• 한국콘텐츠학회논문지
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• 제13권5호
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• pp.199-209
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• 2013

플레이스는 단순한 물리적 공간보다는 확장된 의미이다. 따라서 장소를 대상으로 하는 모든 활동들은 이와 같이 다양한 관계 구조를 지닌 장소의 특성을 이해하고 핵심적으로 반영해야 한다. 최근에 주목받고 있는 플레이스 브랜딩도 예외는 아니다. 본 연구는 플레이스 브랜딩을 장소와 가치라는 차원에서 재검토하고, 이를 통하여 보다 체계적이고 구체적인 평가체계를 구축하고자 한다. 새로운 평가체계의 구축은 다음과 같은 문제 제기를 통해 얻고자 하는 목적을 충족하기 위함이다. 본 연구는 장소가치를 중심으로 하는 플레이스 브랜딩을 새롭게 정의하여 플레이스 브랜딩 시스템의 정확성과 보편성을 확보하고자 한다. 이를 통하여 작게는 역동적인 플레이스 브랜딩 활동에 일익하고, 크게는 도시디자인 관련 평가 모델로 활용될 수 있도록 한다는 점에서 연구의 의의가 있다.

• 한국실내디자인학회논문집
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• 제24권1호
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• pp.54-63
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• 2015

This study aims to suggest the place branding methods applicable for regenerated idle industrial facilities. The place branding methods were analyzed by separating into hard branding methods and soft branding methods, and the results of the study are as follows: As for the hard branding methods, the exterior, outer wall materials and interior materials of the building and industrial equipment are preserved to revive the historicity of the building. In order to organize a differentiated space, it is important to create the convenience space such as cafes, experience space, lounge, and restaurants as well as the space for the operation of the programs. The building itself is utilized as a landmark or the iconic facility such as the winding tower or chimney is utilized as a landmark. As the methods of introducing natural elements, there is a need to create the resting space, law area and water space where trees can be planted and landscape can be viewed, and the development of tourism products utilizing the peripheral resources and the link of programs are also important. As for the soft branding methods, the provision of programs where a variety of art genres and the sense of place are reflected and the programs linked to the region is needed, and the story of place can be shared by storytelling utilizing the work and programs reflecting the sense of place. In addition, the content development and physical improvement of facilities reflecting the needs of visitors and the establishment of the organic collaboration system of a variety of subjects are needed for the sustainability of place.

• 한국실내디자인학회논문집
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• 제23권1호
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• pp.172-180
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• 2014

A railway station appears in the form of multi-use station building where cultural and commercial elements such as shopping and leisure are mixed, getting out of simple space configuration oriented to the space for station work, where a passenger stays for a little while. Now, a railway station is a place expanded to the inside of city, and builds a relationship with urban fabric, and therefore it should receive the social change in the time together with the surrounding infrastructure, and should inevitably form the urban environment. And it should become the 'Place' so as to be capable of playing a role of buffer and a role of regional gateway landmark by making users included in the inside through various uses with regard to the dispersed urban connection. Hence, this study is intended to examine the planning through the place branding of railway station. In the method of research, the characteristics that place branding had was investigated, and an analysis was made on the basis of 10 place branding strategic elements and 6 railway design guidelines. And it was intended to set a direction in which the existing place branding strategy could be applied to the railway station, and was intended to derive the place branding planning strategic elements of railway station. Hence, the planning can be classified into the following 5 kinds in connection with railway station. First, identity should be embodied through the strategy of constructing the symbolic image of railway station. Second, a role of mediating variously approaching flows in the city should be played. Third, the spatial layout of railway station, which can increase the efficiency of use, should be arranged. Fourth, special characteristics should be intensified through creative storytelling that stimulates emotion. Fifth, an organic change is gradually necessary for sustainability. These planning elements should be applied in harmonious combination. Therefore, a new railway station can be maded by building identity and placeness and by giving the value through these planning directions in the future.