• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.18-23
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• 2008

Enterprise's executives who believe methodologies the theories prescribe consideration of consumer as rational and reasonable behavior. However, by recent investigation, consideration of consumer can be defined behavior that is occurred by sensibility. These consideration of consumer affect to a process that purchase a product, consumer's purchase decision process. Consumer make a purchasing decision with sensible criterion, respective of quality after all rather than various rational criterion like price, efficiency and usefulness. Brand image has sensible value to thought in the mind about a product and affect to purchase products. Hence building brand image through positive sensitivity is significant point in strengthening. Research from this point of view makes a content advance with improving product process along storytelling method which kind of affective, sensible communication way as a factor of strengthening brand image.

• The Journal of Society for e-Business Studies
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• v.22 no.2
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• pp.99-121
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• 2017

Standard makers in both private and public sectors have been increasingly mandating security standards upon organizations to protect organizational digital assets. A major issue in security standardization is that standards often cannot regulate all possible security efforts by the standard maker because some efforts are unverifiable by nature. This paper studies from an analytical perspective how a standard maker should design the standard using a verifiable security control in the presence of another related unverifiable one. We compare it with two benchmark standards; $na{\ddot{i}}ve$-standard which refers to the standard maker who ignores the existence of the unverifiable control, and complete-information standard which refers to the maker sets standards on both controls. Optimal standard and benchmark standard depend critically on how the two controls are configured. Under parallel configuration, the existence of the unverifiable control induces the policy maker to set a higher standard (the complete-information standard is optimal); under serial configuration, a lower standard is applied (neither benchmark works). Under best-shot configuration and if the verifiable control is more cost-efficient, the existence of the unverifiable control has no impact on the optimal standard (the $na{\ddot{i}}ve$ standard is optimal).

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.1
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• pp.117-125
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• 2017

People believe that they make a rational decision. But the results of behavioral economics research show that people make a emotional decision at many times. The perception of fairness is one of the example in emotional decision. Sometimes people give up their monetary profit and revenge counterpart when they feel unfair. So the perception of fairness is very important. Two experiment was conducted. In experiment 1, researcher studied the effect of the pre-investment cost in perception of fairness. The result showed people who had pre-investment cost thought more unfair but were more likely to continue prior decision. In experiment 2, researcher studied the effect of type of CEO and message frame in perception of fairness. The results showed that people thought the proposal was more unfair when CEO was son of founder and message was gain and loss framing message.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.10
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• pp.2337-2344
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• 2013

Mobile Agent is an autonomous mobility technology is being applied in various fields. In particular, mobile agents execution in the Internet environment through the safe execution of the security must be guaranteed. Also, agent to run the agent, the agent's workload should be distributed. In this paper, a trust model based on the security mechanism of the agent execution is proposed. Proposed mechanism to ensure safe execution of the agent was not considered in existing relative researches for rational agent workload distribution and load balancing to improve throughput was. The proposed trust-based security mechanisms for agents to go through security analysis proved safe execution of the agent.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2010.04a
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• pp.422-427
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• 2010

The judgement of 'Koreon Maritime Safety Tribunal'(KMST) influences criminal/civil trials, and thus the judgement must be decided very carefully. The Judge must bear in mind the Principle of Free Evaluation of Evidence is restricted by the admissibility of evidence, in dubio proreo and others. Also, empirical role must be used very carefully with strict proof. Therefore the reasons of the proof shall be expressed on the adjudication.

• Korean Journal of Environmental Agriculture
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• v.30 no.1
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• pp.89-97
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• 2011

BACKGROUND: Cypermethrins, possess eight isomers, used both as pesticide and as veterinary drug, were set different MRLs for livestock by CCPR and CCRVDF of Codex Alimentarius. Korea Food Code designates MRLs for livestock only as pesticide. METHODS AND RESULTS: This study presented necessaries of harmonization of MRL setting for compounds used both as pesticides and as veterinary drugs with regulatory aspects, showing an example of cypermethrin residue in livestock. CONCLUSION(S): For harmonization, following factors must be considered and recommended; designation of marker residue; alpha-cypermethrin, zeta- cypermethrin, and cypermethrin, clarification of the definition of target tissues; meat, fat, muscle, by-product, eggs, milk, and etc., method of analysis; clarification of target analytes of isomers, quantitation and calculation method as a principle of residue analysis.

• Magazine of the Korea Concrete Institute
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• v.6 no.5
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• pp.183-192
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• 1994

Seismic safety of RC structure can be evaluated by numerical analysis considering randomness of earthquake motion and hysteretic behavior of reinforced concrete, which is more rational than determirustic analysis. In the safety assessment of aseismatic structures by the deterministic theory, it is not easy to consider th effects of random variables but the reliability theory and random vibration theory are useful to assess seismic safety with considering random effects. This study aims at the evaluation of sesmic damage and risk of the RC frame structure by stochastic response analysis of hysteretic system and then the calculation stages of the prob ability of failure are presented.

• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.411-421
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• 2014

This study investigated the effect of cognitive narrowing on the consumers' belief biases in the light of the escape theory. Current study researched the relationship between the cognitive narrowing and the consumers' belief biases. The result of this study is as below. The degree of the consumers' belief biases is higher when the degree of the cognitive narrowing is higher than lower. On the basis of this result, theoretical and practical implications were suggested and the limitations and future research were discussed.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.36 no.4
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• pp.715-722
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• 2016

Most of the domestic railroad tracks are ballast track and repetitive maintenance is required in this track. Therefore, it is necessary to optimize maintenance process for maintenance cost reduction and more effective maintenance. For this, it is important to develop a reasonable settlement progressive model of ballast layer. However, the behavior of ballast is different to that of soils, since ballast is composed of large coarse gravel. Thus, in this study, we carried out numerical analysis by using the discrete element method (PFC 2D) for better understanding of ballast settlement and development of reasonable settlement progressive model. And, we evaluated the settlement of ballast according to particles shape, porosity and loading conditions.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.12
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• pp.7350-7356
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• 2014

To study the reasonable design thermal loads, a steel box girder bridge specimen, which has no concrete slab, was manufactured with real size dimensions. The temperature data was obtained at the web and diaphragm using thermo gauges that were attached according to height. In the hottest day, the temperature differences between the top and bottom of the bridge model were calculated. The temperatures in the actual bridge were measured and the temperature of the bridge specimen was compared. The temperature gradient models were proposed in both the web and the diaphragm. The proposed models showed a correlation of approximately 95.8% compared to the Euro code. This study can provide basis data for temperature-load design in the nation.