• Title/Summary/Keyword: 프로축구

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The Influence on the Viewing Determinative Factors of Pro-Soccer Sporting Events base on Viewing Satisfaction (프로축구 관람결정요인이 관람만족에 미치는 영향)

Analysis of Football Fans' Uniform Consumption: Before and After Son Heung-Min's Transfer to Tottenham Hotspur FC (국내 프로축구 팬들의 유니폼 소비 분석: 손흥민의 토트넘 홋스퍼 FC 이적 전후 비교)

  • Choi, Yeong-Hyeon;Lee, Kyu-Hye
    • Journal of Intelligence and Information Systems
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    • v.26 no.3
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    • pp.91-108
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    • 2020
  • Korea's famous soccer players are steadily performing well in international leagues, which led to higher interests of Korean fans in the international leagues. Reflecting the growing social phenomenon of rising interests on international leagues by Korean fans, the study examined the overall consumer perception in the consumption of uniform by domestic soccer fans and compared the changes in perception following the transfers of the players. Among others, the paper examined the consumer perception and purchase factors of soccer fans shown in social media, focusing on periods before and after the recruitment of Heung-Min Son to English Premier League's Tottenham Football Club. To this end, the EPL uniform is the collection keyword the paper utilized and collected consumer postings from domestic website and social media via Python 3.7, and analyzed them using Ucinet 6, NodeXL 1.0.1, and SPSS 25.0 programs. The results of this study can be summarized as follows. First, the uniform of the club that consistently topped the league, has been gaining attention as a popular uniform, and the players' performance, and the players' position have been identified as key factors in the purchase and search of professional football uniforms. In the case of the club, the actual ranking and whether the league won are shown to be important factors in the purchase and search of professional soccer uniforms. The club's emblem and the sponsor logo that will be attached to the uniform are also factors of interest to consumers. In addition, in the decision making process of purchase of a uniform by professional soccer fan, uniform's form, marking, authenticity, and sponsors are found to be more important than price, design, size, and logo. The official online store has emerged as a major purchasing channel, followed by gifts for friends or requests from acquaintances when someone travels to the United Kingdom. Second, a classification of key control categories through the convergence of iteration correlation analysis and Clauset-Newman-Moore clustering algorithm shows differences in the classification of individual groups, but groups that include the EPL's club and player keywords are identified as the key topics in relation to professional football uniforms. Third, between 2002 and 2006, the central theme for professional football uniforms was World Cup and English Premier League, but from 2012 to 2015, the focus has shifted to more interest of domestic and international players in the English Premier League. The subject has changed to the uniform itself from this time on. In this context, the paper can confirm that the major issues regarding the uniforms of professional soccer players have changed since Ji-Sung Park's transfer to Manchester United, and Sung-Yong Ki, Chung-Yong Lee, and Heung-Min Son's good performances in these leagues. The paper also identified that the uniforms of the clubs to which the players have transferred to are of interest. Fourth, both male and female consumers are showing increasing interest in Son's league, the English Premier League, which Tottenham FC belongs to. In particular, the increasing interest in Son has shown a tendency to increase interest in football uniforms for female consumers. This study presents a variety of researches on sports consumption and has value as a consumer study by identifying unique consumption patterns. It is meaningful in that the accuracy of the interpretation has been enhanced by using a cluster analysis via convergence of iteration correlation analysis and Clauset-Newman-Moore clustering algorithm to identify the main topics. Based on the results of this study, the clubs will be able to maximize its profits and maintain good relationships with fans by identifying key drivers of consumer awareness and purchasing for professional soccer fans and establishing an effective marketing strategy.

A Multi-dimensional Analysis of Soccer Video using Data Cube (데이터 큐브를 이용한 축구 비디오의 다차원 분석)

  • Jung, Ho-Seok;Lee, Jong-Uk;Lee, Han-Sung;Park, Dai-Hee
    • Proceedings of the Korean Information Science Society Conference
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    • 2011.06c
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    • pp.21-24
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    • 2011
  • 본 논문에서는 장기간 축적된 대용량의 축구 비디오 데이터를 데이터 마트로 저장하고, 이를 이용하여 다차원의 고수준 분석이 가능한 멀티미디어 데이터 기반의 데이터 큐브 시스템인 Soccer Cube의 프로토타입을 설계 및 구현한다. 이로써 축구 전략가들은 본인이 분석하고자 하는 관점에 따라 해당 차원들을 선택하고, 각 차원들의 추상화 정도를 조절함으로써 축구 비디오에 대한 고수준의 분석이 가능하다. 실제 2010년 남아프리카 공화국 월드컵의 스페인 팀을 대상으로 Soccer Cube 시스템을 구축한 후, OLAP 연산의 사례 연구를 통하여 다양한 분석이 가능함과 함께 그 실효성을 검증한다.

Verification of Effectiveness of Soccer Shoe Brand 3I Model: Applying the Bootstrap BC Method (축구화 브랜드의 3i 모델 효과성 검증: 붓스트랩 BC법 적용 )

  • Shin, Jin-Ho
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.4
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    • pp.1156-1164
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    • 2021
  • This study sought to provide basic data on the soccer shoe brand strategy method by verifying the effectiveness of the soccer shoe brand 3i model to derive the importance and implications of the brand 3i model. Therefore, the sample was selected for those who have purchased soccer shoes for the past three years, and 421 copies of the data were applied to the final analysis. Data processing performed frequency analysis, internal consistency, confirmatory factor analysis, correlation analysis, and structural equation model analysis, all of which utilized SPSS (ver. 21.0) and AMOS (ver. 20.0) programs. The conclusions of this study are as follows. First, soccer shoe brand 3i model had a significant influence on brand trust. Second, brand trust had a significant influence on consumer purchasing behavior. Third, soccer shoe brand 3i model had a significant influence on consumer purchasing behavior. Lastly, brand trust between soccer shoe brand 3i model and consumer purchasing behavior showed partial mediated effect.

Structural Relationship among Regional Identity, Team Identification, and Re-attend Intention (지역정체성과 팀정체성, 재관람의도의 구조적 관계 : 프로축구 산업을 중심으로)

  • Kim, Ki-Tak
    • The Journal of the Korea Contents Association
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    • v.11 no.4
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    • pp.404-413
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    • 2011
  • The research for the regional identity including relationships with professional sport team was caused by local autonomy system and localism. This study was to verify structural relationships among regional identity, team identification and re-attend intention of professional soccer spectators. Data were collected from spectators of professional soccer game in 'D' metropolitan city. Using purposive sampling method, a total of 397 samples were used for analysis. The statistical techniques for data analysis were descriptive analysis, frequency analysis, reliability analysis, correlation analysis, confirmatory factor analysis, and structural equation modeling by SPSS 15.0 and AMOS 7 programs. The results of this study were that regional identity have a positive effects on team identification. Also, team identification have a positive effects on re-attend intention. Theoretical and practical implications and future research directions were provided.

Effects of Football Talents Program on Body Composition, Physical Fitness, Self-Control and Self-Efficacy in Elementary School Students (축구영재 프로그램이 초등학생의 신체조성, 기초체력, 자기조절능력 및 자기효능감에 미치는 영향)

  • Song, Young-Hoon;Ha, Min-Seong;Ha, Soo-Min
    • Journal of the Korean Applied Science and Technology
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    • v.35 no.1
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    • pp.306-315
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    • 2018
  • The purpose of this study was to investigate the effects of football talents program on body composition, fitness, self-control and self-efficacy in elementary school students The subjects were eighty males students volunteers, composed of the lower group (n=40; 1-3th grade) and senior group (n=40; 4-6th grade). The test data were analyzed by paired t-test, independent t-test and two-way repeated measures ANOVA. The alpha level of p<0.05 was set for all tests of significance. The results of the study in the both group were as follows; The muscle mass in the body composition had significantly increased, and there was a significant difference between groups. Body fat mass had significantly decreased. Fitness(cardiorespiratory endurance, muscular strength, flexibility, power and agility) had significantly increased, cardiorespiratory endurance, muscular strength, and power was a significant difference between groups. Self-control and self-efficacy had increased significantly in both groups. Therefore, the football talents program had a positive effects on body composition and physical fitness levels of elementary school students. And it seems to be effective in increasing self-control and self-efficacy.

An interactive education system for web based robot soccer (인터랙티브 기능을 이용한 웹기반 로봇축구 교육 시스템)

  • Kim, Geun-Deok;Kim, Chonggun
    • Proceedings of the Korea Information Processing Society Conference
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    • 2009.11a
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    • pp.303-304
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    • 2009
  • 본 논문에서는 로봇축구에 관심을 가지고 있는 프로그래밍 초보자가 웹 환경에서 인터프리터 기반의 학습기능을 통해 쉽게 제어 언어에 대한 이해도를 높이고 프로그래밍을 학습할수 있는 시스템을 제안하고 설계한다. 개발시 사용한 실버라이트[1]는 웹에서의 닷넷 기반 미디어 경험과 리치 인터렉티브(Interactive) 어플리케이션을 실행하기 위한 차세대 크로스브라우저이다. 본 논문에서는 로봇축구와 관련된 기본기능, 시스템 구조, 구현 시 구축한 웹기반 시뮬레이션 및 사용자 학습 Interpreter 시스템에 대해 설명한다. 결론에서는 구현한 전체 시스템 평가 및 연구방향에 대해 논하였다.

A Master Plan for the 2002 World Cup Sports Complex in the Suwon City, Korea (수원시 2002 월드컵 종합체육공원 기본계획)

  • Kim, Sung-Kyun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.30 no.6
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    • pp.119-127
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    • 2003
  • 본 연구는 수원시의 다양한 레크레이션의 수요증대와 지역주민을 위한 운동시설의 부족에 대응하기 위해 지역주민의 근린생활 체육시설을 확충하고, 수원시 연고의 삼성 블루윙즈 프로축구팀의 축구전용구장 및 연습구장 마련 및 2002널 월드컵 축구대회를 유치하고자 조성된 복합 스포츠판지에 대한 기본계획안이다. 개발방향은 1) 21세기의 생활패턴에 맞는 생활체육공간 조성, 2) 국제적 수준의 운동시설 및 인프라구축, 연중이용이 가능한 시민을 위한 커뮤니티 공간조성, 3) 친환경적이고 지속가능한 공간조성, 4) 복합적 토지 이용 개념을 도입하여 토지 활용도 및 재정 수입의 증대, 5) 쾌적한 보행시스템 제공, 6) 도시의 랜드마크로서 주변 도시체계와 연계성 강화, 7) 수원의 역사, 문화적 상징성 제고 등이다. 이를 위해 축구전용구장, 보조경기장, 잔디연습구장, 흙연습구장, 헬리포트장 능 축구전용구장 관련시설, 실내체육관, 실내 아이스링크 등 기타 체육시설, 야외 수영장, 농구장, 테니스장, 게이트볼장, 볼링장, 헬스장 등 생활체육시설, 스포츠용품 몰, 식음시설 등 편익시설, 야외공연장, 어린이정원, 영화관, 축구박물관 등 위락/문화시설, 산책로, 체력단련코스, 전망대 등 휴양시설, 그리고 주차장, 녹도, 녹지 등 기타 부대시설이 도입되었다. 본 연구는 종합체육공간이 단순히 체육시설이 모여 있는 곳이 아니라 시민들이 운동과 더불어 휴식, 등산, 놀이, 자연 학습 등 다양한 여가활동을 할 수 있도록 계획되었다. 상업시설, 커뮤니티 시설 등이 복합적으로 개발되어 있기 때문에 경기가 열릴 때뿐만 아니라 4계절 내내 주중, 주말 및 휴가기 간에 가족과 더불어 휴식을 취할 수 있는 레크레이션 및 커뮤니티 공간으로 중요한 역할을 하도록 계획된 새로운 개념의 체육공간이라는데 의의가 있다.

The Impact of Soccer Star's Human Brand on Attitude and Attachment to club (축구 스타의 휴먼 브랜드가 구단에 대한 태도 및 애착에 미치는 영향)

  • Shin, Jin-Ho
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.2
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    • pp.579-586
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    • 2021
  • This study aimed to identify the influence of soccer star's human brand on attitude and attachment to the club, providing the importance and implications of brand management of star players in the club. Therefore, a non-face-to-face mobile survey was conducted from January 14 to March 5, 2021, and a total of 348 copies of data were used for the final analysis. Data processing used the SPSS (ver.21.0) program to conduct frequency analysis, internal consistency and exploratory factor analysis, correlation analysis, and multiple regression analysis. The main results of this study are as follows. First, the human brand of a soccer star has been shown to influence the attitude of the club in the order of ethicality, attractiveness, and differentiation. Second, the human brand of a soccer star has been shown to influence the attachment of the club in the order of ethicality, attractiveness, and differentiation.