• The Journal of the Korea Contents Association
• /
• v.21 no.6
• /
• pp.180-196
• /
• 2021

The goal of this research is to examine the effects of sports star influencer advertising value on brand equity in social networking sites. In particular, this study identifies the moderating role of consumer team identification. A total of 350 university students participated via online survey. To test proposed hypotheses, confirmatory factor analysis, structural equation modeling, and multi-group analysis were employed. It was found that informativeness, entertainment, and credibility showed significant positive effects on brand equity. Also, significant moderation effects of team identification were found in that consumers with high team identification compared to those with low team identification perceived higher value of entertainment. On the other hand, consumers with low team identification perceived more irritation than those with high team identification. This study contributes to the understanding of sports star influencer advertising in social networking sites. Theoretical and practical implications as well as suggestions for future research in this area are provided.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.11 no.5
• /
• pp.117-128
• /
• 2016

In order to extend FOO, this research has the object to demonstrate existing the difference of transferred essence and value between the types of factories(Original factory vs Extended factory). A safety product should save consumers from possible harm or risk, but it sometimes gives directly some damage to consumers. For example, like the issue of a germicide problem in 2016, a germicide killed consumers because of harmful chemistry even it should kept their health. This situation refer to 'Safety product betrayal', we expected that safety product betrayal presence/absence conditions moderate the relationship between types of factories, transferred essence and value. We selected a car air-bag as a safety product for study and implemented one study with total 213 participants. As a result, the participants evaluated the value of an air-bag manufactured throughout an original factory higher than the value of an air-bag manufactured throughout an extended factory. Futhermore, they evaluated the transferred brand essence of an original factory's air-bag higher than an extended factory's. However, in the safety product betrayal presence condition, the difference of value and transferred essence between an original factory and an extend factory was disappeared. Indeed, once consumers experienced or saw safety product betrayal, they avoided to buy or use safety products. Therefore, consumers evaluated the value and transferred essence of betrayed safety products is low without the types of manufacturing factories. From the past to now, there was no paper about the relationship between the types of manufacturing factories(Orignal factory vs Extended factory) and safety product betrayal in Korea. Therefore, this research on FOO and safety product betrayal can give new theoretical and operational contribution. In the conclusion, we discussed the contribution of the study results and proposed the limitation and future study.

• Journal of Digital Convergence
• /
• v.14 no.10
• /
• pp.553-561
• /
• 2016

This research focuses on the modern social phenomenon on child education which still, heavily focuses on knowledge transfer where in the past, traditional society emphasized its focal point on character education. At this, character education plans from various angles have been performed. However, the timely request for character education is becoming more desperate in demand. Therefore, the research has contemplated on Sohak, which was the foundation of character education in Korean traditional education, and recognized necessity to review its modern values as the convergence era has approached our society. Modernization of Sohak's teachings to approach modern issue of character education in our society will hold significant value because of its creative inheritance of psychological values and culture to children from the traditional society.

• Archives of design research
• /
• v.18 no.4 s.62
• /
• pp.195-204
• /
• 2005

This study was peformed to systematize the concept of taste being recognized as new cultural values, as well as to ascertain the looks and aesthetical values presented in modern fashion in terms of taste. Taste is the life style being pursued individually, a preference and the important factor that characterizes each individual among contemporaries. In particular, the fashion is an important means able to differentiate respective tastes. The taste-based looks including; the dandy-look, the kitsch-look, fetish-look, the grotesque-look, and the kidult-look, etc. are reviewed as cases. Those are well expressing the phases of each times. The looks reflecting contemporaries' various tastes, are symbolic means showing the positive expectations on the present and the future. The looks are unifying fashion and society, and the designers are able to be key roles satisfying customer's taste by presenting of their collections. It is expected that the outcome of this study may provide academic basis of the tastes and a framework of interpretation of the tastes and fashion looks within culture by the aesthetical values presented as fashion.

• Cartoon and Animation Studies
• /
• s.16
• /
• pp.1-20
• /
• 2009

This paper explores the research trends in the area of the comics studies in Korea. In this article, the 664 academic articles are examined in terms of the characteristics of the researchers, the field of comics studies, the research theme and the research methodology. This study is on the basis of the recognition that there have been no consensus on what the core essence of comics studies is. As a result, there are a few articles on the academic identity of the comics studies. The comics studies have not consider the distinctive characteristics of the Korean comics significantly. In Korea, over 50% of the academic articles on the comics have been published by comics scholarships in the field of pedagogy and human sciences. Since the 1990's, comics studies have started to consider the value of the comics positively. The comics text studies also have increased since the 1990's in Korea. The comics studies on the comics policy and comics industries have been increased since 2000. The rise of comics studies is concomitant with the increased awareness of comics in Korea. The article concludes that the comics studies need to become an independent academic discipline in the future. The interdisciplinary studies on the comics is necessary to study the diverse aspects of the comics. In addition, the infrastructure for the comics studies should be established in order to improve the comics studies.

• Journal of Korean Library and Information Science Society
• /
• v.34 no.1
• /
• pp.351-378
• /
• 2003

This study has been examined in information service in related aspect of its user. Also this subject is researching of information itself attribution and relationship with end user And, in information facilities of library and information center it has been studied how to develope satisfaction service for user, along with fur causing both theory and practical application. For this object it has been also reviewed theoretically through out 5 fields as below; 1) information need and using 2) information storage and retrieval 3) information property and value 4) bibliometrics and citation analysis 5) administration and management.

• Journal of the korean academy of Pediatric Dentistry
• /
• v.43 no.4
• /
• pp.473-479
• /
• 2016

In connection with medical care, designs have been developed by forming relationships, typically supporting Visual Communication Design, Product Design and Environment Design healthcare environment aesthetically pleasing and convenient. However, in recent designs, expertise has increased, new areas specialized are merged with various areas and academic disciplines and subdivided. In addition, due to the development of technology, the design has been continuously changing, creating a new form of model by fusing with various industries, academics and services. Recognizing the changes and developments of these designs, we are promoting research on utilization of design in medical services, we can create a new value by getting out of design that we have limitedly used in areas of traditional design I will try to know about developing into a design.

• The Journal of the Korea Contents Association
• /
• v.19 no.11
• /
• pp.46-56
• /
• 2019

This study aimed to understand the value pursued when consuming performances for classical music performance audiences, to identify the difference in influence by type, and to expand into the base of academic research focusing on audiences who are consumers in classical music performances, which was the existing supplier-centered. Also, this study tried to verify the effect of consumption value on flow and satisfaction. and we aimed to prove whether consumption value leads to re-spectating intention through structural relationship. For this purpose, a survey was conducted on the audience who watched classical music performances within one year by applying consumption value theory, and the analysis was conducted using smartPLS 3.0. As a result, functional value and emotional value had an effect on flow. The second one is that functional value had a positive effect on satisfaction. The third fact is that social value had a negative effect. Overall, the structural relationship between flow, satisfaction, and re-spectating intention had a strong effect on each other. Implications of this study are that the market characteristics and current status of classical music performances were examined, and that an effective marketing strategy to increase the re-spectator rate was sought by finding out the factors of audience's consumption value that affect viewing satisfaction.

• 한국노년학
• /
• v.29 no.2
• /
• pp.377-394
• /
• 2009

Using the Socio-cultural Stress and Coping model, this study proposed a path model to explore how cultural values affect the physical health of Korean American caregivers through caregiver burden, receipt of informal social support and utilization of formal care services. For physical health outcomes, three physical health indicators were employed: self-reported global physical health, self-reported blood pressure, and salivary cortisol. The path model was analyzed by using a sample of 87 Korean caregivers living in Los Angeles County and Orange County, California, USA. The major findings of this study included the following: 1) Stronger belief in cultural values was associated with more frequent utilization of formal care services, leading to lower levels of systolic boold pressure; 2) Cultural values did not affect the physical health of Korean American caregivers through caregiver burden. The demonstration of positive effects of cultural values on the physical health of Korean America caregivers through social support utilization call attention to the need of further research on the understudied group providing family care to frail older family members.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2018.05a
• /
• pp.111-113
• /
• 2018

우리나라 스마트폰 이용자는 경제활동 대부분이 사용하고 있으며 초기 형성단계를 지나 포화상태에 도달한 것으로 전문가들은 내다보고 있다. 본 연구는 지배적 디자인 속성이 스마트폰 사용자의 지속사용의도에 미치는 영향을 알아보고자 하였다. 예측변수로는 확장 기술수용모델에서 제시된 인지된 유용성, 인지된 사용 용이성을 선택하였고 지배적 디자인 속성, 인지된 가치를 매개 조절변수, 종속변수는 지속사용의도를 선택하여 개념모델을 완성하였다. 연구대상은 중국 시안과학기술대학교 대학생 및 대학원생을 대상으로 160명이며 설문을 통해 기초 데이터를 수집하였다. 인구통계학적인 분석은 IBM SPSS Statistics 19로 하였고 AMOS (analysis of moment structures)를 사용하여 확인적 요인분석과 변수 간의 인과관계에 대한 경로분석을 실시하였다. 분석결과를 바탕으로 실무적 및 학문적 시사점을 논의하고자 한다.