• Proceedings of the Korean Society of Computer Information Conference
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• 2019.07a
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• pp.363-365
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• 2019

본 논문은 4차 산업혁명 시대에 발맞춰 문화유산과 최첨단 ICT 기술을 이용한 연구로 문화유물에 대한 대상으로 제작된 문화상품을 증강현실 기술로 유물의 가치와 우수성에 대한 정보를 사용자 맞춤형 기반 유물의 다양한 메타데이터를 전달 할 수 있는 시스템을 제안한다. 문화상품을 마커로 인식하는 마커리스 기술로 정보를 인식하여 장소와 상관없이 문화유물의 특성을 알리고 효과적으로 널리 알리는 기술적 방법을 제안한다. 이와 같은 형태의 증강현실 기술로 문화유물에 대한 가치를 전파하고 문화유산의 유형에 따른 콘텐츠의 특성화 방안을 제안하여 교육용 산업용 홍보용 등 다양한 사용 목적에 맞게 대중화 실현에 기여하고자 한다.

• Asia Marketing Journal
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• v.12 no.4
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• pp.27-54
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• 2011

This research attempted to present the efficiency of culture marketing to the organizations producing culture-art products and to the companies utilizing art and suggest the practical viewpoints to the culture and art policy agencies. The methodology used was to take an in-depth look at the consumer value cognition and benefits of culture-art products in contemporary consumption culture from a social context by conducting a total of 12 Focus Group Interviews, consisting of 58 males and females in their 10s~50s who can represent culture-art product consumers. The culture-art products refer to the artist's spiritual, actual act of creating or to the end products with economic exchange value. They are also sense goods and merit goods that affect the mental state of consumers. By looking at culture-art products as consumer merit goods, this research examined consumer value cognition of culture-art products based on the characteristics culture-art products. As a result, this research determined that consumers view culture-art products largely as 'aesthetic and sensuous merit goods', 'actual and individual merit goods', and 'social public property'. As 'aesthetic and sensuous merit goods', culture-art products are considered as the products of an artist's creative activities; as 'social public property', culture-art products have a public value in terms of ownership; and as 'actual and individual merit goods', culture-art products act on the spirit and reality of a consumer in terms of consumption. As a result of analyzing the benefits of culture-art products based on the above-mentioned consumer value cognition, it was observed that the benefits of culture-art-product consumption are chiefly divided into 'aesthetic character-oriented', 'social relationships-oriented', and 'individual benefits-oriented' depending on how consumers see culture-art products. A 3-conceptional structures model was constructed according to the relationship between consumer value cognition of culture-art products and the benefits. This research revealed that consumers who pursue the aesthetic value or sense of beauty as the central reason experience culture-art products themselves, enjoy intellectual quests, and pursue their satisfaction by expressing affection for and interests in culture-art products. On the other hand, consumers who pursue social value as the central reason as a means of communication by perceiving culture-art products as a public property of society, pursue sympathy with people close to them through the symbolic power of culture-art product consumption or the joy of self-display. Consumers who perceive art products as spiritual and actual merit goods and pursue consumer value as a central reason want to express their own personality, develop themselves, and differentiate themselves or identify themselves with others in the context of social relations for the ultimate goal of living a happy and satisfied life while pursuing to satisfy imminent and actual necessities as emotional stability and rest. The fact that culture-art product benefits could vary according to how a consumer perceives them implies that consumer value cognition of culture-art products and their benefits significant affect consumers' decision in choosing and consuming various culture-art products. It turned out that such benefits from the consumption of culture-art products reflect the complex contemporary consumption culture of rational consumption, symbolic consumption, experiential consumption, and social reflective consumption. This research identified conceptional structures of consumer value cognition on culture-art products and benefits that can be used for studying and understanding culture-art products consumers who pursue a variety of consumption values. They can also be used by private companies in utilizing art, as well as by national agencies in enhancing the population's quality of life. However, since this research could only conceptually grasp consumer perception of culture-art products and reveal the dimension of classification due to its own limitations arising from characteristic investigation, quantitative data on the benefits of culture-art product consumers should be measured in future studies through a quantitative investigation, while using the value cognition of culture-art products and the individual characteristics of consumers as variables based on this research.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.1-19
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• 2001

To develop the traditional tea culture into tourism product, we will review the characteristics of traditional tea culture. Since our ancestor introduced tea, our tea culture has expressed the culture and spirit of ancestors' life and practiced the body and mind. Based on this facts, we want to build the program for applying.the tea culture into the characteristics of tourism products. The program for tea culture is following; reception; visiting the Korean Tea Museum consisting of reception room, tea-related document room, tea pottery room and korean traditional dress room; experiencing tea ceremony, tea traditional foods, natural dyeing, tea pottery making and tea etiquette; seeing visitors out. However, we didn't evaluate the satisfaction of tourists from Japan, China, America and Europe who participated in this program through the objective data. But they understood the excellency and creativity of Korean traditional culture through experiencing Korean invisible-visible culture. Therefore this study intends to develop the program for the attractive and differentiated culture tourism and build the competitive model of Korean culture tourism product.

• The monthly packaging world
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• s.298
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• pp.63-67
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• 2018

국내 최고의 브랜드와 상품 패키지디자인을 선정해 시상하는 '제23회 베스트브랜드&패키지디자인어워즈(The 23rd Best Brand & Package Design Awards)' 시상식이 지난해 12월 27일 서울사이버대학교 차이코프스키홀에서 개최됐다. (사)한국상품문화디자인학회(회장 김윤배)와 한국경제신문사의 공동주최로 진행된 이날 시상식에서는 (사)한국백합생산자중앙연합회의 '백합화장품'이 베스트패키지 종합대상을 수상했다. 베스트브랜드&패키지디자인어워즈는 브랜드와 패키지 디자인에 관한 연구와 학술활동을 지속해온 한국상품문화디자인학회에서 기업들의 상품개발 의욕과 디자인 역량 강화를 위해 1995년부터 수행해온 행사이다. 다음에 '제23회 베스트브랜드&패키지디자인어워즈' 수상작을 살펴보도록 한다.

• The monthly packaging world
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• s.310
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• pp.71-75
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• 2019

국내 최고의 브랜드와 상품 패키지디자인을 선정해 시상하는 '제24회 베스트브랜드 & 패키지디자인어워즈(The 24th Best Brand & Package Design Awards)' 시상식이 지난해 12월21일 서울사이버대학교에서 개최됐다. (사)한국상품문화디자인학회(회장 김윤배)와 한국경제신문사의 공동주최로 진행된 이날 시상식에서는 교과서부터 스마트러닝까지 교육의 미래를 선도하고자 하는 천재교육의 우등생(해법시리즈)이 베스트브랜드&패키지 종합대상을 수상했다. 베스트브랜드&패키지디자인어워즈는 브랜드와 패키지 디자인에 관한 연구와 학술활동을 지속해온 한국상품문화디자인학회에서 기업들의 상품개발 의욕과 디자인 역량 강화를 위해 1995년부터 수행해온 행사이다. 다음에 '제24회 베스트브랜드&패키지디자인어워즈' 수상작을 살펴보도록 한다.

• The monthly packaging world
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• s.334
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• pp.72-76
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• 2021

국내 최고의 브랜드와 상품 패키지디자인을 선정하는 '제26회 2020 베스트 브랜드& 패키지 디자인 어워즈(The 26th Best Brand & Package Design Awards)' 수상작이 지난 1월 8일 발표되었다. (사)한국상품문화디자인학회(회장 이해만)와 한국경제신문사가 공동주최한 이번 어워즈에서는 충북낙농업협동조합의 '달그린치즈'가 베스트브랜드 & 패키지디자인 종합대상을 수상했다. 베스트 브랜드 & 패키지 디자인 어워즈는 브랜드와 패키지 디자인에 관한 연구와 학술활동을 지속해온 한국상품문화디자인학회에서 기업들의 상품개발 의욕과 디자인 역량 강화를 위해 1995년부터 진행하고 있다. 다음에 '제26회 베스트브랜드&패키지디자인어워즈' 수상작을 살펴보도록 한다.

• Journal of the Korea Society of Computer and Information
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• v.26 no.1
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• pp.85-92
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• 2021

In this paper, we propose a cultural heritage mobile augmented reality application that allows visitors to experience artifacts by augmenting prototypes, audio, video, and text information of 3D graphic artifacts of museum cultural assets. By applying augmented reality technology to a cultural product, products can be recognized on mobile phones and various historical information can be received through interaction of digital artifacts, and information can be easily and quickly checked through augmented reality mobile digital contents regardless of time and place. Through this study, we contribute to the development of digital cultural contents via mobile augmented reality and the expansion of augmented reality contents according to the types of cultural heritage for use, such as education, industry, and tourism promotion.

• Journal of Communication Design
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• v.66
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• pp.90-101
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• 2019

South Korea had a hard time creating its own image of a nation that formed its identity due to 6.25, Japanese-style rule, division of South and North Korea, and military dictatorship. Recently, Korea has been searching and spreading its identity by creating a Korean wave such as various events and K-POPs. However, since there are still no images and cultural products representing Korea's identity, it is necessary to develop design contents related to native culture and professional cultural product design. Design powers such as France and Japan focus on design projects that can add value to their national design policy projects. Traditional Korean contents also need to be specialized and continuous in image design and research. In this study, five lucky-SubokGangnYeon(long life, happiness and peace), a representative of Korean culture, studied with the most interest in the old and the modern, namely, "Living healthy long." Through the development of cultural product design and the use of design content, I would look forward to presenting the diversity and direction in producing Korea's own design products and images that fit the trend of modern 'age of 100.' Based on images based on special exhibitions related to longevity of the National Folk Museum of Korea, the museum discovers key used features and meanings, studies patterns and patterns, and analyzes design cases applied to modern cultural product design. We also want to look at the direction available through design content, which is a symbol of llong life happiness and peace. First, cultural products have limitations that lack the development of design products, lack of public relations and sales outlets, and lack of awareness of traditional culture, which should precede policy support and awareness reform at the national level. Second, we need to streamline prices that meet the needs of the market. Third, cultural product design and contents related to tradition can be settled and disseminated more easily when traditional design is utilized and distributed mainly on practical stationery and household goods. Fourth, it is necessary to develop contents of various Korean images based on research on Korean cultural history and aesthetic consciousness. Research on the Korean culture of designers should be conducted, not just in the form of figurative images. Fifth, traditional manufacturing methods and materials should be respected by modern times, but modern production products should be developed with economy and durability.

• Archives of design research
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• v.16 no.2
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• pp.87-98
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• 2003

It was developed exporting jewelry products so that export those goods by industrial-educational corporation. I concluded an agreement with Hyun-dai co. Ltd, known as a specialist of the cultural goods producing company. By differentiation of the designs for expressing cultural images of korea, we tried to make competitive goods so that it can give value-added profits to the company. And we tried to settle specialization, securing specialty, outsourcing and utilize the spearheaded instrument Jewel CAD, R/P System. Also we tried to contribute to achieve the aims that cost down, task cooperating, systematization by reporting those things to the jewelry business world.

• KOMUNHWA
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• no.57
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• pp.233-261
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• 2001

This Study was contrived to analyse strategies for developing traditional craft industry as tourist resources through a case of Kyungju Folk Craft Village and to find the way of making economic value from components of Kyungju history and culture. Accordi