• 식품문화 한맛한얼
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• v.4 no.3
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• pp.328-331
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• 2011

만약, 지역의 특산물인 메밀을 '메밀꽃 필 무렵'과 연계하지 않고 메밀로만 팔았다면 메밀은 단지 하나의 향토 농산물에 지나지 않았을 것이다. 이효석의 문학을 통해 메밀을 홍보함으로써 평창을 메밀의 고장이자, 격조 높은 문학의 고장으로 만들었다. 이는 거산 이효석에게 일단 감사해야할 일이지만 어쩜 이러한 것을 활용할 줄 아는 평창의 높은 문화수준 때문이 아닐까?

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.411-424
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• 2014

This study tries to establish the evaluation standards of the service quality of local cultural festivals in an effort to identify public awareness of those festivals. Also, based on the importance-performance importance-performance analysis on the service quality, this research is aimed at finding ways to enhance service quality and to improve operation plans in more efficient ways for the maximization of visitors' use of festivals. Ultimately, the current study seeks to make a contribution to improving the quality of local cultural festivals. The results of the correspondence t-test analysis of importance and performance revealed that significant differences were found in following items of five factors; 1) in the responsiveness factor, the presence or absence of rest space, facility guide, communication, and installation of public restroom/cleanliness 2) in the certainty factor, food prices and staff members' kindness 3) in the reliability factor, all items including festival pamphlets (to the festival venue), guidance facilities/signposts, hospitality, schedule information, and quick responses 4) in the tangibility factor as well, all items such as the awareness of local culture, benefits, and storytelling 5) in the empathy factor, diversity of events and festival contents.