• Smart Media Journal
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• v.11 no.8
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• pp.47-54
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• 2022

It is necessary to discover Korea's diverse traditional culture and publicize it to the world to continue the Korean Wave and develop it in a more positive direction. The present study proposes methods for publicizing little-known 'traditional Korean ceramic tableware' by focusing on Hansik, which is the most frequently published in the British Oxford Dictionary among Korean traditional cultures and can best represent Korean food. To this end, the present study measured cultural recipients' emotions regarding traditional Korean ceramic tableware to derive the 'representative emotions felt regarding traditional Korean ceramic tableware' as a method to reflect it in the design. First, the Delphi Technique was carried out based on 182 emotional vocabulary items collected from existing studies to create 33 groups of emotional vocabularies with similar concepts. In addition, among the emotional vocabularies included in each of the 33 groups, those of overlapping concepts were regrouped based on the characteristics of traditional Korean ceramic tableware, and the most appropriate emotional vocabularies were extracted and reduced to 75. A survey was carried out with 135 cultural recipients experienced with traditional Korean ceramic tableware to derive 32 representative emotions felt regarding traditional Korean ceramic tableware. Finally, from the results of a factor analysis of 32 representative emotions, this study classified vocabulary into six emotion categories including 'aesthetic, pleasure, freshness, ownership, satisfaction, and comfort'. The six emotion categories and 32 representative emotions derived from this study's results can be utilized to measure emotional levels felt by cultural recipients while using traditional Korean ceramic tableware.