• Title/Summary/Keyword: 프로세스마이닝

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Estimate Customer Churn Rate with the Review-Feedback Process: Empirical Study with Text Mining, Econometrics, and Quai-Experiment Methodologies (리뷰-피드백 프로세스를 통한 고객 이탈률 추정: 텍스트 마이닝, 계량경제학, 준실험설계 방법론을 활용한 실증적 연구)

  • Choi Kim;Jaemin Kim;Gahyung Jeong;Jaehong Park
    • Information Systems Review
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    • v.23 no.3
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    • pp.159-176
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    • 2021
  • Obviating user churn is a prominent strategy to capitalize on online games, eluding the initial investments required for the development of another. Extant literature has examined factors that may induce user churn, mainly from perspectives of motives to play and game as a virtual society. However, such works largely dismiss the service aspects of online games. Dissatisfaction of user needs constitutes a crucial aspect for user churn, especially with online services where users expect a continuous improvement in service quality via software updates. Hence, we examine the relationship between a game's quality management and its user base. With text mining and survival analysis, we identify complaint factors that act as key predictors of user churn. Additionally, we find that enjoyment-related factors are greater threats to user base than usability-related ones. Furthermore, subsequent quasi-experiment shows that improvements in the complaint factors (i.e., via game patches) curb churn and foster user retention. Our results shed light on the responsive role of developers in retaining the user base of online games. Moreover, we provide practical insights for game operators, i.e., to identify and prioritize more perilous complaint factors in planning successive game patches.

A Distributed Vertex Rearrangement Algorithm for Compressing and Mining Big Graphs (대용량 그래프 압축과 마이닝을 위한 그래프 정점 재배치 분산 알고리즘)

  • Park, Namyong;Park, Chiwan;Kang, U
    • Journal of KIISE
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    • v.43 no.10
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    • pp.1131-1143
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    • 2016
  • How can we effectively compress big graphs composed of billions of edges? By concentrating non-zeros in the adjacency matrix through vertex rearrangement, we can compress big graphs more efficiently. Also, we can boost the performance of several graph mining algorithms such as PageRank. SlashBurn is a state-of-the-art vertex rearrangement method. It processes real-world graphs effectively by utilizing the power-law characteristic of the real-world networks. However, the original SlashBurn algorithm displays a noticeable slowdown for large-scale graphs, and cannot be used at all when graphs are too large to fit in a single machine since it is designed to run on a single machine. In this paper, we propose a distributed SlashBurn algorithm to overcome these limitations. Distributed SlashBurn processes big graphs much faster than the original SlashBurn algorithm does. In addition, it scales up well by performing the large-scale vertex rearrangement process in a distributed fashion. In our experiments using real-world big graphs, the proposed distributed SlashBurn algorithm was found to run more than 45 times faster than the single machine counterpart, and process graphs that are 16 times bigger compared to the original method.

Identifying Research Trends in Big data-driven Digital Transformation Using Text Mining (텍스트마이닝을 활용한 빅데이터 기반의 디지털 트랜스포메이션 연구동향 파악)

  • Minjun, Kim
    • Smart Media Journal
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    • v.11 no.10
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    • pp.54-64
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    • 2022
  • A big data-driven digital transformation is defined as a process that aims to innovate companies by triggering significant changes to their capabilities and designs through the use of big data and various technologies. For a successful big data-driven digital transformation, reviewing related literature, which enhances the understanding of research statuses and the identification of key research topics and relationships among key topics, is necessary. However, understanding and describing literature is challenging, considering its volume and variety. Establishing a common ground for central concepts is essential for science. To clarify key research topics on the big data-driven digital transformation, we carry out a comprehensive literature review by performing text mining of 439 articles. Text mining is applied to learn and identify specific topics, and the suggested key references are manually reviewed to develop a state-of-the-art overview. A total of 10 key research topics and relationships among the topics are identified. This study contributes to clarifying a systematized view of dispersed studies on big data-driven digital transformation across multiple disciplines and encourages further academic discussions and industrial transformation.

Analyzing the weblog data of a shopping mall using process mining (프로세스 마이닝을 이용한 쇼핑몰 웹로그 데이터 분석)

  • Kim, Chae-Young;Yong, Hye-Ryeon;Hwang, Hyun-Seok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.11
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    • pp.777-787
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    • 2020
  • With the development of the Internet and the spread of mobile devices, the online market is growing rapidly. As the number of customers using online shopping malls explodes, research is being conducted on the analysis of usage behavior from customer data, personalized product recommendations, and service development. Thus, this paper seeks to analyze the overall process of online shopping malls through process mining, and to identify the factors that influence users' purchases. The data used are from a large online shopping mall, and R was the analysis tool. The results show that customer activity was most prominent in categories with event elements, such as unconventional discounts and monthly giveaway events. On the other hand, searches, logins, and campaign activity were found to be less relevant than their importance. Those are very important, because they can provide clues to a customer's information and needs. Therefore, it is necessary to refine the recommendations from related search words, and to manage activity, such as coupons provided when customers log in. In addition to the previous discussion, this paper proposes various business strategies to enhance the competitiveness of online shopping malls and to increase profits.

Analysis Framework using Process Mining for Block Movement Process in Shipyards (조선 산업에서 프로세스 마이닝을 이용한 블록 이동 프로세스 분석 프레임워크 개발)

  • Lee, Dongha;Bae, Hyerim
    • Journal of Korean Institute of Industrial Engineers
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    • v.39 no.6
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    • pp.577-586
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    • 2013
  • In a shipyard, it is hard to predict block movement due to the uncertainty caused during the long period of shipbuilding operations. For this reason, block movement is rarely scheduled, while main operations such as assembly, outfitting and painting are scheduled properly. Nonetheless, the high operating costs of block movement compel task managers to attempt its management. To resolve this dilemma, this paper proposes a new block movement analysis framework consisting of the following operations: understanding the entire process, log clustering to obtain manageable processes, discovering the process model and detecting exceptional processes. The proposed framework applies fuzzy mining and trace clustering among the process mining technologies to find main process and define process models easily. We also propose additional methodologies including adjustment of the semantic expression level for process instances to obtain an interpretable process model, definition of each cluster's process model, detection of exceptional processes, and others. The effectiveness of the proposed framework was verified in a case study using real-world event logs generated from the Block Process Monitoring System (BPMS).

A Process Perspective Event-log Analysis Method for Airport BHS (Baggage Handling System) (공항 수하물 처리 시스템 이벤트 로그의 프로세스 관점 분석 방안 연구)

  • Park, Shin-nyum;Song, Minseok
    • The Journal of Bigdata
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    • v.5 no.1
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    • pp.181-188
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    • 2020
  • As the size of the airport terminal grows in line with the rapid growth of aviation passengers, the advanced baggage handling system that combines various data technologies has become an essential element in order to handle the baggage carried by passengers swiftly and accurately. Therefore, this study introduces the method of analyzing the baggage handling capacity of domestic airports through the latest data analysis methodology from the process point of view to advance the operation of the airport BHS and the main points based on event log data. By presenting an accurate load prediction method, it can lead to advanced BHS operation strategies in the future, such as the preemptive arrangement of resources and optimization of flight-carrousel scheduling. The data used in the analysis utilized the APIs that can be obtained by searching for "Korea Airports Corporation" in the public data portal. As a result of applying the method to the domestic airport BHS simulation model, it was possible to confirm a high level of predictive performance.

Improving Process Mining with Trace Clustering (자취 군집화를 통한 프로세스 마이닝의 성능 개선)

  • Song, Min-Seok;Gunther, C.W.;van der Aalst, W.M.P.;Jung, Jae-Yoon
    • Journal of Korean Institute of Industrial Engineers
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    • v.34 no.4
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    • pp.460-469
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    • 2008
  • Process mining aims at mining valuable information from process execution results (called "event logs"). Even though process mining techniques have proven to be a valuable tool, the mining results from real process logs are usually too complex to interpret. The main cause that leads to complex models is the diversity of process logs. To address this issue, this paper proposes a trace clustering approach that splits a process log into homogeneous subsets and applies existing process mining techniques to each subset. Based on log profiles from a process log, the approach uses existing clustering techniques to derive clusters. Our approach are implemented in ProM framework. To illustrate this, a real-life case study is also presented.

Logging Mechanism of Very Large Scale Workflow Engine (초대형 워크플로우 엔진의 로깅 메커니즘)

  • Ahn, Hyung-Jin;Park, Mean-Jae;Kim, Kwang-Hoon
    • Proceedings of the Korea Information Processing Society Conference
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    • 2005.05a
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    • pp.149-152
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    • 2005
  • 워크플로우 시스템은 비즈니스 환경에서 프로세스의 자동화 수행을 통해 업무 처리의 효율성 및 성능을 극대화시켜주는 미들웨어 시스템이며 워크플로우 엔진은 이러한 비즈니스 서비스의 실질적인 수행을 컨트롤 및 관리해주는 역할을 한다. 워크플로우 클라이언트로부터의 서비스 요청에 대한 처리를 위해 워크플로우 엔진은 엔진 내부의 핵심 컴포넌트들의 연동에 의해 생성되는 서비스 인스턴스들의 처리 행위를 통해 서비스를 수행하며, 서비스 처리를 하면서 발생되는 이벤트들에 대해서 로그를 기록한다. 이러한 로그 데이터들은 워크플로우 모니터링 분석에 중요한 근거 자료로서 사용되며, 워크플로우 웨어하우징 및 마이닝등의 분야에서 주요 근간 데이터로서 사용될 수 있다. 본 논문에서는 자체 제작된 e-chautauqua 초대형 워크플로우 시스템을 배경으로 초대형 워크플로우 라는 환경에서 대용량의 로그를 어떻게 구성하는지에 대해서도 살펴볼 것이며, 워크플로우 엔진을 구성하는 핵심 컴포넌트들의 연동에 의해 수행되는 서비스 인스턴스들의 이벤트들이 어떠한 모습으로 로그 메시지를 구성하게 되는지에 대한 로그 메시지 포맷에 대한 전반적인 워크플로우 로깅 메커니즘에 대해 기술하고자 한다.

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Curriculum Mining Analysis Using Clustering-Based Process Mining (군집화 기반 프로세스 마이닝을 이용한 커리큘럼 마이닝 분석)

  • Joo, Woo-Min;Choi, Jin Young
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.38 no.4
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    • pp.45-55
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    • 2015
  • In this paper, we consider curriculum mining as an application of process mining in the domain of education. The basic objective of the curriculum mining is to construct a registration pattern model by using logs of registration data. However, subject registration patterns of students are very unstructured and complicated, called a spaghetti model, because it has a lot of different cases and high diversity of behaviors. In general, it is typically difficult to develop and analyze registration patterns. In the literature, there was an effort to handle this issue by using clustering based on the features of students and behaviors. However, it is not easy to obtain them in general since they are private and qualitative. Therefore, in this paper, we propose a new framework of curriculum mining applying K-means clustering based on subject attributes to solve the problems caused by unstructured process model obtained. Specifically, we divide subject's attribute data into two parts : categorical and numerical data. Categorical attribute has subject name, class classification, and research field, while numerical attribute has ABEEK goal and semester information. In case of categorical attribute, we suggest a method to quantify them by using binarization. The number of clusters used for K-means clustering, we applied Elbow method using R-squared value representing the variance ratio that can be explained by the number of clusters. The performance of the suggested method was verified by using a log of student registration data from an 'A university' in terms of the simplicity and fitness, which are the typical performance measure of obtained process model in process mining.

Exploring the Knowledge Structure of Fuel Cell Electric Vehicle in National R&D Projects for the Hydrogen Economy (수소 경제를 위한 국가R&D과제에서 연료전지전기차의 지식구조 탐색)

  • Choi, Jung Woo;Lee, Ji Yeon;Lee, Byeong-Hee;Kim, Tae-Hyun
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.306-317
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    • 2021
  • With a global shift from carbon economy towards hydrogen economy, leading countries such as the U.S., Europe, China, and Japan are focusing their research capabilities on hydrogen research and development(R&D) by announcing various hydrogen economy policies. South Korea also has been following this global trend by announcing hydrogen economy roadmap in January 2019 and legislating hydrogen economy related law. In this paper, we tried to figure out the national R&D trend of Fuel Cell Electric Vehicle(FCEV) and its knowledge structure by using recent 10-year project data of National Technology and Information Service(NTIS). We collected 1,479 FCEV-related projects and conducted text mining and network analysis. According to the analysis, FCEV-related R&D has been actively carried out over the entire process of hydrogen production, transport, storage, and utilization. Furthermore, the paper provides insights into the government's policy agenda building and market strategy on the hydrogen economy.