• Asia Marketing Journal
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• v.3 no.3
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• pp.89-109
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• 2001

본 연구에서는 판매원의 적응판매(adaptive selling)에 미치는 목적지향성(goal orientation)의 효과를 검증하였다. 판매원의 목적지향성에 영향을 미치는 요소로서 판매관리자 지향성(supervisory orientation)과 동료 피드백(coworker feedback)을 고려하였다. 판매관리자 지향성온 최종성과 지향성(end-results orientation)과 능력지향성(equability orientation)으로 구분하였고, 동료 피드백은 행동피드백(behavioral feedback)과 실적피드백(output feedback)으로 구분하였다. 판매원의 목적지향성은 학습지향성(teaming orientation)과 성과지향성 (performance orientation)으로 구분하였다. 이들 개념들 간의 관계를 가설로 설정한 후, 자동차 영업사원을 대상으로 실증분석을 하였다. 분석결과, 판매관리자의 최종성과지향성은 판매원의 학습지향성 및 성과지향성에 정적인 영향을 미치고, 동료의 실적피드백은 판매원의 성과지향에 정적인 영향을 미치는 것으로 나타났다. 그리고 판매원의 학습지향성은 적응판매에 정적인 영향을 미치나, 성과지향성에는 영향을 미치지 않는 것으로 나타났다. 이러한 결과를 토대로 관리적 시사점을 제시하였다.

• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.212-226
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• 2013

In this paper, I tried to analyze objectively the structural relation among market directivity, study directivity, and achievement of organization which are intended to equip competitive power of social welfare organization on the social service market centrally formed by the voucher business. Data collection objectives is consist of 7 metropolitan cities social welfare organizations, performing voucher businesses of the Ministry of Health and Welfare, and data is secured from 203 institutions. Some basic technological statistics and regression analysis employing structural equation was used for analysing data. Analyzed result, the structural relation among market directivity and study directivity and organizational performance is appeared meaningfully according to the fact that goodness of fit coefficients is TLI = .86, CFI = .89, RMSEA = .02. With respect to achievement of organization, market directivity and study directivity are all confirmed as positively influenced. The results of analysis about whether market directivity and study directivity for achievement of organization is direct effect or indirect effect shows that market directivity and study directivity are all influenced both directly to organizational performance, and as parameter. By the results of this research, social welfare organizations performing voucher business are to have practical implication requiring organization learning needed collecting and sharing the relevant information and organizational response toward voucher social service market.

• Asia Marketing Journal
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• v.13 no.3
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• pp.1-23
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• 2011

The previous studies found the importance of market orientation (MO), learning orientation (LO), and marketing capabilities (MC) in driving firm performance (FP), but respectively. This research attempted to integrate the rather separate research streams of MO, LO, and MC in explaining FP. How MO and LO, as two critical constructs of organizations' cultural values, affect FP was examined with the mediating role of MC (composed of marketing planning capability (MPC) and marketing implementation capability (MIC)). Specifically, we derived specific conceptualizations on the effects of LO on FP through MO, MPC, and MIC as well as the effect of MO on FP through MPC. Accordingly, we empirically tested a process of how LO, MO, and MC translate into FP, using survey data of 146 respondents from Korean companies. The results successfully supported our model. It is worth noting not only that LO and MO are found to have synergistic effects on FP through MC but also that LO fosters MO. The relevant implications of our findings are presented with limitations and further research directions.

• Knowledge Management Research
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• v.24 no.2
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• pp.1-25
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• 2023

While organizational learning (OL) is vital for ventures to build knowledge bases necessary for successful innovation, less attention has been paid to how learning organizations leverage it for performance improvement. We investigate entrepreneurial orientation's (EO) role in performance-by-learning mechanisms underpinning ventures' innovative initiatives, adopting dyadic performance indicators: technological competitiveness and business performance. Analyzing 218 Korean ventures, our study shows that firms valuing OL, characterized by acquisitive and experimental learning, exhibit high EO, facilitating productive use of knowledge-based resources and enhancing performance. Importantly, EO fully mediates the performance implications of OL. Our findings suggest that a comprehensive learning approach for knowledge acquisition and experimentation provides ventures, often facing smallness and newness liabilities, with a fertile entrepreneurial ground for increased innovation returns.

• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.514-524
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• 2018

The purpose of this study was to investigate learners' reaction behaviors by the type of learning motive when teaching messages were delivered. The subjects of this study were 82 students from Auniversity and Buniversity in the metropolitan area. Students were online collaborative learning. The instructor delivered six messages. Since then, the researchers have measured the learner 's response time and the frequency and level of interaction. And analyzed using an independent sample t-test. As a result, the frequency and level of interaction increased before the message was delivered. The response time to instructional messages was the fastest among the students with performance avoidance goal orientation. Mastery goal orientation students were most sensitive to scaffolding messages. Performance avoidance goal orientation students responded most sensitively to the reminder message. Finally, Mastery goal orientation students had the most action on new topics. And performance approach goal orientation students had the most to do with accuracy and relevance.

• 한국벤처창업학회:학술대회논문집
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• 2016.04a
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• pp.133-136
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• 2016

본 논문은 스마트 사회에 요구되는 핵심역량으로서 디지털리터러시를 제안하고 선행연구에서 다루었던 학습지향성을 자원기반관점의 핵심역량으로 채택하여 기업성과와의 관계를 실증적으로 분석하였다. 이를 위해 중소기업창업지원법상의 기술기반 창업기업 200개 업체를 표본으로 하여 연구를 진행하였다. 주요 연구결과는 다음과 같다. 첫째, 학습지향성이 기업성과에 유의적인 정(+)의 영향을 미칠 것이라는 가설은 채택되었다. 둘째, 디지털리터러시가 기업성과에 유의적인 정(+)의 영향을 미칠 것이라는 가설은 채택되었다. 셋째, 디지털리터러시가 높을수록 기업성과에 대한 학습지향성의 영향력이 커질 것이라는 가설은 채택되었다. 본 논문의 이론적 실무적 시사점은 다음과 같다. 첫째, 스마트 사회의 등장으로 창업 및 기업성과에 대한 디지털리터러시의 영향이 중요해지고 있음에도 불구하고 디지털리터러시와 기업성과 간의 관계에 대한 실증 연구가 많이 부족하였다. 본 연구는 스마트 사회의 창업성공요인으로 디지털리터러시를 제안하여 학습지향성과 기업성과 간의 관계에 대한 디지털리터러시의 조절효과 및 디지털리터러시와 기업성과 간의 관계를 실증적으로 분석함으로써 디지털리터러시 관련 연구의 확산에 기여하고 있다. 둘째, 자원기반관점과 핵심역량이론에 따라 창업기업의 핵심역량으로서 학습지향성과 디지털리터러시를 채택하고 기업성과와의 관련성을 도출함으로써 두 가지 변수 모두 혁신형 창업을 활성화할 수 있는 스마트 사회의 핵심역량임을 확인하였다. 셋째, 연구방법론 측면에서 본 연구는 기업성과의 하위변수로 재무성과와 비재무성과 이외에 지적재산권의 출원이나 등록 등을 통해 측정되는 연구개발성과를 추가함으로써 기술기반 창업기업의 성장성 및 미래관점을 반영하고 있다.

• Journal of the Society of Disaster Information
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• v.10 no.2
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• pp.264-273
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• 2014

The purpose of the study is to demonstrate the effects of revolutional leadership of manager at private security organization on members' learning directivity and organizational innovation behavior. The results attained from studying method and procedure as mentioned above are in the following. First, the revolutional leadership of manager at private security service organization influence learning directivity. That is, the more he or she shows revolutional leadership, the more enhanced the learning directivity of members. Second, the revolutional leadership of manager at private security service organization has effects on organizational innovation behavior. Thatis, the more he or she shows revolutional leadership the more enhanced organizational innovation behavior. Third, learning directivity of manager at private securitys service organization influences organizational innovation behavior. Thatis, the more he or she shows learning directivity, the more enhanced organizational innovation behavior. Taken all, revolutional leadership of manager at private security service organization affects organizational innovation behavior through learning directivity. It is shown that learning directivity is a key variable connecting revoultional leadership with organization al innovation behavior.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.3
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• pp.37-51
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• 2017

We investigated how entrepreneurship, information technology acceptance, and media utilization influence on office worker commitment and how effects are modulated by learning orientation. The purpose of this study is to identify variables that influence on office worker commitment. To do so, entrepreneurship, information technology acceptance, and media utilization that are the core competencies of individuals and organizations in the era of smart information are proposed as predictor variables, office worker commitment as a outcome variable and learning orientation as a modulator. For this study, a questionnaire survey was conducted on office workers, and finally 340 valid questionnaires are used for analysis. Hierarchical regression analysis is used with demographic characteristics as control variables and learning orientation as a modulating variables. A result showed that the higher need for achievement and proactiveness of entrepreneurship is, the higher job commitment is and that the perceived usefulness of information technology acceptance and communication utilization ability of media utilization competitiveness have a positive effect on job commitment. A research showed that learning orientation is modulating the relationship between entrepreneurship and job commitment, and between media utilization capability and job commitment, respectively. We concluded that we should actively seek synergies of learning orientation along with accumulation of online communication utilization capacity and perceived usefulness of information technology, and of proactiveness need for achievement and in entrepreneurship in order to improve the work committment in the smart information society where the digital environment is advanced.

• Journal of Global Scholars of Marketing Science
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• v.10
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• pp.139-164
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• 2002

Market orientation emphasizes the capability of a firm to learn customers, competitors, and inter-functional coordination and to use this market intelligence of creating superior value in the marketplace. In recent years, academic and practitioner interest has focused on market orientation and factors that engender this orientation in organizations. Although the merits of maintaining organizational learning have been extensively discussed in the literature, little studies examine the empirical link between market orientation and organizational learning which has a strong relation with it. The objective of this study is to assess the relationship between organizational commitment, market orientation, and organizational learning and presents more close a relational structure. The relationships between organizational commitment(OC), market orientation (MO), and organizational learning(OL) were analysed by structural equation modelling. a structure of OC-MO-OL is supported by our research and past literatures.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.10
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• pp.92-99
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• 2019

This study empirically analyzed the effects of elderly people participating in lifelong learning on their psychological well-being. For this purpose, 160 elderly people who participated in lifelong education programs in hospitals C and D located in Cheonan city were selected as the subjects. A survey was conducted for 10 days, from May 8, 2019 to May 17, 2019. First, does the goal-oriented factor, which is part of the lifelong learning motivation of the elderly, have a positive effect on their psychological well-being? Second, does the activity-oriented factor of the elderly have a positive effect on their psychological well-being? Third, does the learning-oriented factor of elderly people's motivation for participating in lifelong learning have a positive effect on their psychological well-being? To answer these research questions, variables such as gender, age, marital status, and education level were controlled through correlation analysis, and simple regression analysis was also performed. The results of the direct effect analysis showed that goal-orientation (${\beta}=.244$; p<.001) and activity-orientation (${\beta}=.321$, p<.001) have statistically significant positive effects on psychological well-being. However, a learning-orientation (${\beta}=.284$, p>.001) was found to have no statistically significant effect on psychological well-being. Based on these findings, lifelong learning programs for the elderly should be more goal-oriented and activity-oriented than learning-oriented to promote the psychological well-being of the elderly.