• Journal of the Korean Society of Fashion and Beauty
• /
• v.3 no.1 s.4
• /
• pp.20-28
• /
• 2005

As the size and the diversity of the beauty industry grow, the need for systematic marketing strategy in beauty shop also increases. This study aims at finding 1)how to segment the market of beauty industry based on lifestyle variable and 2)how to set up the corresponding mix strategy on target market. The case of 'B beauty shop' shows that the validity of lifestyle-based segementation model is verified as the shop has posted a drastic financial outcome during last 5 years. In addition, this study implies that the corelation research between lifestyle variables and marketing mix strategy should be included as an important factor in launching a beauty-related business in segmented market.

• Journal of the Korean Society of Fashion and Beauty
• /
• v.2 no.2 s.2
• /
• pp.23-33
• /
• 2004

As we continue to enjoy economic growth, there is an abundance of disposable income for consumer to spend. Consumers are spending more and more of these income in beauty service. However, relatively little is known about which factors influence consumer' behavior intentions in this area. The purpose of this study is to investigate the relationships between the servicescape and relational benefits on customer value in beauty salon area. The Results are summarized as follows First, as the results of data analysis, among the composition factor of servicescape, spatiality, comfortableness, cleanness and convenience are shown to give positive effect on customer value. Second, among the composition factor of relational benefits, economic honest, functional benefit, private benefit, social benefit and psychological benefit are found to have a positive relationship with customer value.

• Journal of the Korean Society of Fashion and Beauty
• /
• v.2 no.2 s.2
• /
• pp.101-106
• /
• 2004

Allergic contact dermatitis is a common skin disease resulting from specific immunologic sensitization to topically applied various allergen. The Purpose of this study was to investigate skin morphologic cahnges by light microscopic and scanning electron Microscope, changes of protein band by SDS-PAGE(SDS-polyacrylamide gel electrophoresis) in the skin effectiveness for beruty improvement of Geranium essential oil on skin troubles by surfactant. The results of the study are as follows, 1. From the observed result of FE-Scanning Electron Microscope, groups treated by Geranium essential oil in group treated Geranium essential oil during 1 week in surfactant treated group during 1 week, the group was repaired in irregularity surface of tissue by alleviate-keratinization of Geranium essential oil. 2. As a result of protein analysis the group treated on surfactant was rised protein upper range of 97,0004a11on by hyper-keratinization and group treated during 1 week by surfactant was decreased protein below range of 43,000dalton.

• The Korean Journal of Community Living Science
• /
• v.14 no.2
• /
• pp.29-40
• /
• 2003

The purpose of this study were to enhance the gender equality in rural area through develop Gender Equality Consciousness Improvement Education Program for rural couples. For these purposes, procedures conducted and results were as follows; 1) This study was conducted through the literature review and research data for gender equality of people in rural area. Based on the review and research data, It was developed gender equality consciousness improvement education program and evaluated sex-role complex through structured questionnaires. 2) This program was consisted of 4 sessions, namely, understanding on the concept and necessarity of gender equality, understanding on the man and woman, gender equality consciousness evaluation, and establishing on the equal man and woman role in rural community. Using program materials for educators, this program will be used effectively by professional worker in rural community.

• Korean Journal of Human Ecology
• /
• v.15 no.3
• /
• pp.425-437
• /
• 2006

The focus of this study is on the diffusion and aspects of Yoenji make-up in China. The diffusion of Yoenji make-up into China was achieved by Zhuang-Kun's departure for the West of China, after Emperor Moo of Han Dynasty defeated the Huns (B.C. 121). The Yoenji make-up is basically used as a unique sign and from the result of excessive development from the facial beauty point in accordance with luxurious Court culture and opening door of culture. It can diversely express kinds, names, ways, types and patterns, places and bodily parts, the colors of materials for use, and time zones of a make-up.

• Fashion & Textile Research Journal
• /
• v.6 no.5
• /
• pp.575-584
• /
• 2004

The purpose of this study was to investigate the differences in recognition of brand and advertisement image according to the advertisement expression forms of domestic make-up cosmetics. This study was conducted by means of a questionnaire survey of female which age from twenties to the thirties. The statistics used for data analysis were frequency distribution, Percentage, mean, factor analysis, and paired t-test by the SPSS program. The results of this study were as follows. The brand and advertisement image of domestic Make-up cosmetics were classified into seven factors. : Of good quality, high-toned, modern, chic, unique, familiar, stimulative brand and advertisement image. The brand image and advertisement image recognition didn't correspond in general except HERCYNA and ETUDE.

• Fashion & Textile Research Journal
• /
• v.9 no.5
• /
• pp.545-552
• /
• 2007

This study aims at providing basic data for the beauty industry to establish more reasonable marketing plans for women in identifying their Lifestyles, observing and analyzing their purchase behavior for beauty service. Women were classified into four types: fashion appearance oriented type, sociable personality oriented type, brand oriented type, fashion indifferent type. The result of the differences between their lifestyles and purchase behavior for beaty service is as followed. Purchasing behaviors, such as motives of purchase beauty service, beauty service information search, beauty service estimation standards were made a difference in lifestyle types.

• Prospectives of Industrial Chemistry
• /
• v.22 no.1
• /
• pp.12-22
• /
• 2019

탈모 인구의 증가로 국내 탈모 시장이 빠르게 팽창하고 있으며, 탈모 관련 산업이 성장기에 진입하였다. 탈모시장은 탈모관리제품, 기기, 관리실 및 의료 시술로 세분화되고 있으며 관련 신제품들이 개발되고 있지만 샴푸와 같은 화장품 시장의 규모가 가장 크게 자리 잡고 있는 상황이다. 세계 헤어케어 관련 화장품 시장은 중국의 탈모 관련 미용산업 시장규모가 매우 크며, 국내 기업들도 중국 탈모 시장에 선진출하기 위해 제품개발 및 마케팅을 강화하고 있다. 이러한 시장동향과 더불어 국내에서는 새로운 소재 개발과 함께 안전하고 기능성이 뛰어난 탈모방지 화장품의 요구가 확대되고 있는 추세이다. 따라서 본 기획에서는 현재 기능성 헤어케어 제품들의 시장분석과 동업계 현황, 5-Force 분석을 통한 경쟁상황, 수요전망 등에 대하여 소개하고, 향후 탈모방지 화장품시장의 발전 가능성과 향후 전략 방안을 제시하고자 한다.

• Journal of the Korean Applied Science and Technology
• /
• v.41 no.2
• /
• pp.436-446
• /
• 2024

This study contemplates the effect of social media advertising attributes on consumers' purchasing decisions in cosmetic products. It will serve as basic data for SNS's advertising strategy and marketing that promotes cosmetics sales. This study conducted a survey and went through the analysis process of SPSS v.25.0 statistical program. Frequency analysis, exploratory factor analysis, descriptive statistical analysis, correlation analysis, and regression analysis were conducted to analyze that informativity, reliability, entertainment, interactivity, and disturbance among SNS advertising attributes were used as effective advertising strategies, which had a positive effect on consumers' purchasing decisions. Therefore, in the cosmetics industry, it is necessary to seek strategies to actively utilize marketing in the social media space to promote consumers' purchase needs and to activate purchases.

• KSBB Journal
• /
• v.26 no.4
• /
• pp.277-282
• /
• 2011

The penetration of outside material into skin is not easy. It is since the skin, which is a very hard barrier, protects the body against outside chemical and physical stimulation. Microneedle system which can help improve drug penetration into skin is advancing variously in transdermal drug delivery system (TDDS) in the field of skin care. After inserting microneedle into skin by using electrical or artificial forces, it makes microhole and drug penetration easily and induces natural skin rejuvenation. Diffusion and penetration of drug by optical and electrical force of microneedle is better for fast and effective TDDS. This is more developed than the traditional method such as the manual stamp, roller, and meso gun. The drug absorbed into dermal layer by microneedle helps revive and repair damaged skin. In the future, utilization of microneedle for skin care will progress constantly because of its human-friendly biodegradable materials and the development of the no pain microneedle.