• Journal of Distribution Science
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• v.4 no.1
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• pp.141-160
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• 2006

The esthetic center skips over the dimension of simply theoretical knowledge by the specialization, segmentation, and gentrification and the importance of the technical education which introduced into the spot experienceis raising its head. And the esthetic center's importance which copes with the environment changing actively is being cognized. The franchisee system of esthetic shows that while the domestic market is opened, the appearance of foreign famous brand-centered is increasing rapidly. According to this kind of trend, every kind of mediums will not stop the classified ad of franchisee and it will be recognized as the promising sector. Especially, the situation of franchisee is that franchisors and franchisees in the limited relationship and just plan the growth, so the success possibly can be very high. The diffusion of franchisee system and the study about the franchisee are developed on the diverse view points. But still now, the study is just formed from the enterprise's success and the franchisors view point, the study about the franchisees dimension is very small. But it is also very important to exam the decision factors of franchisees success because the franchisors result of franchisee system will come out with franchisee performance totally. In this paper, it will actually proof if the decisive factors that exert influence on the franchisee performance in the franchisee dimension, exert influence on the franchisee performance in substance; and exam what kind of relationship the franchisee performance have with the franchisors and recontract intention. According to this, we can draw out the rest decision factors of improving the franchisee performance, and also show the strategic implication of franchisee efficient marketing.

• Culinary science and hospitality research
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• v.15 no.2
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• pp.219-230
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• 2009

The purpose of this research was to investigate the success factors of the foodservice franchise business. This study examined relevant literatures, set up some hypotheses to solve main questionable consideration and made a corresponding empirical analysis. For the empirical analysis, a questionnaire survey was applied to ttotal 120 franchisers who have operated franchise business around Seoul. The result from the multiple regression model shows that the success of the franchise business is influenced by the operating system, the brand system, the educational system, and the franchisees' activities. As mentioned in the literature review and empirical analysis, it is found that the above mentioned four systems are equally affected by franchisers' success factors. The limits of this study include the fact that it has selected and researched around Seoul and four factors. Future research should be done from the perspective of such factors as culture, economy, region, menu, service and so on.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.05a
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• pp.713-729
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• 2017

프랜차이즈 산업은 전문 창업시스템을 구축한 가맹본부가 사업 초기부터 가맹점의 영업활동을 지원하고 사업 노하우(know-how) 및 경영 기술을 지원 해줌으로서 창업 활동을 용이하게 도와주고 있다. 프랜차이즈 가맹점 창업의 장점은 브랜드 인지도를 활용한 영업활동으로 창업초기부터 일정한 수익을 보장 받을 수 있는 이점이 있어 소상공인의 관심이 매우 높다. 본 연구에서는 프랜차이즈 지원서비스인 가맹본부의 상품공급 수준, 고객관리 지원, 슈퍼바이저지원, 교육훈련 지원, 마케팅지원이 가맹점주의 경영성과에 어떻게 영향을 미치는지를 연구함으로 써, 가맹본부와 가맹점간의 서로 상생할 수 있는 지원서비스에 대한 전략적인 방법과 기업가정신과 개인 특성이 경영성과에 미치는 영향을 분석하는 것이다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.3
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• pp.688-696
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• 2021

This study compared the current status, opening costs, and service of skin beauty franchises in Korea and the U.S. with the aim of providing data for skin beauty franchises. The main items in both countries include facial and body care, with 54 mean value in Korea, which is smaller than 361 mean value in the U.S. The U.S. franchise fee is about 1.5 times higher than that in Korea, and franchisees pay royalties of 20-60(ten thousand KRW) per month in Korea and 5-6 percent of annual sales in the U.S., as well as submit a net worth requirement and cash requirement. There are many spa services in the U.S. which creates differences in cost from Korea. and for the education, the cost was set in Korea while the time in the U.S. Every franchise offered facial and body care services. In addition, most Korean franchises run bridal care services, while in the U.S., waxing, men's treatment, hot stone, and spa services are offered. These differences are the result of differences in climate and race between the two countries, as well as differences in perception regarding the socio-cultural atmosphere, skin beauty, and openness.

• Journal of the Korea Society of Computer and Information
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• v.12 no.2 s.46
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• pp.307-314
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• 2007

FDS (Franchise Distributed System) which can efficiently control and manage the resources like food, liquid and services is required in many distributed system related areas like SCM (Supply Chaining Management) and ECR (Efficient Consumer Response). But, established system, such as used PC and Internet or CTI (Computer Telephony Integration) that need other equipment and expenses. And these have many problems, as voices record or recognition, not spreaded. To solve those problems, we design and implemented Web Card Checker for Franchise Distribution. Our system used card checker machine, not make additions, which can order raw materials like SCM as well as managed distributed processes.

• Culinary science and hospitality research
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• v.15 no.3
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• pp.54-68
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• 2009

This study is to examine the structural relationships between relationship learning, their antecedents such as transaction specific assets, and environmental uncertainty, and long-term orientation, overall satisfaction and recontracting intention in the context of the foodservice franchise industry. The data is analyzed with structural equation modeling with Amos 5.0 and SPSS 14.0. The result of the overall model analysis appeared as follows: $x^2=57.75$, df=9, p=0.00, GFI=0.95, AGFI=0.81, RMSR=0.03, NFI=0.92, CFI=0.93. Since the result of the overall model analysis demonstrated a good fit, we could further analyze our data. The results of this study are as follows: First, information sharing of relationship learning had a significantly positive effect on long-term orientation. Second, information sharing of relationship learning did not have a significantly positive effect on overall satisfaction. Third, shared interpretation of relationship learning had a significantly positive effect on long-term orientation and overall satisfaction. Fourth, developing memories of relationship learning did not have a significantly positive effect on long-term orientation and overall satisfaction. Fifth, overall satisfaction had a significantly positive effect on long-term orientation. Sixth, long-term orientation and overall satisfaction had a significantly positive effect on recontracting intention. Finally, transaction specific assets and environmental uncertainty had a significantly positive effect on relationship learning. At the end of this paper, limitations, further research directions, and implications are suggested.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.5
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• pp.87-102
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• 2018

The purpose of this study is to determine the impact of food service franchise's support system on franchisee's trust, financial performance and intention of multi-store operation. For this purpose, the results of the survey were collected for 111 small and mid-sized food service franchisees in Korea with less than 100 brand franchises, referring to article 9 of the act on Fair Trade. Structural equation model analysis was used for hypothesis testing. The results of the study are as follows; First, a support for store development, education, logistics, and supervisors among franchise's support system were found to have a significant impact on the franchisee's trust, but public relations support was not significantly affected. Second, a support for store development had significant influence on the financial performance, but the support for education, logistics, supervisors and public relations did not significantly affect the financial performance. Third, franchisee's trust has been shown to have a significant impact on financial performance and intention of multi-store operation. Fourth, financial performance was shown to have a significant impact on the intention of multi-store operation. Finally, confirming the mediated effects of financial performance on the effect of franchisee's trust and intention of multi-store operations also proved to have indirect effects. This study identified the impact relationship between the small and medium-sized food service franchise support system, franchisee's trust, financial performance and intention of multi-store operation. In particular, it is deemed meaningful that the performance of Korea's small and medium-sized food service franchises and the relationship of influence that can grow together through the qualitative growth of the franchise's system.

• Journal of Korean Ophthalmic Optics Society
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• v.19 no.1
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• pp.9-16
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• 2014

Purpose: In this study, we have compared and analyzed customers' and optometrists' notions regarding franchise optical shops and independent optical shops, so that this research proposes a new direction for the optical industry. Methods: A survey was conducted on 152 customer who visited optical shop and 50 optometrist in Ulsan. Results: With regard to franchise optical shop, customers answered as advantages the well-organized system and service, while as disadvantages high prices and lack of communication. The advantages of independent optical shop, on the other hand, were good communication, fair prices, professionalism, while the disdvantages were lack of service, poor interiors, old-fashioned trends. Optometrists answered that advantages of franchise optical shop were service, system, communication, and successive education, while the disadavantages were monotonous interiors, excessive events, and lack of communication. Optometrists also answered that advantages of independent optical shop were service, and communication, while the disadvantages were poor system, lack of events, poor interiors. Conclusions: We could conclude that it is reasonable for optometrists to consider the advantages of their competitors in order to enhance their communication skills and professionalism, which will promote a healthy competition between them.

• Journal of the Korea Convergence Society
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• v.13 no.4
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• pp.39-44
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• 2022

Mathematics franchise education companies are developing various online learning systems to provide on-off integrated education to learners. Most online learning systems deliver one-way lecture content to learners and perform quantitative problem-solving learning for learning results. However, each learner has different academic achievement competencies, and it is impossible to determine exactly where the level of understanding fell when solving a math method. and based on this, establish an online learning system to discover the weak points of learners and propose an effective learner management method. Through the developed learning method and system, it is expected to cultivate balanced problem-solving ability for learners and provide differentiated brand image and counseling service to franchise companies.

• The Journal of the Korea Contents Association
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• v.8 no.11
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• pp.364-374
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• 2008

The study demonstrably begins with the franchise system that found management of member store for office, the satisfaction that the relation between main office and member store and the difference with renewal of the contract. According to the result of the study that analyzed the difference in the rate of satisfaction that depended on individual peculiarities, the study found the statistical difference in a part of a category of business, a school career, a business career, a floor area, a selling level and presence of experience. The floor area and the selling level are distributed into 3 groups and the category of business, the school career, the business career and presence of experience are distributed into 2 groups. In addition, the result that analyzed the difference in the rate of satisfaction that depended on the motive found that improvements were distributed into 2 groups and there was the difference between the rate of satisfaction that depended on renewal of the contract intent.