• Venture DIGEST
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• no.12 s.125
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• pp.22-25
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• 2008

컴퓨터를 켜면서 하루를 시작하고 전원 스위치를 내리면 하루 일과도 마감이다. 컴퓨터와 통신은 이제 펜이나 종이보다 밀접하다. 그래서인지 가끔 자판이 아니라 볼펜으로 메모할 일이 생겼을 때 당황스런 일이 발생하기도 한다. 맞춤법이 생각나지 않는 것이다. 때로는 맞게 써 놓고도 어색함에 자판을 만져보기도 한다. 손으로 꼼꼼하게 적어놓았던 예전 메모장처럼, 혹은 읽은 책에서 좋아하는 내용을 표시할 때 우리는 작은 종이 조각이나 포스트잇 같은 걸 사용한다. 전원만 내리면 아무것도 아닌 컴컴한 모니터에도 포스트잇이 있다. 전화번호나 할 일을 적어놓은 종이쪽지가 아닌 온라인 포스트잇의 이름은 '즐겨찾기'. '즐겨찾기'라고 이름 붙인 사람이 이 말에 특허를 냈다면 아마 지금쯤 엄청난 수익을 거뒀을 거 같다. 입에 딱딱 붙는 이 '즐겨찾기'라는 것은 사람마다 당당하게 밝힐 숭 있는 목록이 있는가하면 자신만이 알 수 있는 암호로 즐겨찾기 목록을 꾸며놓기도 한다. 자, 그렇다면 중소벤처기업 CEO들은 주로 어떤 사이트를 방문할까? 10의 중소벤처기업 CEO의 즐겨찾기와 추천사이트를 소개한다.

• The Korean Journal of Archival Studies
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• no.74
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• pp.5-43
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• 2022

This study aims to explore the 'affective value' of records. Traditionally, records have been evaluated as having evidence value, information value, and artificial value. However, the 'affective turn' in the humanities and social sciences, which began in the 1990s, calls for discussion on the affective value of records. The overseas archive academia is in full swing discussing the emotional value of records after the 'affective turn'. However, there is no emotional discussion on records in the domestic archive academia. This study first conducts theoretical discussions to overcome these domestic limitations and explore the emotional value of archives in earnest. Following the theoretical discussion, a specific case will be dealt with next. As a representative storage of affect, which records the pain, sadness, and condolences of the domestic disaster era, this study investigates the record management case of the 4.16 Memory Storage. The Ferry Sewol disaster, which provided a dramatic opportunity to witness the unexpected ripple effect of affect in Korea, and the 4.16 Memory Storage as a recording activity, can be seen as a representative example of affective recording of the pain and sadness of survivors of the trauma incident. It will capture the differentiation of affet recording, which is different from the record management practice, and demonstrate empirically how this differentiation is implemented from collection to evaluation and service through the '4.16 Memory Storage'.

• (The) Korean Journal of Advertising
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• v.27 no.3
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• pp.7-25
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• 2016

According to recent studies, the location of visual information has a significant impact on consumers' interpretation and judgment in various contexts. In particular, vertical positioning is relevant to the perception of weight: consumers tend to interpret that products are heavier when information is placed at the bottom of a page or section rather than the top. This is due to the common perception that heavy things would sink to the bottom and light things would float up. Consistent with this research stream, the current study investigates how the vertical location of freebie information influences promotion evaluation. We hypothesize that consumers assume that the complimentary product is heavier when the information about it is displayed at the bottom compared to when the information is displayed at the top. Two experiments were conducted. In experiment 1, we show how the location of "get one free" information impacts the evaluation of the sales promotion in a "Buy two and get one free" context. When the complimentary information was displayed below rather than above the main product information, consumers evaluated the sales promotion more favorably. Experiment 2 tests the generalizability of the vertical location effect by using a different type of information and product: a visual picture of vitamin tablets rather than the numeric information as in Experiment 1. The dependent variable was also extended to the perceived amount of the promoted product. We suggest the boundary condition that the proposed effect is moderated by the presence or absence of an explicit message about the amount. Without an explicit message about the amount of the product, the results were similar to those of experiment 1 in that consumers perceived that the product offered a greater amount when the complimentary information was displayed at the bottom rather than at the top. However, the location effect disappeared with an explicit message about the amount. This confirms the moderating effect that presenting an explicit message about the amount is a crucial boundary condition for location effect in a value added promotion. Marketers can use this knowledge to formulate strategies in a variety of sales promotion conditions.