• Journal of Fashion Business
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• v.11 no.4
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• pp.82-91
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• 2007

The purpose of this study is to evaluate the differences of visual effects by variations in the shoulder length and puff volume of the puff sleeve blouse. The stimuli are 21 samples: 3 variations of the shoulder length and 7 variations of the puff volume. The data has been obtained from 40 fashion design majors. The data has analyzed by Frequency, Factor Analysis, ANOVA, Scheffe's test and MCA method. The result of the study are as follows. The visual effects by the shoulder length and puff volume are composed of 4 factors : the width of the upper body, the shape of the breast part, the shape of the neck part and the shape of the upper arm. In these factors, the width of the upper body is estimated by most important factor. In view of the visual effects by variation of the shoulder length, the shorter shoulder length goes, the more positive visual image comes in the shape of the breast part. In comparison of the differences of visual effects by the 7 variations of puff volume, the arm looks thin and long when the puff volume goes enough and the breast part has a better visual assesment in case the puff volume goes poor. In the interaction effects between the shoulder length and puff volume, the shoulder length have significant differences in the shape of the breast part, the shape of the neck part and the shape of the upper arm and puff volume has significant difference in the width of the upper body.

• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.2
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• pp.79-89
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• 2008

The purpose of this study is to evaluate the differences among visual images under variations in shoulder length and puff volume of the puff sleeve blouse. The stimuli are 21 samples: three variations of shoulder length and seven variations of puff volume. The data has been obtained from 40 fashion design majors, where they had been analyzed through frequency, factor analysis, ANOVA, Scheffe's test and MCA method. The results of the study are as the following: As a result, through factor analysis of the visual images according to the variation of shoulder point and puff volume, the following four factors had been identified. Factor 1 is the brightness from evaluation terms such as childish-precocious, cute-mature, bright-genteel, soft-hard, enlarged-reduced, particular-ordinary, interesting- uninteresting, etc. Factor 2 is the attractiveness from evaluation terms such as refine-rustic, stylish-dull, attractive-unattractive, modern-classic, urban-rural, cool-gloomy, spacious-tight. etc. Factor 3 is the comfortness from evaluation terms such as comfort-discomfort, intense-indistinct, etc. Factor 4 is the elegance from evaluation terms such as elegance-shallowness, womanish-manly, etc. These four factors were 66.7% of the total variables. Of the total variables, the first factor had been evaluated as brightness in 26.2%, attractive in 21.0%, comfortness in 11.1%, and elegance in 8.4%. From this study, the more puff volume and shorter shoulder length, the puff volume wrapped the shoulder naturally, thus making the shoulder look narrow, and giving a cute and bright image. However, by having less puff volume and excessively short shoulder length, the puff volume did not naturally wrap the shoulder, which gave an unnatural and unattractive feel.