• 제목/요약/키워드: 핵심요소기술

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Research on factors influencing consumer trust in livestreaming e-commerce (라이브 스트리밍 전자 상거래에서 소비자 신뢰에 영향을 미치는 요인에 관한 연구)

  • Xiao yong Lyu;Jae-Yeon Sim
    • Industry Promotion Research
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    • v.8 no.3
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    • pp.181-199
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    • 2023
  • E-commerce is gradually upgrading from traditional text and image formats to short video and livestreaming formats. Livestreaming e-commerce enriches the content and forms of information dissemination and product display, enhances the consumer's shopping experience, and gradually becomes the mainstream new consumer scene. However, there are many negative phenomena in the development of livestreaming e-commerce, such as false propaganda, counterfeit goods, and various negative events, which seriously affect the level of consumer trust in livestreaming e-commerce. Trust is the core competitive factor of livestreaming e-commerce. Based on previous research on trust theory and combined with the characteristic elements of "people, goods, and scenes" of livestreaming e-commerce, this article constructs a trust model for livestreaming e-commerce, proposes hypotheses, and proves through empirical research that factors such as store characteristics, livestream host characteristics, brand image, product information, platform reputation, livestreaming situation, and trust tendency have a significant positive impact on consumer trust. Based on the research conclusions, this article provides insights and management suggestions, such as emphasizing the construction of store characteristic indicators, creating desirable livestream host characteristics, focusing on product brand building and selection, maintaining the display of product information, selecting suitable livestreaming platforms, and creating rich content for livestreaming situations.

The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Business Model Innovation on Innovation Performance (B2B (vs. B2C) 비즈니스모델혁신이 혁신성과에 미치는 상대적 효과)

  • Yejin Park;Chaeeun Lee;Wonjoo Yun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.6
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    • pp.159-172
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    • 2023
  • This study aims to empirically investigate the relative effects of business-to-business (vs. business-to-consumer) business model innovation (BMI) on innovation performance. The research examines the impact of three key components of BMI: 1. value creation, 2. value proposition, and 3. value capture, on innovation performance. The 2022 Entrepreneurship Survey data by the Korean Entrepreneurship Foundation was used to analyze 2,879 companies. An exploratory data analysis (EDA) including various categories such as industry, firm, CEO, and technology chracteristics was conducted to show the latest startup status in Korea. The results show that value creation of B2B (vs. B2C) firms has a more positive and significant impact on innovation performance. Whereas, value proposition of B2C (vs. B2B) firms was found to have a more positive and significant effect on innovation performance. Interestingly, value capture did not show any effects for either type of firms. Additionally, the study employed seemingly unrelated regression (SUR) analysis for robustness checks. These findings provide important insights about the relative effects of B2B-BMI (vs. B2C-BMI).

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Personalized Media Control Method using Probabilistic Fuzzy Rule-based Learning (확률적 퍼지 룰 기반 학습에 의한 개인화된 미디어 제어 방법)

  • Lee, Hyong-Euk;Kim, Yong-Hwi;Lee, Tae-Youb;Park, Kwang-Hyun;Kim, Yong-Soo;Cho, Joon-Myun;Bien, Z. Zenn
    • Journal of the Korean Institute of Intelligent Systems
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    • v.17 no.2
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    • pp.244-251
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    • 2007
  • Intention reading technique is essential to provide personalized services toward more convenient and human-friendly services in complex ubiquitous environment such as a smart home. If a system has knowledge about an user's intention of his/her behavioral pattern, the system can provide mote qualified and satisfactory services automatically in advance to the user's explicit command. In this sense, learning capability is considered as a key function for the intention reading technique in view of knowledge discovery. In this paper, ore introduce a personalized media control method for a possible application iii a smart home. Note that data pattern such as human behavior contains lots of inconsistent data due to limitation of feature extraction and insufficiently available features, where separable data groups are intermingled with inseparable data groups. To deal with such a data pattern, we introduce an effective engineering approach with the combination of fuzzy logic and probabilistic reasoning. The proposed learning system, which is based on IFCS (Iterative Fuzzy Clustering with Supervision) algorithm, extract probabilistic fuzzy rules effectively from the given numerical training data pattern. Furthermore, an extended architectural design methodology of the learning system incorporating with the IFCS algorithm are introduced. Finally, experimental results of the media contents recommendation system are given to show the effectiveness of the proposed system.

A Study on The Security Vulnerability Analysis of Open an Automatic Demand Response System (개방형 자동 수요 반응 시스템 보안 취약성 분석에 관한 연구)

  • Chae, Hyeon-Ho;Lee, June-Kyoung;Lee, Kyoung-Hak
    • Journal of Digital Convergence
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    • v.14 no.5
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    • pp.333-339
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    • 2016
  • Technology to optimize and utilize the use and supply of the electric power between consumer and supplier has been on the rise among the smart grid power market network in electric power demand management based on the Internet. Open Automated Demand Response system protocol, which can deliver Demand Response needed in electric power demand management to electricity supplier, system supplier and even the user is openADR 2.0b. This paper used the most credible, cosmopolitanly proliferated EPRI open source and analysed the variety of security vulnerability that developed VEN and VTN system may have. Using the simulator for attacking openADR protocol, the VEN/VTN system that has been implemented as EPRI open source was conducted to attack in a variety of ways. As a result of the analysis, we were able to get the results that the VEN/VTN system has security vulnerabilities to the parameter tampering attacks and service flow falsification attack. In conclusion, if you want to implement the openADR2.0b protocol system in the open or two-way communication environment smart grid network, considering a variety of security vulnerability should be sure to seek security technology and services.

A study on antecedents of relationship strength in a B2B environment: Focusing on export manufacturing corporations (B2B 관계강화에 영향을 미치는 선행요인에 관한 연구: 수출 제조기업을 중심으로)

  • Choi, Jong-Hwa;Lee, Hyun Ju;Kang, Gi-Du
    • International Commerce and Information Review
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    • v.16 no.4
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    • pp.3-34
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    • 2014
  • Nowadays to thrive on the intensively competitive environments based on drastic and rapid technical evolutions, exporting manufacturing companies need to keep very stable relationship with suppliers. Thus, analyzing key factors of strengthening relationship with suppliers in a B2B environment is important. In this regard, this study develops a research model to deeply understand key antecedents of relationship strength between B2B companies. Relationship quality was considered as the key factor affecting to the relationship strength. This study considers relationship satisfaction, trust, and relationship commitment as the factors of relationship quality. Moreover, technical service quality and relational service quality were considered to be the antecedents of relationship satisfaction, while communication and information exchange, relationship policies and practices, and opportunistic behavior were regarded as the antecedents of trust. The PLS method was applied for the empirical analysis of 107 companies data. The results indicated that the relationship commitment has a significant impact on relationship strength. Moreover, relationship satisfaction and trust had indirectly impact on relationship strength through relationship commitment. Although the quality of technical service quality had a significant impact on relationship satisfaction, relational service quality did not have a significant impact. While communication and information exchange, relationship policies, and practices had positively significant impacts, opportunistic behavior had a negative impact.

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Analysis of Refactoring Techniques and Tools for Source Code Quality Improvement (소스 코드 품질 향상을 위한 리팩토링 기법 및 도구 분석)

  • Kim, Doohwan;Jung, YooJin;Hong, Jang-Eui
    • Journal of Convergence Society for SMB
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    • v.6 no.4
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    • pp.137-150
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    • 2016
  • Along with the rapid development of IT technology and business services, the effort to provide new services to the customers has been increasing, and also the improvement and enhancement of legacy systems are continuously occurring for rapid service delivery. In this situation, the quality assurance of the source code for the legacy system became a key technical elements that can quickly respond to the service needs. Refactoring is an engineering technique to ensure the quality for the legacy code, and essential for the improvement and extension of the legacy system in order to provide value-added services. This paper proposes some features of refactoring techniques through surveying and analyzing the existing refactoring techniques and tools to enhance source code quality. When service developers want to refactor the source code of the legacy system to enhance code quality, our proposed features may provide with the guidance on what to use any technique and tool in their work. This can improve the source code quality with correct refactoring and without trial and error, and will also enable rapid response to new services.

The Impact of Corporate Strategies and Government Support Policies on the Corporate Performance: Focusing on Certification of Innovation (기업의 전략 및 정부 지원 정책이 기업 성과에 미치는 영향: 혁신형 인증을 중심으로)

  • Kim, Dae Jin;Park, Da in
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.1
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    • pp.13-27
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    • 2016
  • Companies strive to have the ability to flexibly respond to environmental changes in modern society with its rapidly changing business environment. That is, companies try to achieve the corporate performance by using a variety of strategies since companies that don't go along with changes in industry are likely to fall behind. Also, the corporate performance is a key element in national competitiveness, and government is willing to support companies to maximize their performance in various ways. This study examines whether there is a difference between corporate strategies and government policies according to the retention and the type of certification of innovation. The company's strategy configuration effort is largely divided into exploration and exploitation of external knowledge, while the government's policy is divided into direct support, indirect support, and financial support. The corporate performance is analyzed using technological performance; innovative perspective and the sales; and the actual corporate performance as proxy variables. As a result, the variable affecting the performance differs according to the retention of certification of innovation. The variable affecting the corporate performance differs according to the type of certification of innovation as well. Therefore, it was found that companies can achieve the corporate performance by considering the situation at hand and the differentiated action strategies depending on the type of certification of innovation.

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Study on R&D Manpower Requirements for the Field of Pharmaceutical - An Application of Delphi Method (제약산업 R&D 인력수급 전망과 인력수급에 영향을 주는 요인분석 - 델파이 조사 기법 적용)

  • Choi, Han-Joo;Suh, Chang-Jin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.3
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    • pp.1270-1277
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    • 2011
  • Since the pharmaceutical industry is a research oriented sector, the research and development capability based on the qualified R&D manpower is one of the key success factors to strengthen the national competitiveness. Securing the appropriate number of researcher needed for the research activities in these fields is an important precondition for a government policy that aims for a strongly knowledge-intensive the pharmaceutical industry growth. In this study, we conducted and analyzed a delphi survey of the experts(the principal investigators) with expertise in these pharmaceutical research areas. The current and future requirements for the pharmaceutical science research personnel including medical doctors have been evaluated, extending the year 2017. The results of this study can be summarized as follows; First, in 2007 the field of pharmaceutical R&D personnel is currently under-supplied as many as about 5,600 people. The rate of under-supplied is about 18.1%. Second, in 2017 the evaluation shows that the R&D personnel in this field will be more severely under-supplied as many as 13,500 people. The rate of under-supplied will be about 28.6%. As a result, the confrontation of demand and supply evaluation shows that, in general, severe shortages of R&D manpower in the field of pharmaceutical will result if there are not adequate manpower policy adjustment.

Research on the Plans of Construction Information for National Infrastructure in Public Construction Projects (공공건설사업에서의 국가기반시설 건설정보 서비스 방안에 관한 연구)

  • Ok, Hyun;Kim, Jin-Uk
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.1026-1035
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    • 2013
  • The construction field is implementing cost savings and business process improvements by adopting and applying various information technologies to secure the construction sector's technological competitiveness amid the economic recessions inside and outside South Korea. Therefore, affiliated agencies of the Ministry of Land, Infrastructure, and Transport are reinforcing transparency and efficiency in construction project management through informatization. These agencies are also performing construction project management and maintenance and management businesses by constructing various information systems to create higher added values and secure competitiveness. However, as the application of the constructed information system is limited to a portion of public construction projects, it is not yet possible to understand the whole status of the national infrastructures. Therefore, this paper aims to propose a construction information service plan, its future promotion method and procedure of application on the entire national infrastructures. This plan would be carried out by collecting, linking and fabricating the main construction information from the information systems of the affiliated agencies around the construction project information system(Construction CALS System) being applied at the organizations under the Ministry of Land, Infrastructure, and Transport. Such a plan is expected to facilitate effective project management and maintenance of public construction projects and serve as a useful tool for major decision making endeavors such as future policy planning. The proposed plan is also expected to facilitate the management and application of construction information from the construction up to the maintenance management of the national infrastructures.

차세대 Embedded 마이크로프로세서 기술 동향

  • Lee, Hui
    • The Magazine of the IEIE
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    • v.28 no.7
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    • pp.49-55
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    • 2001
  • 1970년대에 개발된 마이크로 프로세서는 제어기기 분야 및 소형 컴퓨터에서 주로 사용되어 오다가 1980년대에 이르러 RISC(Reduced Instruction Set Computer) 구조의 도입으로 중대형 컴퓨터에 이르기까지 광범위하게 사용되고 있다. 또한 반도체 기술의 급격한 발전으로 슈퍼스칼라 구조가 마이크로 프로세서에서도 적용되고 있으며 동작 속도도 수백 MHz에 이르고 있다. 마이크로 프로세서는 프로그램을 수행하기 위해서 프로그램과 데이터를 메모리로부터 읽어 와야 한다. 그런데 메모리 용량은 빠른 속도로 증가하고 있지만 동작 속도는 마이크로 프로세서의 동작 속도에 크게 미치지 못하고 있다. 1980년에 DRAM의 접근 속도는 250nsec이었으나 1998년에 RDRAM의 동작속도는 300MHz로 70여배 빨라졌다. 그러나 마이크로프로세서는 1980년에 8086의 동작 속도가 8MHz이던 것이 1998년에는 팬티엄-2가 500MHz에 이르고 있다. 더욱이 팬티엄-2는 슈퍼스칼라 구조이므로 이를 감안하면 1GHz 이상에 이르러 120여 배 빨라진 것을 알 수 있다. 이와 같은 메모리 속도와 마이크로 프로세서 속도 차이에 더하여, 메모리와 마이크로 프로세서를 인쇄 회로 기판에서 연결하는데 따른 물리적 특성은 변화하지 않으므로 데이터 전송 폭을 넓히는 것에는 한계가 있다. 따라서 향후 컴퓨터 성능 발달을 제한하는 주요 요소 중 하나는 마이크로 프로세서와 메모리 사이의 데이터 전송 폭이다. 프로그램과 데이터가 메모리에 저장되는 본 뉴먼 방식의 컴퓨터에서 데이터 전송 폭을 줄이기 위해서는 코드 밀도(Code Density)가 높은 컴퓨터 구조를 연구하는 것이 필요하다. 한편 마이크로 프로세서는 실장 제어용으로 거의 모든 전자 제품 및 자동화 기기에서 채용하고 있다. 특히 냉장고, 에어콘, 전축, TV, 세탁기 등 가전기기와 Fax, 복사기, 프린터 등 사무용기기와 자동차, 선박, 자동화기계 등 사무 및 산업용 기기와 PDA(휴대용 정보 기기), NC(Network Computer) 등 정보 기기 그리고 각종 오락기, 노래 반주지 등 정보 기기 등에서 사용하는 실장 제어용 마이크로 프로세서 시장은 매년 10% 이상씩 성장하고 있으며, 21세기 산업을 주도하는 핵심 기술로 자리 매김하고 있다. 이러한 실장 제어용 기기는 마이크로 프로세서와 메모리 및 입출력 자이가 하나의 반도체에 집적되는 경우가 많다. 그런데 반도체 가격은 반도체 크기에 따라 결정되며, 가장 넓은 면적을 차지하는 것은 메모리이다. 따라서 반도체 가격을 낮추기 위해서는 메모리 크기를 줄여야 하며, 이를 위해서 또한 코드 밀도가 높은 컴퓨터 구조에 대한 연구가 필요하다. 최근에는 322비트 RISC 명령어를 16비트 명령어로 축약한 구조가 연구되었다. ARM-7TDMI는 ARM-7의 16비트 축약 명령어 구조이며, TR4101은 MIPS-R3000의 16비트 축약 명령어 구조이다. 이들 16비트 축약 명령어 RISC는 종래 RISC와의 호환성을 위하여 2가지 모드로 동작하므로 구조가 복잡하고, 16비트 명령어에서는 8개의 레지스타만을 접근할 수 있으므로 성능이 크게 떨어지는 단점을 가진다.

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