and high by perceived level of economy were categorized as in-agreement/high group, in-agreement/low group, over-estimator group, and under-estimator group, respectively. To investigate the difference between groups, one-way ANOVAs and post-hoc analyses were used. The results showed that in-agreement/low group and under-estimator group showed greater depression and anxiety than in-agreement/high group and over-estimator group. In addition, in-agreement/high group and over-estimator group showed greater affective parenting behaviors and lower aggressive parenting behaviors than in-agreement/low group and under-estimator group. In terms of internalizing problem behavior by mother, in-agreement/high group and over-estimator group were lower than under-estimator group. In terms of externalizing problem behavior by mother, in-agreement/high group was lower than under-estimator group. However, in terms of internalizing and externalizing problem behavior by teacher, there was no difference between groups. In externalizing problem behavior by teacher, in-agreement/low group was lower than over-estimator group.

• Culinary science and hospitality research
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• v.17 no.1
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• pp.110-123
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• 2011

The purpose of this paper is twofold: (1) to investigate how the online communities of restaurants affect the members and create the value by exploring some desirable member behaviors related to the membership, and (2) to examine the possible moderating effect of topic involvement on a member behavior paradigm. The sense of membership was proposed as a prerequisite determinant of two basic member behavior (i.e., purchase-related behavior and group-related behavior). Results of this study confirmed that the level of a member's sense of membership had a positive effect on his/her member behavior. The topic involvement levels of a member was further revealed to strengthen the magnitudes of the proposed relationships. Highly involved members were more likely to engage in both purchase-related behavior and group-related behavior when they were attached to their communities.