• Title/Summary/Keyword: 한국지역신협

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On Characteristics of the Growth of Regional Credit Unions in Korea (한국 지역신협의 성장의 특징)

  • Kim, Myoungrok;Choi, Jin-Bae
    • Journal of the Korean Regional Science Association
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    • v.32 no.4
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    • pp.75-90
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    • 2016
  • It is unique from other financial institutions that credit unions in Korea have been developed as voluntary activity for enhancing the financial access of the poor in 1960s. However, currently some raise criticism that the cooperative identity as voluntary movement has been weaker. This paper endeavor to analyze the growth of credit unions during 2000s and explain what the implications of their growth are, using data from National Credit Union Federation of Korea. Our findings are as follows; firstly, the development of credit unions in 2000s are able to be regarded as a reflection of the rationale of advocate for quantitative growth. Secondly, the growth of credit unions are mostly dependant on non-taxable deposit, large loan, and collateralized loan which can lead to weaken the identity as voluntary cooperatives. Thirdly, the strategy of quantitative growth cannot be helpful for soundness of asset and profitability, eventually weakening their sustainability.

Effects of Relationship Benefits on Customer Satisfaction and Long-term Relationship Orientation: Focused on Credit Unions (관계혜택이 고객만족과 장기적 관계지향성에 미치는 영향: 신협을 중심으로)

  • Kang, Seong-moo;Kim, Hyung-jun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.2
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    • pp.125-137
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    • 2018
  • Credit unions organized and operated by the members of communities, work-places or groups are co-operative entities where customers act as owners not just transaction partners. The foregoing organizational characteristic of credit unions exerts beneficial effects on their customer relationship, and underscores the need for diversifying their relationship marketing strategies. This study sheds light on the structural relationship of credit unions in terms of principal variables of relationship marketing, i.e. relationship benefits, customer satisfaction and long-term relationship orientation. Specifically, we classify the relationship benefits into three sub-dimensions, i.e. confidence benefits, social benefits and special treatment benefits, and structuralize a causal model involving the customer satisfaction and long-term relationship orientation. From December 26, 2017 to January 26, 2018, A total of 360 questionnaires was collected. Of these, 346 were selected as the final samples, excluding 14, which are difficult to use in statistics. The reliability analysis, exploratory factor analysis, and regression analysis was performed by using the 'SPSS 24.0'. And confirmatory factor analysis, structural equation model analysis was performed by using 'AMOS 24.0'. The findings highlight the following. First, confidence benefits directly impact on the long-term relationship orientation, and indirectly influence the latter by the medium of customer satisfaction. Second, social benefits directly influence the long-term relationship orientation, without exerting any indirect effects on the latter via customer satisfaction. Third, special treatment benefits do not directly impact on the long-term relationship orientation but have indirect effects on the latter by the medium of customer satisfaction. Fourth, customer satisfaction has positive effects on the long-term relationship orientation. The findings suggest credit unions should establish a long-term relationship with their customers by providing them with confidence benefits to earn their trust and confidence, with social benefits to build a relationship of affinity and friendship, and with special treatment benefits to meet their needs in the long, not short and temporary, term.

Development Strategies of Credit Union - As Financing Source for Small Business Startups - (소상공인 창업자금조달과 신용협동조합 역할과 발전방안)

  • Ryu, Duk-Wi
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.6 no.2
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    • pp.115-132
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    • 2011
  • This paper examines the factors affecting financial exclusion, and proposes the strategies for enhancing the role of credit unions as financing source for small business startups. Credit cooperative institutions have played an important role in assisting people and communities who suffer from social and financial exclusion such as small business owners. But many of them have closed and lost their operational grounds by financial restructuring. Accordingly people with low credit scores have faced with increased financial constraints and the government has proposed various measures to assist them. Credit unions should develop strategies more actively to ease their financial constraints, expand and reinforce the operational grounds through relationship banking, enhance competitiveness by community based specialization strategies and developing models.

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Internet Business Model For Advertising Bill (광고용 전단지를 위한 인터넷 비즈니스 모델)

  • Rhee, Kun-Moo
    • Proceedings of the Korea Information Processing Society Conference
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    • 2004.05a
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    • pp.485-488
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    • 2004
  • e-비즈니스는 이제 매우 중요시 되어 각 국가 및 기업에서도 디지털경제시대에 순응하지 못하면 경쟁력을 상실할 것으로 예상하고 있다. 이와 같은 이유로 소규모 기업을 위한 전략적 관점에서의 수익모델을 구현하고자 한다. 현재 모든 분야에서 경쟁이 치열해지고 있지만 대형 매장 때문에 동네 슈퍼마켓과 이 고전하는 것처럼 대형업체들이 가지고 있는 가격경쟁력 때문에 지역의 중소상인들이 많은 어려움을 겪고 있다. 연일 신문에 대형 전단지를 살포하는 대형업체들에 비해서 지역 중소상인들의 마케팅도 열악할 수밖에 없었다. 새마을금고나 신협 같은 서민금융기관 나름대로의 경쟁력을 가지고 있지만 마케팅 분야 에서도 현격한 격차를 보이고 있다. 이러헌 점에 착목하여 소규모 칼라 전단지 시장을 공략하는 인터넷 비즈니스 모델을 설정하고 이를 구현하였다.

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A Case Study on Production and Marketing Activities of Organic Farming Products in Regional Integrated Farming Group (지역농업조직의 유기농산물 생산 및 판매활동에 관한 사례연구-충남 연기군 전의신협 생산협동반의 사례를 중심으로-)

  • 박현태;강창용
    • Korean Journal of Organic Agriculture
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    • v.4 no.1
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    • pp.59-73
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    • 1995
  • Some devices of sustaining the small scale farming in the changing social and economic conditions in which comparative disadvantages are evidently to be experienced in the near future, are becoming a central proposition in the Korean agriculture. In this connection, development of integrated activities in farming among individual farmers within a region may be an important device of overcoming prevailing limits of resource possession and use of individual farmers. These inter-farm or inter-group cooperation and integration can be promoted through establishing efficient cooperative system within a farming district. This study was undertaken to find facts pertaining to situations leading to successful performence of cooperative systems in group farming. In this study, The case in Cheunee Myun, Yungi-Gun, Chungchungnam-Do in which farming is specialized in production of so called "organic farming products" and farmers are integrated for increasing their productivity.ductivity.

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