• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.3
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• pp.446-456
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• 2015

Many fashion designers now regard themselves as part of a visual medium that reveals their persona to the masses. They are willing to stay in the spotlight, which influences brand publicity. Designer-as-brand is an important marketing factor in regards to profits. This study combines a literary survey and case analysis of persona marketing as well as inquires on the persona of fashion designers drawing on the theory of persona. This study classifies the persona of fashion designers into four categories that proceed from what has been established above: freak, dandy, duo, and anonymity. The persona of fashion designers has attracted considerable attention over the past decade. This study provides useful information for the persona marketing of fashion designers.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.11a
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• pp.1196-1197
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• 2023

본 연구는 초개인화된 마케팅 카피 생성을 위해 생성 AI 를 활용하여 고객 맞춤형 카피 생성 모델을 제안한다. 이벤트 데이터를 학습한 생성 AI 를 통해 배너용 카피를 자동으로 생성하였으며, 고객 페르소나 정보를 더해 고객별 초개인화된 문구 및 문체로 변경하도록 하였다. 이러한 개인 맞춤형 카피 및 문구와 문체의 적용은 기업의 마케팅 효율과 고객 만족도 향상에 기여할 것으로 기대된다.